Being present on a social network is not the same as having a social media strategy for airlines today. Marco Serusi of SimpliFlying writes for Airline Business magazine.
SimpliFlying Featured: Target Audience: Are airports missing a trick? SimpliFlying
Passenger Terminal World, March 2015 Issue: Are airports missing a trick by relying too heavily on mass promotions and discounts, as opposed to more individually tailored marketing campaigns? Among the innovative examples from airports, “Helsinki Airport clearly understands that many passengers share concerns about having to replenish their fridges after coming back from a trip,” says Marco Serusi, senior consultant with SimpliFlying, a global airport consultancy. “With the grocery service, the airport seeks to make the travel experience easy and smooth, while developing itself as a shopping location that meets the various needs of passengers.”
Airline Business, March 2015 Issue - Embracing mobile media can increase customer loyalty and, with deeper thinking, bring about a sustainable advantage, says Shashank Nigam, CEO of SimpliFlying
The 2017 Imperative for Global Airlines By CellPoint MobileVanessa Horwell
Today’s airlines and travel companies face a market in which innovation is driven externally. The ability to support a range of mobile transactions for their mobile-first passengers will soon emerge as a critical, defining brand characteristic.
In this new travel market, the push for mobile-first strategies and brand DNA must start in the executive suite and filter throughout the entire organization if airlines hope to keep pace with a fast-moving mobile market and its revenue potential. Emboldened by a mobile-centric strategy, airlines will be able to attract more passengers, create more opportunities and paths to purchase, cater to a younger, mobile-focused customer, re-energize their loyalty programs and position themselves for success in the mobile environment.
This report looks at the powerful imperative of mobile-first strategies for payments, loyalty, operations, interactions and airlines' ability to cater to customers who arrive with high expectations.
Today we are launching the FREE report, <strong>What's Next in Mobile: Messaging Strategies for Travel Brands in a Post-App Economy</strong>, brought to you in partnership with <a>Checkmate</a>!
Today’s messaging platforms provide an appealing alternative to native apps, welcoming in a new framework for how the travel industry reaches its customers. Smart marketers are adapting to this change, ringing in a new era of better customer service and streamlined operations. Welcome to the Post-App Economy.
PSI: The Global Travel & OOH industries in 2020 and beyond Posterscope
2019 proved to be another rollercoaster year for the global travel industry, and 2020 promises to be no different, as fluctuations in the economy, technology and politics continue to affect the way that people navigate the world. This is evident across all industries, not least in the global travel and international OOH sector. As the year is beginning to unfold, PSI has looked into what the rest of the year behold from the increase in hyper personalised travel experience, the global transformation through OOH automation and being connected at 35,000 feet
PSI: The Global Travel & OOH industries in 2020 and beyond Posterscope
2019 proved to be another rollercoaster year for the global travel industry, and 2020 promises to be no different, as fluctuations in the economy, technology and politics continue to affect the way that people navigate the world. This is evident across all industries, not least in the global travel and international OOH sector. As the year is beginning to unfold, PSI has looked into what the rest of the year behold from the increase in hyper personalised travel experience, the global transformation through OOH automation and being connected at 35,000 feet
Mobile Itineraries the key to merchandising for the TMC - WhitepaperNIIT Technologies
This whitepaper will discuss how TMCs can use an integrated mobile itinerary as a platform to offer goods and services to their customers while on their trip. The paper discusses current mobile corporate travel initiatives and the role of the mobile itinerary as enabler to expand TMC services.
The Disruptor Airline - How online content aggregators may take traditional a...Millennium Aviation, Inc.
The only way the traditional airlines will be structurally profitable is by offering a problem-solving service that is part of peoples’ daily lives, whether they travel or not. But it needs to be consistent when they do. There is no real ROIC in transportation.
Who can completely disrupt the airline industry? Who can change the face of the travel business in a revolutionary way? A marketing company that will trigger you to want to travel. One that will let you know which of your friends you can meet where. One that will network on your behalf and bring new business opportunities and arrange for meetings in places that meet your tastes and preference. One that will suggest and pencil in landmark sightseeing or adventures around your calendar with people you want, integrating social media and business networks. A concierge that will make your life easier and take care of your bags and makes sure your personal media library is loaded into the individual in-flight entertainment system in the seat you selected. One that is not a travel company, but a lifestyle partner that is part of your everyday life, whether you travel or not.
