SJC's Retail and Brand Strategist, Edward Rajewski has accumulated the best examples of the new retail experience. Edward showcases the brands who are leading as examples when it comes to retailtainment and connecting with consumers in a new way, in-store.
Wearables are Already Here, are you Taking Advantage? by Ralf BelusaPerformanceIN
You just have to look at news from the last Mobile World Congress to see that developments in wearables have come on in leaps and bounds, but what is the performance marketing industry doing with the likes of Google Gl/\ss and Samsung's own devices?
Having experienced wearable technology as part of his role as senior director of technology cooperations at zanox, Dr Ralf Belusa, will describe how you can benefit from the tracking data this new product category provides.
Beyond GPS, have you thought about the other sensors wearable devices house? Attend this session and get your business thoroughly future proofed.
The first ever “APPoSHOW Trade Show” The concept of the Trade Show requires an Exhibitor(s) to own an App and to publicly display from a hotel Room called the APPoSHOW. The APPoSHOW is powered by the Millennials
The new type of Trade show will offer businesses a captive audience of like-minded prospects. Attendees are looking for new products and services, and are also looking to learn new ideas and approaches.
The APPoSHOW was created due to the demand of social media marketing and its effects on how businesses advertise. As part of their three steps to producing and helping their clients go viral, NHAMobile created this trade show specifically for its app owners. This new type of trade show will allow NHAMobile’s clients to promote their products and services in front of a large audience of like-minded consumers, all under one roof. Exhibitors can expect to grow their customer base and gain new business opportunities without risk and long-term commitment.
This is the Modern East: situated at the world’s crossroads and comprised of diverse, mobile and ready to engage people living in a region with the world’s most international population, the world’s most visited mall and its busiest airport.
In this modern setting, there are huge opportunities for brands prepared to break barriers to connect with customers in a modern approach, going beyond traditional calligraphy and visuals to create agile and creative experiences. FITCH Design Director Jimmy Kmeid will explore the richness of Arabic design and its use in a modern context, demonstrating how brands can build both local resonance and universal relevance to make them fit for the global stage.
How can you create an omni-channel path for buyers using physical, human and digital elements? And how can you create your own unique experience signature? Alasdair Lennox, ECD for FITCH EMEA presents at Offline/Online conference in Moscow -March 2015.
Wearables are Already Here, are you Taking Advantage? by Ralf BelusaPerformanceIN
You just have to look at news from the last Mobile World Congress to see that developments in wearables have come on in leaps and bounds, but what is the performance marketing industry doing with the likes of Google Gl/\ss and Samsung's own devices?
Having experienced wearable technology as part of his role as senior director of technology cooperations at zanox, Dr Ralf Belusa, will describe how you can benefit from the tracking data this new product category provides.
Beyond GPS, have you thought about the other sensors wearable devices house? Attend this session and get your business thoroughly future proofed.
The first ever “APPoSHOW Trade Show” The concept of the Trade Show requires an Exhibitor(s) to own an App and to publicly display from a hotel Room called the APPoSHOW. The APPoSHOW is powered by the Millennials
The new type of Trade show will offer businesses a captive audience of like-minded prospects. Attendees are looking for new products and services, and are also looking to learn new ideas and approaches.
The APPoSHOW was created due to the demand of social media marketing and its effects on how businesses advertise. As part of their three steps to producing and helping their clients go viral, NHAMobile created this trade show specifically for its app owners. This new type of trade show will allow NHAMobile’s clients to promote their products and services in front of a large audience of like-minded consumers, all under one roof. Exhibitors can expect to grow their customer base and gain new business opportunities without risk and long-term commitment.
This is the Modern East: situated at the world’s crossroads and comprised of diverse, mobile and ready to engage people living in a region with the world’s most international population, the world’s most visited mall and its busiest airport.
In this modern setting, there are huge opportunities for brands prepared to break barriers to connect with customers in a modern approach, going beyond traditional calligraphy and visuals to create agile and creative experiences. FITCH Design Director Jimmy Kmeid will explore the richness of Arabic design and its use in a modern context, demonstrating how brands can build both local resonance and universal relevance to make them fit for the global stage.
