This document summarizes the current state of e-commerce in Vietnam and opportunities for Lock&Lock to establish an online/mobile business. It finds that e-commerce in Vietnam is growing rapidly, especially via smartphones, driven by a young population that is quickly adopting new technologies. Popular online shopping categories include clothing, electronics, and travel. While payment methods are still developing, the use of mobile apps and social media are promising channels for online retailers. The document concludes that Vietnam represents a significant opportunity for e-commerce growth in the coming years.
Please find here the presentation I've realised for VISA EUROPE for my 2d interview of the hiring process :
Initial subject : What position would you recommend to allow Visa to maintain its leadership in payment e.commerce?
Context : 7 days to realize it with my current job
Visa's conclusion of my presentation :
- Presentation was not enough VISA centric (sorry that eCommerce is not focus on Visa)
- I was supposed to explain more the V.me solution which is not yet released/official in Europe : V.me = Paypal copycat (this was not the subject !)
Very good exercise, but very disappointed with Visa methodology and behavior.
Anyway, the presentation is not perfect, but I should have charge VISA Europe.
Because, I 'm not a Visa collaborator, I can share this presentation I've realised.
Don't hesitate to contact me if you have any questions.
**** อ่านแล้ว Like กันบ้างเน้อ , Press "LIKE" if you like or download my slide :) ****
Present นี้เป็น 1 ใน 12 Course ที่ผมสอนเมื่อปีที่แล้ว(2556) มีการปรับนิดหน่อย ว่าด้วยเรื่อง eCommerce, รูปแบบต่างๆของ eCommerce,การปรับใช้รูปแบบ eCommerce กับธุรกิจของเราเอง การทำ ecommerce ให้สำเร็จ และ Case Studies อ่านจะมีเนื่อหาเก่าบ้างตามสมัย
สำหรับเนื้อหาการสอน 12 ครั้ง มีตั้งแต่การเรื่องการวางแผนงานดิจิทัล e-commerce จนถึงการนำไปใช้และวัดผล อาจไม่ครบถ้วนเนื่องจากในการสอนมีการบรรยายนอกเหนือสไลด์ด้วย
-------------------------
This presentation was my 2nd Class (1 of 12 my courses) for every companies that I was both a consultant and in-house lecturer last year(2013). It was used for the last company that I taught last year. It might be updated due to its time. The content included eCommerce, types of ecommerce, How to be success in eCommerce, and case studies.
Please find here the presentation I've realised for VISA EUROPE for my 2d interview of the hiring process :
Initial subject : What position would you recommend to allow Visa to maintain its leadership in payment e.commerce?
Context : 7 days to realize it with my current job
Visa's conclusion of my presentation :
- Presentation was not enough VISA centric (sorry that eCommerce is not focus on Visa)
- I was supposed to explain more the V.me solution which is not yet released/official in Europe : V.me = Paypal copycat (this was not the subject !)
Very good exercise, but very disappointed with Visa methodology and behavior.
Anyway, the presentation is not perfect, but I should have charge VISA Europe.
Because, I 'm not a Visa collaborator, I can share this presentation I've realised.
Don't hesitate to contact me if you have any questions.
**** อ่านแล้ว Like กันบ้างเน้อ , Press "LIKE" if you like or download my slide :) ****
Present นี้เป็น 1 ใน 12 Course ที่ผมสอนเมื่อปีที่แล้ว(2556) มีการปรับนิดหน่อย ว่าด้วยเรื่อง eCommerce, รูปแบบต่างๆของ eCommerce,การปรับใช้รูปแบบ eCommerce กับธุรกิจของเราเอง การทำ ecommerce ให้สำเร็จ และ Case Studies อ่านจะมีเนื่อหาเก่าบ้างตามสมัย
สำหรับเนื้อหาการสอน 12 ครั้ง มีตั้งแต่การเรื่องการวางแผนงานดิจิทัล e-commerce จนถึงการนำไปใช้และวัดผล อาจไม่ครบถ้วนเนื่องจากในการสอนมีการบรรยายนอกเหนือสไลด์ด้วย
-------------------------
This presentation was my 2nd Class (1 of 12 my courses) for every companies that I was both a consultant and in-house lecturer last year(2013). It was used for the last company that I taught last year. It might be updated due to its time. The content included eCommerce, types of ecommerce, How to be success in eCommerce, and case studies.