SimpliFlying Featured: Target Audience: Are airports missing a trick? SimpliFlying
Passenger Terminal World, March 2015 Issue: Are airports missing a trick by relying too heavily on mass promotions and discounts, as opposed to more individually tailored marketing campaigns? Among the innovative examples from airports, “Helsinki Airport clearly understands that many passengers share concerns about having to replenish their fridges after coming back from a trip,” says Marco Serusi, senior consultant with SimpliFlying, a global airport consultancy. “With the grocery service, the airport seeks to make the travel experience easy and smooth, while developing itself as a shopping location that meets the various needs of passengers.”
Airline Business, March 2015 Issue - Embracing mobile media can increase customer loyalty and, with deeper thinking, bring about a sustainable advantage, says Shashank Nigam, CEO of SimpliFlying
The 2017 Imperative for Global Airlines By CellPoint MobileVanessa Horwell
Today’s airlines and travel companies face a market in which innovation is driven externally. The ability to support a range of mobile transactions for their mobile-first passengers will soon emerge as a critical, defining brand characteristic.
In this new travel market, the push for mobile-first strategies and brand DNA must start in the executive suite and filter throughout the entire organization if airlines hope to keep pace with a fast-moving mobile market and its revenue potential. Emboldened by a mobile-centric strategy, airlines will be able to attract more passengers, create more opportunities and paths to purchase, cater to a younger, mobile-focused customer, re-energize their loyalty programs and position themselves for success in the mobile environment.
This report looks at the powerful imperative of mobile-first strategies for payments, loyalty, operations, interactions and airlines' ability to cater to customers who arrive with high expectations.
Today we are launching the FREE report, <strong>What's Next in Mobile: Messaging Strategies for Travel Brands in a Post-App Economy</strong>, brought to you in partnership with <a>Checkmate</a>!
Today’s messaging platforms provide an appealing alternative to native apps, welcoming in a new framework for how the travel industry reaches its customers. Smart marketers are adapting to this change, ringing in a new era of better customer service and streamlined operations. Welcome to the Post-App Economy.
PSI: The Global Travel & OOH industries in 2020 and beyond Posterscope
2019 proved to be another rollercoaster year for the global travel industry, and 2020 promises to be no different, as fluctuations in the economy, technology and politics continue to affect the way that people navigate the world. This is evident across all industries, not least in the global travel and international OOH sector. As the year is beginning to unfold, PSI has looked into what the rest of the year behold from the increase in hyper personalised travel experience, the global transformation through OOH automation and being connected at 35,000 feet
PSI: The Global Travel & OOH industries in 2020 and beyond Posterscope
2019 proved to be another rollercoaster year for the global travel industry, and 2020 promises to be no different, as fluctuations in the economy, technology and politics continue to affect the way that people navigate the world. This is evident across all industries, not least in the global travel and international OOH sector. As the year is beginning to unfold, PSI has looked into what the rest of the year behold from the increase in hyper personalised travel experience, the global transformation through OOH automation and being connected at 35,000 feet
Mobile Itineraries the key to merchandising for the TMC - WhitepaperNIIT Technologies
This whitepaper will discuss how TMCs can use an integrated mobile itinerary as a platform to offer goods and services to their customers while on their trip. The paper discusses current mobile corporate travel initiatives and the role of the mobile itinerary as enabler to expand TMC services.
The Disruptor Airline - How online content aggregators may take traditional a...Millennium Aviation, Inc.
The only way the traditional airlines will be structurally profitable is by offering a problem-solving service that is part of peoples’ daily lives, whether they travel or not. But it needs to be consistent when they do. There is no real ROIC in transportation.