How can you create an omni-channel path for buyers using physical, human and digital elements? And how can you create your own unique experience signature? Alasdair Lennox, ECD for FITCH EMEA presents at Offline/Online conference in Moscow -March 2015.
The June 2014 edition of Frisk is themed "Brands to Watch Out For." That’s ‘watch out for’ in a sense of ‘they will become bigger and more prominent,’ rather than ‘careful, it’s flying toward the back of your head,’ obviously.
Inside this issue, Leo Burnett London picked the brains – not literally, that would be awful – of their Planning department and Canvas8, a deep-dive insight network, to see what they thought was hot and next-y.
7 reasons why you should use Virtual Reality demos at trade showsEchelonVR
Make your trade show booth exciting with virtual reality product demos. Virtual reality product demos are immersive, interactive, memorable and measurable. Get important statistics on trade shows and find out why you need to use virtual reality at trade show demos.
Learn more: http://www.echelonvr.com
De presentatie die David Mattin (Trendwatching.com) tijdens Mediapark Jaarcongres 2015. Lees meer; http://www.mediaparkjaarcongres.nl/david-mattin-big-data-drijft-revolutie-in-verhalen-vertellen-aan/
A classic parody of the DDB ad campaign for Volkswagen. Still relevant and funny today - not just for advertising practitioners but for anyone who feels the need to apply conventional wisdom to idea generation or product development. Precursor to 37Signals ideas about adding complexity to software in ReWork book. http://bit.ly/1qPi39G
David Francis (Zappar): In the Boardroom. CMO's, CTO's and CMO's - and AR/VRAugmentedWorldExpo
A talk from the Work Track at AWE USA 2017 - the largest conference for AR+VR in Santa Clara, California May 31- June 2, 2017.
David Francis (Zappar): In the Boardroom. CMO's, CTO's and CMO's - and AR/VR
This session will outline where AR and VR sits in the Internal, B2B and B2C space for global companies. Why would a large company invest in platforms and content, and how can the costs be rationalised in the current economic climate? By speaking to real campaigns and metrics, experience with C-level executives and multinationals, David will identify the key elements that take AR and VR from POC's and innovation 'window-dressing', into operational and marketing mandatories.
http://AugmentedWorldExpo.com
One of the main drivers of retail visits in the digital
age is human interactions and brand experiences.
Once you’ve enticed customers into your retail
environment, the next challenge is to encourage
engagement, disrupt the habitual shop, drive sales and
ensure they remain immersed in your brand space.
Best of 2015 Altavia Watch - English version Altavia
The 2015 Best Of international Retail trends by the Altavia Watch team.
5 main trends identified:
1. Retail entertainment era
2. Line are shiffting in food retail
3. Delivery service triggers retail revolution
4. The onslaught of the mobile sector
5. Brick is the new black for premiums brands
signmesh snapshot - quick look into the fashion industrysignmesh
How is the fashion industry trying to catch up with ever growing consumer demands? A collection of signs and cases relating to fashion - brick and mortar, trying and buying experience.
The June 2014 edition of Frisk is themed "Brands to Watch Out For." That’s ‘watch out for’ in a sense of ‘they will become bigger and more prominent,’ rather than ‘careful, it’s flying toward the back of your head,’ obviously.
Inside this issue, Leo Burnett London picked the brains – not literally, that would be awful – of their Planning department and Canvas8, a deep-dive insight network, to see what they thought was hot and next-y.
7 reasons why you should use Virtual Reality demos at trade showsEchelonVR
Make your trade show booth exciting with virtual reality product demos. Virtual reality product demos are immersive, interactive, memorable and measurable. Get important statistics on trade shows and find out why you need to use virtual reality at trade show demos.
