The Metro newspaper contains various sections such as news, weather, sports, entertainment, puzzles and horoscopes. It is organized with top news stories at the front, followed by sections in the middle like lifestyle and television, and sports at the back. Over 65% of the newspaper consists of advertising, as advertising revenue funds the free publication. Common advertisers include cosmetics, supermarkets, technology brands, and jobs. The target audience is middle class commuters who read the newspaper on their morning commute via train or bus. The Metro is primarily available in the UK at train and bus stations.