Loyalty cards allow customers to accumulate points based on their purchases from participating retailers, manufacturers, and service providers. As points are earned, customers can redeem them for discounts, gifts, or free services. The programs are designed to encourage repeat business and spending with the brand over competitors by rewarding customer loyalty. Examples include loyalty programs run by retail chains, restaurants, airlines, fuel companies, and other businesses that form marketing coalitions across sectors. In addition to rewarding customers, the card data provides issuing companies insights into customer purchasing behaviors that can be used for marketing and sales strategies.

1. Loyalty Cards UK
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The fidelity or loyalty card, which is also known as card benefits and discounts, is the physical
support of programs that offer rebates (discounts, prizes etc . ) The holder when consuming
Products Company issuing the card.
Loyalty cards
A loyalty card allows access to benefits designed especially for owners who can enjoy at no cost
to the benefits granted to its members affiliated establishments (restaurants, clubs, hotels, travel
agencies, shops, cinemas ...) participating in the program.
It is an electronic card issued by certain manufacturers, retail chains and service companies that
deliver free to their customers. These cards allow users to accumulate points based on
consumption made on the premises of the issuer.
index
Mode 1 operation
2 Examples of loyalty cards
3 Return to the issuing company
4 See also
Operation mode
At the time of purchase, the card is delivered to the clerk or cashier, who passes by the reader,
charging a total of points proportional to the amount of the purchase.
The loyalty card systems and their "point programs" are based on complex software solutions
relational marketing, as well as other management systems out.
Accumulated points entitle obtaining gifts, discounts on products or free services usual. To
disclose, companies publish loyalty cards uk or catalogs distributed to users reporting gifts that
can get in terms of points redeemed. Obviously, they are far larger.
They are called loyalty cards at UK because what the employer is looking for the client, attracted
by earning points (and subsequent gifts), he more often consumed products and services of its
brand at the expense of competitors.
Examples of loyalty cards:
Currently, loyalty cards are dropped by:
Fotosnipe ( UK ), Hudson 's Bay Company ( Canada), Shoppers Drug Mart (Canada ) , Fnac

2. (Europe and America), Carrefour (Europe ), El Corte Ingles ( Spain ), etc. .
Restaurant chains as Vip's.
Transport of passengers, such as:
Airlines: Iberia (Iberia Plus program), Air France, Peruvian Airlines (Peruvian Pass
program) etc.
Railway companies: Renfe.
Fuel distribution companies as: CEPSA, Repsol ...
Coaligadas Enterprises: It is called multipatrocinador loyalty card and a formula for
commercial success worldwide. Companies from different sectors are grouped to reward
customers with points redeemable for travel and gifts for the purchase of your products or
services.
Canada, Air Miles or Aeroplane
United Kingdom and Chile (on Cencosud ), with the Nectar card.
Spain, Travel Club, whose sponsors Repsol, Eroski and Banco Sabadell
Colombia, Points Cencosud (Jumbo, Metro and Easy), Twice Benefits & Discounts
Peru, Cencosud operates under the name Loyalty Peru SAC the Bonus card whose sponsors
Wong and Metro, Primax, Kentucky Fried Chicken, Pizza Hut, Burger King, Chili's, Pacific
Insurance, Gold’s Gym, Claro, among others, performing every year a million redemptions as a
specialized model physical and online loyalty. Gazel (before PGN) has a loyalty club.
Return to the issuing company:
An added benefit to the card issuer (albeit unspoken) is the ability to learn habits of their
customers and, therefore, direct the sales and marketing company policy.
To get the card, you must fill out a form with user data. When you make purchases on the card
and load, data can marry buyer to the goods or services purchased. Thus, through data mining or
statistical processes may merely analyze the behavior of different customer segments (age, sex,
place of residence, etc.).
The card companies, in addition to their usual loyalty customers get data on market
segmentation, useful for their advertising campaigns and sales promotion.
http://fotosnipe.co.uk/loyaltycards