E-commerce is growing trend in Nepal. We along with our SEO team have compiled a report that shows the state of ecommerce in Nepal. This report is useful for students, professionals in this sector and anybody interested in current trends.
• The project was undertaken to find out the perception of the consumer of buying grocery items through online website.
• The project studied factors like- Attributes of online shopping website which the consumer prefers, issues regarding the online shopping and the perception of the consumer towards shopping of grocery items through online portals.
E-commerce in fashion industry
Apparel & accessories sales in US: Apparel has become an online success - Jeffrey Grau, eMarketer.
Fashion emerges as best-performing segment of ecommerce in UK - IMRG Capgemini e-Retail Sales Index.
Southeast Asia startup investments 2013: It’s all about e-commerce, fashion and women: Mobile commerce, online retail, payments, C2C marketplaces, flash sales.
eCommerce Benchmark for the Fashion Industry:
Where does the traffic come from in fashion? - Direct, Paid, Organic, CPS, CPC, Viral/Social, E-mail newsletter; social and viral media play a much bigger role in fashion.
Conversion ratios in fashion retail.
Platform for your e-store – why Magento?: Shopify, SquareSpace, Tictail, Magento; Bonobos, Nike, Christian Louboutin, MyTheresa.
Magento Enterprise Customer Success Story GANT: High performance and visual inspiration, Full screen experience, Custom campaign modules, Look book, Customized checkout, Flexible landing and content pages, Integration with multiple warehouse and ERP systems, Access rights management across multiple sites/stores, Localized payment and shipping methods;
290% increase in conversion rate, 13% increase in traffic, 35% reduction in page load time, 50% decrease in hosting costs.
Why choose Responsive Web Design?: U.S. Mobile Commerce Activities
Divante for fashion: SOLAR Company Case Study: http://divanteltd.com/blog/complex-e-commerce-implementation-fashion-brand/ .
Will the e-commerce success make the ride rough for Indian brick and mortar retailers ? or will it be the much needed shot in the arm for Indian Retail ?
Introduction to ecommerce for WordPress - WordPress North East - April 2021Peacock Carter Ltd
This is a short talk for the WordPress North East meetup in April 2021. I cover topics to introduce ecommerce to people who maybe aren't familiar with ecommerce, and the possibilities for WordPress website owners.
Topics covered include:
- What is ecommerce?
- Advantages and disadvantages of ecommerce
- Options for selling online with WordPress, including WooCommerce
- Things to consider if starting an ecommerce store (aimed at UK businesses)
BANKING VIETNAM, co-organized by The State Bank of Vietnam and IDG Vietnam, is known as the largest and most influential annual ICT banking conference and expo in Vietnam. The past 18 years of ongoing success has earned Banking Vietnam the reputation as an annual ‘MUST-ATTEND’ event for leadership bankers, financial experts, and technology professionals to meet, exchange in-depth discussions, and work on solutions towards the vision of bringing Vietnam banking sector closer to the global standard.
1&1 has conducted a research study of 390 UK firms that finds that UK small business owners have experienced wide ranging benefits from implementing eBusiness solutions such as a website, online shop or email package. 41 per cent of owners admit that the ability to communicate or sell to consumers online has improved their work/life balance. Two thirds (67 per cent) feel that email has allowed them more flexibility to shape their work and 23 per cent believe that their private lives have been enhanced through leveraging email.
