Pitch Pitch Don't Kill My Vibe!  w/ Ricardo S. Amram & Alex Krausse @Cherry Ventures

5 minute pitch
& juicy feedback

One sentence
Problem
Demo
Market
Team

Polyjamer
Runtime
Worldbrain
Lazeeva
PlantlX

Get Lion formation
for one of ur employee
 
GOT 
VIBES?

OUR SONS OF A
ALEX KRAUSSE
VC AT CHERRY VENTURES
RICARDO SEQUERRA
VC AT CHERRY VENTURES
HUGO AMSELLEM
THEFAMILY

December
2017
June
2018
December
2018
2020
Beta launch
Full launch
1mln downloads
Series A ﬁnancing round
10mln downloads
We are here
Seeking €250K
to get here
September
2015
Completed GTEC BSA
accelerator program September
2017
Developed Alpha
Jan
2017
Initial idea &
interface prototype
Initial team develops
proof of concept
September
2014
December
2014

WORLD’SFIRST
ESPORTS NUTRITION
BRAND

LANDSCAPE –ESPORTS
RUNTIMEOFFERSNUTRITIONSOLUTIONS,
FORTHEGLOBALESPORTSAUDIENCE
590M 45%65%
GLOBAL ESPORTS AUDIENCE BY 2020
(20% YoY GROWTH)
EUROPE: 18% | USA: 13%
MILLENIALS MAKE UP THE MAJORITY
OF THIS AUDIENCE
(M18-34)
HAVE AN ANNUAL HOUSEHOLD
INCOME OF $75,000 OR HIGHER
2
Source: Newzoo 2016 Global Esports Report, Mindshare North America report Game On
CONTINUOUS SELF-IMPROVEMENTISACRUCIALPARTOFESPORTSCULTURE,ANDRUNTIMEISATTHE FOREFRONTOF THISMOVEMENT

PROBLEM
TOPFIVEESSENTIALSFORESPORTSATHLETES
LONG SESSIONS TAKE
A TOLL ON
PERFORMANCE.
UP TO 300 ACTIONS ARE
PERFORMED PER
MINUTE.
ATHLETES HAVE TO
REMAIN FOCUSED FOR
UP TO 4H PER MATCH.
TYPICAL ENERGY DRINKS
CREATE SUGAR SPIKES
AND CRASHES.
MATCHES CAN OCCUR
AT ANY TIME AND IN
ANY TIME ZONE.
Source: Survey of 10,000 Esports athletes made in EU and US by Runtime GmbH in 2016.
NONEOFTHEAVAILABLEPRODUCTSAREADDRESSINGTHESEPROBLEMS
STABILITY
3
FOCUS WAKEFULNESS REACTION ENDURANCE

SOLUTION
RUNTIMEIS THEFIRSTCOMPLETENUTRITIONSOLUTION
SPECIFICALLYDESIGNEDFORESPORTSATHLETES
4
MEALREPLACEMENT
COMPLETE AND BALANCED MEAL
READY IN JUST 1 MINUTE
PERFORMANCEDRINK
4 HOURS OF TOTAL
FOCUS AND PERFORMANCE
THEFUTURE
FIVE NEW PRODUCT CATEGORIES AND
NEW FLAVORS IN THE PIPELINE FOR
2017/2018
VISIONSUPPLEMENT
PERFORMANCESMOOTHIE
READYTODRINK MEALREPLACEMENT
LOWCARB /HIGHPROTEINBAR
MERCHANDISE

PRODUCT –MEALREPLACEMENT
ONEPACKPROVIDES33% OF
NUTRITION NEEDEDDAILY
5
ULTIMATETISSUEREPAIR
CONTAINS COLLAGENS THAT HELP THE BODY REPAIR
STRAIN AND DAMAGE TO TENDONS AND LIGAMENTS
SLOW-RELEASECARBSFORMULA
COMBINATION OF OATMEAL AND ISOMALTULOSE GIVES
STEADY ENERGY AND WILL NOT CAUSE A CRASH
SMARTPROTEINS
BCAAS HELP DECREASE FATIGUE AND INCREASE
PROCESSING ACCURACY WHILE GAMING
HEALTHY AND BALANCED OATMEAL-BASED MEAL
THAT TASTE BUDS LOVE
COMPLETEANDTASTY
Ready-To-Drink version of Meal Replacement coming Q4’2017

