L'emailing est un canal d'acquisition très efficace et qui peut s'avérer très puissant s'il est bien utilisé. Pour bien le maîtriser, Julien le Coupanec te montre dans cette vidéo toute la technicité nécessaire pour optimiser ton emailing. Il développe donc 3 points importants : 1) Le targeting, comment trouver un lead adapté à votre produit 2) L'interaction, comprendre comment écrire et structurer le contenu de votre mail 3) Les différents call-to-action pour amener tes destinataires sur ton site web.
La vidéo : https://www.youtube.com/watch?v=oNZciB7amOk
Par Julien Le Coupanec, Growth Hacker chez TheFamily - http://twitter.com/@lecoupa
At TheFamily, we believe that anyone can become a great entrepreneur. Find more info here: http://www.thefamily.co/
La croissance via referral - Julien Le Coupanec, Growth Hacker chez TheFamilyTheFamily
Le referral est un des canaux d'acquisitions les plus puissants et pertinents. En effet, plus besoin de raconter comment Uber a réussi à convertir plusieurs millions d'utilisateurs en si peu de temps. Julien le Coupanec, Growth Hacker chez TheFamily, t'explique le referral dans cette vidéo en développant plusieurs points: 1) Tous ce qu'il faut savoir sur le referral 2) Les hacks que tu peux utiliser pour optimiser ton referral 3) Les solutions pour construire un programme de referral 4) Pourquoi ton referral ne provoque pas de viralité.
La vidéo : https://www.youtube.com/watch?v=fgrY_rZGLfs
Par Julien Le Coupanec, Growth Hacker chez TheFamily - http://twitter.com/@lecoupa
At TheFamily, we believe that anyone can become a great entrepreneur. Find more info here: http://www.thefamily.co/
Comment améliorer votre rétention: Case studies - Julien Le Coupanec, Growth ...TheFamily
Dans cette vidéo, Julien le Coupanec analyse le cas de la rétention dans les business B2C (Business to Consumer) en 3 points. 1) Pourquoi et comment la rétention et le product market fit sont en relation 2) Les hacks utilisés par les startups B2C pour favoriser la rétention 3) Les hacks de rétention que nous pourrions utiliser nous-mêmes.
La vidéo : https://www.youtube.com/watch?v=uxAsWKQJnww
Par Julien Le Coupanec, Growth Hacker chez TheFamily - http://twitter.com/@lecoupa
At TheFamily, we believe that anyone can become a great entrepreneur. Find more info here: http://www.thefamily.co/
L'art du Retargeting - Julien Le Coupanec, Growth Hacker chez TheFamilyTheFamily
Savais-tu que 97% des gens visitent en moyenne 5 fois un site internet avant d'acheter ? Les plus grands comme Amazon, Cdiscount, La Redoute etc. utilisent le retargeting. Mais il faut savoir aussi que ce type de publicité est également adapté aux plus petites structures puisque le budget de la campagne est à définir en fonction de tes attentes. Julien le Coupanec t'explique dans cette vidéo comment utiliser le retargeting comme un pro !
La vidéo : https://www.youtube.com/watch?v=BPVE3Ezjado
At TheFamily, we believe that anyone can become a great entrepreneur. Find more info here: http://www.thefamily.co/
Par Julien Le Coupanec, Growth Hacker chez TheFamily - http://twitter.com/@lecoupa
Acquisition 101 - Julien Le Coupanec, Growth Hacker chez TheFamilyTheFamily
L'acquisition est une notion assez vaste mais si importante pour ta startup. Elle permet de d'augmenter le nombre de visiteurs, ciblés ou non, de ton site. Julien le Coupanec, Growth Hacker chez TheFamily, explique dans cette video comment faire de l'acquisition une force pour votre startup ainsi que quelques growth hacks à utiliser sans modération.
La vidéo : https://www.youtube.com/watch?v=roIHxsXGrjY
At TheFamily, we believe that anyone can become a great entrepreneur. Find more info here: http://www.thefamily.co/
Par Julien Le Coupanec, Growth Hacker chez TheFamily - http://twitter.com/@lecoupa
Comment utiliser Mixpanel - Julien Le Coupanec, Growth Hacker chez TheFamilyTheFamily
Mixpanel est un outil important pour comprendre le comportement des utilisateurs sur un site, ainsi que les comptes rendus de toutes les campagnes entreprises. Mixpanel te donne ainsi des informations déterminantes pour mener une stratégie pertinente et obtenir . Julien le Coupanec, Growth Hacher chez TheFamily, explique dans cette vidéo les forces de Mixpanel et comment maîtriser cet outil.
La video : https://www.youtube.com/watch?v=BZxL7cNznb4
Par Julien Le Coupanec, Growth Hacker chez TheFamily - twitter.com/@lecoupa
At TheFamily, we believe that anyone can become a great entrepreneur. Find more info here: http://www.thefamily.co/
L'état d'esprit d'un growth hacker Partie II - Julien Le Coupanec, Growth Hac...TheFamily
Avant de débuter en Growth Hacking, il est important d'en saisir d'abord l'état d'esprit. Julien Le Coupanec, Growth Hacker chez TheFamily te donne ici les 12 points clés pour avoir le bon mindset: du service client parfait, à l'implémentation d'objectifs.