“TO STUDY THE GROWTH OF E-COMMERCE INDUSTRY IN INDIA”PRABHAT PANDEY
E-commerce can be divided into 7 subsections:/
History of E-Commerce / SWOT Analysis of the E-commerce Industry / Growth in sale of the E-commerce Industry / Future Growth Prospects of Indian E-commerce Sector / Reasons for Growth of E-commerce Sector in India: / Financial Analysis of E-Commerce Industry / TOOLS OF E-COMMERCE / RESEARCH METHODOLOGY of E-commerce / a Descriptive study about E-Commerce Industry.
Consumer acceptance of app only model of e commerceAkash Gupta
A study to access consumer acceptance level of app only model of e-commerce companies. A research project report involving a survey report with validation of result using analytics.
E-commerce is growing trend in Nepal. We along with our SEO team have compiled a report that shows the state of ecommerce in Nepal. This report is useful for students, professionals in this sector and anybody interested in current trends.
• The project was undertaken to find out the perception of the consumer of buying grocery items through online website.
• The project studied factors like- Attributes of online shopping website which the consumer prefers, issues regarding the online shopping and the perception of the consumer towards shopping of grocery items through online portals.
E-commerce in fashion industry
Apparel & accessories sales in US: Apparel has become an online success - Jeffrey Grau, eMarketer.
Fashion emerges as best-performing segment of ecommerce in UK - IMRG Capgemini e-Retail Sales Index.
Southeast Asia startup investments 2013: It’s all about e-commerce, fashion and women: Mobile commerce, online retail, payments, C2C marketplaces, flash sales.
eCommerce Benchmark for the Fashion Industry:
Where does the traffic come from in fashion? - Direct, Paid, Organic, CPS, CPC, Viral/Social, E-mail newsletter; social and viral media play a much bigger role in fashion.
Conversion ratios in fashion retail.
Platform for your e-store – why Magento?: Shopify, SquareSpace, Tictail, Magento; Bonobos, Nike, Christian Louboutin, MyTheresa.
Magento Enterprise Customer Success Story GANT: High performance and visual inspiration, Full screen experience, Custom campaign modules, Look book, Customized checkout, Flexible landing and content pages, Integration with multiple warehouse and ERP systems, Access rights management across multiple sites/stores, Localized payment and shipping methods;
290% increase in conversion rate, 13% increase in traffic, 35% reduction in page load time, 50% decrease in hosting costs.
Why choose Responsive Web Design?: U.S. Mobile Commerce Activities
Divante for fashion: SOLAR Company Case Study: http://divanteltd.com/blog/complex-e-commerce-implementation-fashion-brand/ .
Will the e-commerce success make the ride rough for Indian brick and mortar retailers ? or will it be the much needed shot in the arm for Indian Retail ?
Introduction to ecommerce for WordPress - WordPress North East - April 2021Peacock Carter Ltd
This is a short talk for the WordPress North East meetup in April 2021. I cover topics to introduce ecommerce to people who maybe aren't familiar with ecommerce, and the possibilities for WordPress website owners.
Topics covered include:
- What is ecommerce?
- Advantages and disadvantages of ecommerce
- Options for selling online with WordPress, including WooCommerce
- Things to consider if starting an ecommerce store (aimed at UK businesses)
BANKING VIETNAM, co-organized by The State Bank of Vietnam and IDG Vietnam, is known as the largest and most influential annual ICT banking conference and expo in Vietnam. The past 18 years of ongoing success has earned Banking Vietnam the reputation as an annual ‘MUST-ATTEND’ event for leadership bankers, financial experts, and technology professionals to meet, exchange in-depth discussions, and work on solutions towards the vision of bringing Vietnam banking sector closer to the global standard.
1&1 has conducted a research study of 390 UK firms that finds that UK small business owners have experienced wide ranging benefits from implementing eBusiness solutions such as a website, online shop or email package. 41 per cent of owners admit that the ability to communicate or sell to consumers online has improved their work/life balance. Two thirds (67 per cent) feel that email has allowed them more flexibility to shape their work and 23 per cent believe that their private lives have been enhanced through leveraging email.
