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Enterprise Car Share & Traffic AnalysisMaddy Zeller
Enterprise CarShare offers a membership-based car sharing service where vehicles are parked at specific locations. It has over 130 locations on college campuses. While it has a lower number of average monthly visitors and unique visitors than competitor ZipCar, Enterprise CarShare has an appealing website that provides valuable information concisely on the landing page. To improve engagement, Enterprise CarShare could consider adding a vehicle matching feature to recommend suitable vehicles based on a user's needs.
It's an A.R.M.'s Race (Acquisition, Retention and Monetization in Mobile Gaming)Betable
Tapjoy's Brian Sapp gave this presentation at the SF Game Monetization meetup. If you're in San Francisco, join the meetup to see more presentations like this:
http://www.meetup.com/SFGameMonetization/
Be sure to thank Brian for letting us publish this by tweeting him at @sappalicious (http://twitter.com/sappalicious)
WebMobi Mobile Solutions for eCommerce WebMobi_Team
WebMobi provides a cloud-based mobile relationship management platform and tools to help businesses create customized mobile apps to engage customers. It offers rapid app creation, location detection, push notifications and analytics. WebMobi's platform allows businesses to build customer loyalty and drive sales through targeted mobile marketing campaigns and promotions.
This document outlines strategies for big brands to market their mobile apps more strategically. It recommends 10 key strategies, including bringing together all app stakeholders as one team, dedicating specific marketing resources to apps, setting measurable app marketing goals, and marketing apps through mobile media. It notes that app marketing requires a different approach than traditional marketing due to factors like unfamiliar channels, targeting challenges, and different goals around metrics like app store rank and user acquisition.
Making money on mobile: acquisition, retention, monetizationWarply
A presentation by John Doxaras, CEO of Warply.
It includes an overview of the mobile marketing ecosystem in Greece and worldwide, useful insights on customer lifecycle value, highlights and real cases of successful practices, infographics and more.
Hosted at Founda.tion and its Educ.ation class, an educational platform aiming to help young people develop their knowledge and skills in the field of entrepreneurship.
The document discusses various marketing packages and services offered by an app marketing company to promote apps. Some key services include:
- App release package for $499 which includes writing and distributing a press release and getting positive app reviews on iTunes and websites.
- Sales boost package for $1,750 which includes a press release, app submissions to review websites, and iTunes app reviews to get an app noticed.
- Top 100 campaign for $4,900 which aims to get an app in a top 100 category on the App Store through marketing efforts and media contacts. If the campaign is unsuccessful, half the fee is refunded.
- Other packages and individual services focus on areas like creative promotion, monet
Ever-ready Assistant is a mobile app that aims to be a personal assistant to help users with tasks like finding flight options, customer support, booking tickets, ordering food and more. It has a free version and a premium version for $1 for 3 months. The app will help remove frustrations of calling call centers and make it easy to find information. It targets youth, busy professionals, and older adults on Android and through browser extensions. The goals are to provide quality service, create a trusted brand, maximize sales and revenue. The strategies include partnerships, marketing on social media and other channels, and offering incentives to users and business partners.
Enterprise Car Share & Traffic AnalysisMaddy Zeller
Enterprise CarShare offers a membership-based car sharing service where vehicles are parked at specific locations. It has over 130 locations on college campuses. While it has a lower number of average monthly visitors and unique visitors than competitor ZipCar, Enterprise CarShare has an appealing website that provides valuable information concisely on the landing page. To improve engagement, Enterprise CarShare could consider adding a vehicle matching feature to recommend suitable vehicles based on a user's needs.
It's an A.R.M.'s Race (Acquisition, Retention and Monetization in Mobile Gaming)Betable
Tapjoy's Brian Sapp gave this presentation at the SF Game Monetization meetup. If you're in San Francisco, join the meetup to see more presentations like this:
http://www.meetup.com/SFGameMonetization/
Be sure to thank Brian for letting us publish this by tweeting him at @sappalicious (http://twitter.com/sappalicious)
WebMobi Mobile Solutions for eCommerce WebMobi_Team
WebMobi provides a cloud-based mobile relationship management platform and tools to help businesses create customized mobile apps to engage customers. It offers rapid app creation, location detection, push notifications and analytics. WebMobi's platform allows businesses to build customer loyalty and drive sales through targeted mobile marketing campaigns and promotions.
This document outlines strategies for big brands to market their mobile apps more strategically. It recommends 10 key strategies, including bringing together all app stakeholders as one team, dedicating specific marketing resources to apps, setting measurable app marketing goals, and marketing apps through mobile media. It notes that app marketing requires a different approach than traditional marketing due to factors like unfamiliar channels, targeting challenges, and different goals around metrics like app store rank and user acquisition.
Making money on mobile: acquisition, retention, monetizationWarply
A presentation by John Doxaras, CEO of Warply.
It includes an overview of the mobile marketing ecosystem in Greece and worldwide, useful insights on customer lifecycle value, highlights and real cases of successful practices, infographics and more.
Hosted at Founda.tion and its Educ.ation class, an educational platform aiming to help young people develop their knowledge and skills in the field of entrepreneurship.
The document discusses various marketing packages and services offered by an app marketing company to promote apps. Some key services include:
- App release package for $499 which includes writing and distributing a press release and getting positive app reviews on iTunes and websites.
- Sales boost package for $1,750 which includes a press release, app submissions to review websites, and iTunes app reviews to get an app noticed.
- Top 100 campaign for $4,900 which aims to get an app in a top 100 category on the App Store through marketing efforts and media contacts. If the campaign is unsuccessful, half the fee is refunded.
- Other packages and individual services focus on areas like creative promotion, monet
Ever-ready Assistant is a mobile app that aims to be a personal assistant to help users with tasks like finding flight options, customer support, booking tickets, ordering food and more. It has a free version and a premium version for $1 for 3 months. The app will help remove frustrations of calling call centers and make it easy to find information. It targets youth, busy professionals, and older adults on Android and through browser extensions. The goals are to provide quality service, create a trusted brand, maximize sales and revenue. The strategies include partnerships, marketing on social media and other channels, and offering incentives to users and business partners.