La vidéo: https://www.youtube.com/watch?v=c8somyAiVns
At TheFamily, we believe that anyone can become a great entrepreneur. Find more info here: http://www.thefamily.co/
Par Julien Le Coupanec, Growth Hacker chez TheFamily - https://twitter.com/lecoupa
A brief introduction to Mixpanel business analytics tool, it tracks user interactions with web & mobile applications, measures user engagement and retention, helps to perform A/B testing, sending push notifications, supports JQL queries. It tells user’s entire journey across every touch point.
Across 2015/16 I have personally created over 8000+ Facebook Ads Campaigns. In my opinion this is an underused aspect of digital marketing that I think we'll see a dramatic shift towards in the coming months and years. Facebook Ads allow you the ability to target in ways that Google and other major online ad platforms are struggling to keep up with. Here I've curated a number of my top tips when it comes to Facebook Advertising, hopefully some of them will come in handy!
La croissance via referral - Julien Le Coupanec, Growth Hacker chez TheFamilyTheFamily
Le referral est un des canaux d'acquisitions les plus puissants et pertinents. En effet, plus besoin de raconter comment Uber a réussi à convertir plusieurs millions d'utilisateurs en si peu de temps. Julien le Coupanec, Growth Hacker chez TheFamily, t'explique le referral dans cette vidéo en développant plusieurs points: 1) Tous ce qu'il faut savoir sur le referral 2) Les hacks que tu peux utiliser pour optimiser ton referral 3) Les solutions pour construire un programme de referral 4) Pourquoi ton referral ne provoque pas de viralité.
La vidéo : https://www.youtube.com/watch?v=fgrY_rZGLfs
Par Julien Le Coupanec, Growth Hacker chez TheFamily - http://twitter.com/@lecoupa
At TheFamily, we believe that anyone can become a great entrepreneur. Find more info here: http://www.thefamily.co/
Comment améliorer votre rétention: Case studies - Julien Le Coupanec, Growth ...TheFamily
Dans cette vidéo, Julien le Coupanec analyse le cas de la rétention dans les business B2C (Business to Consumer) en 3 points. 1) Pourquoi et comment la rétention et le product market fit sont en relation 2) Les hacks utilisés par les startups B2C pour favoriser la rétention 3) Les hacks de rétention que nous pourrions utiliser nous-mêmes.
La vidéo : https://www.youtube.com/watch?v=uxAsWKQJnww
Par Julien Le Coupanec, Growth Hacker chez TheFamily - http://twitter.com/@lecoupa
At TheFamily, we believe that anyone can become a great entrepreneur. Find more info here: http://www.thefamily.co/
L'art du Retargeting - Julien Le Coupanec, Growth Hacker chez TheFamilyTheFamily
Savais-tu que 97% des gens visitent en moyenne 5 fois un site internet avant d'acheter ? Les plus grands comme Amazon, Cdiscount, La Redoute etc. utilisent le retargeting. Mais il faut savoir aussi que ce type de publicité est également adapté aux plus petites structures puisque le budget de la campagne est à définir en fonction de tes attentes. Julien le Coupanec t'explique dans cette vidéo comment utiliser le retargeting comme un pro !
La vidéo : https://www.youtube.com/watch?v=BPVE3Ezjado
At TheFamily, we believe that anyone can become a great entrepreneur. Find more info here: http://www.thefamily.co/
Par Julien Le Coupanec, Growth Hacker chez TheFamily - http://twitter.com/@lecoupa
Acquisition 101 - Julien Le Coupanec, Growth Hacker chez TheFamilyTheFamily
L'acquisition est une notion assez vaste mais si importante pour ta startup. Elle permet de d'augmenter le nombre de visiteurs, ciblés ou non, de ton site. Julien le Coupanec, Growth Hacker chez TheFamily, explique dans cette video comment faire de l'acquisition une force pour votre startup ainsi que quelques growth hacks à utiliser sans modération.
La vidéo : https://www.youtube.com/watch?v=roIHxsXGrjY
At TheFamily, we believe that anyone can become a great entrepreneur. Find more info here: http://www.thefamily.co/
Par Julien Le Coupanec, Growth Hacker chez TheFamily - http://twitter.com/@lecoupa
Comment utiliser Mixpanel - Julien Le Coupanec, Growth Hacker chez TheFamilyTheFamily
Mixpanel est un outil important pour comprendre le comportement des utilisateurs sur un site, ainsi que les comptes rendus de toutes les campagnes entreprises. Mixpanel te donne ainsi des informations déterminantes pour mener une stratégie pertinente et obtenir . Julien le Coupanec, Growth Hacher chez TheFamily, explique dans cette vidéo les forces de Mixpanel et comment maîtriser cet outil.