Who can completely disrupt the airline industry? Who can change the face of the travel business in a revolutionary way? A marketing company that will trigger you to want to travel. One that will let you know which of your friends you can meet where. One that will network on your behalf and bring new business opportunities and arrange for meetings in places that meet your tastes and preference. One that will suggest and pencil in landmark sightseeing or adventures around your calendar with people you want, integrating social media and business networks. A concierge that will make your life easier and take care of your bags and makes sure your personal media library is loaded into the individual in-flight entertainment system in the seat you selected. One that is not a travel company, but a lifestyle partner that is part of your everyday life, whether you travel or not.
Airport World Magazine, Oct/ Nov 2013 - In the first of a regular series of exchanges, David McMullen catches up with Przemysław Przybylski of Warsaw Chopin Airport (WAW) to exchange ideas and explain why maximising the social media potential of your airport begins with having a clear plan.
Customer Engagement powered by Artificial Intelligence & ChatbotsYOUVRAJ SEEAM
Artificial Intelligence and Chatbots are revolutionising and hugely impacting the ways Brands are engaging with their customers throughout the Customer Journey.
Setting a marketing strategy to match the reduced appetite for travelYOUVRAJ SEEAM
Setting a marketing strategy to match the reduced appetite for travel
(Slides presented during webinar Hosted by Terrapinn on 23 May 2020)
Customers are not buying tickets right now, but airlines want to maintain brand awareness, so marketing strategy has to be adapted to right the current climate. On this webinar, marketing experts from Japan Airlines and Air Mauritius will discuss the dos and don’ts of marketing in a time of crisis, and how to avoid alienating customers whilst keeping your airline in the minds of the consumer.
Four key factors that will accelerate air travel in 2019Posterscope
Renovation and expansion of airports all over the world continues at a rapid pace as flyer demands grow and change. As a result, we’ve seen an increased drive for more integrated advertising within the airport environment, focused on reflecting passenger journeys and enhancing these through service provision.
James McEwan, Managing Director, PSI, looks at four factors enabling more engaging and timely advertising from operators throughout the travel sector:
Influence Interactive Wrecking Ball - United AirlinesWilliam Flaiz
Influence Interactive’s Wrecking Ball Assessment audits and deconstructs the United Airlines ticket buying process. See how we rate the United digital brand experience and learn why we think their user-centric approach has them on top online.
Welcome to the latest edition of our Snapshot. In this edition, we explain the increasing importance of messaging platforms and highlight how businesses and organisations are using chat apps as marketing and communications channels in innovative ways. Finally, we end with some key implications on what the future of messaging platforms might look like.
The report is divided into three parts:
- WHAT IS HAPPENING - We explain the increasing importance of messaging platforms.
- THE BEST OF MESSAGING APPS - We highlight innovative ways businesses and organizations are utilizing chat apps.
- LEARNINGS
Psi global ooh predictions post covid19Posterscope
With the sharp adoption of new technologies blurring the balance between an increasingly virtual way of living, how will the way we navigate the world change in the new normal? PSI, outline their predictions for travel and the out of home ( OOH) industry.
Welcome to the next edition of our Near Future Report prepared in close cooperation with the LHBS Inspiration-Hub.
In this report, we will be tackling the 3 following themes:
- Shared Value Creation - where we will explore how to create new and valuable relationships between brands and consumers above and beyond UGC
- Unconventional Touch Points - where we focus on reaching audiences through unconventional channels while building loyalty through offering useful experiences & services
- Virtual Reality - a well-known trend that deserves a closer look since it will increasingly determine how we consume media in the nearest future.
Take a look at our three stories where we identify what is happening, why is it important for brands and also a few recommendations from our side.
This presentation was given at The Trinity Forum in Taipei September 21, 2014. The Trinity Forum is a think tank for Airports, Brands and DutyFree/Travel Retailers hosted by ACI - Airports Council International and The Moodie Report. This presentation gives top line insight on how disruptive technology is changing the experience for travelers and how IBeacons, Smartphones like the Iphone6, wearable technology, mobile payments, applications and Social Media can now be harnessed in more powerful ways.
Airline Retail Conference - Social Media and Luxury - Ruth HarrisonThoughtworks
Airline travel has always been deemed exotic, and its mystique and the status it gives all passengers offers the perfect environment for the social media led enhancement of brand reputation. Overwhelmingly inflight retail is the place for luxury brands. For a start, behind each purchase is a story...