The document introduces Ralph Paglia and provides an overview of digital marketing approaches for automotive dealerships, including doing it yourself, getting training assistance, or utilizing a turnkey solution. It then discusses placement options on networks like Google and Yahoo and supports available from digital marketing consultants. The remainder discusses the benefits of the Ford, Lincoln, and Mercury Digital Advertising Program partnership with ADP, including driving traffic, leads, and sales through online and digital advertising opportunities.
The document discusses trends in search engine marketing, including:
1) Google remains the dominant search engine and recipient of pay-per-click spending, though the Yahoo/Bing partnership may impact market share.
2) Local search is a growing trend, with over 20% of searches having local intent, and Google Places and Bing Maps providing local business listings.
3) Mobile search is rising rapidly as smartphone ownership increases, comprising 1.3% of web usage, and 33% of mobile searches have local intent.
4) New pay-per-click features include Google remarketing targeting previous site visitors and Bing's cashback ads, while alternative networks like Facebook Ads and Business.
This document provides tips for optimizing an app retargeting strategy, including setting up and sharing post-install events, customizing audience segmentation using a custom sales funnel, implementing proper deep linking, optimizing creative assets, and syncing retargeting with other marketing channels. The key recommendations are to track post-install events using an attribution partner, slice audiences into customized funnel stages aligned to the app's user journey, enable deep linking to boost engagement by 10x, and continuously test and optimize creative assets.
How to Decrease Costly User Acquisition Costs The Uber WaySociable Labs
This document discusses how referral marketing can help lower costly user acquisition costs for online retailers. It provides examples of how Uber, Dropbox, and Airbnb successfully used referral programs to reduce their customer acquisition costs and increase user referrals. The key points are:
1. Referral marketing allows existing customers acquired through other channels to invite friends, which decreases spending on channels like paid ads.
2. Successful referral programs incentivize both referrers and referees and integrate sharing mechanisms into the core user experience.
3. Referral marketing should be a continuous marketing effort that amplifies other channels, not a one-time campaign. When implemented correctly, it can provide up to 40% of new users and
Reaction Media provides mobile marketing solutions that allow companies to reach consumers through their mobile devices. Their platform allows companies to tag marketing materials with keywords and shortcodes that direct consumers to additional mobile content via text messages or mobile web pages. Reaction Media also offers reporting on campaign metrics. Their services include text message campaigns, mobile web pages, searchable inventories, appointment scheduling, coupons, and statistical analysis of campaign performance. Setting up a campaign is described as easy through Reaction Media's turnkey solutions.
This document presents a marketing plan for SpotBus, a mobile app that allows users to find nearby buses to their destination, see bus statuses in real-time, and book seats. The app will launch with a trial version to test interest, then a free version with basic features and a premium version with extra services. Revenue will come from in-app ads and a $9.99 annual premium subscription. The plan outlines opportunities in the market, competitors, strategies to attract users and collaborators through various features, communication channels, and a phased implementation approach.
This document provides a marketing plan for a new Android app called Kadhims. It discusses the app's goal of providing customers an easy way to satisfy their needs by shopping online. The plan outlines Kadhims' strategy and tactics, including segmenting the market, positioning the app as a convenient shopping platform, and entering the market by launching on app stores. It also discusses performing evaluations and addressing challenges like low internet penetration in some areas. The objective is to design a marketing mix that precisely matches customer expectations in targeted segments like internet users and young people.
For e-commerce and other online enterprises wishing to offer a differentiated travel offering, via a turn-key, SaaS solution, that provides all licensing and product required to offer unbeatable value, please take a look at this PPT.
Guerilla Marketing for Automotive RetailersRalph Paglia
Ralph Paglia presented guerrilla marketing and competitive conquest advertising strategies that some dealers use to take customers away from competitors. These include techniques like bidding on competitors' keywords in Google, using dealer websites to redirect to their own sites, and targeting "weaker" competitors. Some tactics are controversial or banned in some places. Attendees learned online tools and techniques to analyze competitors' keyword bids, budgets, and ways to select targets from the local dealer herd.
Automotive Guerilla Marketing by Ralph PagliaRalph Paglia
Ralph Paglia presents guerrilla marketing and competitive conquest advertising strategies that some dealers use to take market share from competitors. These include learning how competitors advertise online to divert their traffic, using dealer association websites to take customers, and selecting the "weakest" competitor to target. The techniques discussed could risk legal or professional issues if improperly applied. The document provides examples of how one dealer implemented online campaigns and microsites that generated thousands of leads and hundreds of vehicle sales over 10 months.
REFERIT’s revolutionary platform leverages the influence of the trusted referrals of friends and family to harnesses the power of mobile app marketing for ultimately increasing the volume and quality of leads to businesses. The mobile app, website, and mobile marketing ecosystem offers a unique app-based method for businesses to reward customers for sharing and promoting their services. REFERIT® embraces the strength of personalized, peer-based recommendations to facilitate trusted referrals among consumers and help eliminate wasted sales and marketing dollars.
REFERIT's advanced mobile technology makes print and e-mail promotions redundant and cost prohibitive. Billions are invested in print, e-mail and social media promoting discounts, offers and rewards. These messages are diluted and obsolete. E-mails are quickly forgotten and printed materials thrown out. We've developed our Referral Ecosystem to be simple, unique, and compelling. Everyone uses the phone to run their life and by putting everything on their phone we allow referrals to be shared seamlessly.