La video : https://www.youtube.com/watch?v=BZxL7cNznb4
Par Julien Le Coupanec, Growth Hacker chez TheFamily - twitter.com/@lecoupa
At TheFamily, we believe that anyone can become a great entrepreneur. Find more info here: http://www.thefamily.co/
L'état d'esprit d'un growth hacker Partie II - Julien Le Coupanec, Growth Hac...TheFamily
Avant de débuter en Growth Hacking, il est important d'en saisir d'abord l'état d'esprit. Julien Le Coupanec, Growth Hacker chez TheFamily te donne ici les 12 points clés pour avoir le bon mindset: du service client parfait, à l'implémentation d'objectifs.
La vidéo: https://www.youtube.com/watch?v=c8somyAiVns
At TheFamily, we believe that anyone can become a great entrepreneur. Find more info here: http://www.thefamily.co/
Par Julien Le Coupanec, Growth Hacker chez TheFamily - https://twitter.com/lecoupa
A brief introduction to Mixpanel business analytics tool, it tracks user interactions with web & mobile applications, measures user engagement and retention, helps to perform A/B testing, sending push notifications, supports JQL queries. It tells user’s entire journey across every touch point.
Across 2015/16 I have personally created over 8000+ Facebook Ads Campaigns. In my opinion this is an underused aspect of digital marketing that I think we'll see a dramatic shift towards in the coming months and years. Facebook Ads allow you the ability to target in ways that Google and other major online ad platforms are struggling to keep up with. Here I've curated a number of my top tips when it comes to Facebook Advertising, hopefully some of them will come in handy!
Adapting the process of SEO as changes have been applied by search engines. And Social Media would be the key to go about it efficiently and effectively.
Learn more about Mobile Growth: http://mozza.io
How to grow your mobile app user base? From acquisition, to activation to retention and virality: I went through several interesting growth tactics I discovered recently. Get inspiration and adapt these ideas to your business. Don't forget that growth is a mindset, hacks don't last ;)
Follow me on Twitter: https://twitter.com/adrienm
These are the slides of a talk I gave at TheFamily, one of the best French startup accelerators (Paris).
9 Clever Ways to Seriously Grow Your Email List (Plus a Free Checklist + 3 Bo...Kimberley Grabas
EMAIL LIST BUILDING: 9 WAYS TO SERIOUSLY GROW YOUR LIST (FOR AUTHORS) // I’m going to show you 9 ways to grow your email list, PLUS I’m going to give you a free checklist on how to promote your shiny new opt-in offer and give you access to even more list building strategies.
Vortrag von Christoph C. Cemper auf der SEOkomm 2013 mit einem Fallbeispiel wie das Rücknehmen einer Google Penalty nach zwei Fehlversuchen so beschleunigt werden konnte, dass das Google Spam Team innerhalb von Tagen die Penalty weggenommen hat.
"Why Language is an art for growth?" by Julien Le CoupanecTheFamily
The copy is what turns browsers into buyers. This workshop talks a lot about psychology and language.
Technology might change, the media might change, the mechanism might change but fundamentally the human behavior stays the same.
Psychology leaves a lot to our emotions but our emotions are often triggered by language. So you have to be a student of language.
Julien Le Coupanec is Growth Hacker at TheFamily. He helps many of our startups build sustainable growth practices, and is also a teacher at our Growth Hacking school.
Striking a Balance Between Staying Connected and Time ManagementJustin Levy
There's Facebook, Twitter, LinkedIn, and YouTube. Then you have the niche social networks that you belong to, Facebook Fan Pages and Groups, and any of the LinkedIn Groups that you've joined. All of these generate a never-ending flow of conversations that each demand your time, attention and response. Sprinkle in your personal and corporate blogs, RSS feeds and hundreds of new emails.
The demand to stay constantly connected can seem like a daunting, overwhelming and all consuming recipe for disaster. But, it doesn't have to be that way.
How to Expand your Library's Online & Mobile Presence Using TwitterCheryl Burnette
It's quick, easy, free, creates community, expands the reach of the library, makes the library more accessible, & is great for public relations. Statistics confirm that a library's strong online presence is imperative as we continue to move forward in this increasingly digital world. ~Lindy Brown
"Use Storytelling as a Strategic Business tool" by Maria MocerinoTheFamily
When you talk about your project, it's not about what you say but how you say it. Sure, figures and statistics are essential but you'll never seduce anyone with just facts and figures.
So how will you stand out? Storytelling is a skill and like any skill, you need to practice. This will help you to stand out from the crowd and acquire more clients, employees, investors, or...anyone really ;)
Maria is a Public Speaking Coach as well as a writer/performer and TheFamily's very own English teacher.
