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AUTM1314_Strategic Focus
The document outlines the strategic focus of AUTM 1314, which includes leadership in every experience, growing like never before, process innovation and optimization, talent capacity for growth, finance ROI for growth, customer understanding, engagement and showcasing, and understanding the AIESEC way and products. It discusses initiatives related to the front office such as the global career development program, global internship program, segmentation, and partnerships. It also covers strategic initiatives around leadership development, growing exchange participants, financial policies, and branding policies.
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AUTM1314_Strategic Focus
- 1. AUTM 1314 StrategicFocus
- 2. The BIG Picture: Our Strategic Focus Leadership in Every Experience Grow Like Never Before Process Innovation & Optimization Talent Capacity for Growth Finance ROI for Growth Customer Understanding, Engagement & Showcasing AIESEC Way & AIESEC Products Understanding
- 3. The BIG Picture: Our Strategic Focus Leadership in Every Experience Grow Like Never Before Process Innovation & Optimization Talent Capacity for Growth Finance ROI for Growth Customer Understanding, Engagement & Showcasing AIESEC Way & AIESEC Products Understanding Clarity of AIESEC Back Office Front Office 300 Exchanges Our Impact This bold Number and Goal will always remind us, we need to run this organisation in more strategic, innovative and different way. =)
- 4. Leadership in Every Experience GrowLike Never Before Process Innovation & Optimization Talent Capacity for Growth Finance ROI for Growth Customer Understanding , Engagement & Showcasing AIESEC Way & AIESEC Products Understanding
- 5. Leadership in Every Experience GrowLike Never Before Process Innovation & Optimization Talent Capacity for Growth Finance ROI for Growth Customer Understanding , Engagement & Showcasing AIESEC Way & AIESEC Products Understanding • Focus & Simple AIESEC presentation to different stake holders • Every AIESECer are able to tell people about AIESEC & AIESEC Programmes • No more complicated AIESEC introduction
- 6. Leadership in Every Experience GrowLike Never Before Process Innovation & Optimization Talent Capacity for Growth Finance ROI for Growth Customer Understanding , Engagement & Showcasing AIESEC Way & AIESEC Products Understanding
- 7. Leadership in Every Experience GrowLike Never Before Process Innovation & Optimization Talent Capacity for Growth Finance ROI for Growth Customer Understanding , Engagement & Showcasing AIESEC Way & AIESEC Products Understanding • TM key role: Talent Development Programme for growth • FL key role: Investment on Talents and external opportunities for organisational and programme growth • EwA key role: Customer Experience Management, understanding and showcasing for growth
- 8. Leadership in Every Experience GrowLike Never Before Process Innovation & Optimization Talent Capacity for Growth Finance ROI for Growth Customer Understanding , Engagement & Showcasing AIESEC Way & AIESEC Products Understanding
- 9. Leadership in Every Experience GrowLike Never Before Process Innovation & Optimization Talent Capacity for Growth Finance ROI for Growth Customer Understanding , Engagement & Showcasing AIESEC Way & AIESEC Products Understanding • Fast & Simple processes • Efficient Raising • Efficient Matching • Co-create processes with LC Partner (LC-LC, LC-NGO, LC-Org)
- 10. Leadership in Every Experience GrowLike Never Before Process Innovation & Optimization Talent Capacity for Growth Finance ROI for Growth Customer Understanding , Engagement & Showcasing AIESEC Way & AIESEC Products Understanding Front Office – Drivers!! GCDP GIP
- 11. Leadership in Every Experience GrowLike Never Before Process Innovation & Optimization Talent Capacity for Growth Finance ROI for Growth Customer Understanding , Engagement & Showcasing AIESEC Way & AIESEC Products Understanding Front Office – Drivers!! GCDP GIP Master Issue Segmen tation