PRODUCT –PERFORMANCEDRINK
UP TO4HOURSOFCONSISTENT ENERGYAND FOCUS
6
BRAINSUPPORT
MAGNESIUM, L-CARNITINE, B-VITAMINS IMPROVE
CONCENTRATION, DECISION-MAKING, REACTION TIME
SMARTCARBS
ISOMALTULOSE KEEPS BLOOD SUGAR LEVELS STEADY,
PROVIDING ENERGY WITHOUT ANY SIDE-EFFECTS
REGENERATION
3G OF BCAAS HELP MUSCLES RECOVER AND TENDONS
REPAIR FROM STRAIN
CAFFEINE + L-THEANINE (GREEN TEA EXTRACT)
IMPROVE FOCUS AND PERFORMANE
4HOURSMENTALENDURANCE

PRODUCT –PERFORMANCEDRINK
RUNTIMEOUTPERFORMSTYPICALENERGYDRINKS
BYMAINTAINING CONSISTENTENERGYLEVELS
7
-0.5
0
0.5
1
1.5
2
2.5
3
0 30 60 90
More steady and longer energy supply in the
form of glucose for the body (muscles, brain)
Energy Drinks
Runtime
Riseinbloodglucose,mmol/L
Time, min
Comparison of sugar and Isomaltulose concerning the intensity of the rise in blood sugar. Runtime uses Isomaltulose instead of Sugar. Source: Beneo Manufacturing
JITTER AND CRASH
Low glycemic
(& low insulinemic)
No relative
hypoglycemia

TIMELINE
AFTERASUCCESSFULMARKETENTRYANDSOLIDKPIs
WEAREDOUBLINGDOWNONEXECUTIONANDSCALING
8
DEVELOPMENT
WWW
LAUNCH WEBSITE2.0 NEWFLAVORS LAUNCH OFNEWPRODUCT
14 MONTHS 02.2017 07.2017 Q3.2017 Q4.2017
WEAREHERE:
– Over XXk units sold
– Over XXk € in sales

MARKETENTRY
RUNTIMEWORKS
WEPROVETHATWITHPLAYERS,TEAMS,TESTS ANDREALDATA
10
Our content focuses on the importance of nutrition for esports athletes, the latest health
research, and performance, while making sure our products and their differentiators are
showcased.
We partner with Dr. Lutz Graumann, who trained fighter pilots and NATO Special Forces for
20+ years, to perform tests on players and teams.
Together with Weldon Green, the most famous and successful performance coach in esports,
Runtime produces a Podcast series and receives product feedback from top teams.

KPIs
THETRACTIONISTHROUGHTHEROOF
ANDWEAREJUSTGETTING STARTED
11
Mar Apr May June
(est.)
SALES ORDERGROWTH AVERAGE ORDER CPA
86%MoM from April to May
20€
37€
1st purchase
2nd purchase
SATISFACTION SALESGROWTH RETENTION UNITSALES
234%
Avg monthly growth (March - May)
Mar Apr May
25%
1st month cohort retention
99.6%
10 returns from March - May
XXk
Meals
XXk
Drinks

COMPETITORANALYSIS
RUNTIMEIS UNIQUELYPOSITIONED
TOBESTSERVEESPORTSATHLETESANDBEYOND
12
Nutrition/SupplementsEnergyDrink
DESIGNED INCLOSECOOPERATION WITH THEBESTESPORTS ATHLETES AND
NUTRITION SPECIALISTS, RUNTIMEBRINGS AUTHENTICITY ANDRESULTS.
WEOFFERACOMPLETE NUTRITION SOLUTION FORESPORTS ATHLETES.
WEARENOTMAKING ENERGYDRINKS.
OURCOMPETITORS ARENOTSOLELYFOCUSEDONTHEESPORTS MARKET.

WHEREWEGONEXT
ESPORTSIS JUSTTHEBEGINNING
STUDENTSHAVETHESAMENEEDSAS GAMERS
13
STUDYING
DOING ANEXAM ENHANCED FOCUS
ANDCONCENTRATION
TRAINING ENDURANCE AND
STABLEFLOWOFENERGY
COMPETING ATA
TOURNAMENT
=
=
NEEDS
NEEDS

TEAM
14
Aleksandrs Zavoloks
CEO
Marcel Rütschlin
Product Lead
Daniel Leberl
Marketing Lead
5 years in the nutrition & supplements industry
• Co-founder, Quantified Self Germany
• Co-founder and CEO, Synapsic (Launched line of supplements)
15 years in esports, background in endurance sports & nutritionstudies
• Product Director, Epic Esports Events (Created EPICENTER, biggest esports event in E. Europe)
• Head of CIS Region, Dailymotion
• Co-founder, Bettr.ru (2nd largest online poker school in CIS, sold to private owners)
• Co-founder, Place2Play (Acquired by Gazprom Media)
10 years of experience in marketing
• CMO, Hitbox (Acquired by Azubu)
• Head of Projects, Screenteam
Raul Del Cid
COO
6 years of experience in building & scaling startups
• COO, Somuchmore (Europe’s largest membersip programfor fitness), Rocket Internet company, acquired by Urban Sports Club
• Global Venture Development, Delivery Hero
• Co-founder, GetKiwi (Mobile app for fitness and 1on1 coaching, funded by AXA Insurance)
• Venture & Growth Manager, Cavalry Ventures, Berlin based VC