"The Growth Experimentation Process" by Ivan Kirigin, CEO at YesGraphTheFamily
At TheFamily, we believe that anyone can become a great entrepreneur. Find more info here: http://www.thefamily.co/
- By Ivan Kirigin, CEO at YesGraph (http://bit.ly/2iPXP0j)
- You can watch the full talk here: http://bit.ly/2iPUIp1
- Join us IRL next time: https://www.meetup.com/TheFamilyBerlin/
Ivan became so good at Growth through his experience at Facebook and Dropbox that he decided to build YesGraph, a tool to build a Viral Marketing Channel in Minutes! Helping Dropbox to grow 12x gets you to understand a tips or two, get them
Adapting the process of SEO as changes have been applied by search engines. And Social Media would be the key to go about it efficiently and effectively.
Learn more about Mobile Growth: http://mozza.io
How to grow your mobile app user base? From acquisition, to activation to retention and virality: I went through several interesting growth tactics I discovered recently. Get inspiration and adapt these ideas to your business. Don't forget that growth is a mindset, hacks don't last ;)
Follow me on Twitter: https://twitter.com/adrienm
These are the slides of a talk I gave at TheFamily, one of the best French startup accelerators (Paris).
9 Clever Ways to Seriously Grow Your Email List (Plus a Free Checklist + 3 Bo...Kimberley Grabas
EMAIL LIST BUILDING: 9 WAYS TO SERIOUSLY GROW YOUR LIST (FOR AUTHORS) // I’m going to show you 9 ways to grow your email list, PLUS I’m going to give you a free checklist on how to promote your shiny new opt-in offer and give you access to even more list building strategies.
Vortrag von Christoph C. Cemper auf der SEOkomm 2013 mit einem Fallbeispiel wie das Rücknehmen einer Google Penalty nach zwei Fehlversuchen so beschleunigt werden konnte, dass das Google Spam Team innerhalb von Tagen die Penalty weggenommen hat.
"Why Language is an art for growth?" by Julien Le CoupanecTheFamily
The copy is what turns browsers into buyers. This workshop talks a lot about psychology and language.
Technology might change, the media might change, the mechanism might change but fundamentally the human behavior stays the same.
Psychology leaves a lot to our emotions but our emotions are often triggered by language. So you have to be a student of language.
Julien Le Coupanec is Growth Hacker at TheFamily. He helps many of our startups build sustainable growth practices, and is also a teacher at our Growth Hacking school.
Striking a Balance Between Staying Connected and Time ManagementJustin Levy
There's Facebook, Twitter, LinkedIn, and YouTube. Then you have the niche social networks that you belong to, Facebook Fan Pages and Groups, and any of the LinkedIn Groups that you've joined. All of these generate a never-ending flow of conversations that each demand your time, attention and response. Sprinkle in your personal and corporate blogs, RSS feeds and hundreds of new emails.
The demand to stay constantly connected can seem like a daunting, overwhelming and all consuming recipe for disaster. But, it doesn't have to be that way.
How to Expand your Library's Online & Mobile Presence Using TwitterCheryl Burnette
It's quick, easy, free, creates community, expands the reach of the library, makes the library more accessible, & is great for public relations. Statistics confirm that a library's strong online presence is imperative as we continue to move forward in this increasingly digital world. ~Lindy Brown
"Use Storytelling as a Strategic Business tool" by Maria MocerinoTheFamily
When you talk about your project, it's not about what you say but how you say it. Sure, figures and statistics are essential but you'll never seduce anyone with just facts and figures.
So how will you stand out? Storytelling is a skill and like any skill, you need to practice. This will help you to stand out from the crowd and acquire more clients, employees, investors, or...anyone really ;)
Maria is a Public Speaking Coach as well as a writer/performer and TheFamily's very own English teacher.
"The Growth Experimentation Process" by Ivan Kirigin, CEO at YesGraphTheFamily
At TheFamily, we believe that anyone can become a great entrepreneur. Find more info here: http://www.thefamily.co/
- By Ivan Kirigin, CEO at YesGraph (http://bit.ly/2iPXP0j)
- You can watch the full talk here: http://bit.ly/2iPUIp1
- Join us IRL next time: https://www.meetup.com/TheFamilyBerlin/
Ivan became so good at Growth through his experience at Facebook and Dropbox that he decided to build YesGraph, a tool to build a Viral Marketing Channel in Minutes! Helping Dropbox to grow 12x gets you to understand a tips or two, get them
Maîtriser et définir sa Content Strategy - Rachel Vanier, Content Specialist ...TheFamily
Le content marketing à pour but d'attirer tes potentiels clients en leur proposant du contenu intéressant et à forte valeur ajoutée. Rachel Vanier, Spécialiste du Content Marketing, explique dans cette vidéos les objectifs du content marketing et comment faire pour qu'il puisse booster votre audience.