“TO STUDY THE GROWTH OF E-COMMERCE INDUSTRY IN INDIA”PRABHAT PANDEY
E-commerce can be divided into 7 subsections:/
History of E-Commerce / SWOT Analysis of the E-commerce Industry / Growth in sale of the E-commerce Industry / Future Growth Prospects of Indian E-commerce Sector / Reasons for Growth of E-commerce Sector in India: / Financial Analysis of E-Commerce Industry / TOOLS OF E-COMMERCE / RESEARCH METHODOLOGY of E-commerce / a Descriptive study about E-Commerce Industry.
Consumer acceptance of app only model of e commerceAkash Gupta
A study to access consumer acceptance level of app only model of e-commerce companies. A research project report involving a survey report with validation of result using analytics.
E-commerce or Electronic commerce, is the purchasing, selling and exchanging of goods and services over computer network. These business transactions occur either as business-to-business, business-to-consumer, consumer-to-consumer or consumer-to-business
KPCB 2015 Internet Trends Report - Simplified & Designed.Stinson
Mary Meeker's Internet Trends Report from KPCB is one of the most insightful and thorough reports for information on digital trends...but at 196 slides, it may have been a little tough to get through. Check out our our version of Mary Meeker's report - simplified & designed.
This white paper attempts to analyze the e-commerce market perspective from India context. For text version: http://www.rcdc.co.in/blogs/e-commerce-from-india-context-part-1-2
The Fintech Vietnam Startup Overview. Now counting 39 original Vietnamese Fintech Startups. Any feedback more than welcome.
Check also the article here http://fintechnews.sg/2838/studies/vietnam-fintech-startup-report-update-explores-vietnams-massive-fintech-opportunities/
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Vn E- commerce
1. SURVEY
CURRENT SITUATION OF E-COMMERCE
BUSINESS IN VIETNAM& OPPORTUNITY
FOR LOCK&LOCK ONLINE BUSINESS
By Sale Management Team and R&D Team – Lock&Lock Vietnam
HCMC – 09.2014
2. Table of content
CHAPTER 1: GENERAL INFORMATION ABOUT E-COMMERCE
CHAPTER 2: CURRENT SITUATION OF E-COMMERCE
BUSINESS IN VIETNAM AND OPPORTUNITY FOR LOCK&LOCK
ONLINE BUSINESS
CHAPTER 3: VALUATION FOR ESTABLISHING LOCK&LOCK
ONLINE/MOBILE BUSINESS
3. Chapter 1 – Introduction – Presence
1. Definition
• E-commerce is electronic market, electronic trade and
electronic services (defined by Intel)
• E-commerce is information technology, website and
business (defined by IBM)
• E-commerce is to accomplish commercial business by
electronic means (defined by HP)
4. Chapter 1 – Introduction – Presence
2. Presences of E-marketing (B2C)
Creating a website
Offer the in-formation and other features (catalogues,
shopping tips, promotion,..) to answer the customer
questions, build closer customer relationship
Placing advertising
and promotion
online
Use online advertising to build their internet
brand and attract visitors to their websites
Creating or
participating in Web
Communities
Using SMS
Take advantages of C2C on the internet
with the popularity of forums and
newsgroups
Reach customers directly
5. Chapter 2 – Online – Smartphone
1. Development of online business in Vietnam
6. Chapter 2 – Online – Smartphone
2. Types of online business in Vietnam
Exchange
E- commerce
Classified
website, sale
forum
Promote product/service information
then making offline transactions
5giay.vn, muare.vn, vatgia.com,
enbac.com
Online Retail Retail website Choose items & types of payment such
as COD, online transfer or Cash Money
on Office
solo.vn, tiki.vn, lazada.vn,
zalora.vn, zap.vn,