Verizon Media - 2019 Sponsor Breakfast PresentationMediaPost
Search and Performance Insider Summit, Deer Valley, UT, Dec. 12, 2019 - 08:15 AM: Transforming the Customer Experience79% of consumers worldwide say experiences are as important as a company’s products and services.* Marketers have an opportunity to capture scaled consumer hearts and wallets by delivering a seamless experience. Successful brands deliver innovative solutions that are useful in the moment and provide value along all phases of the path to purchase. Learn how Verizon Media has evolved in the converging world of media to offer native advertising solutions that yield personalization, innovation, and premium ad experiences for users.(Source: Salesforce connected consumer study 2018)Presenter: GiuseppeLa Rocca, Director ofNative Advertising Sales and Strategy,Verizon MediaGiuseppe La Rocca is Director of Native Advertising Sales and Strategy at Verizon Media. He manages the fast growing US Native sales organization, promoting strategic advertising solutions across Verizon Media’s premium, innovative, and commerce focused native ad products.Previously, Giuseppe was a leading Account Director at Verizon, working across the fastest growing retail book of business. Giuseppe built his book of business to record revenue growth, capitalizing on ROI driving performance advertising solutions and a client-first mindset. Before working in sales, Giuseppe ran client services and operation strategy for search advertising across Yahoo and Bing Ads.Prior to Verizon Media, Giuseppe spent time focused on client services across verticals at leading global search advertising agency, iProspect, where he generated record revenue for his book of business.Originally from Gloucester, Massachusetts, Giuseppe now resides in New York and spends his free time mainly eating and traveling.
This document discusses the rise of mobile devices and how marketers can target consumers through mobile direct marketing campaigns. It notes that smartphone and tablet shipments now exceed PC shipments. Most mobile time is spent in apps, with games being the top category. The document provides tips on mobile targeting such as location, device type, and first-party and third-party data. It also discusses optimizing campaigns, converting mobile visitors, and scaling mobile campaigns.
Social Media Marketing and Internet Reputation Management for Car DealersSocial Media Marketing
Social Media Marketing and Internet Reputation Management for Car Dealers...
For more information on various services available for car dealers, visit http://www.SocialAutoSales.com and join the online network set up by Ralph's ADP Social Media Reputation Management Team at http://www.ADPsocial.com
This document provides an introduction to mobile marketing. It defines key terms related to mobile marketing like mobile advertising, mobile search, in-app marketing, and location-based marketing. It also offers tips for getting started with mobile marketing, including allocating a budget, having a mobile-friendly website, optimizing mobile presence, developing a mobile app, and using mobile search and social media. The document aims to help readers understand mobile marketing and how to incorporate mobile strategies into their advertising.
Priceline acquired Kayak for $1.8 billion in a deal announced in late 2012. This was Priceline's largest acquisition to date and aimed to capture more of the online travel consumer market. The acquisition allowed Priceline to eliminate a potential competitor, expand its role in the travel value chain, and increase conversion rates from travel searches to bookings. A financial analysis valued Kayak at $1.2 billion based on projections for its advertising revenues and hotel booking referral fees through 2019.
O2 Priority Moments is a service that allows O2 mobile subscribers to receive discount codes for popular brands directly to their phone. The offers come from O2's exclusive deals and affiliate partnerships. The concept was developed to leverage user location and preference data to deliver relevant offers from favorite brands. Key features include showing local offers based on location, saving favorites, sharing offers on social media, and getting push notifications to engage users. Initial success saw over 1.2 million app downloads with high average daily redemption rates.
The word ‘referral’ is a word familiar to every corporate employee. Be it, employee, job or business referrals, it will not be wrong to say that referrals have contributed largely in building the foundation of the corporate world.
Referrals are a key ingredient for a healthy B2B sales pipeline and come in all shapes and sizes. In this ppt, we bring to you 9 best referral programs that went viral & helped in exponential growth.
What makes a B2B Loyalty Rewards Program Successful?Zinrelo loyalty
A well designed B2B loyalty rewards program is now critical to retain your customers. Businesses are quickly realizing that the traditional B2C marketing strategies are equally, if not more applicable to B2B vertical as well.
The document introduces Ralph Paglia and provides an overview of digital marketing approaches for automotive dealerships, including doing it yourself, getting training assistance, or utilizing a turnkey solution. It then discusses placement options on networks like Google and Yahoo and supports available from digital marketing consultants. The remainder discusses the benefits of the Ford, Lincoln, and Mercury Digital Advertising Program partnership with ADP, including driving traffic, leads, and sales through online and digital advertising opportunities.
The document discusses trends in search engine marketing, including:
1) Google remains the dominant search engine and recipient of pay-per-click spending, though the Yahoo/Bing partnership may impact market share.
2) Local search is a growing trend, with over 20% of searches having local intent, and Google Places and Bing Maps providing local business listings.
3) Mobile search is rising rapidly as smartphone ownership increases, comprising 1.3% of web usage, and 33% of mobile searches have local intent.
4) New pay-per-click features include Google remarketing targeting previous site visitors and Bing's cashback ads, while alternative networks like Facebook Ads and Business.
This document provides tips for optimizing an app retargeting strategy, including setting up and sharing post-install events, customizing audience segmentation using a custom sales funnel, implementing proper deep linking, optimizing creative assets, and syncing retargeting with other marketing channels. The key recommendations are to track post-install events using an attribution partner, slice audiences into customized funnel stages aligned to the app's user journey, enable deep linking to boost engagement by 10x, and continuously test and optimize creative assets.
How to Decrease Costly User Acquisition Costs The Uber WaySociable Labs
This document discusses how referral marketing can help lower costly user acquisition costs for online retailers. It provides examples of how Uber, Dropbox, and Airbnb successfully used referral programs to reduce their customer acquisition costs and increase user referrals. The key points are:
1. Referral marketing allows existing customers acquired through other channels to invite friends, which decreases spending on channels like paid ads.
2. Successful referral programs incentivize both referrers and referees and integrate sharing mechanisms into the core user experience.
3. Referral marketing should be a continuous marketing effort that amplifies other channels, not a one-time campaign. When implemented correctly, it can provide up to 40% of new users and
Reaction Media provides mobile marketing solutions that allow companies to reach consumers through their mobile devices. Their platform allows companies to tag marketing materials with keywords and shortcodes that direct consumers to additional mobile content via text messages or mobile web pages. Reaction Media also offers reporting on campaign metrics. Their services include text message campaigns, mobile web pages, searchable inventories, appointment scheduling, coupons, and statistical analysis of campaign performance. Setting up a campaign is described as easy through Reaction Media's turnkey solutions.
