The document discusses how technological evolution has impacted how audiences use technology and their lives. Some key points include: - Internet users have grown significantly from 2000-2016 to over 2 billion users globally. - Smartphones are now the most used device for accessing the internet due to their convenience and advancing technology. - Search engines have become the most popular way for audiences to search for information online. - Consumers are doing more of their shopping online and enjoy the increased choice and convenience compared to physical stores.

1. Technological
Evolution
How Audiences use Technology and its Impact on Their Lives

2. Introduction
Jefferson Online. (2016). An Internet History Timeline: From the 1960s to Now.
● 1970’s: The creation of Ethernet
● 1980’s: Dial up phone line, email communication and
the creation of domain names
● 1990’s: HTML, URL and the launch of Microsoft
Windows 95, Amazon and Internet Explorer
● 2000’s: WiFi communication and mobile internet
devices
● Internet users between 2000-2016 was over two billion
● Every day for the past five years an approximately
640,000 people went online for the first time.

3. Access to the Internet
● 2,000,000,000 internet
users between 2000-2016
● 640,000 people went online
for the first time in the past 5
years
● China and India are the
highest internet users
● Africa have the lowest
number of users
Internet. Our World in Data. Roser, M., Ritchie, H. and Ortiz-Ospina, E. (2015).

4. Internet Speeds
● 20% speed
improvement between
2013 and 2018
● Contributing factors:
price, provider,
location and time of
day
The performance of fixed-line broadband delivered to UK residential consumers Contents. (2019)

5. Digital Devices used by Audiences
Devices used to access the internet UK (2019)
- Smartphones are the most used
device to access the internet
- Convenience and the advance in
technology are the largest
contributing factors

6. How Customers Search for Information
marketingsherpa.com/article/chart/h
ow-customers-search
- Advancement in technologies have
changed how audiences get
information, communicate with
organisations and buy products
- Search Engines are now the most
popular way of searching for
information

7. What Consumers Buy Online
● 62% of US consumers now do all of their shopping
online
● 8 out 10 consumers say that they enjoy the
experience more than shopping in store
● 49% of consumers use a PC as their main device for
shopping
Invespcro.com. (2019). Online Consumer Shopping Habits and Behavior- Statistics and Trends [Infographic].
[online] Available at: https://www.invespcro.com/blog/online-consumer-shopping-habits-behavior/.

8. Online Video Consumption
232 Million
Number of digital video users in the USA by 2020
5 Million
Videos watched on Youtube per day
100 Million
Watched on Facebook per day
80%
Video traffic made up on online video watching
Millennial Studios. (2020). Online Video Consumption Statistics. [online] Available at: https://millennialstudios.co.uk/blog/online-video-consumption-statistics/.

9. Consumer Trends
Global Digital Insights (2012)

10. Summary
● Desire for more choice and convenience are the driving force for how consumers.
● competitive pressures on organisations to offer great products and services at
compelling prices.
● his has led to the collapse of some stores, reducing the amount of choice and
convenience for customers who want to visit a physical store rather than a website
●

11. Reference List
- Jefferson Online. (2016). An Internet History Timeline: From the 1960s to Now. [online] Available at:
https://online.jefferson.edu/business/internet-history-timeline/.
- Roser, M., Ritchie, H. and Ortiz-Ospina, E. (2015). Internet. Our World in Data. [online] Available at:
https://ourworldindata.org/internet#:~:text=Globally%20the%20number%20of%20internet.
- The performance of fixed-line broadband delivered to UK residential consumers Contents. (2019). [online] Available at:
https://www.ofcom.org.uk/__data/assets/pdf_file/0020/147332/home-broadband-report-2018.pdf.
- Statista. (2019). Devices used to access the internet UK 2019 | Statista. [online] Available at:
https://www.statista.com/statistics/387447/consumer-electronic-devices-by-internet-access-in-the-uk/.
- Anon, (2019). Which online channel is best for Sales? -. [online] Available at:
https://sonicdigitalmedia.co.za/which-online-channel-is-best-for-sales/ [Accessed 9 Jan. 2021].
- www.businesswire.com. (2020). Ant Group Releases 2020 CSR Report: Digital Technology Can Help Create a Better Future. [online] Available at:
https://www.businesswire.com/news/home/20200520005934/en/Ant-Group-Releases-2020-CSR-Report-Digital-Technology-Can-Help-Create-a
-Better-Future [Accessed 9 Jan. 2021].

12. Reference List
- Millennial Studios. (2020). Online Video Consumption Statistics. [online] Available at:
https://millennialstudios.co.uk/blog/online-video-consumption-statistics/
- Invespcro.com. (2019). Online Consumer Shopping Habits and Behavior- Statistics and Trends [Infographic]. [online] Available at:
https://www.invespcro.com/blog/online-consumer-shopping-habits-behavior/.
- Smart Insights. (2017). Which channels do consumers use when researching products before buying online? | Smart Insights. [online] Available at:
https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/channels-consumers-use-researching-products-buying-online/
[Accessed 9 Jan. 2021].
- Smart Insights. (2017). Which channels do consumers use when researching products before buying online? | Smart Insights. [online] Available at:
https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/channels-consumers-use-researching-products-buying-online/
[Accessed 9 Jan. 2021].
- Kemp, S. (2019). DataReportal – Global Digital Insights. [online] DataReportal – Global Digital Insights. Available at:
https://datareportal.com/reports/digital-2019-global-digital-overview.

13. Reference List
- Millennial Studios. (2020). Online Video Consumption Statistics. [online] Available at:
https://millennialstudios.co.uk/blog/online-video-consumption-statistics/
- Invespcro.com. (2019). Online Consumer Shopping Habits and Behavior- Statistics and Trends [Infographic]. [online] Available at:
https://www.invespcro.com/blog/online-consumer-shopping-habits-behavior/.
- Smart Insights. (2017). Which channels do consumers use when researching products before buying online? | Smart Insights. [online] Available at:
https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/channels-consumers-use-researching-products-buying-online/
[Accessed 9 Jan. 2021].
- Smart Insights. (2017). Which channels do consumers use when researching products before buying online? | Smart Insights. [online] Available at:
https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/channels-consumers-use-researching-products-buying-online/
[Accessed 9 Jan. 2021].
- Kemp, S. (2019). DataReportal – Global Digital Insights. [online] DataReportal – Global Digital Insights. Available at:
https://datareportal.com/reports/digital-2019-global-digital-overview.