Kaya
What kinds of things are in ‘Metro’?


                • Top/Shocking news

                • Weather and forecast

                • ‘Talk’ news

                • ‘Guilty pleasure’ news

                • Ents & Tech
                • Horoscope & Puzzles
                • ‘Business’ news

                • Sports Sections
How is ‘Metro’ Organised/Structured?




Top important news     Weather forecast      Middle – Guilty pleasure




      Fashion        Puzzles and horoscope         Back - sport
How much Advertising is in ‘Metro’?

Advertising   There is about  65%    advertising throughout the
Text           newspaper as it almost features of every page in
                                various sizes.
              Also because the newspaper is free they’re funding
              is provided by the advertisers, so its only natural it
                         features largely throughout.
What do ‘Metro’ advertise?


          • Cosmetics
          • Supermarkets
          • Technology
          • Clothing brands
          • Jobs
          • Websites
          • Furniture
Who is the Target Audience?

• The metro is free provided by transport.

• Therefore their target audience will be people who
  go work early in the morning (when the papers
  usually taken by) on the train mainly.

• Many articles are based on technology – esp, in the ents &
  tech sections Supported by formal language



   Thus target audience is possibly middle
                 class adults
Where is ‘Metro’ available?


• On all trains
• Busses

In the…
          UK
Because, it is the only city with an underground –
as is a busy city whereby so many people will read
it massively.
Size and Cost of Adverts in ‘Metro’
              I could not find the cost
The Times
1. What kind of things are in the
                newspaper?
•   Business
•   Sport
•   Travel
•   Politics
•   News
•   Culture
•   Style
•   Driving
2. How is the newspaper
           organised/structured?
•   Headline News
•   Money
•   Business
•   Sport
•   Travel
•   Culture
3. How much advertising is in it?
There is around 20% worth of advertising in the
  newspaper.
                                     There are a few
                                     double page
                                     spreads filled with
                                     classified adverts
4. What do they advertise?


                                                    The Times advertise both
                                                    products and services.




Travel Insurance             Education
Lifestyle, Culture, Travel   Tuition packages etc
etc
5. Who is the target audience?
•   Middle class
•   Mainly males
•   30-50 year old males
•   Interests: sport, business, lifestyle etc
6. Where is it available?
• All newsagents

• Online at www.thetimes.co.uk



                                 The newspaper can
                                 be read online if
                                 subscriptions are
                                 made for a small fee.
7. Size of the adverts
Here is the information available..
8. Cost of the adverts




A simple website and        A text box that can have a
telephone number in this    paragraph including a
style of writing. Pricing   telephone number and
starts at £24.30            website address. The
                            pricing starts at £168.48
Daily Mail
1. What kind of things are in the
               newspaper?
•   TV Guide
•   Showbiz News
•   Worldwide News
•   Politics
•   Sport
•   Travel
•   Lifestyle
2. How is the newspaper
           organised/structured?
•   Sport
•   TV & Showbiz
•   Health
•   Science
•   Finance
•   Travel
•   Columnists
2. How much advertising is in it?
There is around 30% of advertising in the
  newspaper.

• In most pages of the newspaper there are a
  few features.
• The last pages of the newspaper have double
  page spreads for smaller adverts.
4. What do they advertise?




  The Daily Mail mainly advertise
  both products and services but
  mainly products e.g. Slings,
  glasses, furniture, collectibles
  etc
5. Who is the target audience?
• 18-50 year olds
• Both genders but mainly females
• Lower middle class
6. Where is it available?
• All newsagents in England, Scotland, Ireland,
  Wales



• Articles are available on www.dailymail.co.uk
7. Size of the adverts


                   Slightly smaller
                   adverts mainly used
                   for promoting new
                   websites etc




                           Medium sized
                           adverts mainly used
                           for recruitment
                           purposes etc
Slightly larger adverts to be
used for promoting
agencies etc




                                A full page advert to
                                advertise
                                products/services etc
8. Cost of the adverts




Adverts are
priced
differently
each day of
the week
What kinds of things are in the newspaper?
• Cartoon strips       • Weather             • "Shock Issues"




            • Horoscopes           • Football Section
How is the newspaper organised/structured?

Start

  News Latest News               Sport              Television     Lifestyle
       UK News
       Weird News
       Technology & Science
       Real Life Stories
       World news
       Crime Trending Today




         Money                 Games and Quizzes              Opinions
                                                                                   Finish
How much does advertising cost?
Who is target audience?


 • Due to the type of news that they publish, the Metro is
  considered to be aimed at mainly labour supporting working
 class as their topics are in favour with this particular group of
                                people.
• It has supported the Labour Party since 1945 and its target
                      audience is 18-30.
Where is it available?