This document presents a marketing plan for SpotBus, a mobile app that allows users to find nearby buses to their destination, see bus statuses in real-time, and book seats. The app will launch with a trial version to test interest, then a free version with basic features and a premium version with extra services. Revenue will come from in-app ads and a $9.99 annual premium subscription. The plan outlines opportunities in the market, competitors, strategies to attract users and collaborators through various features, communication channels, and a phased implementation approach.
This document provides a marketing plan for a new Android app called Kadhims. It discusses the app's goal of providing customers an easy way to satisfy their needs by shopping online. The plan outlines Kadhims' strategy and tactics, including segmenting the market, positioning the app as a convenient shopping platform, and entering the market by launching on app stores. It also discusses performing evaluations and addressing challenges like low internet penetration in some areas. The objective is to design a marketing mix that precisely matches customer expectations in targeted segments like internet users and young people.
For e-commerce and other online enterprises wishing to offer a differentiated travel offering, via a turn-key, SaaS solution, that provides all licensing and product required to offer unbeatable value, please take a look at this PPT.
Guerilla Marketing for Automotive RetailersRalph Paglia
Ralph Paglia presented guerrilla marketing and competitive conquest advertising strategies that some dealers use to take customers away from competitors. These include techniques like bidding on competitors' keywords in Google, using dealer websites to redirect to their own sites, and targeting "weaker" competitors. Some tactics are controversial or banned in some places. Attendees learned online tools and techniques to analyze competitors' keyword bids, budgets, and ways to select targets from the local dealer herd.
Automotive Guerilla Marketing by Ralph PagliaRalph Paglia
Ralph Paglia presents guerrilla marketing and competitive conquest advertising strategies that some dealers use to take market share from competitors. These include learning how competitors advertise online to divert their traffic, using dealer association websites to take customers, and selecting the "weakest" competitor to target. The techniques discussed could risk legal or professional issues if improperly applied. The document provides examples of how one dealer implemented online campaigns and microsites that generated thousands of leads and hundreds of vehicle sales over 10 months.
REFERIT’s revolutionary platform leverages the influence of the trusted referrals of friends and family to harnesses the power of mobile app marketing for ultimately increasing the volume and quality of leads to businesses. The mobile app, website, and mobile marketing ecosystem offers a unique app-based method for businesses to reward customers for sharing and promoting their services. REFERIT® embraces the strength of personalized, peer-based recommendations to facilitate trusted referrals among consumers and help eliminate wasted sales and marketing dollars.
REFERIT's advanced mobile technology makes print and e-mail promotions redundant and cost prohibitive. Billions are invested in print, e-mail and social media promoting discounts, offers and rewards. These messages are diluted and obsolete. E-mails are quickly forgotten and printed materials thrown out. We've developed our Referral Ecosystem to be simple, unique, and compelling. Everyone uses the phone to run their life and by putting everything on their phone we allow referrals to be shared seamlessly.
Verizon Media - 2019 Sponsor Breakfast PresentationMediaPost
Search and Performance Insider Summit, Deer Valley, UT, Dec. 12, 2019 - 08:15 AM: Transforming the Customer Experience79% of consumers worldwide say experiences are as important as a company’s products and services.* Marketers have an opportunity to capture scaled consumer hearts and wallets by delivering a seamless experience. Successful brands deliver innovative solutions that are useful in the moment and provide value along all phases of the path to purchase. Learn how Verizon Media has evolved in the converging world of media to offer native advertising solutions that yield personalization, innovation, and premium ad experiences for users.(Source: Salesforce connected consumer study 2018)Presenter: GiuseppeLa Rocca, Director ofNative Advertising Sales and Strategy,Verizon MediaGiuseppe La Rocca is Director of Native Advertising Sales and Strategy at Verizon Media. He manages the fast growing US Native sales organization, promoting strategic advertising solutions across Verizon Media’s premium, innovative, and commerce focused native ad products.Previously, Giuseppe was a leading Account Director at Verizon, working across the fastest growing retail book of business. Giuseppe built his book of business to record revenue growth, capitalizing on ROI driving performance advertising solutions and a client-first mindset. Before working in sales, Giuseppe ran client services and operation strategy for search advertising across Yahoo and Bing Ads.Prior to Verizon Media, Giuseppe spent time focused on client services across verticals at leading global search advertising agency, iProspect, where he generated record revenue for his book of business.Originally from Gloucester, Massachusetts, Giuseppe now resides in New York and spends his free time mainly eating and traveling.
This document discusses the rise of mobile devices and how marketers can target consumers through mobile direct marketing campaigns. It notes that smartphone and tablet shipments now exceed PC shipments. Most mobile time is spent in apps, with games being the top category. The document provides tips on mobile targeting such as location, device type, and first-party and third-party data. It also discusses optimizing campaigns, converting mobile visitors, and scaling mobile campaigns.
Social Media Marketing and Internet Reputation Management for Car DealersSocial Media Marketing
Social Media Marketing and Internet Reputation Management for Car Dealers...
For more information on various services available for car dealers, visit http://www.SocialAutoSales.com and join the online network set up by Ralph's ADP Social Media Reputation Management Team at http://www.ADPsocial.com
This document provides an introduction to mobile marketing. It defines key terms related to mobile marketing like mobile advertising, mobile search, in-app marketing, and location-based marketing. It also offers tips for getting started with mobile marketing, including allocating a budget, having a mobile-friendly website, optimizing mobile presence, developing a mobile app, and using mobile search and social media. The document aims to help readers understand mobile marketing and how to incorporate mobile strategies into their advertising.
Priceline acquired Kayak for $1.8 billion in a deal announced in late 2012. This was Priceline's largest acquisition to date and aimed to capture more of the online travel consumer market. The acquisition allowed Priceline to eliminate a potential competitor, expand its role in the travel value chain, and increase conversion rates from travel searches to bookings. A financial analysis valued Kayak at $1.2 billion based on projections for its advertising revenues and hotel booking referral fees through 2019.
O2 Priority Moments is a service that allows O2 mobile subscribers to receive discount codes for popular brands directly to their phone. The offers come from O2's exclusive deals and affiliate partnerships. The concept was developed to leverage user location and preference data to deliver relevant offers from favorite brands. Key features include showing local offers based on location, saving favorites, sharing offers on social media, and getting push notifications to engage users. Initial success saw over 1.2 million app downloads with high average daily redemption rates.
