The document provides guidance on how to develop and deliver effective presentations. It discusses qualities of effective presenters, how to plan a presentation by understanding the audience and setting clear objectives, tips for using visual aids to enhance retention of the material, and maintaining a positive presentation style through techniques like good posture, eye contact, and voice control. The overall goals are to describe how to structure a presentation to achieve its objectives and communicate effectively to engage and convince the audience.

1. Clara McCabe
Presentation Skills

2. Objectives
• Describe the qualities of an effective presenter
• Plan a presentation
• Develop learning objectives for your presentation
• Use effective visual aids
• Adopt several methods and tools for presenting
• Use positive presentation style behaviours
At the end of this session you will be able to:

3. Qualities of an Effective Presenter
Appearance
Attitude
Good Eye Contact
Confident Manner
Interesting Voice
Knowledge
Enthusiasm
Audience

4. Planning a Presentation
• Why are you speaking?
• Who will be in the audience?
• How long do you have to speak?
• Clear objective
• Plan the content: introduction, middle,
summary
• Prepare visual aids
• Prepare briefing notes
• Rehearse

5. The Audience
• What are they expecting to hear?
• What do they know already?
• Will they have strong opinions?
• Will it be clear why the subject should
matter to them?
• Do I have support or opposition from
particular people?

6. Audience attention span – 20 minutes
0
10
20
30
40
50
60
70
80
90
100
Interest

7. Communicating to Convince
Set a clear
objective
Structure
according to
the objective
Put together
your notes
Create visuals
Deliver the body of your presentation
Summarise &
conclude
Respond to
questions &
objections
Suggest next
steps
End with an
energetic
statement
Opening Attention Grabber

8. Understanding Objectives
• What is the main purpose?
• What do I want the audience to do as a
result?
• What will be my overall message?
• What are the main points I need to get
across?

9. Opening Attention Grabbers
Arresting
Statements
Quotes
Rhetorical
Questions
A statement
of your objectives

10. Why Use Visual Aids?
Of the information that is remembered:
• 85% is through seeing
• 11% is through hearing
• 4% is through the other senses
Researchers have found that:
• Only 10% of presentation is remembered
• Increases to 50% if visual aids are used
• 70% if both visual aids and participation is used

11. The Trouble with Visual Aids
Many people simply put too much information into a visual
aid and then compound the situation by saying something
like ‘you probably can’t read this’ and then trying to talk
through an awkward description of what is on the screen.
The other problem is that people will automatically read
anything that is put in front of them. So if they spot
something on the slide that mentions something unrelated
to the presentation, e.g. ‘your flies are undone’ (admittedly
this doesn’t come up in a presentation that often) people stop
thinking about what the speaker is saying and their mind
drifts away to this new topic. To test this, we predict that
most men will check that they are properly dressed
within the next fifteen minutes.

12. Tips on using Visual Aids
• Use simple words, short bullet points
• Remember space = Legibility
• Large typeface is easier to read
• Pictures enhance the visuals

13. Presentation Style
• Good posture - open hand and arm
movements
• Control of distracting mannerisms
• Eye contact with all the audience
• Voice - good speed, pace, tone, pitch
and varied modulation
• Energy and enthusiasm
• Controlling nerves

14. Summary
• 8 qualities of an effective presenter
• How to plan a presentation
• Take your audience into consideration
• Understand objectives
• Attention grabbers!
• Tips on visual aids
• Your presentation style