See how top airlines from the Middle East get social on Facebook, Twitter and Instagram. We take a deep dive into the social strategies of Emirates, Etihad, Qatar Airways and FlyDubai to see how these airlines use campaigns to drive engagement.
Airport World Magazine, Oct/ Nov 2013 - In the first of a regular series of exchanges, David McMullen catches up with Przemysław Przybylski of Warsaw Chopin Airport (WAW) to exchange ideas and explain why maximising the social media potential of your airport begins with having a clear plan.
Customer Engagement powered by Artificial Intelligence & ChatbotsYOUVRAJ SEEAM
Artificial Intelligence and Chatbots are revolutionising and hugely impacting the ways Brands are engaging with their customers throughout the Customer Journey.
Setting a marketing strategy to match the reduced appetite for travelYOUVRAJ SEEAM
Setting a marketing strategy to match the reduced appetite for travel
(Slides presented during webinar Hosted by Terrapinn on 23 May 2020)
Customers are not buying tickets right now, but airlines want to maintain brand awareness, so marketing strategy has to be adapted to right the current climate. On this webinar, marketing experts from Japan Airlines and Air Mauritius will discuss the dos and don’ts of marketing in a time of crisis, and how to avoid alienating customers whilst keeping your airline in the minds of the consumer.
Four key factors that will accelerate air travel in 2019Posterscope
Renovation and expansion of airports all over the world continues at a rapid pace as flyer demands grow and change. As a result, we’ve seen an increased drive for more integrated advertising within the airport environment, focused on reflecting passenger journeys and enhancing these through service provision.
James McEwan, Managing Director, PSI, looks at four factors enabling more engaging and timely advertising from operators throughout the travel sector:
Influence Interactive Wrecking Ball - United AirlinesWilliam Flaiz
Influence Interactive’s Wrecking Ball Assessment audits and deconstructs the United Airlines ticket buying process. See how we rate the United digital brand experience and learn why we think their user-centric approach has them on top online.
Welcome to the latest edition of our Snapshot. In this edition, we explain the increasing importance of messaging platforms and highlight how businesses and organisations are using chat apps as marketing and communications channels in innovative ways. Finally, we end with some key implications on what the future of messaging platforms might look like.
The report is divided into three parts:
- WHAT IS HAPPENING - We explain the increasing importance of messaging platforms.
- THE BEST OF MESSAGING APPS - We highlight innovative ways businesses and organizations are utilizing chat apps.
- LEARNINGS
Psi global ooh predictions post covid19Posterscope
With the sharp adoption of new technologies blurring the balance between an increasingly virtual way of living, how will the way we navigate the world change in the new normal? PSI, outline their predictions for travel and the out of home ( OOH) industry.
Welcome to the next edition of our Near Future Report prepared in close cooperation with the LHBS Inspiration-Hub.
In this report, we will be tackling the 3 following themes:
- Shared Value Creation - where we will explore how to create new and valuable relationships between brands and consumers above and beyond UGC
- Unconventional Touch Points - where we focus on reaching audiences through unconventional channels while building loyalty through offering useful experiences & services
- Virtual Reality - a well-known trend that deserves a closer look since it will increasingly determine how we consume media in the nearest future.
Take a look at our three stories where we identify what is happening, why is it important for brands and also a few recommendations from our side.
This presentation was given at The Trinity Forum in Taipei September 21, 2014. The Trinity Forum is a think tank for Airports, Brands and DutyFree/Travel Retailers hosted by ACI - Airports Council International and The Moodie Report. This presentation gives top line insight on how disruptive technology is changing the experience for travelers and how IBeacons, Smartphones like the Iphone6, wearable technology, mobile payments, applications and Social Media can now be harnessed in more powerful ways.
Airline Retail Conference - Social Media and Luxury - Ruth HarrisonThoughtworks
Airline travel has always been deemed exotic, and its mystique and the status it gives all passengers offers the perfect environment for the social media led enhancement of brand reputation. Overwhelmingly inflight retail is the place for luxury brands. For a start, behind each purchase is a story...
