The document highlights innovative retail experiences from various brands like Nike, Waitrose, and Adidas, showcasing how they engage customers through interactive and immersive experiences. It emphasizes the trend towards 'retailtainment' and customer engagement that enhances the shopping journey, such as Lowe's AR navigation and Starbucks' immersive coffee wonderland. The text serves as inspiration for brands looking to elevate their customer experience through creativity and technology.

1. NEWTHE RETAIL
EXPERIENCE

2. WHAT IS THE NEW
RETAIL EXPERIENCE?

3. EXCITEMENT
PASSION
RETAILTAINMENT
EXPERIENCE
VALUE
BUZZ
SOCIAL
KNOW-HOW
INTRIGUE
SYNERGY
COMMUNITY
ENJOYMENT
INTERACTION
FASCINATION
PERSONALSERVICE
ADVENTURE
ENGAGEMENT
NETWORK
SENSORY
TACTILE
ENERGY
CAPTIVATE
SKILL
INTEGRITY
APPEALCOMMUNICATION
ACTION
FEELING
RELATION
EXPERTISE
EXPLORATION
UNDERSTANDING
EMOTION
CONNECTION
FAMILIAR

4. HERE ARE 12 EXAMPLES OF PROGRESSIVE RETAIL THINKING
THAT WILL INSPIRE YOUR CUSTOMER EXPERIENCE.

5. NIKE’S DIGITAL RETAIL EXPERIENCE
Here is Nike’s Digital Retail Experience straight out of Berlin.
A retail experience that engages, is interactive and sells
product, still well ahead of the curve in many aspects
compared to traditional non-engagements.

6. WAITROSE CLICK & COLLECT EXPERIENCE
As Britain’s favourite supermarket three years running, this Click-
and-Collect experience is a cut above the rest and this video
explains a little about why they are.

7. REBECCA MINKOFF’S IMMERSIVE EXPERIENCE
Rebecca Minkoff’s investment into an immersive and digitally-driven
retail experience should tell you that you don’t have to be a retail
giant to get your customers’ attention and get them interacting with
your product and with your Brand.

8. HERMES ONE-OF-A-KIND
Nothing beats taking your brand for a little spin. “Hermèsmatic
is a fun, complimentary service where you can update your
vintage scarves via washing machines and dip-dying. Come
visit with your Hermès scarves and give them an entirely new
look and feel. You can also discover their one-of-a-kind dip-
dyed silk collection!”

9. DRESDEN SUSTAINABLE EYEWEAR
Dresden is an eyewear retailer and eye healthcare provider.
Their mission? To revolutionize the industry by providing the
world with affordable, locally made, sustainably-fashioned
glasses. And they’re just getting started.

10. LOWE’S AR SHOPPING EXPERIENCE
Lowe’s Innovation Labs is using augmented reality to
transform the in-store shopping experience. Lowe’s Vision: In-
Store Navigation is an app that makes it more efficient – and
fun – to find products in-store.
A customer can follow turn-by-turn digital directions that
appear before them to pick up every Lowe’s product they need
in the most efficient route.

11. THE SAMSUNG EXPERIENCE STORE
“The Samsung Experience Store at CF Toronto Eaton Centre
recently opened with an epic VIP Launch. The store is an
immersive experience and offers all things Samsung from
tablets, televisions, appliances, to accessories and technical
support. The Samsung Experience store is 21,000 square feet
of technology and innovation.”

12. ADIDAS CUSTOM KNITWEAR
Knitted sweater that you design yourself ready in 4 hours?
Adidas’ Berlin-based Knit for You can do that.
This is a true interactive, innovative and creative retail
experience from Adidas Berlin. Can’t do this online!

13. OLYMPUS PERSPECTIVE PLAYGROUND
Olympus Perspective Playground series of European pop-ups
is not just brand immersion but a pure creative experience that
enables customers to borrow Olympus’ cameras and lenses
free of charge to use during their visit. Customers then get to
keep all the photos that they take.

15. BREAKFAST AT TIFFANY’S
Wanna be Holly Golightly for a short while and live out
your Breakfast At Tiffany’s fantasy? Long overdue brand
expansion opportunity to engage new cohorts. Brilliantly
executed in Tiffany Blue!

16. STARBUCKS COFFEE WONDERLAND
A few months ago Starbucks opened it’s largest, most
immersive brand experience store in Shanghai in partnership
with Jack Ma, the founder of Alibaba. It’s a 30,000-square foot
"Coffee Wonderland" that sits in the city’s Nanjing Road, one of
the world’s busiest shopping destinations.

17. TODAY AT APPLE
Apple never stops changing the world of engagement. “Twelve
short months ago, Today at Apple sessions rolled out to Apple
stores worldwide. Since then, thousands of free programs
spanning a range of creative topics. The sessions have become
a key part of Apple’s recent retail philosophy which aims to
reimagine Apple stores as modern-day town squares.”

18. SO REMEMBER, THINK OUTSIDE THE BOX WHEN YOU’RE IN THE BOX!

19. MERCI!

20. CURIOUS ABOUT CUSTOMER ENGAGEMENT?
LET’S CHAT!
EDWARD RAJEWSKI
RETAIL & BRAND STRATEGY, SJC
416.618.6274
edward.rajewski@stjoseph.com

21. SOURCES:
NIKE: https: //www.youtube.com/watch?v=xD5e-aFYDKU
WAITROSE: https://www.youtube.com/watch?v=Tw-LdajKeGE
REBECCA MINKOFF: https://www.youtube.com/watch?v=6G3JIyG_GeY
HERMES: https://www.youtube.com/watch?v=6m_DDQ1nj6g
DRESDEN: https://www.youtube.com/watch?v=Bju5rMiFlsk
LOWE’S: https://www.youtube.com/watch?v=KAQ0y19uEYo
SAMSUNG: https://www.youtube.com/channel/UCDvUE8crK1TYU-_AaH4mMAQ
ADIDAS: https://www.youtube.com/watch?v=nost7D7kwgE
OLYMPUS: https://www.youtube.com/watch?v=u41tI8IW78k
TIFFANY & CO.: https://www.youtube.com/watch?v=Smsw7JLlfHI
STARBUCKS: https://www.youtube.com/watch?v=DCamd289VWc
APPLE: https://www.youtube.com/watch?v=M-1GPznHrrM