This document provides tips for writing effective cold emails in a business context, emphasizing the importance of targeting the right contacts, getting to the point quickly, and personalizing messages based on research. It suggests crafting a precise and impactful message for a strong first impression and includes advice on following up if there is no response. Overall, the key to success in cold emailing lies in preparation, clarity, and persistence.

1. TIPS FOR WRITING AN EFFECTIVE
COLD EMAIL
Tips, suggestions, and inspirations from GennGlobal

2. INTRODUCTION
 Cold emails are tricky to write because they can
make you feel uncomfortable. However, the cold
hard truth is that cold emailing is a commonality of
the business world that you must become familiar
with.
 So how do you do it? Next we will explore some
tips for writing effective cold emails.

3. Not that kind of cold!

4. MAKE A CONTACT LIST
 Who do you want to talk to? You need to target the
type of person or business you want to send a cold
email to.
 For example: a business professional who wants to
improve their craft might ask themselves the
following questions: Whom do I admire in my
industry? If I could pick the brain of anyone in my
industry, who would it be?
 Once you have completed your list, you’ll have to
find contact information for your prospective
contacts.

5. GET TO THE POINT
 Keep it short and sweet.
 In a cold email, the person or company you are
emailing likely doesn’t know who you are. If they do
not know who you are, they are going to be looking
for some reason to continue reading your email
and, honestly, they will be looking for a reason to
care at all about your email.
 Therefore, don’t clutter your email with lots of
pleasantries and formality: get to the point as
quickly as possible.

6. He’s saying…
“Get to the point already!”

7. GET TO KNOW WHO YOU ARE EMAILING
 Do your research!
 You only get one chance to make a first impression,
and with a cold email your first impression is
incredibly important.
 By researching your contact, you will gather
information that will inform your decision making
throughout the entire email.
 You will want to tailor your message for your
contact as much as possible to increase the
likelihood that you will receive a reply.

9. SEND THE PERFECT MESSAGE THE FIRST TIME
 I’ll repeat: you only have one chance to make a first
impression, so you’ll want to craft the perfect
message the first time you contact someone.
 If you’ve done your research and take your time
writing your email, then you shouldn’t have anything
to worry about.

11. FOLLOW-UP
 Did you hear nothing back? A good rule of thumb is
to wait two or three weeks for a reply. If you haven’t
heard anything from your target, then feel free to
send a follow-up message inquiring about your last
communication.