See how top airlines from the Middle East get social on Facebook, Twitter and Instagram. We take a deep dive into the social strategies of Emirates, Etihad, Qatar Airways and FlyDubai to see how these airlines use campaigns to drive engagement.
Top 50 case-studies of airlines and airports excelling in social mediaSimpliFlying
The best case-studies of airlines and airports marketing on social media
If you work in an airline or airport organisation and wish to download the slides, please email contact@simpliflying.com
Influencer Marketing: Social Listening in PracticeBrandwatch
Research from Sony has shown that people are more than five times as likely to buy based on a recommendation from a social peer than they are when having simply been exposed to traditional forms of marketing.
The great news is that brands can leverage this: Sony was able to focus on the 15% of their huge customer base that wielded significant social influence, and increase sales by 300% by honing their marketing to them.
Influencer Marketing is so much more than a fashionable phrase. In this free guide, featuring tips, tricks and case studies, we take you through how you can identify and utilize influencers to supercharge your campaigns and help you reach the audience you need.
Social media has empowered customers in a way that has changed the rules of engagement forever. Today, customers can find information that drives their experience in a way that leaves very little control in the hands of the brands themselves. Document from Linked IN and Frost and Sullivan.
Here are 15 areas that I'm thinking about in my day job in marketing, public relations and social media at Ketchum, as we head towards 2015. They're not so much predictions for the coming 12-months, as work in progress. All 15 areas point to a combination of opportunity and hard work in 2015.
Humans first—a Hootsuite guide to social media strategyJames Mulvey
I developed this story about building social strategies around four fundamental human needs. This deck was used as an executive talk-track and sales enablement piece for our enterprise sales team.
The definitive-guide-to-social-media-marketing-marketoTara Boras
A good guide for those of us that have been working in a more "traditional" communications Ad/Marketing role as to why social media is one of the most powerful ways to reach and engage with consumers today. And why it's one of the most effective (and perhaps cost-effective) channels to connect with your audience.
The definitive-guide-to-social-media-marketing-marketoYING LUI ALAN SIU
The impact of social media transcends almost every aspect of our daily lives—work, politics, breaking news, and more. Today, it’s almost universally used—by consumers and brands—and is one of the most effective channels to connect with your audience.
Social media marketing offers marketers a vast opportunity to engage with their buyers, across the entire customer lifecycle, on the platforms they actively tune into for information. It's critical that, as a marketer, you know how to leverage social media marketing to build your brand, drive demand, and engage your buyers. This comprehensive, 90+ page guide is full of checklists, worksheets, advice from over 15 industry thought leaders, and examples to help marketers at any level, from beginner to expert, create and implement an effective social media marketing strategy.
How to create a social media marketing strategy
How to choose what social media platforms are right for your brand
What content you need to support your social media marketing
How often to post on social media (and how to create an editorial calendar)
How to measure the effectiveness of your social media campaigns
What team and tools you need to support your social media strategy
Discover the reasons why solar companies must embrace social media marketing. Enhance visibility and engagement with our expert insights on solar industry trends.
SimpliFlying Featured: The importance of social media in today’s airline busi...SimpliFlying
African Airlines Association (AFRAA), 2013 - The use of social media in the airline industry has become a rapidly increasing trend. This paper includes case studies from SimpliFlying to help outline the key business objectives for airlines on social media.
The SimpliFlying Live Show - daily video show on aviationSimpliFlying
Aviation is full of stories. The SimpliFlying Live Show brings out the stories from the airline industry every single weekday. We do it for our love of aviation. See how you can be a part of the show.
Airlines, hackathons, Labs and VC funds - can it work?SimpliFlying
Can airlines hack their way to success? They're setting up Labs, running hackathons and investing in startups. What's the right way for technology innovation?
United Airlines #flight3411 case study: 7 lessons in crisis communicationsSimpliFlying
United Airlines dragged off a passenger from flight 3411. Amidst a social media storm, the airline's stock price dipped over a billion dollars before the CEO issued a proper apology. He promised to do something about it by April 30. What should United Airlines do now? And what can airlines do to prevent this crisis from happening in the future?