- 12. Leadership in Every Experience GrowLike Never Before Process Innovation & Optimization Talent Capacity for Growth Finance ROI for Growth Customer Understanding , Engagement & Showcasing AIESEC Way & AIESEC Products Understanding Front Office – Drivers!! GCDP GIP Master Issue Segmen tation Sub Product Focus
- 13. Leadership in Every Experience GrowLike Never Before Process Innovation & Optimization Talent Capacity for Growth Finance ROI for Growth Customer Understanding , Engagement & Showcasing AIESEC Way & AIESEC Products Understanding Front Office – Drivers!! GCDP GIP Master Issue Segmen tation Sub Product Focus Incoming Outgoing Incoming Outgoing
- 14. Leadership in Every Experience GrowLike Never Before Process Innovation & Optimization Talent Capacity for Growth Finance ROI for Growth Customer Understanding , Engagement & Showcasing AIESEC Way & AIESEC Products Understanding Front Office – Drivers!! GCDP GIP Master Issue Segmen tation Sub Product Focus Incoming Outgoing Incoming Outgoing Out Campus Partners
- 15. Leadership in Every Experience GrowLike Never Before Process Innovation & Optimization Talent Capacity for Growth Finance ROI for Growth Customer Understanding , Engagement & Showcasing AIESEC Way & AIESEC Products Understanding Front Office – Drivers!! GCDP GIP Master Issue Segmen tation Sub Product Focus Incoming Outgoing Incoming Outgoing Out Campus Partners Social Business Project
- 16. Leadership in Every Experience GrowLike Never Before Process Innovation & Optimization Talent Capacity for Growth Finance ROI for Growth Customer Understanding , Engagement & Showcasing AIESEC Way & AIESEC Products Understanding Front Office – Drivers!! GCDP GIP Master Issue Segmen tation Sub Product Focus Incoming Outgoing Incoming Outgoing Out Campus Partners Social Business Project Strengthen SalesForce
- 17. Leadership in Every Experience GrowLike Never Before Process Innovation & Optimization Talent Capacity for Growth Finance ROI for Growth Customer Understanding , Engagement & Showcasing AIESEC Way & AIESEC Products Understanding Front Office – Drivers!! GCDP GIP Master Issue Segmen tation Sub Product Focus Incoming Outgoing Incoming Outgoing Out Campus Partners Specific Faculty Partners Social Business Project Strengthen SalesForce
- 18. Strategic Initiatives Leadership inEvery Experience Grow Like Never Before Process Innovation & Optimization Talent Capacity for Growth Finance ROI for Growth Customer Understanding , Engagement & Showcasing AIESEC Way & AIESEC Products Understanding • Exchange Participants Conference • C.A.R.E. Event • Event Management Handbook (OC – Faci team induction) • Local Sales Trainer Team • Internal Financial Policies • Branding Policies • AND MORE TO COME!
- 20.
Editor's Notes
- #3 This is a strategic focus for us to be more focus and understand each department roles. This strategic focus is designed such that we would run AIESEC in UTM like an organisation, and to ensure our consistent and sustainable growth in delivering quality AIESEC experiences. There is a need for us to run our business differently. “Better Synergy, Faster Growth, Quality Experiences.” “Own our promise, and deliver our promise like never before!” This is a product after Quarter 3 review.
- #4 As illustrated, we view the block from the foundation (AIESEC Way & AIESEC Products Understanding) all the way to the top, which is Leadership In Every Experiences (the impact that we want to see, and this is the core of AIESEC which we enable young people to explore and develop their leadership potential for them to have a positive impact on the society). Back Office = TM, FL, EwA – focusing on Talent Capacity, Finance ROI, Customer Experience Management for Exchange Growth Front Office = GCDP, GIP – focusing on Process Innovation & Optimisation Grow like never before = Our MoS (Measure of Success), the number, our GOAL! NOTE : Clarity of WHY is a presentation to AIESEC members who work in AIESEC for at least 3-6 months and have basic understanding about AIESEC. Clarity of AIESEC is a communication of AIESEC & AIESEC Products, customised to different stakeholders in different occasion. In Short, Clarity of WHY is internal communication plan. Clarity of AIESEC is external communication plan.