La vidéo : https://www.youtube.com/watch?v=urz1biGpMbg
At TheFamily, we believe that anyone can become a great entrepreneur. Find more info here: http://www.thefamily.co/
Par Rachel Vanier, Auteure et Content Specialist - https://twitter.com/VanierRachel
“How to make videos that truly convert?” by Derral Eves, CEO @Creatus & YouTu...TheFamily
Derral is THE Youtube Expert you want to work with when it comes to videos that reach millions of views. He’s been awarded the exclusive Official YouTube Certification & has helped his clients (NBC, Adobe Software, Red Bull…) reach collectively more than 823M views and over 4.5M subscribers.
You can find the video here: https://www.youtube.com/watch?v=cB9SMBlIPOw
Join us next time: https://www.meetup.com/TheFamilyBerlin/
Statistiques 101 pour startups : déterminer un résultat - Gilles Barbier, Par...TheFamily
Implémenter un test A/B est une bonne chose, encore faut-il savoir y déterminer un résultat significatif pour améliorer l'experience utilisateurs. Gilles Barbier explique dans cette vidéo procéder pour qu'un test A/B soit le plus pertinent possible pour votre site web.
La vidéo : https://www.youtube.com/watch?v=Y5mBHBezCUI
At TheFamily, we believe that anyone can become a great entrepreneur. Find more info here: http://www.thefamily.co/
Par Gilles Barbier, Partner chez TheFamily - https://twitter.com/gillesbarbier
Comment utiliser Google Analytics - Gilles Barbier, Partner chez TheFamilyTheFamily
Google analytics est l'outil de base pour un entrepreneur. Il permet de tracker et comprendre le comportement de ton utilisateur sur ton site. Dans cette vidéo, Gilles Barbier explique dans cette vidéo comment Google Analytics peut-être un outil très puissant en l'exploitant de la bonne façon.
La vidéo : https://www.youtube.com/watch?v=WQfvf4K0Ehc
At TheFamily, we believe that anyone can become a great entrepreneur. Find more info here: http://www.thefamily.co/
Par Gilles Barbier, Partner chez TheFamily - https://twitter.com/gillesbarbier
"Email: The Best Growth Hacking Weapon for Startups" par Shubham SharmaTheFamily
Par Shubham Sharma, Developer Evangelist at MailJet
Inscrivez-vous au prochain meetup! — http://www.meetup.com/StartupWorkshop
Inscrivez-vous à la newsletter pour ne pas rater les prochains évènements ! — http://www.thefamily.co/events/
On adorerait votre feedback & suggestion ! — https://thefamily.typeform.com/to/KlGLnM
While there may not be a single recipe to scaling exponentially, all great startup successes share a common pattern.
The trick is to know which methods apply to your business model at which point in time. In this workshop, Côme explains how to fine-tune your growth strategy and pick the best tools depending on your business specificities.
Learn how to boost your response rates with these email outreach best practices. To get on the early access list to the eCourse: quickmail.io/earlyaccess
This presentation covers the different strategies to source & reach out to candidates when the job market is down. Learn the tips/tricks to convert adversaries to opportunities
How To Create The Perfect Outbound Email CampaignGuessBox
http://guessbox.io - This comprehensive guide explains the fundamentals of outbound email in the B2B. You will learn how to write high converting email copy, how to quickly choose engaging subject lines and what to do before and after in order to get the most value of email marketing.
This presentation was based on information given at FOWA workshop by Mike McDerment, creator of Freshbooks. This was not meant to cover anywhere near the level Mike did, but simply some highlights and tips.
How To Launch A Product: 7 Tips To Drive DemandDrift
Whether you're a product marketer, growth marketer or customer marketer, you'll be able to use the 7 steps in this guide to nail your next product launch and drive demand.
A step-by-step guide to dealing with job loss and finding success in becoming employed again. Written by industry expert and professional resume writer Krista Mitchell. Includes details about financial planning, creating a resume, portfolio, and cover letter, networking, interviewing, finding jobs, and following up with employers.
8 Proven Ways To Recycle Your Content To Boost ExposureHatch
This webinar will give you strategies to leverage press, testimonials, existing work, social reviews, pop-ups on your website, podcasts, blog posts and tv interviews to push your audience through the exact path you want them to head down.
Free Webinar: http://startwithhatch.com/recycle-webinar/
By Alison Eastaway, Head of People at Sqreen
Alison is a startup culture boss! She perfectly knows her way around implementing a culture & taking care of people especially in tech teams.
By Pierre-Camille Hamana (https://www.linkedin.com/in/pchamana/), CEO at Smartbnb (https://www.smartbnb.io/)
It’s fascinating watching Smartbnb grow. This solution for guests is a recipe for success: A fully remote team, with great culture & processes, extremely focused & super in terms of execution. What else? Oh yes, a super friendly & kind CEO, Pierre-Camille, who will be with us to describe the way they manage their team remotely. Good practices & learnings to expect from this one!