• The UK   • Ireland   • Scotland   • Australia   • Sri Lanka
Size of adverts

Part 2

  • 1.
  • 2.
    What kinds ofthings are in ‘Metro’? • Top/Shocking news • Weather and forecast • ‘Talk’ news • ‘Guilty pleasure’ news • Ents & Tech • Horoscope & Puzzles • ‘Business’ news • Sports Sections
  • 3.
    How is ‘Metro’Organised/Structured? Top important news Weather forecast Middle – Guilty pleasure Fashion Puzzles and horoscope Back - sport
  • 4.
    How much Advertisingis in ‘Metro’? Advertising There is about 65% advertising throughout the Text newspaper as it almost features of every page in various sizes. Also because the newspaper is free they’re funding is provided by the advertisers, so its only natural it features largely throughout.
  • 5.
    What do ‘Metro’advertise? • Cosmetics • Supermarkets • Technology • Clothing brands • Jobs • Websites • Furniture
  • 6.
    Who is theTarget Audience? • The metro is free provided by transport. • Therefore their target audience will be people who go work early in the morning (when the papers usually taken by) on the train mainly. • Many articles are based on technology – esp, in the ents & tech sections Supported by formal language Thus target audience is possibly middle class adults
  • 7.
    Where is ‘Metro’available? • On all trains • Busses In the… UK Because, it is the only city with an underground – as is a busy city whereby so many people will read it massively.
  • 8.
    Size and Costof Adverts in ‘Metro’ I could not find the cost
  • 9.
  • 10.
    1. What kindof things are in the newspaper? • Business • Sport • Travel • Politics • News • Culture • Style • Driving
  • 11.
    2. How isthe newspaper organised/structured? • Headline News • Money • Business • Sport • Travel • Culture
  • 12.
    3. How muchadvertising is in it? There is around 20% worth of advertising in the newspaper. There are a few double page spreads filled with classified adverts
  • 13.
    4. What dothey advertise? The Times advertise both products and services. Travel Insurance Education Lifestyle, Culture, Travel Tuition packages etc etc
  • 14.
    5. Who isthe target audience? • Middle class • Mainly males • 30-50 year old males • Interests: sport, business, lifestyle etc
  • 15.
    6. Where isit available? • All newsagents • Online at www.thetimes.co.uk The newspaper can be read online if subscriptions are made for a small fee.
  • 16.
    7. Size ofthe adverts Here is the information available..
  • 17.
    8. Cost ofthe adverts A simple website and A text box that can have a telephone number in this paragraph including a style of writing. Pricing telephone number and starts at £24.30 website address. The pricing starts at £168.48
  • 18.
  • 19.
    1. What kindof things are in the newspaper? • TV Guide • Showbiz News • Worldwide News • Politics • Sport • Travel • Lifestyle
  • 20.
    2. How isthe newspaper organised/structured? • Sport • TV & Showbiz • Health • Science • Finance • Travel • Columnists
  • 21.
    2. How muchadvertising is in it? There is around 30% of advertising in the newspaper. • In most pages of the newspaper there are a few features. • The last pages of the newspaper have double page spreads for smaller adverts.
  • 22.
    4. What dothey advertise? The Daily Mail mainly advertise both products and services but mainly products e.g. Slings, glasses, furniture, collectibles etc
  • 23.
    5. Who isthe target audience? • 18-50 year olds • Both genders but mainly females • Lower middle class
  • 24.
    6. Where isit available? • All newsagents in England, Scotland, Ireland, Wales • Articles are available on www.dailymail.co.uk
  • 25.
    7. Size ofthe adverts Slightly smaller adverts mainly used for promoting new websites etc Medium sized adverts mainly used for recruitment purposes etc
  • 26.
    Slightly larger advertsto be used for promoting agencies etc A full page advert to advertise products/services etc
  • 27.
    8. Cost ofthe adverts Adverts are priced differently each day of the week
  • 29.
    What kinds ofthings are in the newspaper? • Cartoon strips • Weather • "Shock Issues" • Horoscopes • Football Section
  • 30.
    How is thenewspaper organised/structured? Start  News Latest News  Sport  Television  Lifestyle  UK News  Weird News  Technology & Science  Real Life Stories  World news  Crime Trending Today  Money  Games and Quizzes  Opinions Finish
  • 31.
    How much doesadvertising cost?
  • 32.
    Who is targetaudience? • Due to the type of news that they publish, the Metro is considered to be aimed at mainly labour supporting working class as their topics are in favour with this particular group of people. • It has supported the Labour Party since 1945 and its target audience is 18-30.
  • 33.
    Where is itavailable? • The UK • Ireland • Scotland • Australia • Sri Lanka
  • 34.