Learn more: http://www.echelonvr.com
De presentatie die David Mattin (Trendwatching.com) tijdens Mediapark Jaarcongres 2015. Lees meer; http://www.mediaparkjaarcongres.nl/david-mattin-big-data-drijft-revolutie-in-verhalen-vertellen-aan/
A classic parody of the DDB ad campaign for Volkswagen. Still relevant and funny today - not just for advertising practitioners but for anyone who feels the need to apply conventional wisdom to idea generation or product development. Precursor to 37Signals ideas about adding complexity to software in ReWork book. http://bit.ly/1qPi39G
David Francis (Zappar): In the Boardroom. CMO's, CTO's and CMO's - and AR/VRAugmentedWorldExpo
A talk from the Work Track at AWE USA 2017 - the largest conference for AR+VR in Santa Clara, California May 31- June 2, 2017.
David Francis (Zappar): In the Boardroom. CMO's, CTO's and CMO's - and AR/VR
This session will outline where AR and VR sits in the Internal, B2B and B2C space for global companies. Why would a large company invest in platforms and content, and how can the costs be rationalised in the current economic climate? By speaking to real campaigns and metrics, experience with C-level executives and multinationals, David will identify the key elements that take AR and VR from POC's and innovation 'window-dressing', into operational and marketing mandatories.
http://AugmentedWorldExpo.com
One of the main drivers of retail visits in the digital
age is human interactions and brand experiences.
Once you’ve enticed customers into your retail
environment, the next challenge is to encourage
engagement, disrupt the habitual shop, drive sales and
ensure they remain immersed in your brand space.
Best of 2015 Altavia Watch - English version Altavia
The 2015 Best Of international Retail trends by the Altavia Watch team.
5 main trends identified:
1. Retail entertainment era
2. Line are shiffting in food retail
3. Delivery service triggers retail revolution
4. The onslaught of the mobile sector
5. Brick is the new black for premiums brands
signmesh snapshot - quick look into the fashion industrysignmesh
How is the fashion industry trying to catch up with ever growing consumer demands? A collection of signs and cases relating to fashion - brick and mortar, trying and buying experience.
The Retail Revolution - Cult LDN Trend ReportCult LDN
This Cult LDN trend report looks at how digital technology is offering the solution to enhancing the retail experience more so than ever before.
Cult LDN is an award-winning digital communications agency. We deliver brave and strategic campaigns for our clients which deliver measurable results.
We specialise in; strategy & execution, online talent management, online advertising and trend reporting & training.
www.cultldn.com
How is changing retail landscaper for Telco? What are the opportunities and threats? What the challenges?
A glimpse in the future of Telco Retail and some international case studies (Verizon, Apple, Three, O2).
Through our network and panel of Trend Hunters we’ve identified three consumer trends that are gaining momentum in 2011: planned spontaneity, making the mundane fun & the new community.
Our slide presentation outlines these trends, showing how brands are already responding and providing tips on how to get involved in order to build a stronger relationship with your target audience.
Trendbüro's choice of topics that will influence consumer behavior in 2016.
Once again, Trendbüro chose the from-to perspective. Not a hot-or-not list, each pairing is a trend and its counter-trend, the evolution of hyper-relevant phenomena.
As such it reflects Trendbüro's belief that consumer trends are an evolving system of those mindsets that drive expectations and choices, and should play a key role in creating brand experiences.
This 2015 Mobile World Congress showcased the latest innovations in mobile technology, bringing together the leaders and pioneers of the mobile industry, consumer brands, and the growing amount of businesses touched by the mobile market.
Out of over 2,100 companies flaunting their newest and best, only a handful of exhibitors really stuck out for their ability to cut through the noise noise and connect with their audience.
We've taken a look at these standout exhibitors and examined what made them so memorable. Read our POV, and learn the 4 ways to win at the tradeshow that will connect people with your products and services and build your business.
Want to create an inspiring consumer experience with your brand, but need a little inspiration?
This RetailOasis whitepaper is dedicated to those retailers from around the world creating inspiring store experiences, engaging digital environments and immersive brand interactions that create long lasting consumer love.
The world is awash with 2016 Trend reports predicting the year to come. It’s big business, but it masks something important, that for every trend, there’s a counter trend that is arguably as interesting and useful. This is another example of what we call Tensity, a paradox, a contradiction at the heart of what makes many people and brands interesting.