The word ‘referral’ is a word familiar to every corporate employee. Be it, employee, job or business referrals, it will not be wrong to say that referrals have contributed largely in building the foundation of the corporate world.
Referrals are a key ingredient for a healthy B2B sales pipeline and come in all shapes and sizes. In this ppt, we bring to you 9 best referral programs that went viral & helped in exponential growth.
What makes a B2B Loyalty Rewards Program Successful?Zinrelo loyalty
A well designed B2B loyalty rewards program is now critical to retain your customers. Businesses are quickly realizing that the traditional B2C marketing strategies are equally, if not more applicable to B2B vertical as well.
Top 10 Customer Loyalty Program SoftwareTaylor Smith
The document discusses the top 10 customer loyalty program software options in 2021. It begins by explaining how customer loyalty programs can increase customer retention rates and profits. It then reviews the top software including Novus Loyalty, Loyalty+, Guusto, Jumper.ai, Open Loyalty, Smile.IO, Kangaroo Rewards, Loyalty Loin, Epsilon, and Marsello. For each it provides a brief overview of their features and capabilities. The document concludes that choosing quality customer loyalty software can help businesses earn customer hearts and influence shopping decisions.
Moblized provides various features to help apps acquire users, including unlimited clicks and leads, custom app profile and integration pages, comparison pages, platform and collection listings, conversion tracking, deals promotion, retargeting support, blog content distribution, social promotion, weekly reports, app featuring, growth experiments, and tailored content distribution. The more involved an app is with Moblized, the more clicks and exposure it will receive through Moblized's digital channels and features.
10 Ways to Make Your Affiliate Program Stand OutAffiliate Summit
The document outlines 10 ways for an affiliate program to stand out and improve marketing to and through affiliates. It recommends (1) optimizing for keywords on affiliate networks, (2) outranking competitors on search engines, (3) offering incentives for affiliates to activate, (4) providing performance incentives like bonuses, and (5) innovating to differentiate the program. It also suggests (6) supporting mobile affiliates, (7) adding pay-per-call models, (8) implementing co-branding, (9) using micro-banners, and (10) providing personalized support.
Dealocx [Consumer Internet]: Dealocx is a unique hyper-local rewards program that allows customers to gain rewards points for transacting or eating out at partnered outlets. The reward points collected can then be redeemed from the app for doing Mobile Recharges, Bill Payments and Online Shopping from Amazon, Flipkart and other E-Commerce Websites.
Marmalade Webinar Series - GameHouse Increase User Aquisition in Gamesmarmaladeapps
Marmalade Webinar Series - GameHouse Tips to Increase User Acquisition in Games. For more info on Marmalade SDK, visit http://www.madewithmarmalade.com.
High-Commission Affiliate Programs in 2023.docxuswa68
In the dynamic world of online entrepreneurship, affiliate marketing continues to be a popular and lucrative strategy for generating passive income. One of the critical factors that can significantly impact an affiliate marketer's success is the commission rate offered by affiliate programs. In 2023, the landscape of affiliate marketing is evolving, and high-commission affiliate programs are taking center stage.
10 Successful E-Commerce Affiliate Program Marketing StrategiesVivastream
The document introduces three presenters for an upcoming event on affiliate marketing strategies: Carolyn Kmet from Groupon, Todd Farmer from PerformStreet Media, and Jim Gribble from LinkProfits. It then discusses why affiliate marketing is a viable channel for e-commerce businesses and considerations for deciding between cost-per-sale and cost-per-lead affiliate programs. The document also addresses concerns about "CPA networks" and benefits of focusing on quality affiliates and networks.
Esta guía está diseñada para los desarrolladores de aplicaciones de comenzar a estudiar la forma de monetizar sus aplicaciones. Proporciona una visión global de aplicación de la monetización y acciones votos ejemplos y consejos prácticos para ayudarle a empezar. #Admob
Mobile app marketers can drive down user acquisition costs through several methods, including engaging users beyond installation, using deeplinks to direct users within apps, avoiding peak periods, licensing recognizable content, and measuring ROI from different acquisition channels.
4 Shopify Referral Program Apps in 2023 Flyyx Tech
With many referral program apps for Shopify out there, it’s easy to get lost in a whirlwind and that’s when you must look at features that stand out and for me, that’s gamification.
More info: https://www.theflyy.com/
ADA is a marketing platform designed to create emotional connections between brands and customers. It aims to transform software interactions into something more personal through an easy-to-use interface and focus on customer experience. ADA helps brands grow their business through various digital marketing solutions like landing pages, social media campaigns, and analytics to track customer behavior and improve campaigns.
Must-Do Tactics for Hyperlocal Marketing SuccessSproutLoud
Hyperlocal marketing is a critical part of reaching consumers through channel partners. This presentation will teach you what you need to know about successfully building your brand at the hyperlocal level.
AppDoubler is an affiliate marketing platform that connects software vendors with affiliates to help vendors expand their reach, generate leads, and increase sales. Affiliates promote vendor programs and are paid commissions based on metrics like impressions, clicks, leads, and sales. Vendors work with AppDoubler to set up programs with objectives and commission structures that incentivize affiliates to help vendors meet their goals.
How to make money from your mobile app? [6 techniques & a BONUS video]Lalit Kumar
Are you wondering how you can make some money with your app? There are a lot of different ways in which you can use your app to make money!
Click and read to know how easy it can be to make money with your very own mobile app! https://www.appypie.com/how-to-create-an-app-for-free-and-make-money
Digital marketing-refer-a-friend-bookmark-google-map-lecture-by-narender-sing...NARENDER SINGH
Referral marketing, also called refer-a-friend marketing, uses existing customers to help acquire new customers. It works by encouraging current customers to recommend a business, product, or service to friends. Referral programs track rewards and incentives for referrals. They mobilize customers to become brand ambassadors at low cost to the business. Examples include Tesla, Airbnb, Evernote, and T-Mobile, which all saw growth through referral marketing.
