Discover how to create relationships. build advocacy and improve loyalty in your customer base using IBM Cognos Consumer Insight for social media analytics.
Is social media the new direct marketing - 3 march 2011 -- slideshareRon Jacobs
No one believes that Social Media Marketing is the new Direct Marketing, but it is making an impact everything that we do. Social Media Marketing's ability to capture huge amounts of data, is something that every marketer should be aware of, no matter if they choose to take advantage of it or not. This presentation was given to the Detroit Direct Marketing Association on 3 March 2011.
Alterians August 2009 Webinar Engagement Impact Presented By TargetbaseAlterian
Featuring Trae Clevenger, Vice President, Strategy & Innovation
How do you measure the impact of customer engagement with your content and communications? How can you use a customer’s pattern of engagement to strengthen the relationship and drive sales?
The tight integration of content, data, cutting-edge analytics and technology can deliver optimal customer interactions and drive your marketing objectives. This webinar illustrated an innovative approach that is providing marketers with an actionable gauge of relationship strength and the ability to drive and optimize ROI.
Is social media the new direct marketing - 3 march 2011 -- slideshareRon Jacobs
No one believes that Social Media Marketing is the new Direct Marketing, but it is making an impact everything that we do. Social Media Marketing's ability to capture huge amounts of data, is something that every marketer should be aware of, no matter if they choose to take advantage of it or not. This presentation was given to the Detroit Direct Marketing Association on 3 March 2011.
Alterians August 2009 Webinar Engagement Impact Presented By TargetbaseAlterian
Featuring Trae Clevenger, Vice President, Strategy & Innovation
How do you measure the impact of customer engagement with your content and communications? How can you use a customer’s pattern of engagement to strengthen the relationship and drive sales?
The tight integration of content, data, cutting-edge analytics and technology can deliver optimal customer interactions and drive your marketing objectives. This webinar illustrated an innovative approach that is providing marketers with an actionable gauge of relationship strength and the ability to drive and optimize ROI.
Online advertising vs brand building (Nielsen)Alfonso Gadea
1. Click-through rate is not the right metric to measure brand impact – virtually no relationship
exists between clicks and brand metrics or offline sales.
2. There is emerging evidence that brand metrics in response to online campaigns are correlated
with offline sales impact.
3. Online ads can succeed in driving brand impact, though success is not guaranteed and
advertisers must embrace new online branding metrics to separate themselves from the
competition.
Reaching Customers Through Social Media & Email Marketing - Mid Am January 2013Top Floor Technologies
Reaching Customers Through Social Media & Email Marketing presentation delivered by Shane Fell of Top Floor Technologies at the 2013 Mid Am Horticultural Trade Show at Navy Pier in Chicago.
Slack's 11 B2B Marketing Predictions & Trends for 2015 Slack and Company
2015 is already here, and it’s coming in full-force. Holiday festivities and our
intermission from work seem so far away. Everyone is hastily getting back into the swing
of things, and it’s business as usual.
We’ve learned a lot over the past year through our client and internal campaigns and
projects – all the while keeping a close eye on what other B2B marketers are
experiencing and on trends and events that are impacting the world of B2B marketing.
What are the new challenges that we face this year (e.g. what’s inevitable and
unavoidable?) What changes are we seeing come out of 2014 and into the new year that
will affect how we plan and execute our clients’ strategies? As always, we approach
digital marketing not from a “Gee-whiz, that’s neat!” perspective, but from a “What real
changes are going to provide opportunities and challenges for our clients?” perspective.
From mobile to marketing automation to B2B e-commerce to social and content
marketing, we covered the bases with trends we feel will have the most impact on your
business. Whether you’re a financial services firm or a specialty chemicals manufacturer,
what we’ve proposed is relevant to any brand that is looking to influence the various
decision makers along the buyer journey.
Our predictions and trends highlight:
What are the business drivers causing the trends
What you can reasonably expect to achieve by adopting them
The business consequences of not adopting them
We’ve peppered in compelling research and insights from third party sources (e.g.
studies, charts, infographics) to deliver our proof points. We’re here to empower and
educate our clients to make some of the most important decisions to meet their business
goals and objectives. And, it would make our day to know that you learned something
new from what we’re so passionate about doing everyday.
What are your thoughts on our 11 B2B marketing predictions and trends for 2015? Have
any others of your own to add? We’d love to hear your thoughts in the comments below.
"Most people use analytics the way a drunk uses a lamppost – for support rather than illumination." This article provides a new perspective of defining "User Journey", and suggests a series of principles of Content Marketing Measurement.Worth reading!