vinabook.com123.vn
Discount E-commerce
(Group
buying)
Promotion,
discount
website
More people to buy one product for the
purpose of selling large number of
product or advertising new brand
muachung.vn, nhommua.com,
hotdeal.vn
Online
Auction
Auction
website
To promote the product to the user
through sweep and reverse auctions
daugia321.vn, vbid.vn
Localize
E-commerce
Websites
serve the needs within a specific
geographic region, COD is main
payment
chonmon.vn/, eat.vn,
hungrypanda.vn
7. Chapter 2 – Online – Smartphone
2. Types of online business in Vietnam
Top 5 E-Commerce exchange Website in
sales
vatgia.com
chodientu.vn
enbac.com
lazada.vn
ivivu.com
others
8. Chapter 2 – Online – Smartphone
3. Consumer statistics
Shopping online by sexual
Male
Female
59% 41%
41
Shopping online by job
7
50
40
30
20
10
Source VN E-commerce & Technology Department 2013
37
15
0
Officer Worker Student Other
Almost Internet users for shopping online are from 14-35 year olds
9. Chapter 2 – Online – Smartphone
3. Types of online business in Vietnam
80%
60%
40%
20%
0%
Types of shopping online of citizens in 2013
Exchange E-commerce
Retail online
website
Group
buying
website
Social
network
19%
61%
51%
45%
Source VN E-commerce & Technology Department 2013
10. Chapter 2 – Online – Smartphone
4. Consumer statistics
Favourited goods on shopping online website
25%
20%
20%
16%
12%
11%
10%
19%
35%
32%
62%
Clothes, shoes, cosmetic
Art objects
Hoausewares
Air tickets
Foods
Books
Movie/ Music show tickets
Hotel booking/Travel tours
Music/Video/DVD/Games
Spa
Trainning/Courses
Source VN E-commerce & Technology Department 2013
11. Chapter 2 – Online – Smartphone
Vietnam Mobile Phone Market Potential in 2014
It is expected that in 2014, Vietnam will sell
17.22 million smart phones; including 14.2
million equal to 82% are belong to new users.
.
Top 10 countries globally in
consuming smart phone
The 3rd of South East Asia in
percentage of new smart
phone users
12. Chapter 2 – Online – Smartphone
1. Development of Smartphone market in Vietnam
Within 2 years, the number of devices has grown almost 4 folds. So has
grown rapidly apps (Over the top applications – OTT) and smartphone online
business market
The demand of
enhancing social
status
The demand of having
high - class goods
through discount,
promotion and
convenient payment
The increase of
smartphone sales
as well as business
via smartphone
source Mwork Corp
13. Chapter 2 – Online – Smartphone
2. Types of Business via Smartphone in Vietnam
2.1 Mobile internet using
• Men are more interested in mobile internet (68%) than women (32%)
• The time-frame to use the mobile internet most is from 11h-13h and 19h-22h
• Large majority internet users in Vietnam are youth and young adults
Mobile Internet user by ages
over 35
below 18
18-24
33.68% 25-34
38.95%
11.58%
15.79%
(Source Admicro & Emarketer – Online Advertising Agency)
14. Chapter 2 – Online – Smartphone
2. Types of Business via Smartphone in Vietnam
2.2 Social Network Users
15. Chapter 2 – Online – Smartphone
2. Types of Business via Smartphone in Vietnam
2.2 Social Network Users
Facebook ranked 5th amongs top 15 web properties in April 2013 with 11.8 million total
unique visitors. Meanwhile, Google and Yahoo came in first and second, with 15.5
million and 13.1 million unique visitors respectively
16. Chapter 2 – Online – Smartphone
2. Types of Business via Smartphone in Vietnam
2.2 Social Network Users
• increased on Facebook from 3,000 fans to
13,000 fans in 3 weeks.
• with small budget for the contest,
stimulated Facebook members has used its
lipstick products and shared their pictures.