Web Marketing Academy Study Material - Affiliate MarketingKaushik Ghorpade
Web Marketing Academy (WMA) is a classroom Digital Marketing Training Institute in Bangalore (Indira Nagar) providing one popular course “Modern Digital Marketing Certificate Course”. WMA provides practical hands-on training and education in Globally recognized Certificates in Digital, SEO, Google Ads, Content Marketing, Social Media Marketing, Web Analytics that make you stand out.
To learn more visit - https://www.webmarketingacademy.in/
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1. The 51 Best Referral
Program Examples
Here it is folks!
Our big list of the best referral program examples out there right now.
2. We’ve analyzed how companies are driving profitable customer
acquisition with referral programs. From Typeform, Uber, Paypal, Prezi
to x, we reviewed 51 companies’ referral programs and campaigns so
you can see what’s common, what’s cutting edge, and what’s a good fit
for you.
Let’s dig into it, shall we?
Software Companies:
1. Typeform
3. One of our favorite SaaS companies – Typeform – have established
themselves as the go-to solution for beautiful mobile surveys and
forms. Typeform’s refer-a-friend program offers a 10% double-sided
reward targeted at their Pro customers. The Typeform Growth team
partnered with Referral SaaSquatch to build out their referral program
and have continued to see impressive results every month. You can
read more in our case study here.
2. Dropbox
4. Dropbox continues to optimize their impressive referral program with a
clean layout that still nods to the illustration branding the company has
become known for. We all know about the viral case study that showed
off the winning growth experiments of referral rewards and their beta
launch video. Dropbox’s team is constantly looking for areas to increase
retention and referral metrics with in-app storage rewards.
3. Box
Box’s referral program has an experience asks more from the user than
some of the consumer-focused referral programs we profile here. But
that’s not necessarily a bad thing – in B2B having detailed fields in your
5. signup process can help your sales team qualify and prioritize their time
on the opportunities with a higher likelihood of closing.
4. Google Apps
The Google Apps referral program uses a single-sided structure,
offering a $15 reward for every paying user. It seems the Google Apps
referral marketing team has changed the program to be more affiliate
focused as they don’t offer a reward for the newly referred users. The
Google Apps refer-a-friend page is well designed, but missing the punch
6. in the headline. If you’re giving out a financial incentive, make sure it’s
mentioned in the header of your landing page! There’s nothing like
money to motivate.
5. SugarSync
7. File storage competitor SugarSync offers a tiered referral program with
double-sided 500MB and 10GB rewards. The strategy here encourages
customers to invite power users in order to get the best rewards.
6. Evernote
8. Popular note-taking software Evernote runs a double-sided refer-a-friend
program to reward users for inviting their friends. The program awards points
when users successfully refer user sign-ups and premium subscriptions, which
can be redeemed for increased storage space or free months.
7. EquityFeed
SaaS stock trading platform EquityFeed rewards their customers with 10%
double-sided discounts for referring new paid customers. EquityFeed’s
referral program continues to be one of their most profitable customer
acquisition channels with a strong trial to paid conversion rate. You can
check out our case study with EquityFeed here.
9. 8. Marin Software
source: marinsoftware.com
Marin Software, an enterprise software provider, can afford to spend up
to $2,000 for every successful referral. The company is positioned to
offer these high-value referral rewards because their customers spend
between $10K-$100K per month. Marin’s refer-a-friend program offers
$500, $1500 or $2000 rewards depending on which plan referred
customers sign up for.
9. LastPass
10. LastPass, a leading SaaS password storage provider, has a single-sided
referral program. The LastPass refer-a-friend campaign issues one
month of their Premium plan for every successful referral. The LastPass
referral program is promoted inside their web application with a minimal
call to action (CTA) in their dashboard. We wrote more about their
program here.
10. HubStaff
11. Hubstaff, a strong SaaS time tracking provider, partnered with Referral
SaaSquatch to reward user referrals with a double-sided 10% discount.
Their team is constantly experimenting with ways to promote their
referral program. Hubstaff’s refer-a-friend program is promoted across
their website, web app and FAQ pages. The Hubstaff team is always
looking to improve the customer journey and encourage referrals
when customers are thinking about the value of their product.
11. Shoeboxed
12. Shoeboxed is a popular cloud accounting software provider that
recognized the value of customer referrals and wanted to scale their
strategy with a structured referral program. The team at Shoeboxed
partnered with Referral SaaSquatch to integrate an end-to-end solution
that rewards their customers with a 10% discount for every successful
referral.
13. 12. Prezi
The popular presentation software Prezi, runs a single-sided referral
program. Their campaign is focused on driving new signups to their
entry-level paid plan ‘Enjoy’. Prezi’s refer-a-friend program gives out 3
months free of Enjoy to a user when they sign up three friends for
Enjoy. From what we’ve seen from our customers it’s better to reward
users for every referral they make. Rewarding each referral improves
the ‘program visitor to program invite’ ratio and encourages customers
14. to stay engaged with the program.
13. YesWare
YesWare is a popular sales email tool. They run a web refer-a-friend
15. campaign to capitalize on their positive word of mouth and reward
customer loyalty. YesWare gives customers 100 free tracking events for
every successful referral. Their referral page even pre-fills email text to
explain the main value of their product and why the referred customer
should try it out.
14. Upserve
16. Upserve, a popular restaurant management platform, rewards
customers for their referrals by making a $200 donation to the Clean
Water Fund. Upserve’s program is focused on the altruistic motivations
of their customer base so they can get new restaurant referrals. The
Upserve marketing team partnered with Referral SaaSquatch due to our
platform flexibility around these types of charitable rewards.
Gaming
15. World of Warcraft
17. World of Warcraft, the most successful video game of all time, has an
active user base with millions of players. Though the MMORPG
(Massively Multiplayer Online Role-Playing Game) is more than 10 years
old, it still attracts new gamers through their ‘Recruit a Friend’ program.