- #11 The Drivers are adapted from AIESEC Malaysia Synergy Framework (the football field) we simulated during National Convention 2013 in UTM. There are some minor changes. We remind ourselves to run this organisation in a more strategic business way. (Strategic Thinking means we are able to think BIG, DEEP & LONG) A driver should bring big, deep & long impact too. Talk to your respective VP to understand more. =)
- #12 GCDP Incoming and Outgoing MUST focus on Master Issue Segmentation as globally, AIESEC will raise and match according to 11 Master Issue Segmentation. We are more focus by fixing the Supply and Demand Management here!
- #13 GIP Incoming and Outgoing MUST focus on Sub Product Focus as globally, AIESEC will raise and match according to 11 Master Issue Segmentation. We are more focus by fixing the Supply and Demand Management here!
- #14 The Drivers are adapted from AIESEC Malaysia Synergy Framework (the football field) we simulated during National Convention 2013 in UTM. There are some minor changes. We remind ourselves to run this organisation in a more strategic business way. (Strategic Thinking means we are able to think BIG, DEEP & LONG) A driver should bring big, deep & long impact too. Talk to your respective VP to understand more. =)
- #15 The Drivers are adapted from AIESEC Malaysia Synergy Framework (the football field) we simulated during National Convention 2013 in UTM. There are some minor changes. We remind ourselves to run this organisation in a more strategic business way. (Strategic Thinking means we are able to think BIG, DEEP & LONG) A driver should bring big, deep & long impact too. Talk to your respective VP to understand more. =)
- #16 The Drivers are adapted from AIESEC Malaysia Synergy Framework (the football field) we simulated during National Convention 2013 in UTM. There are some minor changes. We remind ourselves to run this organisation in a more strategic business way. (Strategic Thinking means we are able to think BIG, DEEP & LONG) A driver should bring big, deep & long impact too. Talk to your respective VP to understand more. =)
- #17 The Drivers are adapted from AIESEC Malaysia Synergy Framework (the football field) we simulated during National Convention 2013 in UTM. There are some minor changes. We remind ourselves to run this organisation in a more strategic business way. (Strategic Thinking means we are able to think BIG, DEEP & LONG) A driver should bring big, deep & long impact too. Talk to your respective VP to understand more. =)
- #18 In colclusion : GCDP will focus on MASTER ISSUE SEGMENTATION to match supply and demand GIP will focus on SUB PRODUCT FOCUS to match supply and demand Key Drivers – to drive long term result for LC oGCDP – Out campus Partners (current engagement : Sunway Uni College, UiTM, UTeM, UTHM) iGCDP – Social Business Project (run PBOX by adapting social business model from AI), Strengthen Sales Force (No Sales, No Raise, No Match, No result) iGIP – Strengthen Sales Force (No Sales, No Raise, No Match, No result) oGIP – Specific Faculty Partners (current partners : Faculty of Computer, Faculty of Management – Marketing)
- #19 Strategic Initiatives (or AIESEC LC UTM sub-product) are some of the initiatives taken by us to solve several minor gaps which will give indirect impact to organisational sustainability and growth. For better and easier understanding, we could survive without all these strategic initiatives as a youth run leadership organisation while delivering all the AIESEC ELD Programmes. We won’t die without them, however, these will add value to our organisation. These are not the core things, hence, we will try our best to outsource talents (senior members, ALUMNI, micro-experiences for Non-AIESECers). Of course, they will get LC support. =)
- #20 oGCDP, oGIP, iGCDP, iGIP (core departments – Front Office) will refreshed the football field discussed during National Convention 2013 after merging it with our strategic focus. TM, FL, EwA (supporting departments – Back Office) will be more involved in the football field discussion and have more specific support instead of general support to drive our exchange programmes. Want to know more? Get any of the VP or LCP (if you would like to), and we would be happy to tell you more. =)