Presented by Bob Barker, VP of Corporate Marketing and Digital Engagement, Alterian
Alterian’s 7th Annual Survey Results Webinar discovered just how ready marketers are to really engage their customers.
The marketing industry is undergoing a dramatic transformation. Set against a backdrop of tight budgets, increased demand for accountability, the explosion in social media and informed, active and connected consumers, marketing is moving from mass communication towards multichannel customer engagement. While consumers are driving this change, marketers also are expecting their service providers to keep up and streamline and connect the services they offer.
Bob Barker presented the survey findings including exclusive insight into the methods and investments that marketers are currently exploring and implementing.
Augment your social media approach using up to date strategies. Social media strategic plans in a 2014 world call for new tactical approaches; here's some good foundational starting points.
In this presentation you will learn:
- Methods and models that support the effectiveness of predictive analytics applications
- Demonstration of today's predictive analytics tools and solutions
- How to translate respective data sets into predictive models and apply to business needs
Online advertising vs brand building (Nielsen)Alfonso Gadea
1. Click-through rate is not the right metric to measure brand impact – virtually no relationship
exists between clicks and brand metrics or offline sales.
2. There is emerging evidence that brand metrics in response to online campaigns are correlated
with offline sales impact.
3. Online ads can succeed in driving brand impact, though success is not guaranteed and
advertisers must embrace new online branding metrics to separate themselves from the
competition.
Reaching Customers Through Social Media & Email Marketing - Mid Am January 2013Top Floor Technologies
Reaching Customers Through Social Media & Email Marketing presentation delivered by Shane Fell of Top Floor Technologies at the 2013 Mid Am Horticultural Trade Show at Navy Pier in Chicago.
Slack's 11 B2B Marketing Predictions & Trends for 2015 Slack and Company
2015 is already here, and it’s coming in full-force. Holiday festivities and our
intermission from work seem so far away. Everyone is hastily getting back into the swing
of things, and it’s business as usual.
We’ve learned a lot over the past year through our client and internal campaigns and
projects – all the while keeping a close eye on what other B2B marketers are
experiencing and on trends and events that are impacting the world of B2B marketing.
What are the new challenges that we face this year (e.g. what’s inevitable and
unavoidable?) What changes are we seeing come out of 2014 and into the new year that
will affect how we plan and execute our clients’ strategies? As always, we approach
digital marketing not from a “Gee-whiz, that’s neat!” perspective, but from a “What real
changes are going to provide opportunities and challenges for our clients?” perspective.
From mobile to marketing automation to B2B e-commerce to social and content
marketing, we covered the bases with trends we feel will have the most impact on your
business. Whether you’re a financial services firm or a specialty chemicals manufacturer,
what we’ve proposed is relevant to any brand that is looking to influence the various
decision makers along the buyer journey.
Our predictions and trends highlight:
What are the business drivers causing the trends
What you can reasonably expect to achieve by adopting them
The business consequences of not adopting them
We’ve peppered in compelling research and insights from third party sources (e.g.
studies, charts, infographics) to deliver our proof points. We’re here to empower and
educate our clients to make some of the most important decisions to meet their business
goals and objectives. And, it would make our day to know that you learned something
new from what we’re so passionate about doing everyday.
What are your thoughts on our 11 B2B marketing predictions and trends for 2015? Have
any others of your own to add? We’d love to hear your thoughts in the comments below.
"Most people use analytics the way a drunk uses a lamppost – for support rather than illumination." This article provides a new perspective of defining "User Journey", and suggests a series of principles of Content Marketing Measurement.Worth reading!
Presented by Bob Barker, VP of Corporate Marketing and Digital Engagement, Alterian
Alterian’s 7th Annual Survey Results Webinar discovered just how ready marketers are to really engage their customers.
The marketing industry is undergoing a dramatic transformation. Set against a backdrop of tight budgets, increased demand for accountability, the explosion in social media and informed, active and connected consumers, marketing is moving from mass communication towards multichannel customer engagement. While consumers are driving this change, marketers also are expecting their service providers to keep up and streamline and connect the services they offer.
Bob Barker presented the survey findings including exclusive insight into the methods and investments that marketers are currently exploring and implementing.
Augment your social media approach using up to date strategies. Social media strategic plans in a 2014 world call for new tactical approaches; here's some good foundational starting points.