[Featured in The Business Times, 22 August 2016.]"Risk is only dangerous when you do not know what you are doing." An interview with Shashank Nigam, CEO, SimpliFlying, on his entrepreneurial journey.
Featured in Airline Business, July 2016: A Messenger-based platform backed by technology giants could rewrite the rules of passenger communication, says SimpliFlying chief executive Shashank Nigam
Article: Airlines and The Use of Language to Build BrandsSimpliFlying
APEX Magazine, May 2015 - A article by APEX magazine on how airlines use language to build culture, attract customers and staff, and solidify their brands within a competitive industry. Also featuring Shashank Nigam, founder and CEO of SimpliFlying.
SimpliFlying Featured: Air Transport IT Summit HighlightsSimpliFlying
2014 Air Transport IT Summit, The Highlights - Shashank Nigam, CEO, SimpliFlying on why social media is no longer an afterthought. It’s integral to the airline business in this age of connected and empowered travellers.
Airport Marketing Exchange: Changi’s Success With Connected TravellersSimpliFlying
Airport World Magazine, Jun/ Jul 2014 - David McMullen, VP, SimpliFlying speaks with Ivan Tan, senior vice president for corporate and marketing communications, Changi Airport Group, on going beyond meeting travellers’ expectations on social media.
Pertaining to this ever-growing and evolving segment, what are various ways in which airports can create and deliver value to their passengers, while building closer, more personal relationships with them?
To analyse this, David McMullen and Shubhodeep Pal will be delving into opportunities such as ‘crowdsourcing’, ‘crowdfunding’, end-to-end mobile experiences and next-generation airport retail over a series of upcoming articles in #AirportMarketingX.
Airline Business, March 2014 - As social media becomes the channel of choice for rapid, mass communication, airlines must use it to the full to maintain control over their brands and contact their customers.
SimpliFlying Featured: Social AwarenessSimpliFlying
Airline Business Magazine, Mar 2014 - Airlines are waking up to the potential of social media, not only as a customer service tool but also as a way to significantly boost revenue.
SimpliFlying Featured: Spotlight on Gatwick's Rebrand #airportmarketingXSimpliFlying
Airport World Magazine, Feb/ Mar 2014 - David McMullen, vice president of airports at SimpliFlying talks to Gatwick Airport’s Jeremy Fletcher about the implications of Gatwick rebranding itself as ‘London’s airport of choice’, the process behind it and how integrated
communication efforts are used in pursuit of these goals.
SimpliFlying Featured: Stamp of approvalSimpliFlying
Passenger Terminal World magazine, March 2014 - The battle for brand loyalty between airlines is fierce. The result is a generation of airport lounges that create a brand experience unlike anything that has come before. Shashank Nigam, CEO of consulting firm SimpliFlying, who has advised over 40 airlines and airports around the world, says the trend
is not surprising given the power of a lounge to build engagement with customers. “A lounge that exudes the personality of the airline brand goes a long way in building the relationship between airline and passenger. An immersive experience in the lounge can set the tone for a differentiated experience in-flight and beyond,” he says.
Ethiopian Airlines Hijack to Geneva - Social Media Crisis Management Case Stu...SimpliFlying
As Ethiopian Airlines flight ET702 flew past its scheduled destination of Rome, aviation experts and novices alike were sharing information online at the speed of light. Once the aircraft had landed, it was discovered that it was a rogue co-pilot who had forced the plane to proceed to Geneva in order to seek asylum. No one was injured or harmed.
Though, it’s what happened before the aircraft touched down that should be of concern to aviation executives globally. This deck offers insights and lessons.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Discover the innovative and creative projects that highlight my journey throu...
The essence of social media marketing for airlines - Airline Business
1. flightglobal.com/airlines | Airline Business | 47
with the customers. At the other
extreme, price-focused companies that
perceive their products as commodities
havebetterresultswithmassmarketing.
To illustrate this divide, we compare
Ryanair and Southwest Airlines. At
first look they seem to be competing on
price, since both are low-cost carriers,
but a closer analysis reveals several
differences. Ryanair, often described as
an “ultra-low-cost airline”, uses a mass
marketing approach. Obsessed with
cost reduction, Ryanair perceives its
product as an absolute commodity,
where the price is the only determi-
nant for purchase.