By Mathias Pastor (https://twitter.com/pastormhm), Director at The Family
Roch Delsalle, CTO at Proprioo (https://www.proprioo.fr/)
Jade Francine, Cofounder & COO at WeMaintain (https://wemaintain.com/)
Marc Lebel, CEO at LouerAgile (https://www.loueragile.fr/)
Real estate is everywhere. It’s part of our daily lives, of who we are and how we live, move, work - a pretty broad category. And it’s the kind of sector that can easily be termed “slow.” Slow in adapting to new technology, slow in responsiveness to customers…. Some people think having a spreadsheet is already a win
By Gil Dibner (twitter.com/gdibner), General Partner & Founder at Angular Ventures (www.angularventures.com)
Gil has backed several enterprise-oriented companies, including Front and Vault. Tips to understand how to absolutely nail Enterprise Sales.
By Alice Zagury (https://twitter.com/alice_zag), CEO at The Family
During The Family Begins, our open-door to The Family, we met 20 ambitious entrepreneurs and spend 2 amazing days with them.
Brand, identity, style, swag... Many words for similar things: The emotions people will feel when they're coming across your company. Alice, our CEO, shared her best tips to create a coherent identity.
By Dimitri Farber (https://www.linkedin.com/in/dimitrifarber/), cofounder at Tiller Systems (https://www.tillersystems.com/en/)
Since Dimitri, Vincent & Josef founded Tiller, many things have changed: new products, new offices, a company acquisition & even the launch of an incubator for restaurateurs.
When people talk about them, they are still described as a cash register solution, just like back on the first day. And yet, Tiller is much more than that. They now define themselves as an ecosystem that brings together cash registration + delivery + reservation + pre-order + analysis + integrations. They are not only addressing shopkeepers, but also passionate local entrepreneurs.
By Hugo Michalski, CTPO at Side
D-code (https://www.d-code.thefamily.co/) is a media & series of events where the best startup CTOs & tech leaders talk about their entrepreneurial adventures: Tech challenges converted into clear stories.
Join our D-code private community of CTOs & future CTOs: https://thefamily.typeform.com/to/MpHmFQ
By by Steve Anavi (https://www.linkedin.com/in/steveanavi/), cofounder at Qonto (https://qonto.eu/en/)
Qonto is our beloved bank for SMEs & freelancers. From day one their value proposal has been a no-brainer: simple UX, customization, reactivity, smooth financial management…
However, the new challenges they are facing now (after growing to a team of 150 people) is to create brand love. How they are dealing with that in a dusty industry where brand love is quite rare?
Building an insurance startup with Alan, Luko, Coverd & BaldertonTheFamily
Global overview of the sector & today’s insurance trends by Rob from Balderton
How to build insurance brand awareness
By Hugo Saias, CEO at Coverd
How to be an insurer without historical data & capital
By Léa Joussaume, Head of Marketing at Luko
Beyond product and coverage
By Mihaela Albu, Growth & Sales Strategy at Alan
Mixing Product & Tech by Jean Lebrument, CTO & CPO at BrigadTheFamily
Brigad connects hospitality businesses with qualified & flexible staff.
Jean is Brigad’s co-founder, CTO & CPO, managing four teams: Product, Engineering, Quality and Data. Yes, all at the same time :)
He will share both his experience from 3 years of handling these functions, what he learned in the process & his beliefs about the mix: Should all startups have a CPO & a CTO?
A new breed of CTO - Philippe Vimard, CTO & COO at DoctolibTheFamily
By Philippe Vimard (https://www.linkedin.com/in/philippev...), CTO & COO at Doctolib (https://www.doctolib.fr/)
There’s probably no need to introduce Doctolib, one of France’s newest unicorns after raising €150M a few months ago. Philippe has been their new COO & CTO for the past year after occupying a similar role at eDreams (GoVoyages, Opodo, Travellink, Liligo).
Get the maximum amount of knowledge out of this extremely experienced executive, who shared with us the why and how of mixing Tech & Ops! His approach is super business-centered, always looking for ways to be closer to other functions: A truly entrepreneurial & business CTO.
Building a logistics startup with Trusk, Totem & SpaceFillTheFamily
After a global overview of the sector & today’s logistics trends by Nicolas Colin (https://twitter.com/Nicolas_Colin), cofounder at The Family, we welcomed three startups on stage. Each one delivered a 15-min talk:
⛓️ (Re)designing the supply chain from scratch
By Maxime Huzar, CEO at SpaceFill (https://www.spacefill.fr/)
✅ Total quality & tracking from A to Z
By Julie Pathé, Head of Operations at Totem (https://thetotem.co/)
5 lessons from our journey to revolutionize last-mile delivery
By Sébastien Tronel, Cofounder at Trusk (https://trusk.com/)
Building an accounting startup with Fred de la compta, Acasi & ChaintrustTheFamily
Accounting changed the world forever both when it was “invented” in Mesopotamia & when it became a double-entry system 500 years ago. Today, the profession of accountant & the practice itself are again undergoing major revolutions - revolutions that startups are initiating ⏱️
Looking at what is currently happening in the accounting world, we may automatically think that the profession of “accountant” is dying: The number of accountants has decreased by 25% in just the last 15 years.