In this presentation you will learn:
- Methods and models that support the effectiveness of predictive analytics applications
- Demonstration of today's predictive analytics tools and solutions
- How to translate respective data sets into predictive models and apply to business needs
An overview of the new IBM Cognos 10 - this Webinar reviews the ins and outs of Cognos 10, what's new, how to upgrade and more. For a full recording of this Webinar, email PerformanceG2 at info@performanceg2.com
Join TIBCO Loyalty Lab for a webinar on-demand addressing how to influence and monetize brand engagement through social interactions:
- Integrating social activity into existing reward structures
- Shifting from rewarding transactions to rewarding engagement
- Embedding a brand within the social channel
- Extending of customer understanding through social profiling
- Increasing engagement through social interactions.
Learn how to turn the promise of social loyalty into a results-producing reality. Listen to the webinar here: http://forms.loyaltylab.com/webinar_ssl
Social media is a two-way channel, but over the last ten years marketers have increasingly shifted to focus activities on one-way interruption - applying old techniques to new channels.
Communities form post-purchase, but most marketers currently focus social media activities on the pre-purchase funnel. When you force a community to act as an acquisition channel, you dilute it.
There is a significant opportunity to drive post-purchase loyalty, advocacy and re-purchase through social media, and responsibility for functions that drive this are increasingly falling to the CMO. The potential for ROI in this area is significant.
Given those points, we need to re-assess our approach to social media – especially for consumer and SMB audiences. In particular, we need to shift to focus our on-channel activities on existing customers (versus new acquisitions) through:
- On-channel content – both planned and real-time
- Community management
- Social media support
We need to shift the last of these - social media support - from a cost centre to a strategic driver of differentiation.
Still, there IS a place for sales in social:
- Off-channel content and paid (posts promoted outside brands’ communities)
- Couponing and contesting (still key reasons that many people connect with brands)
- Re-purchase and new product launches
Presentation was made at the 2014 Loyalty Expo by Barry Kirk of Maritz Motivation Solutions and Yazir Phelps fron evolve24. This presentaiton is based on a listening survey done by evolve24 for the Expo.
Blue Ocean Strategy - Summary and ExamplesKhai Biau Yip
This is a workshop presentation developed by KB Yip and YS Lieu for a Learning Institution. It can be easily customized to suit the needs for other organizations. Please contact KB Yip (ymike27@hotmail.com) if you need to get a copy of this presentation.
Overview of how to create a digital media profile framework and how to overlay your media mix (Owned, paid and earned) whilst developing a focused digital strategy
InfiniGraph is the first to provide social aggregation, curation and syndication web based technology (in the cloud) allowing brands to engage audiences with real-time content and social relevance.
In the vibrant landscape of Boston, where innovation and technology converge, digital marketing becomes not just a strategy but an art form. This post delves into the core of Boston's digital marketing scene, unveiling strategic solutions that empower businesses to thrive in the ever-evolving online world.
Get in Touch
Website – https://www.hireseoconsultants.com/
Whatsapp – https://call.whatsapp.com/voice/9rqVJyqSNMhpdFkKPZGYKj
Mobile – +91 9212306116
Skype – shalabh.mishra
Telegram – shalabhmishra
Email - shalabh.web@gmail.com
Best Practices To Maximize Your Social Media Monitoring Efforts Presented By ...Alterian
Featuring Connie Bensen, Director of Community Strategy
Thursday, November 19th 10:00am Central / 16.00 UK
Marketers are coming to realize that there are many benefits to gaining valuable insights from online conversations. Setting up relevant searches can prove to be a daunting challenge. Then there's the step of separating irrelevant information from actionable information. Once that point is achieved then there is the big question of how to analyze the information and reporting.
In this webinar, Connie Bensen, will explore best practices for social media monitoring & reporting. You will learn:
-Common Applications of Social Media Monitoring
-Search Design
-Dealing with Noise and Spam
-Reports and Analysis
-Actions Based on Insights that Result in ROI
Are you ready to take your digital marketing skills to the next level? Look no further than DDI Mohali, the pinnacle of excellence in digital marketing industrial training in India. With a focus on empowering individuals with comprehensive knowledge and hands-on experience, DDI Mohali stands out as a leader in the industry. Our meticulously crafted curriculum covers every facet of digital marketing. From search engine optimization (SEO) and social media marketing to pay-per-click (PPC) advertising and analytics, our program ensures you gain expertise in all crucial areas. Learn from industry experts with extensive experience in the digital marketing landscape. Our trainers bring real-world insights, ensuring you receive practical knowledge that goes beyond theoretical concepts. Digital marketing is a dynamic field, and DDI Mohali ensures you are well-equipped to navigate its complexities. Our 6-month training program prepares you for a rewarding career in digital marketing, whether you aspire to work for established brands, agencies, or launch your entrepreneurial ventures.
