The document discusses effective strategies for cold email outreach to improve B2B sales, emphasizing the importance of building quality prospect lists and establishing common ground with recipients. It outlines key characteristics of successful emails, differentiating between valuable outreach and spam, and provides examples of high-performing email templates. Additionally, it notes benchmarks for reply rates and highlights the need to prioritize long-term strategies over short-term tactics in email marketing.

1. Insights from millions of
outbound emails sent out by
QuickMail.io users
How to become an
email outreach jedi

2. Harnessing cold email the
RIGHT way = increase in
B2B sales

3. Awesome cold emails vs. spam
-Personable & human
-Offers real value
-Robotic and generic
-No value to the recipient
-Relevant -Wastes everyone's time
Good email Spam

4. Is your product truly awesome?
Then it's your duty to let people know!

5. There are just 2 secrets to
absolutely killing it with
cold email
And yet they're not commonly practiced.

6. 1. Build INSANELY GREAT
prospect lists
This is (hand down) the single most important
success factor.
Don’t take the shotgun approach. Quality
ALWAYS trumps quantity.
When you have quality, then you can increase
quantity.

7. 2. Build bridges
Find commonalities between you and your
prospect and build on this.
Just because you're sending a cold email doesn't
mean you have to be cold.
Highlight commonality and move into the IN zone
as quickly as possible. (People will have a hard
time relating to you if you're a stranger.)

8. Play to lose
Formal
Talk to many
Beautiful
Me me me
Too soon
Cold
Comprehensive
Too much text
Confusing
High commitment
Play to win
Conversational
Talk to one
Plain text
Benefits
One step at a time
Warm
Mysterious
Concise
Clear
Low commitment
If you want bonus points,
remember...

9. So, what's a good reply
rate, anyway?
75-100 percent: You are doing amazingly, keep it up
50-75 percent: You are doing fantastic
40-50 percent: You are doing great
20-40 percent: The zone you should be in
10-20 percent: Low results
5-10 percent: Poor results, something needs to change.
Under 5 percent: Rubbish, you need to seriously review what’s going on.

10. Let's talk tactics vs.
strategies for a sec
You can generate an infinite number of tactics from strategies.
Sometimes, though, it helps to learn some tactics too (to view
email templates that generate good results, for example).
Just remember that all tactics have a window of time where they
work, because once everyone's using them, they stop working.
Be a student of strategies, not tactics, for better long-term value.

11. Here are some high
performing email
templates (+50%)
Note: These are not BS guesses I've made up, either -- these are
templates that have actually been proven to work.

12. Subject: Welcome to the [INDUSTRY] community / a question​​
Hey {{company}},​​I was hoping to chat to someone about a simple way to
manage [THE PAIN YOU SOLVE]. Is that you?
​​My company, [YOUR COMPANY NAME], provides an intuitive, hassle
free way to manage [THE PAIN YOU SOLVE] - designed to [BENEFIT].
Would you be interested in a quick call?
​​[YOUR NAME]​
[YOUR EMAIL]​
[YOUR WEBSITE]
​[YOUR PHONE NUMBER]​​
Book a time to talk (link)

13. Subject: Quick Question About Your Newsletter​​
Hi {{firstname}},​​My name is [YOUR NAME], I’m a [PROFESSION]. I came
across you on LinkedIn and saw you worked on the newsletter for
[Company].​​
I was wondering if you'd ever considered using [YOUR PRODUCT] in
your newsletter? They're really terrific for increasing open rates and get
shared a lot.​​
Here's a recent example of mine for you:​​[YOUR PRODUCT EXAMPLE]​​
Do you think this might be something you'd be interested in?​​Thanks a
bunch!
​[YOUR NAME]​[YOUR SITE]
​​P.S. If you’re not the correct person to talk to about this, who should I
contact instead?

14. Subject: Who is the person at your company in charge of Sales?
​​Hi {{firstname}},​​My name is [YOUR NAME] and I'm the new Director of
Sales at [COMPANY]. ​​
I hope I'm not bothering you. Could you please refer me to the person in
charge of sales at your company?
​​Thanks for your time,​​
[YOUR NAME]
​[YOUR PHONE]
​[YOUR EMAIL]

15. Subject: [PROFESSION] needed
​​Hello {{firstname}},​ ​[YOUR COMPANY] is looking for a [PROFESSION]
to interview for a book we're publishing, entitled “[BOOK TITLE]” (there
is no cost to you).
If this sounds like something you might be interested in, please let me
know by replying to this email, and I will send you the interview
questions via email.​ ​
Thanks,​
​[YOUR NAME]
​[YOUR COMPANY]
​[YOUR SITE]

16. Useful to you? Check out the email course
that will lead you to winning way more
responses from prospects
Get on the early
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