This “threat” is enabled by new technologies that are shifting everything within the space. Cloud, AI, blockchain & data are changing the game. But total automation is still very far away. And obviously, in such an ancient & symbolic sector, the opportunities are infinite. And we have a few examples of startups who are ready to seize them!
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This is definitely one of the biggest challenges any startup faces. Having high quality engineers who join your company in the early days, taking a risk on you while more mature companies are also chasing them can truly be game-changer.
Robin is the co-founder of HireSweet, a team helping startups recruit Software Engineers by developing cutting-edge AI tools. 700+ startups have scaled their teams with their help, often from 10 to 100+ people. The knowledge Robin has acquired about the process is pure gold. Join us to discover how to set up a super efficient process to build the best possible tech team for each stage (0 to 3 people in the tech team, 3 to 8 people, 8 to 20 people).
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- How to identify which leak to fix first so you get the biggest bang for your income.
- Get actionable strategies you can use right away to improve your bookings, sales and retention.
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Also Intelisync, our cutting-edge service designed to streamline and optimize your marketing efforts, leveraging data-driven insights and innovative strategies to drive growth and visibility for your project.
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4. THE TALK PLAN
#1. Targeting: Finding the correct leads to email.
#2. Interacting: Mindset, subject lines etc.
#3. Driving: Winning email formulas and scripts.
6. IT STARTS BY GETTING ORGANIZED
HOW TO MANAGE YOUR HIT LISTS
● A hit list includes prospective partners, customers,
whoever you are trying to interact with.
● Components: company name, last day of contact,
decision maker, email address, prioritization.
● Spreadsheet or sales tracking software (salesforce,
highrise…).
7. A SIMPLE PROCESS FOR B2B
HERE IS ONE SIMPLE METHOD
START BY GETTING
THE LIST OF ALL THE
COMPANIES THAT MAY
BE INTERESTED BY
WHAT YOU ARE DOING.
FIND THE DECISION
MAKER FOR THAT
COMPANY.
FIND/GUESS HIS EMAIL
ADDRESS OR HIS
PHONE NUMBER.
8. HOW TO IDENTIFY COMPANIES
FOR YOUR HIT LISTS
● Linkedin. ( manually as the API has been restricted
but we can also use Phantom :-] )
● Google & Similarsitesearch.
● Facebook Places & Yelp.
● Manta, Pages Jaunes…
● Datanyze & Builtwith.
9. HOW TO FIND THE DECISION MAKER
FOR YOUR HIT LISTS
● At this point you are just looking for the likely
stakeholder’s name to approach him by email,
Facebook or Twitter first.
● Sometimes you will get the decision maker right off
the bat, but most times you won’t know who holds
this power until you start engaging with the
company.
10. HERE IS A STRATEGY
TO GET HIM (IN ORDER)
● Linkedin ( profile description ).
● Corporate website. (browse the blog if there is one)
● Your personal network.
● Informational cold call.
● Contact former employees.
11. IF YOU HAVE COMMON
CONNECTIONS, YOU CAN ASK
PEOPLE TO INTRODUCE YOU.
12. ABOUT INFORMATIONAL COLD CALL
FIND OUT WHO IS IN CHARGE
● Make an educated guess who oversees the
relevant initiative (probably using Linkedin)
● Find the corporate number on the website and have
a script written out for both the call and a
voicemail.
● Try to pitch this person on the spot (the goal is to
find the decision maker). Say more than 2-3
sentences without asking a question.
13. IF YOU HAVE NO ONE TO CALL:
CALL SOMEONE IN SALES
(THEY ARE ALWAYS WILLING TO
PICK UP THE PHONE AND CHAT).
15. ANOTHER TACTIC
CALL ASKING FOR SOMEONE THAT USED TO BE THE
STAKEHOLDER
“Hey can I speak to X?”
- I’m sorry but they no longer work here.
“Ahh. Well I know they used to manage the [relevant initiative]...
any chance you know who their replacement is?”.
17. EMAIL PAST EMPLOYEES
PEOPLE ARE MORE LIKELY TO GIVE INFORMATION WHEN
THEY NO LONGER WORK FOR A COMPANY.
Subject: Help, [Target Company] Name?
“Hi X,
I’ve been having difficulty identifying the person in charge of
[insert initiative] at Company X and saw that you used to work
there.
Any idea who this might be? Any help is much appreciated.”
18. ● Rapportive. (common email syntaxes)
● Mailtester & Verify-Email.
● Email hunter, Firmapi.
● Emails4corporations.
● Facebook, Linkedin & Slideshare.
HOW TO FIND ANYONE’S EMAIL ADDRESS
ALWAYS TRY TO APPROACH BY EMAIL FIRST
24. ● Get someone’s attention while being incredibly
direct.
● Focus on the desire or the pain than it solves
instead of the feature.
● Try to find your recipient’s favorite interests.
● [Value add] for [Prospect’s Property / Asset].