Their program uses special in-game rewards to motivate players to
make referrals. The WoW marketing team recently updated their
program rewards, and launched their new recruit a friend campaign with
a website landing page, an in-app recruit a friend section and a viral
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19. Uber continues to dominate the transportation app scene with their solid
mobile experience and customer referral rewards. Constantly looking to
gain an edge, Uber’s referral campaigns have recently expanded into
targeted push notifications and chatbot functionality.
17. Lyft
20. Lyft is the biggest Uber competitor in North America—and my personal
favorite. Lyft gives customers $10 to $50 referral rewards across
different cities so they can aggressively drive customer acquisition in
new markets.
18. GetAround
GetAround is another North American ride-sharing startup making a
name for themselves in select cities. The single-sign-on offer to sign in
to Facebook helps with the onboarding experience. They offer
customers a $20 referral reward but also offer $200 to recruit drivers.
GetAround could benefit from building out separate creative for their
21. refer a driver campaign—messaging complexity could be avoided if
their two campaigns were distinct.
19. Airbnb
The international travel marketplace Airbnb uses a lovely in-app referral
offer design to drive steady growth across their cities. Similar to the
Uber referral program, Airbnb gives out different size rewards
22. depending on which city users live in. This is a popular approach for
global brands looking to expand their customer acquisition region by
region. We love this approach so much, in fact, we featured it in our UX
ebook! Check it out here.
Digital Retailers:
20. EventBrite
This popular event hosting platform runs a $10 single-sided referral
23. program. Eventbrite customers are given affiliate-style offers to sign up
their friends and earn money. These types of referral programs perform
don’t typically perform as well as their double-sided counterparts. The
customer experience of sharing is changed when one friend profits off
of the other—not many consumers are interested in making money off
of their friends.
21. HomeSuite
HomeSuite, a leading vacation rental marketplace, uses a double-sided
refer-a-friend program structure. HomeSuite offers a $100 discount to
the newly referred friends and offers a $100 gift card for the referring
24. user. When the HomeSuite team partnered with Referral SaaSquatch,
we put our API to work and integrated our program inside their
Marketo landing page.
22. Zulily
25. Zulily’s referral program has a modern design with bright email CTAs for
popular email clients Gmail, Outlook and Yahoo. Zulily’s refer-a-friend
program reward users in their local currency—which means they can
experiment with program performance across their different regions.
23. Gilt
Digital retailer Gilt gives out a $25 single-sided referral reward for
customers. This is the first program to experiment with a large QR code
CTA. Gilt’s website has smaller buttons users can click to share referral
invites directly via email, Facebook or Twitter.
26. 24. BusBud
This leading bus travel marketplace uses a multichannel refer-a-friend
program to reward customers for their loyalty and positive word of
mouth. BusBud’s refer-a-friend program is integrated across their web
and mobile apps. Their mobile app takes advantage of Referral
SaaSquatch’s deep-linking feature to personalize the onboarding flow
for newly referred users.
25. ThredUp
27. E-Commerce company ThredUp’s refer-a-friend program has a clean
design and bold CTA ‘Give $10, Get $10’ to entice customers to engage
with the program. The $10 double-sided reward is smaller than the
rewards we’ve seen used by other digital retailers. ThredUp also uses
large colorful CTAs for both email and Facebook referral invites.
26. JackThreads
28. Mens fashion retailer JackThreads’ refer-a-friend program uses a
beautiful image with long-form copy to entice customers to engage
with their program. JackThreads is experimenting with tiered rewards,
they offer $10 for signups and $20 for conversions. We recommend
they invest in security measures so the referral rewards are only going
out to actual prospects.
29. 27. Wayfair
This program follows referral best practices with a double-sided reward
of $10. Wayfair’s marketing team designed a beautiful page with clear
copy to engage customers with a financial reward for inviting their
friends.
The main CTA requires users to upload their friend’s email addresses.
This creates unnecessary friction and could be negatively impacting
referral rates and conversions. Implementing single-sign-on buttons to
popular email and messaging apps would help the customer make a
30. referral more easily and quickly.
28. Tile
Tile is a leader in the bluetooth wearables market. They partnered with Referral SaaSquatch to
run a multichannel refer-a-friend program.
Their refer-a-friend program is integrated across their web and mobile experiences. They use a
single-sided referral rewards structure where customers earn points towards a free Tile for every
friend they refer.
31. 29. Indochino
Digital retailer Indochino runs a multichannel refer-a-friend program with
a double-sided reward of $100 and $50. Integrated across their digital
32. customer touch points including website, email and mobile, Indochino’s
refer-a-friend program uses beautiful branded photos to show off the
value of their products and a direct email a friend CTA.
30. Frank & Oak
Digital retailer Frank & Oak – also in the menswear space –
33. experiments with referral marketing campaigns and runs a double-sided
credit reward of $25. The main CTA is to invite friends via email, copy
and pasting the unique link, or via Facebook. Their refer-a-friend
program uses the simple 1-2-3 method to explain how the program
works and how customers get their rewards.
31. GrubHub
GrubHub, one of the leaders in online food delivery, uses a refer-a-
friend campaign to reward their customer’s loyalty. GrubHub customers
can earn $12 for every friend that signs up. The refer-a-friend interstitial
34. uses on-brand language in the heading and email message to engage
their customer base.
32. Snapwire
This beautiful stock photography marketplace is gaining traction with
their community-driven approach. On average, 15,000 people sign up
for Snapwire every single month. The community has grown to
285,000 photographers in 180 countries. It was a natural marketing
initiative to build out a refer-a-friend campaign to reward the positive
word of mouth already happening in their social channels. We worked
with the Snapwire marketing team to design a double-sided $20 credit
35. referral program that integrates into their web shopping experience.
33. Chipolo
Chipolo is also in the bluetooth wearables industry and they use a
mobile referral program to encourage their app users to make friend
36. invites. The Chipolo refer-a-friend program offers a double-sided reward.
Referees get a 20% discount, while the referring customer gets points
which they can use towards a free Chipolo.
34. PillPack
PillPack is a leading pharmacy subscription provider and their team runs
a similar refer-a-friend campaign to Upserve. Their referral reward is a
$100 charitable donation to RxArt which appeals to the altruistic side of
their customer base. The PillPack marketing team chose a charity with a
similar medicine and health focus—RxArt is a children’s hospital initiative
to redecorate hospital wings as visually pleasing environments.
