Present Like a Great Salesman: 10 Tips for Engaging Speeches
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Sharing some tips based on my personal experiences, knowledge and style to attract the attention of my audience from the stage. I share the actual on stage experiences as a presenter for various events local and international stages.
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Present Like a Great Salesman: 10 Tips for Engaging Speeches
- 1. By ZAINI ABDUL WAHAB 2014
- 3. Starting with a whimper – should start with something powerful that will get the attention immediately. Attempting to imitate other speakers Failing to “work” the room Failing to use relaxation techniques Reading a speech word for word Using someone else’s stories Speaking without passion Ending a speech with questions and answers Failing to prepare Failing to recognize that speaking is an acquired skill Rob Sherman, an attorney and public speaker in Columbus, Ohio, says in an article in the Toastmaster magazine
- 4. PRESENT LIKE A GREAT SALES MAN!
- 5. The Start • Preparing • Introducing The Talk • Presenting • Body Languages - movement, face & hand • Positioning on stage The End •Concluding • Closing
- 7. Put on and check you presentation tools/microphone Make sure it works! Ask for assistance from the organizer
- 11. Greet the MC and fellow speakers Get into position, stand firm and introduce yourself Introduce briefly who you are and your topic by referring the first page your presentation aids(Power points/Videos)
- 13. “Invite” the audience to be “with” you throughout your session Show some inviting gestures with you hands and face expressions
- 15. Appreciate their presence that making you excited to be there You are here not to tell or teach but to share some knowledge and experiences Need their attention/opinions and not their acceptance
- 17. Show some face expressions and gestures that will keep their eyes on you at suitable key points When you want to stress or your feeling about something that you’re sharing with the audience
- 18. Synchronizing the intentions, face expressions and hand gestures I don’t know too! We need to do something! I wish I know the answer… Let’s figure this out together…
- 19. Another ways of face expressions and hand gestures We need to pursue this agenda You must play your roles too! I speak based on my own experience
- 20. This is how… Let’s walk thru this Please share with me how do you feel…
- 21. Face expressions and hand gestures to explain from conceptual ideas to details Look at the big picture How this will affect you This is exactly where you need to pay
- 22. Expressions and body language that indicate you meant your words and this is real! (in a calm way)
- 24. hey must do something or this is a very serious matter!”
- 30. Use the space available for some movements to connect the audience with you thru some hand gestures and presentation aids
- 31. Be at the spots where all eyes can focus on you Will require some movements to maintain eye contacts with the audience
- 33. Move around to keep the audience’s eyes on you
- 34. Be dynamic and synchronized with presentation aids used at the screen
- 35. Be at suitable spots and distance when interacting with the audience
- 38. Throw some questions and invite the audience to answer
- 45. I do hope together we can pursue this agenda and now it’s up to each of you on WHAT’S NEXT?
Editor's Notes
- Starting with a whimper. Don’t start with “Thank you for that kind introduction.” Start with a bang! Give the audience a startling statistic, an interesting quote, a news headline – something powerful that will get their attention immediately. Attempting to imitate other speakers. Authenticity is lost when you aren’t yourself. Failing to “work” the room. Your audience wants to meet you. If you don’t take time to mingle before the presentation, you lose an opportunity to enhance your credibility with your listeners. Failing to use relaxation techniques. Do whatever it takes – listening to music, breathing deeply, shrugging your shoulders – to relieve nervous tension. Reading a speech word for word. This will put the audience to sleep. Instead use a “keyword” outline: Look at the keyword to prompt your thoughts. Look into the eyes of the audience, then speak. Using someone else’s stories. It’s okay to use brief quotes from other sources, but to connect with the audience, you must illustrate your most profound thoughts from your own life experiences. If you think you don’t have any interesting stories to tell, you are not looking hard enough. Speaking without passion. The more passionate you are about your topic, the more likely your audience will act on your suggestions. Ending a speech with questions and answers. Instead, tell the audience that you will take questions and then say, “We will move to our closing point.” After the Q and A, tell a story that ties in with your main theme, or summarize your key points. Conclude with a quote or call to action. Failing to prepare. Your reputation is at stake every time you face an audience – so rehearse well enough to ensure you’ll leave a good impression! Failing to recognize that speaking is an acquired skill. Effective executives learn how to present in the same way they learn to use other tools to operate their businesses.