VALUE-FOR-MONEY
Southwest Airlines, on the other hand,
leverages social marketing to deliver its
value-for-money proposition. While
Southwest strives to keep prices low, it
also offers excellent customer service
and promotes a happy internal culture;
giving back to the community.
Customers are more likely to develop
a long-term preference and emotional
attachment to Southwest. On the other
hand, Ryanair customers are only loyal
to the lowest available prices.
While the financial successes of
ultra-low-cost airlines demonstrate
there is room for at least one price-
focused competitor per market, these
successes are based on shaky ground.
Passengers will trade up whenever
there are better service-based alterna-
tives within their budget.
Aviation is and will always remain a
service industry. The bulk of the air-
line industry should avoid going down
Ryanair’s path of commoditisation.
Remember, being on social net-
working sites is not the
same as having a
coherent social mar-
keting strategy. ■
Many marketers and
consultants have been
talking about the bene-
fits of social marketing
for airlines. Yet today it seems that
organicreachmaysoonbeathingofthe
past,asairlinesnowhavetopayinorder
to reach fans on social media. So what
happened? Was it a passing fad, or are
wetalkingabouttwodifferentthings?As
itturnsout,theansweristhelatter.
While organic reach is indeed fad-
ing away, this has had little impact on
social marketing strategies. The real
problem lies in not understanding the
meaning of social marketing – what it
is, why it matters and when it is appro-
priate for airlines to leverage it.
In today’s context, the term “social
network” is widely used to describe
thingslikeFacebookorInstagram,caus-
ing its real meaning to be largely lost.
Allow me to explain. A social con-
nection is a link between individuals.
This can be a direct link between
friends, or an indirect link – the indi-
vidual is a friend of a friend.
CONNECTION
A social network is the sum of connec-
tions between individuals, whereby
each is a node that can be connected
through direct or indirect social con-
nections. At birth this network is lim-
ited to a child’s immediate family. The
network then gradually expands, get-
ting more complex with time.
In marketing, social networks are
important because they represent the
structure of society and the natural grid
along which all information is shared.
SowhatdowecallFacebook?Itisnot
a social network. The correct technical
term should be “social networking ser-
vice”, or SNS. Facebook is a service or
toolthathelpsusersmaintainorexpand
their social connections. The word
“social” in social marketing refers to the
conceptofsocialnetworks,notSNS.
The core of a social marketing strat-
egy lies in leveraging the social network
MAKING SOCIAL CHANGE
FORUM FEEDBACK
Understanding the nature and power of online networking sites is key to attracting and
retaining customers while projecting – and protecting – a brand’s reputation, says
SimpliFlying marketing consultant Marco Serusi
“Being on social
networking sites is
not the same as
having a coherent
marketing strategy”
MARCO SERUSI
Marketing consultant,
SimpliFlying
SimpliFlying
May 2015
flightglobal.com/
interviews
Look through our
archive of almost
four years of CEO
cover interviews
online at:
to spread a message. Although SNS are
heavily used, they are merely tools.
Unfortunately, this distinction is
often missed. A number of well-mean-
ing publications and experts put out
large amounts of material that con-
fuses the tools with the strategy.
Many marketers end up basing their
strategies on incorrect interpretations,
and now face difficulties dealing with
the plethora of changes in SNS.
Social marketing is vastly different
from mass marketing. Social marketing
takes into account the social network
and attempts to create messages that
will flow through it. Reception of mes-
sages is better because human beings
treat information coming from within
their social network as more reliable.
Mass marketing focuses on pushing
messages directly to individuals, with
little regard for its subsequent distribu-
tion. Not only does it require greater
investment in delivery, but reception
among consumers is also lower.
Interestingly, these two marketing
approaches also reflect a brand’s posi-
tioning of its products. Brands based on
sustained product differentiation suc-
ceed with social marketing; focusing on
building long-term, loyal relationships
Marco Serusi is a marketing consultant at
SimpliFlying,one of the largest airline marketing
strategy firms: hello@simpliflying.com