ADVISORYTEAM
15
ThomasKampitsch
Product Development, Marketing, Networking
• M. Sc. in Biotechnologies
• Head of Research at Sanomed
• 10+ years in food, supplement and drink production
LutzGraumann
Product Design, Research, Testing
• PHD in Sport Medicine and Nutrition
• Training athletes and military for 20+ years
Christian Gruber
Marketing, GrowthHacking
• Branding and Product Specialist
• 3 years RedBull, Product Design
• Co-founder and CMO of Dojo Madness
JensHilgers
Esports, Networking, Fundraising
• Co-founder of Bitkraft Esports Ventures
• Co-founder of ESL (sold to MTG)
• Co-founder and CEO of DOJO Madness
($12.75M raised)
Markus Fuhrmann
Networking, Fundraising
• Co-founder of Bitkraft Esports VEntures
• Co-founder of DeliveryHero

Aleksandrs Zavoloks
alex@runtime.gg
Axel Springer Str 54b,
10119,Berlin, Germany
+49 160 91061844
WORLD’SFIRST
ESPORTSNUTRITION
BRAND
17

WorldBrain WorldBrain.io @realworldbrain realworldbrain

Finding content again when only some
keywords remembered.
Your Problem

Option 1: Your Browser History

Option 2: Scrolling through your
Facebook Feed?

Open-Source Search-Engine for your Digital History
Our Solution

First, type in ‘w’ + ‘space’ in address bar
Demo

Second, enter keywords remembered
i.e. “paranormal correspondent”
Demo

Launch Prototype Q1 2017 :
Only through word-of-mouth: 5000+ users
You can use it already!
Download: worldbrain.io

Software collects all your interactions with
content

Voluntarily and selectively share data &
recommendations via an API

What can be done with
these recommendations?

Our mission:
Battling misinformation
More on: worldbrain.io/vision

Development partners & sponsors
What we are looking for

LET‘S FACE IT...WE ALL DO IT!
28%72%
VS.
50%70%
VS.
87%ANDROID
MARKET SHARE

LAZEEVA ADDS
POSITIVE PLEASURE
TO ADULT LIVES SEXY SASSY
CLASSY CURIOUS
JOYFUL AUDACIOUS
INTERACTIVE PASSIONATE

LAZEEVA APP STORE
EVERYTHING UNDER JUST
1 ICON ON THE SCREEN
Videos Galleries Dating Gaming LiveCam Literotica Apps for
Lovetoys
E-Commerce
PRODUCT CATEGORIES

THE TIME IS NOW
VS.
APPS
MOBILE
SITES

FROM APP STORE TO
PLATFORM BUSINESS
PAST YEAR
LAUNCH
- MORE CONTENT
- NEW EXPERIENCE
- NEW MARKET
- YOUR MIND
- YOUR BODY
- OUR PRODUCTSJULY 2016
D-A-CH
TODAY
IMAGINE
FUTURE
BETA GROWTH

IT IS TIME FOR THE NEW PLAYBOY OF THE 21ST
CENTURY!

NOW LET‘S ADD
SOME POSITIVE
PLEASURE TO
YOUR LIVES
SEXY SASSY
CLASSY CURIOUS
JOYFUL AUDACIOUS
PASSIONATEINTERACTIVE

PLANTLX.com · +49 (0) 15208466925 · Karim@PLANTLX.com
Disrupting the
$100 Billion Cheese Market

CLIMATE CHANGE
IS A GLOBAL CATASTROPHE.
● IN THE PAST SIX YEARS, THE GLOBAL POPULATION HAS INCREASED BY 500 MILLION PEOPLE TO 7.5 BILLION
a
● ATMOSPHERIC CO2
LEVELS AT UNPRECEDENTED LEVELS, 400 PPM b
● GLOBAL TEMPERATURE INCREASED BY 1.1 C, MOSTLY IN PAST 35 YEARS c
● GLOBAL SEA LEVEL ROSE 21 CM OVER PAST CENTURY, AND ACCELERATING d
● 25% OF GREENHOUSE GAS EMISSIONS FROM AGRICULTURE AND RELATED ACTIVITIES e