Here’s our latest findings on Trends with Tension, focusing on Retail.
The second in a series of presentation looking at growing trends which might be having an impact on your industry.
This one focuses on Retail and the changing landscape from bricks and mortar stores to online retail. Who is doing what to stay at the forefront of retail and what new spaces brands will need to be seen in to stay relevant.
4. HERE ARE 12 EXAMPLES OF PROGRESSIVE RETAIL THINKING
THAT WILL INSPIRE YOUR CUSTOMER EXPERIENCE.
5. NIKE’S DIGITAL RETAIL EXPERIENCE
Here is Nike’s Digital Retail Experience straight out of Berlin.
A retail experience that engages, is interactive and sells
product, still well ahead of the curve in many aspects
compared to traditional non-engagements.
6. WAITROSE CLICK & COLLECT EXPERIENCE
As Britain’s favourite supermarket three years running, this Click-
and-Collect experience is a cut above the rest and this video
explains a little about why they are.
7. REBECCA MINKOFF’S IMMERSIVE EXPERIENCE
Rebecca Minkoff’s investment into an immersive and digitally-driven
retail experience should tell you that you don’t have to be a retail
giant to get your customers’ attention and get them interacting with
your product and with your Brand.
8. HERMES ONE-OF-A-KIND
Nothing beats taking your brand for a little spin. “Hermèsmatic
is a fun, complimentary service where you can update your
vintage scarves via washing machines and dip-dying. Come
visit with your Hermès scarves and give them an entirely new
look and feel. You can also discover their one-of-a-kind dip-
dyed silk collection!”
9. DRESDEN SUSTAINABLE EYEWEAR
Dresden is an eyewear retailer and eye healthcare provider.
Their mission? To revolutionize the industry by providing the
world with affordable, locally made, sustainably-fashioned
glasses. And they’re just getting started.
10. LOWE’S AR SHOPPING EXPERIENCE
Lowe’s Innovation Labs is using augmented reality to
transform the in-store shopping experience. Lowe’s Vision: In-
Store Navigation is an app that makes it more efficient – and
fun – to find products in-store.
A customer can follow turn-by-turn digital directions that
appear before them to pick up every Lowe’s product they need
in the most efficient route.
11. THE SAMSUNG EXPERIENCE STORE
“The Samsung Experience Store at CF Toronto Eaton Centre
recently opened with an epic VIP Launch. The store is an
immersive experience and offers all things Samsung from
tablets, televisions, appliances, to accessories and technical
support. The Samsung Experience store is 21,000 square feet
of technology and innovation.”
12. ADIDAS CUSTOM KNITWEAR
Knitted sweater that you design yourself ready in 4 hours?
Adidas’ Berlin-based Knit for You can do that.
This is a true interactive, innovative and creative retail
experience from Adidas Berlin. Can’t do this online!
13. OLYMPUS PERSPECTIVE PLAYGROUND
Olympus Perspective Playground series of European pop-ups
is not just brand immersion but a pure creative experience that
enables customers to borrow Olympus’ cameras and lenses
free of charge to use during their visit. Customers then get to
keep all the photos that they take.
14.
15. BREAKFAST AT TIFFANY’S
Wanna be Holly Golightly for a short while and live out
your Breakfast At Tiffany’s fantasy? Long overdue brand
expansion opportunity to engage new cohorts. Brilliantly
executed in Tiffany Blue!
16. STARBUCKS COFFEE WONDERLAND
A few months ago Starbucks opened it’s largest, most
immersive brand experience store in Shanghai in partnership
with Jack Ma, the founder of Alibaba. It’s a 30,000-square foot
"Coffee Wonderland" that sits in the city’s Nanjing Road, one of
the world’s busiest shopping destinations.
17. TODAY AT APPLE
Apple never stops changing the world of engagement. “Twelve
short months ago, Today at Apple sessions rolled out to Apple
stores worldwide. Since then, thousands of free programs
spanning a range of creative topics. The sessions have become
a key part of Apple’s recent retail philosophy which aims to
reimagine Apple stores as modern-day town squares.”