Don't just learn digital marketing; master it with DDI Mohali, the best digital marketing industrial training center in India. Join us and pave the way for a successful and fulfilling career in the ever-evolving realm of digital marketing. Elevate your skills, amplify your career prospects - choose DDI Mohali for a transformative learning experience.
Address: C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Phone: 070876 02319
Website: https://digitaldiscovery.institute
In the vibrant landscape of Boston, where innovation and technology converge, digital marketing becomes not just a strategy but an art form. This post delves into the core of Boston's digital marketing scene, unveiling strategic solutions that empower businesses to thrive in the ever-evolving online world.
Get in Touch
Website – https://www.hireseoconsultants.com/
Whatsapp – https://call.whatsapp.com/voice/9rqVJyqSNMhpdFkKPZGYKj
Mobile – +91 9212306116
Skype – shalabh.mishra
Telegram – shalabhmishra
Email - shalabh.web@gmail.com
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Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
2. Social Media Influence 78% of consumers trust peer recommendations Source: August 25, 2009, “The Broad Reach Of Social Technologies” Forrester report 770 million people worldwide visited a social networking site. Source: comScore, Social Networking Phenomenon
3. 82% of CEOs want to better understand customer needs 88% 85% of CEOs require more visibility into their businesses Source: 2010 IBM CEO Study For CEOs – It’s About Greater Customer Intimacy Businesses are focused on understanding their customers to drive more/greater business value with their marketing spend of CEOs will focus on getting closer to their customers in next 5 years
4. Justifying and Measuring Digital Marketing 30% + consumer media spending is through digital channels Standardization of digital metrics is fueling wider adoption Suppliers (agencies) continue embracing digital capabilities to get in front of their customers Winterbury Group, October, 2010
5. What Are We Selling? IBM Cognos Consumer Insight enables marketing professionals to be more precise, agile and responsive to customer demands and opinions expressed through social media by listening, measuring and analyzing large volumes of publicly available content on the Internet. It is the only solution on the market readily able to leverage a broader business analytics environment by seamlessly connecting to Cognos BI. SOCIAL NETWORKS (Publicly available) WIKIS PHOTO SHARING BLOGS 100+ million MICROBLOGS FORUMS/NEWSGROUPS 120+ million VIDEO SHARING SOCIAL MEDIA NEWS AGGREGATORS Customers Issues Public Relations Campaigns Product Sales Experience Support Community Revenue Reputation Relationships Retention
6. Enhance Your Reputation Understand your customer needs to target new offers and products more cost-effectively through different social media channels Create Relationships. Build Advocacy. Improve Loyalty. Evaluate your corporate reputation and make evidence-based messaging decisions that target the right stakeholders at the right time Improve your customer experience Respond more quickly with accurate, timely and relevant insight into customer requests to ensure a consistent brand experience across all channels IBM Cognos Consumer Insight Grow Your Business We provide analytics that listen, measure and analyze social media performance to more effectively:
Much has been said regarding the proliferation of social media – its multiple channels, scope of content and subject matter. Something for everyone. Available to everyone. Immediate and impactful. But what’s different from the media explosion of television and radio some 50 year’s ago is both the sheer volume and influence of social media. 770 million people have visited a social networking site, according to comScore … According to Forrester research, 4 out of 5 Americans use social media in some capacity. But it’s the power of influence and massive distribution that make social media such a potent force in influencing consumer perceptions. In fact, 78% of consumers trust their peer’s recommendations … And it’s this volume of content, distribution and influence that is re-shaping how organizations are engaging their customers and broader constituencies through social media, there relationship to brands, products, services and issues of the day.
We asked CEOs how their customer expectations of them would change over the next five years. And without blinking the vast majority said, greater customer intimacy. From getting closer to customers, to better understanding their needs to greater visibility into their business. Senior executives are focused on understanding their customers to drive more business value with their marketing spend.
And this is one of the reasons why there’s surge in digital advertising spend across the board. What’s of particular note is the growing area of social applications, widgets and listening platforms to manage the increasing volumes and influence of social media. Which the Winterbury Group expects to represent roughly $300M in spend next year. More importantly, though, as social media becomes a critical component of an organization’s marketing mix, its spend is being scrutinized, with better justification and metrics required to engage a very daunting and vast social media landscape.