57 BILLION
Image: Cowspiracy
M3
OF METHANE PER DAY PRODUCED BY COWS. f
● US METHANE EMISSIONS FROM LIVESTOCK AND NATURAL GAS ARE NEARLY EQUAL. g
● LIVESTOCK IS RESPONSIBLE FOR 65% OF ALL HUMAN-RELATED EMISSIONS OF NITROUS OXIDE - A
GREENHOUSE GAS WITH 296 TIMES THE GLOBAL WARMING POTENTIAL OF CARBON DIOXIDE, AND WHICH
STAYS IN THE ATMOSPHERE FOR 150 YEARS. h
● METHANE HAS A GLOBAL WARMING POTENTIAL 86 TIMES THAT OF CO2
ON A 20 YEAR TIME FRAME. i
● METHANE IS 25-100 TIMES MORE DESTRUCTIVE THAN CO2
ON A 20 YEAR TIME FRAME. j

WELCOME TO THE ERA OF THE
ANTHROPOCENE.
WE ARE THE PROBLEM,
AND THE SOLUTION

PLANTLX.com · +49 (0) 15208466925 · Karim@PLANTLX.com Image: Go Vegan
The solution is simple
...but give up meat AND CHEESE?

=
Vegan cheese Soap
Image: Vegan beauty Review
VEGAN. CHEESE. SUCKS.*
* GLOBAL VEGAN MARKET FOR DAIRY REPLACEMENTS EXPECTED WORTH
$19.5 BILLION IN 2020. CAGR 15.5%k

PLANTLX.com · +49 (0) 15208466925 · Karim@PLANTLX.com Image: theartofrandomwillynillyness
WHY IS VEGAN CHEESE SO LOUSY?
- DOESN’T TASTE LIKE CHEESE.
- DOESN’T MELT LIKE CHEESE.
- DOESN’T FEEL LIKE CHEESE.

PLANTLX.com · +49 (0) 15208466925 · Karim@PLANTLX.com Image: Käsefondue
Status quo:
The world loves Cheese.
Market size: $105 Billion by 2019, CAGR 4.4% l
20+ million tons produced yearly m

Hampton Creek
raised 120 m $
to make Mayo
Egg-free
Beyond Meat
raised ∼ 35 m $
to make burgers
cow-free
Impossible Food
raised 182 m $
to make meat
cow-free
TREND: Research-driven protein alternatives

PLANTLX.com · +49 (0) 15208466925 · Karim@PLANTLX.com Image: CPPSC
THE POINT:
It’s not about cooking;
it’s about SCIENCE.

PLANTLX.com · +49 (0) 15208466925 · Karim@PLANTLX.com Image: CPPSC
TO BE PRECISE, it’s about
molecular biological
food innovation

Water
49%
Fat
25%
Casein Protein
25%
Carbs
< 1%
Small molecules
(flavours)
< 1%
We only need to replace ONE essential part:

NATURE IS FULL OF ANALOGUES.
gelatin jello agar
egg lecithin mayonnaise soy lecithin
Heme protein, animal muscle Heme protein, soy root

This is where the molecular biology comes in.
The right
Casein
analogue
DNA Sequencing
Mass spectrometry
Protein
Profile
Database
Neglected and under-
utilised crops

NEXT STEPS
➢ Establishes the bioinformatic
pipeline to automatically
process the mass spectrometry
data.
➢ Set up protein profile database
to store and reference the data.
➢ Expand the database with first
plant genome sequences
MILESTONE ACHIEVED
★ Mass Spectrometry analysis of plant protein sample successful

Improve local
marketing
Decrease
costs in
production and
distribution
Research next
plant-based
protein
analogues.
Commence mass
market production and
distribution plan, wide
release in USA, Europe,
Australia, and Asia
Drive down production
costs
Develop different
brands
Address competitor
response
Execute cheese
production and
distribution plan,
limited release to
LOHAS in USA and Europe.
Increase production
(output)
Expand marketing for
global roll out
Professionalize hiring
to HR and line managers
Produce MVP Cheese
Prepare patent on process
Prepare market entry.
Strategize for optimal
production and distribution
network
Expand team/staffing in
logistics, marketing and sales,
R&D, legal, and HR
Set up lab
Improve lab processes
Market honing and
testing
Accelerate lab results
analysis
1 Bn. EUR100 Mio. EUR
BUSINESS PHASES
STAKEHOLDER
PLANTLX
INVESTOR
CONSUMER
TIME
20 Mio. EUR
Pre-Seed Seed Series A Series B Series C IPO
3.5 Mio. EUR
Trusted and
known brand
250 000 EUR
Reach all consumers and
restaurants and processed
food industry
Vegans, eco-friendly
consumers, and tech
enthusiasts
0 - 3 months 3 - 9 months 9 - 18 months 1.5 to 3 years 3 years and beyond
✔ Build network of 7 mentors
✔ Raised 20 000 € internally
✔ Academic backing
✔ Proof of concept protein
extraction
Establish bioinformatic
pipeline
Set up protein profile
database
Expand the database with
first plant genome sequences
50 000 EUR