ABOUT CRAFTING SUBJECT LINES
THE ART OF CATCHING THE ATTENTION
25. TRACK YOUR OPENING RATES
WITH GETSIDEKICK OR YESWARE
(THERE IS ALSO BANANATAG)
26. THINK ABOUT THE MOMENT
(THIS MAY BE YOUR MOST
IMPORTANT UNFAIR ADVANTAGE)
29. ● Keep it short and sweet. Ideally 3 sentences, 4 max.
● Use language and an approach that is conversational
or as a matter of fact. (the bucket theory)
● Use specific hyperlinks or find a unique way to
display you’ve done your homework and this isn’t a
canned email.
● Spacing sentences out makes emails: easier to read and
appear less daunting.
THE BODY OF YOUR EMAIL
HOW TO DRIVE POTENTIAL CUSTOMERS
30. ALWAYS MAKE SURE THAT YOU ARE
EMAILING FROM YOUR COMPANY
EMAIL ADDRESS AND THAT YOU
INCLUDE A SIGNATURE.
IT CAN BRING LEGITIMACY.
31. PEOPLE DO BUSINESS WITH
PEOPLE THEY LIKE.
YOU ALSO WANT TO AVOID SIGNALING THAT
YOU ARE RUNNING DOWN A HITLIST.
33. THE BANDAGE EMAIL FORMULA
IRRITATE THE WOUND: PROVIDE THE BANDAGE.
Hi [prospect],
I noticed that your site currently isn’t running a [solution] which typically
increases conversions by 20%.
Implementing a [solution] is actually something that we help companies
like yours with all the time. In fact, it’s what we do for companies [like x,
y, z].
If there is a day next week when you have 10 minutes, I’d love to
connect so we can talk about getting this taken care of for you.
Best,
34. ONE TACTIC THAT WORKS FOR THE
VERY HARD TO REACH IS APPLYING
THE BANDAGE EMAIL FRAMEWORK
USING A SCREENCAST OF THEIR
SITE.
35. USING PEER PRESSURE
THE BOSS REFERRAL
Hi [prospect],
I’m writing to connect with the person who manages [relevant initiative].
In this pursuit, I’ve also written to [contact 1], [contact 2], and [contact
3].
I wanted to connect about how my company [company name] can help
improve [value add] with our [solution]. This is something we’re
currently accomplishing with [company x], [company y], and [company z
with].
Do you have some time early next week to discuss?
36. YOU CAN ALSO GET THE REFERRAL
BY COLD CALLING THE COMPANY
Email Title: Social Media Marketing via Joe CMO.
Hi [Decision maker],
Joe CMO directed me to you as the point person for all things Social
Media.
Our company has developed a tool [ .. ] doubles their efficiency.
When you have a few minutes, it would be great to connect to discuss
how we can help you with this.
Best,
38. POSITION YOURSELF IN A POWER PLACE
ASK THEM IF THEY WANT SOMETHING OBVIOUS TO BUILD
THE CONVERSATIONAL CHAIN.
Hi [First name],
My company [x] is working with some of the top [professional] in x area
to provide early access to a [new solution].
Are you currently at full capacity?
39. ● Timely articles (company or industry specific ;
leverage quotes if you can)
● Conferences.
● Social media activity.
● Reference event in subject line: “Congrats -
[Article on New Release]” ; “Connecting at [X
Conference]” ; “Tweet on [New Feature]”.
ABOUT EVENT-BASED REFERRAL
LESS POWERFUL BUT CAN BE EFFICIENT
40. ● Attaching PDF or a deck at the end.
● Use vocabulary that your prospect does not
understand.
● Do not use all caps, highlight or underlining. This
does not look professional.
● Reference event in subject line: “Congrats -
[Article on New Release]” ; “Connecting at [X
Conference]” ; “Tweet on [New Feature]”.
COLD EMAIL DON’TS
A FEW THINGS TO AVOID
42. DO NOT PROPOSE COFFEE OR LUNCH IN
AN INITIAL COLD EMAIL. FIRST, YOU
NEED TO MAKE THEM UNDERSTAND THAT
A MEETING WITH YOU WILL PROVIDE
VALUE TO THEIR BUSINESS.
43. ● Make sure to follow up. Them not responding does not
mean they are not interested.
● Reasons people don’t respond: they meant to and
forgot ; it got lost in their inbox ; they just had too many
emails and it didn’t seem urgent ; they didn’t read your
proposition thoroughly the first time, thus didn’t realize
the value.
● Reply to the original email so they don’t have to go
digging for context.
DEALING WITH NO-RESPONSE
FOLLOW UP UNTIL YOUR GET A RESULT!!!
46. IF THEY DON’T GET BACK AFTER THE FIRST
UNANSWERED FOLLOW UP GO IN FOR A
COLD CALL.
CHANGING THE MEAN OF COMMUNICATION
AT THAT POINT IS DEFINITELY THE BEST
PRACTICE THAT WORKS.