Who should win Best in Driving Revenue Using Social Media at SimpliFlying Awards 2014? Vote at: http://poll.fm/4vlit

1. Best in Driving Revenue using Social Media
FinalistEntries
Awards for Excellence in Social Media 2014

2. Awards for Excellence in Social Media 2014
Best in Driving Revenue using Social Media
Finalist

3. Page 1
SimpliFlying Awards 2014
WestJet - Best in driving revenue using social media

4. Page 2
• Established social media channels are a part of our retail marketing strategy
• Seat sales, promo codes and special offers are all promoted on social media
• Promoted Tweets & sponsored Facebook posts increase reach and revenue
• Exclusive #BlueTag social media offers provide weekly revenue and help us
sell seats on flights/routes that aren’t meeting our advance sales targets
WestJet social media revenue strategy

5. Page 3
• Viral YouTube videos provide huge incremental revenue for WestJet
• WestJet Christmas Miracle: http://youtu.be/zIEIvi2MuEk (35M views)
• April Fool’s: (2.6M views combined)
http://youtu.be/M4SkoJy3D0M?list=PLmd8TjO5YJs600HhBAEJH-WxHQOhuoxMV
• April Fool’s jokes bring in millions of revenue each year, on single day offer
• In weeks following Christmas Miracle video, bookings were up 77% and
revenue increased 86% compared to same time period the year prior
WestJet social media revenue strategy

6. Awards for Excellence in Social Media 2014
Best in Driving Revenue using Social Media
Finalist

7. Best in Driving Revenue !
using Social Media

8. Everyday low fares created a demand in travel, but
Social Media helped the brand reach out to a new
generation breed of travellers - young, innovative,
sociable and constantly connected!
AirAsia
Over 17 million fans
across Asia & Australia
Early adopters of social media across Asia
& Australia. With a global page & 12 local
pages to reach a wider audience, we
identified what every local market needed
to connect with the brand & keep up with
trends over numerous social platforms.
Recognizing how social media is
part of our fans’ lives, we
introduced Facebook Connect as
part of our single sign-on for faster
& friendly booking.
Innovation

9. Revenue !
Through!
Content
Regional Campaign : World Cup
One campaign across 13
regions, with localized
content to keep up with
current trends, .ie football to
tie-in with our destinations.
Giving Taylor Swift her own
AirAsia plane during her Asia
leg tour boosted brand health,
sold seats & highlighted our
network & destinations!
Revenue !
Through!
Sponsorships
Sponsorship: Taylor Swift
Revenue !
Through!
Rewards
Our fans, our heroes!
We appreciated our
fans for helping us
reach 2 million fans on
Facebook by giving
them a special promo,
which led to revenue.
11x MORE click-through
58% more seats sold!
400% ROI
26% increase in
REVENUE
Rewarding our fans!

10. Awards for Excellence in Social Media 2014
Best in Driving Revenue using Social Media
Finalist

11. flynas&Social&Media&

12. What we achieved?
Social Media – flynas (Jan – June 2014)
Impressions* 756,990,909*
View*through*Conversion* 160,816**
Clicks* 1,992,006*
**Total*PNR’s*
Challenge – It
will never leave
you
Show me the
Sales?
ROI???

13. Results (fans, followers, engagement)
We are still learning …
0*
500000*
1000000*
1500000*
2000000*
2500000*
3000000*
3500000*
Jan.*2012* JulI14*
Facebook,&
7000&
Facebook,&
3115043&
Twi;er,&
26000&
Twi;er,&
185815&

14. Thank You !!!

15. Awards for Excellence in Social Media 2014
Best in Driving Revenue using Social Media
Finalist

16. “Best at driving revenue”
SimpliFlying Awards 2014

19. Awards for Excellence in Social Media 2014
Best in Driving Revenue using Social Media
Finalist

20. Simpliflying Awards
KLM social
commerce.

21. The strength of social commerce lies in combining excellent
social media service with shareable commerce concepts.
To put it even more bluntly: great customer service equals sales.
More than ever before, social media empowers brands to offer
customers hyper-personalised offers designed to share with their friends.
+

22. Social Payment
Pay directly via
social media.
And integrating
social media
commerce deeper
and deeper.
KLM Core App
Integrated in our core
iPhone/iPad app..
Get local tips via Whatsapp
with Ask a local (part of
Mystery Ticket campaign) Local Eyes local tips
by KLM employees
to inspire
Mystery Ticket
Buy a blank ticket to an
unknown destination.
Extremely personal offers
via Facebook and Twitter
based on personal interest.
@KLMfares fare bot to
get automatic fares.
Social Offer & Unlock
the deal putting
customers in control of
KLM offers.
!
Supporting sales with
continuous 24/7 servicing
via twitter, facebook in 10
languages with a 60min
reply.

23. Awards for Excellence in Social Media 2014
So, which do you like best?
VOTE NOW!