· From 1997 to 2001 Arndt & Karim went to the CJD School for the highly gifted in Braunschweig
· From 2009 to 2011 Arndt & Karim organized a weekly journal club for PhD candidates
Track record · In 2014 Arndt & Karim set up and led a temporary hackerspace at the Mlove Conference (Hamburg)
· In 2015 Arndt & Karim devised neuro-imaging experiments for the Bernstein Center Berlin
· In 2016, Arndt & Karim did a freelance prototyping project for Virtual Identity (Munich)
Arndt Großmann
Chief Scientist
· PhD in biology at MPI for Molecular
Genetics on Protein-Protein Interactions
· High-throughput expert
· 9yrs experience in laboratory research
· Head of Machine Learning at Semper
Karim Hamdi
Science and
Business Manager
· Biologist, Alumnus of MPI for Colloids &
Interfaces
· 5yrs maker scene, 5yrs startup and 3yrs
research experience
· Founder of Munich Maker Lab
· Founder of Fabbeo, CEO of Artshapes
Mentors
Team
Dr. Alexander Graf, Max Planck Institute of Molecular Plant Physiology, Potsdam
Prof. Dr. Beate Koksch, Freie Universität Berlin
Simon Smend, Founder, UnlockYourBrain & epictor
Robert Bach, Founder and MD, Coffee Circle
Dimitrios Ploutarchos, Co-Founder at GreenGurus
David Merian
Business
Development
· Business Development in 4 continents,
11 countries
· 9yrs experience marketing and sales
· Sold hundreds of thousands of dollars in
products and services
· Directed teams in film production
· International Recruiter in tech since 2014

Thank you &
Welcome
aboard!

Appendix
a = “World Population Prospects: Key Findings and Advanced Tables: 2015 Revisions” United Nations. Pages 1 and 3. https://esa.un.org/unpd/wpp/Publications/Files/Key_Findings_WPP_2015.pdf , accessed
31.05.2017.
b = source: https://climate.nasa.gov/evidence/ , accessed 31.05.2017.
c = ibid.
d = ibid.
e = Summary for Policymakers (archived 29 June 2014), p.7, in: IPCC AR5 WG3; Edenhofer, O., et al., ed. (2014). Climate Change 2014: Mitigation of Climate Change. Contribution of Working Group III (WG3) to the
Fifth Assessment Report (AR5) of the Intergovernmental Panel on Climate Change (IPCC). Cambridge University Press.. Archived 29 June 2014. Source:
https://en.wikipedia.org/wiki/Climate_change_and_agriculture#/media/File:Annual_greenhouse_gas_emissions_by_sector,_in_2010_(color)_png.png accessed 31.05.2017.
source: http://www.foodbev.com/news/cheese-global-production-and-consumption-trends/ , accessed 31.05.2017.
f = http://www.cowspiracy.com/facts/
g = ibid.
h = ibid.
i = ibid.
j = ibid.
k = source: http://www.marketsandmarkets.com/PressReleases/dairy-alternative-plant-milk-beverages.asp, accessed 31.05.2017.
l = source: http://www.dairyreporter.com/Markets/Global-cheese-market-to-exceed-100bn-by-2019, accessed 31.05.2017.
m = source: https://www.ibisworld.com/industry-trends/global-industry-reports/manufacturing/cheese-manufacturing.html, accessed 05.06.2017

Pitch Pitch Don't Kill My Vibe!  w/ Ricardo S. Amram & Alex Krausse @Cherry Ventures

Recommended

Recommended

More Related Content

Similar to Pitch Pitch Don't Kill My Vibe!  w/ Ricardo S. Amram & Alex Krausse @Cherry Ventures

Similar to Pitch Pitch Don't Kill My Vibe!  w/ Ricardo S. Amram & Alex Krausse @Cherry Ventures (20)

More from TheFamily

More from TheFamily (20)

Recently uploaded

Recently uploaded (20)

Pitch Pitch Don't Kill My Vibe!  w/ Ricardo S. Amram & Alex Krausse @Cherry Ventures