This is where Consumer Insight can help. IBM Cognos Consumer Insight is the industry’s most robust social media application that enables marketing professionals to transform their customer relationships by actively incorporating their sentiment insights and advocacy into the underlying business and marketing strategy of their organization, helping them be more responsive, precise and agile to market demands. And it does this by: Understanding to your customer needs to target new offers and products more cost effectively – to allow you to grow your business. Helping you make evidence-based messaging decisions to enhance your reputation among your customers and constituencies. Enabling you to respond more quickly to customer requests to improve service level effectiveness to improve customer care.
We’ve designed the product around business drivers that determine the impact of social media on brand, product and service. These business drivers shape the underlying capability areas, which include: The industry’s most robust search capability Multi-dimensional sentiment analysis Contextual affinity relationships to key points of analysis And related and relevant topic association above and beyond what you initially search and analyze This is all completed and assessed across diverse and multiple source areas – from facebook, to billions of discussion boards, to Twitter to Newsgroups.
Our on-premises approach searches publicly available information on the Cloud ... It is then fed into our analytics platfom where different dimensions or kinds of content are analyzed against a standard dictionary to determine positive, neutral, negative or ambivalent sentiment – as one example. As I mentioned, you can also view this across different kinds of analysis, such as affinity and evolving topics. This is then reported via dashboards, which can then be communicated to relevant internal stakeholders. Let’s take a deeper look at how this works in more detail.
Consumer Insight has the industry’s most robust search capabilities. It can search billions of blogs and hundreds of thousands of forums and discussion groups on publicly available websites … In this regard, we are: Highly scalable … (review section) Easy to configure … (review section) Flexible search … (review section) In addition, we can export our entire datamart as comma delimited files. This is a key differentiating capability as it enables our data to be plugged into a bigger solution for deeper analytics or larger business processes for turning the insights into operational business value.
Another differentiator is affinity relationships: The ability to understand the relationship between areas of analysis – from hot words to snippets, for example – and their intersection with other dimensions to assess impact and potential future messages. The value is threefold: Gain insight (review bullet) Anticipate new opportunities (review bullet) Evaluate campaign messaging (review bullet)
Evolving Topics, meanwhile, allow for the analysis of content that shares the same terms to determine related topics above and beyond your analysis of trends and common discussion topics. The main advantage of this feature is that: Determine risks and opportunities … (please review) More effectively target … (please review) Expand your social media … (please review)
Lastly, we provide comprehensive filtering capabilities regarding the analysis of sentiment … allowing you to drill down into the specifics of the post, ascertain audience, location, media and other minute details. The result: Your organization can more definitively. Make evidence-based … (review the bullet) Identify and target … (review the bullet) Determine the effectiveness … (review the bullet)
What does this mean for your marketing department .... For merchandise managers in retail or brand managers in CPG, it means the capacity to: (review bullets) For public relations, it means the ability to: (review bullets) For customer service, it means: (review bullets)
Let’s review some specific use cases. This is a very typical scenario for our merchandise manager during the Holiday Season. So what’s the problem here? Analysis. And the ability to gauge and respond to consumer sentiment Our merchandise manager what’s to able to use Consumer Insight to determine product interest, online and offline shopping experiences and reaction to multi-tiered campaigns. Consumer Insight helps him do that by providing: (Review bullets under IBM Consumer Insight)
For our public relations professionals, Consumer Insight provides him with the critical baseline to justify engagements with particular stakeholders in his company’s community. With its capacity to assess sentiment regarding attributes associated with the company’s reputation, for instance, he can provide management with a clearer picture of the publics reaction to issues. In the corporate social responsibility campaign, he’ll need to understand current reputational standing as well as the campaign’s affect on either modify or stabilizing it. Consumer Insight helps him do that by providing: (Review bullets under IBM Consumer Insight)
Customer service, meanwhile, wants the call center during the Holiday Season to be more productive by proactively engaging consumers online. In this example, the customer service manager needs to accurately and precisely filter through sources of complaints to engage customers issues effectively and quickly. In addition, with Consumer Insight’s ability to assess evolving topics associated with the customer complaints, the customer service manager can begin to assess and provide feedback to managers on future issues. As a result Consumer Insight can deliver the following: (Review bullets)
In summary, organizations that need to engage the customers and constituencies through social media – its multiple channels, opinions and content …. … need an application that’s scalable and robust. One that can: Understand customer needs … Evaluate corporate reputation Respond more quickly …