6. What I Did Have…
• History of value in the marketplace
• An offer that provided great value
• Courage to test it
• An active Facebook account & profile
7. Here Is The Post:
• Made at 6:06 pm EST on February 9, 2014 at:
http://facebook.com/tombeal
• TEST: Want more incredible testimonials before
taking this live. People paid $1,000 for this
coaching & accountability product of mine, and
many achieved more in 2 months than the previous
year. I am offering it this evening for $197. If
interested, PM me. This discounted offer expires
Midnight EST...T-minus 5 hours 54 minutes from this
post.
8. Keys To Success
• $1,000 Value product that was delivered to live
students available for only $197
• Specific deadline, that was Midnight that evening, or 5
hours and 54 minutes from the time of the post
• Clear CTA (call to action) for those who are interested:
PM me if interested
• Didn’t know how test was going to go so chose a PM
versus a comment. Didn’t want to risk negative social
proof
9. When They PM’d Me:
• Had a video that I recorded 3 mins 16 seconds
long with all the details and it is at: https://
www.youtube.com/watch?v=QEpeBgEAa8I
• Replied to their PM, with this YouTube URL, which
told them to PayPal me $197 to tom@tombeal.com
to take advantage of this prior to Midnight, EST.
10. When They PayPal’d Me:
• Already had the audios setup in Aweber to provide
them the fulfillment of this
• Simply added their email address inside my
Aweber account for this program, and it fulfilled it
automatically
• It also had a survey “Starting Point Intake” form that
they completed, which gave me an idea of where
they were currently, and where they were seeking
to take their business in this upcoming year
11. Results
• 5 people paid $195, 1 paid $200 for total of $1,185
• 1 person completed Intake Survey and wanted
more guidance, so signed up for a $5,000 program
of mine
• Still have 3 more that expressed inside their intake
form for my higher priced guidance, that I can
follow up with when I choose to make the time
12. Key Takeaways
• People won’t PayPal you money until you: a) create an
irresistible offer, b) let people know about it
• It doesn’t have to be a complicated funnel with
sophisticated shopping carts or services. All I used
was: a) Facebook, b) YouTube, c) PayPal, d) Aweber.
(all except d are free and that’s $20/mo)
• Get an offer out to your marketplace immediately.
• Create deadlines: a) for yourself, b) for your prospects
13. Can/Will You Do This?
• What is your best Irresistible Offer you can think of
providing your marketplace right now?
• What is the price point?
• How will you deliver it?
• How and where will they pay for it?
• How soon can you let people know about it?
14. My Challenge to You!
• Answer the questions on the previous slide RIGHT
NOW…within 1 hour.
• Commit to getting your best irresistible offer
exposed to people within 48 hours (even if only to
your Facebook profile).
• See how it goes. You, nor I, have a crystal ball.
Test, measure, tweak.
• KEEP IT SIMPLE!!! Do NOT over complicate this!