37. 35. Julep
Julep, a leading beauty subscription box company, runs a referral
campaign that rewards customers with a $15 credit. Their refer-a-friend
pop-up matches the look and feel of the Julep brand and uses playful
copy to make the campaign seem like a natural conversation between
friends. The primary CTA is an email with a pre-filled text that helps the
customer explain the value of Julep’s beauty subscription box to their
friend.
38. Telecom and Media:
36. Hulu Plus
Hulu, a strong competitor in the content streaming industry, uses a
refer-a-friend program to drive Hulu Plus sign-ups. Their refer-a-friend
program reward is a free two-week trial to Hulu Plus. Implementing an
email invite CTA would improve their referral rate and conversions.
37. Netflix
39. Everyone’s favorite streaming content company, Netflix, ran a refer-a-
friend campaign way back when they were transitioning from their DVD
rental service into online video streaming. They shut down the Netflix
refer-a-friend program in 2011, but we heard the program was well-
received by their customers and was a key part of their North America
growth engine.
40. 38. Dish
Dish, a leading North American provider of satellite television, has a
different refer-a-friend program structure than we’ve seen used. It’s a
main website CTA that wants prospective customers to find their friends
with Dish subscriptions and get their referral code. Interesting
approach!
41. 39. DirecTV
DirecTV uses the same refer-a-friend program structure as Dish’s ‘get
referred by a friend’ campaign. They offer a higher reward of $100 to
their prospective customers, but still require the high friction process of
getting a friend’s DirecTV account code.
40. AT&T
42. Telecom giant AT&T runs a refer-a-friend program with a minimalist
design and bright symbols to highlight the value of their 5 core
offerings. Bolding the part people really care about ($575 a year!)
grabs the customer’s attention. AT&T could improve the program by
reducing the amount of friction in the sign-up flow. Applying for a
referral program creates an unnecessary step for customers already
interested in making a referral.
41. T-Mobile
43. T-Mobile targets younger demographics with their loud colors, hip
branding and playful copy. The T-Mobile refer-a-friend program plays
within that theme, employing a branded landing page highlighting all the
fun associated with their brand. Though T-Mobile referral page doesn’t
highlight the referral reward, it certainly captures your attention.
42. Sprint
44. Sprint, another nationwide telecom giant, runs a referral program that
uses a double-sided reward (a $50 American Express reward card) for
every successful referral. The Sprint refer-a-friend program uses a
modern theme with bold CTAs that emphasize the cash-cash-money.
It’s too bad that customers must register in order to make a referral –
program engagement is higher when this requirement is not in place.
43. Rogers
45. Rogers, one of Canada’s largest telecom providers, runs a single-sided
customer referral program. The Rogers refer-a-friend program rewards
customers with a $25 credit for every successful referral. Rogers uses a
templated design with content blocks to describe the core areas of the
referral program.
44. Virgin Mobile
46. Virgin Mobile approaches their referral program using bold colors and
playful copy to deliver the details. The Virgin refer-a-friend program
offers a double-sided $25 reward for successful referrals. Virgin
Mobile’s referral page highlights the referral reward and main value
proposition of their company with lines like ‘Unlimited Plans’ ‘Packed
With More Data’ and ‘Limitless Music’ (although they made a typo on
that last one – Teachable Moment: always proofread your deals before
they go live!).
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47. Financial Services:
45. PayPal
source: paypal.com
The PayPal refer-a-friend program was one of the growth engines for
the early-stage company. It’s one of the more notable examples of
customer referral programs and was originally pitched by their co-
founder Elon Musk as a viral marketing campaign. A double-sided $10
reward for new users and active promotion through their customer
touchpoints were major contributors behind the campaign’s success.
46. Tangerine
48. Modern banking institution Tangerine offers a double-sided refer-a-
friend program for their customers to sign up new accounts. The
Tangerine refer-a-friend program offers $50 for both customers and
newly referred customers for taking part in their program. The referral
page is well-designed and has a bold CTA that appeals to the financial
motivation of their buyer persona.
47. American Express
49. American Express runs a streamlined referral program for card
members, encouraging them to invite their friends to try different card
offerings. The American Express refer-a-friend program has different
rewards available for customers depending on the type of card. The
American Express referral page highlights the steps needed to earn
referrals with a clean 1-2-3 step graphic.
48. Chase Bank
50. Chase Bank runs a double-sided referral program that rewards
51. customers with $50 for each successful referral. The Chase Bank refer-
a-friend program uses different channels to tell their customers about
their referral rewards and promote sharing. The above email uses the
recommended 1-2-3 graphic to simply explain the offer and large green
CTAs to promote referral invites.
49. Questrade
Questrade, a leading stock trading platform, uses a double-sided referral
program to encourage customers to invite their friends and start trading
52. with their platform. The Questrade refer-a-friend program uses a tiered
reward program with $25 for the first two, and a $50 bonus for the third
successful referral. Third time’s the charm, right?
50. Robinhood
Robinhood, also in the stock trading software industry, uses a refer-a-friend
program to help customers gain early access to their platform. This type of referral
reward structure uses the power of scarcity and instant gratification to increase
sign-ups. This referral waiting list tactic
53. can catapult the growth of your pre-launch brand (as we’ve seen with
the Harry’s refer a friend case study). A word of caution for incentivizing
non-paid actions: you’ll need to build in some fraud protection as users
may try to game your system.
51. Wealthfront
Wealthfront, an automated stock trading platform, uses a personalized
54. referral program to reward customers for their loyalty. The Wealthfront
refer-a-friend program offers a double-sided reward that waives the
management fees on a $5,000 investment. The newly referred
customer gets a whopping $15,000 managed for free. Nice deal! For
easy sharing, the Wealthfront referral page pre-fills a personalized note
explaining their product’s value and referral reward.
Conclusion
So…did you read the whole thing?
Really?! Kudos, that’s stamina!
You’re now 51 times more informed on the best referral marketing
examples we could find. Got some to add to our list? Get in touch!
We’d love to know more.