1. The document discusses driving internal exchange program (IXP) experiences in local committees and understanding membership needs. 2. It emphasizes that internal marketing of IXP to members is key, including understanding their needs, creating a great customer experience, and ensuring both the organization and members benefit. 3. Various tactics are proposed for internal marketing and driving IXP locally, including conferences, education, culture-shaping, and digital/physical engagement of members.

1. IXP
How to drive integrate exchange
experience in my LC ?
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IXP

2. GUESS
How many Apple employees is using apple product?
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GUESS

3. WHY
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WHY

4. DOES
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DOES
Every single membership understand our product
value,core competency and purpose?

5. IF EVEN
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IF EVEN
our membership dont really understand our product
value and purpose , how can they sell our product ?
how can they provide the best customer service?

6. IXP
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IXP

7. SELF CHECK
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SELF CHECK
if less than half of your membership
has exchange experience, how can they
deeply connect with product value?

8. HOW
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HOW
are we driving IXP in local lever?

9. powered by AIESEC in Australia
basically what we are doing right
now is just incentive system.=(

10. powered by AIESEC in Australia
is money the only factor for us to
make decision if we need a product?
BUTBUT

11. powered by AIESEC in Australia
ARE THE FACTORS INFULENCE YOU TO
BUY A LAPTOP?
WHATWHAT

12. powered by AIESEC in Australia
price , size,
color,
supply,shape,fu
nctionality,
etc.
DECISION
DO I NEED A
LAPTOP?

13. powered by AIESEC in Australia
price ,
SERVICE,
supply,functi
onality, etc.
DECISION
does the value
of the product
fulfils my needs?

14. powered by AIESEC in Australia
does the value of the
product fulfils my
needs?

15. powered by AIESEC in Australia
MAIN DECISION
FACOTRS

16. powered by AIESEC in Australia
PEOPLE BUY YOUR PRODUCT NOT
BECAUSE HOW CHEAP IT IS. PEOPLE
BUY YOUR PRODUCT BECAUSE HOW
GOOD IT IS TO THEM.

17. powered by AIESEC in Australia
CAN OUR MEMBERSHIP RECEIVE THE
INFORMATION OF OUR PEODUCT VALUE?
HOWHOW

18. powered by AIESEC in Australia
LIVE THE
EXPERIENCE
LISTEN TO THE
OTHERS WHO LIVED
THE EXPERIENCE
CREATING THE
ENVIRONMENT & A
TASTE OF THE
EXPERIENCE
DIGITAL
EXPERIENCE
STORY SHARING
SOCIAL MEDIA
INTERNAL COMMUNICATION
LC CULTURE AND
BEHAVIOR

19. powered by AIESEC in Australia
REMEMBER THE WHITE CHRISTMAS
SESSION IN VICCON?

20. powered by AIESEC in Australia
WHATS THE FOLLOW UP ACTION?

21. powered by AIESEC in Australia
NATIONAL STRATEGY MEANS NOTHING
WITHOUT LC OPERATION.

22. powered by AIESEC in Australia
can we drive IXP in local level
together ?
HOWHOW
what are the urgent actions that
we need to take?

23. powered by AIESEC in Australia
IXP SALES TIMELINE
JUL AUG OCTSEPT
CONFERENCE
LC MEETING
EUDCATION
INDUCTION
CULTURE SHAPING

24. powered by AIESEC in Australia
IXP SALES TIMELINE
JUL AUG OCTSEPT
NOWNOW

25. powered by AIESEC in Australia
IXP IS ACTUALLY AN
INTERNAL MARKETING
PROJECT.

26. powered by AIESEC in Australia
INTERNAL MARKETING ?

27. The action of promoting and
selling product and services
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INTERNAL MARKETING
ORDINARY

28. powered by AIESEC in Australia
INTERNAL MARKETING
WE ARE GOING TO TALK ABOUT THE NEW DEFINITION OF
BUT…

29. powered by AIESEC in Australia
IXP IS ACTUALLY AN INTERNAL
MARKETING PROJECT.
UNDERSTANDING
AND satisfying
our
membership
needs
creating
great
customer
experience
organisation
and customer
both derive
value

30. powered by AIESEC in Australia
UNDERSTANDING
AND satisfying
our
membership
needs
PRODUCT VALUE PROPOSITION
INTERNAL MARKET RESEARCH
AND SENSING

31. powered by AIESEC in Australia
VIRTUALLY
creating
great
customer
experience
PHYSICALLY
LC INTRNAL
COMMUNCIATION
CHANNELS(FB/
WHATSAPP/NEWSLETTER)
NATIONAL
NEWSLETTER
DIGITAL EXPERIENCE
MEMBERSHIP
EDUCATION CYCLE
FUNCTIONAL
OPERATION TRAINING
MEMBERSHIP
ENGYGEMENT (LCM)
MENTORSHIP
R&R
INCENTIVE SYSTEM

32. powered by AIESEC in Australia
organisation
and customer
both derive
value
OUR MEMBERSHIP IS
ALSO OUR CUSTOMERS
THEY PAY FOR THE PRODUCT
MEANWHILE DELIVER AND BEING
DELIVERED THE PRODUCT VALUE
CONNECT THEN WITH ORGANISATION
CULTURE AND VALUE , PRODUCT
VALUE AND ESSENCE ,HAVING THE
UNDERSTAND OF THE IMPACT

33. ered by AIESEC in Australia
STOP
SELLING
STOP
SELLING

34. powered by AIESEC in Australia
UNDERSTAND THE NEEDS,PROVIE AWESOME
EXPERIENCE AND DELIVER THE REAL VALUE
INSTEAD.

35. MAKE AIESEC IN AUSTRALIA FLOODED
WITH PURPOSEFUL LEADERS WITH
POWERFUL STORIES!