Example:
“Show us your red lip”
17. Chapter 2 – Online – Smartphone
2. Types of Business via Smartphone in Vietnam
3. Using Apps- high consumer level
• The total budget that nationwide businesses invest into Mobile App is being
increased 150%/month, and will rapidly increase in the future
• Vietnamese users have higher app consumption than US users
• Browsing the app store is the most common method for users to find out new
apps
Trend of using app on Mobile Phone in
Vietnam
(source Admicro)
18. Chapter 2 – Online – Smartphone
2. Types of Business via Smartphone in Vietnam
3. Using Apps- high consumer level
Top 5 mobile apps Top 7 mobile shopping apps
19. Chapter 2 – Online – Smartphone
2. Types of Business via Smartphone in Vietnam
3. Using Apps- high consumer level
Advertising on mobile apps
OTT (over-the top) providers on mobile devices such as Vibers, Zalo, Talk...are
considered great successful brands in attracting customers by applying mobile
advertising.
The first and No. 1 chat
app in the market. More
than 8M users
Favorite by Korean biz
fans and young smart
phone users with many
casual games
Chinese popular chat
app with 396M users
Vietnamese chat app by
giant internet company VNG
10M users
Favorite by young smart
phone users with cool
stickers and good brand
awareness.
Chatting app with lots of
fun features aims to
combine all the strengths
of other apps into itself
20. Chapter 2 – Online – Smartphone
2. Types of Business via Smartphone in Vietnam
3. Using Apps- high consumer level
Advertising on mobile apps
Ford Vietnam is one of the pioneers in applying
mobile advertising to introduce the new Ford
Ranger
• Attracted hundreds of thousands of reviews
on the site (mobile version)
• Be registered thousands of test drivers as
well as thousands of feedback, consulting
services for the product from potential
customers.
Other major brands such as Heineken, Tiger,
Vietnam Airlines, VJA, Sony, Piaggio, Sanyo, VP,
Vietinbank ... are investing for the mobile
advertising channel as well.
23. Chapter 2 – Online – Smartphone
4. Payment
• Beside the international payment cards, the
other payment forms are very popular in
Vietnam: SMS, e-wallet, internet-banking,
mobile-banking, and multi-cards.
• More than 7 telecommunication providers
including Viettel, VinaPhone, MobilePhone
have provided mobile payment services
• Over 30 banks joined SmartLink alliance
Series of payment solution via mobile like
VinaPay, VnPay, PayNet ... with utilities that
support purchasing the goods, games,
study online
24. Chapter 2 – Online – Smartphone
4. Payment
Types of payment for shopping online
Cash on
Delivery
E-banking Transfer Mobile
card
Payment
card
74%
8%
41%
9% 11%
Source VN E-commerce & Technology Department 2013
25. Chapter 2 – Online – Smartphone
5. SWOT
ONLINE VIETNAM MARKET 2014
STRENGTHS WEAKNESSES
• E-commerce provides an open trading
environment, lower cost, less
dominated by the size of the business
• Cheap workforce
• Legal system of e-commerce in Vietnam
has been completed (the Electronic
Transactions Act (2005) and the Law on
Information Technology (2006).
• Shipping and delivery services are
limited
• Most of business website is promoted
the company's image and introduce
products and services not being
developed for e-commerce
• Technology infrastructure is
developing
OPPORTUNITIES THREATS
• Many Vietnamese people use Internet
for shopping online
• Online payment system development
• Government policy
• Customer habit for paying by cash
• The challenges of business in
developing policies and strategies
• The challenges of technology limitation
26. Chapter 3
Conclusion
In the context of the on-going global economic downturn, the limitations
of traditional retail infrastructure offer many opportunities for e-commerce
to develop
The Vietnam E-Commerce Association (VECOM) predicts that the
Vietnamese e-commerce market will continue to grow at an annual rate
40 percent in the coming years
E-commerce is the wave of the future specially for conducting
commercial transactions in Vietnam, a potential market
E-commerce refers to various online commercial trade activities focusing on commodity exchanges by electronic means, computer network by the companies, enterprises, factories, customers (Qin, China, 2009)
This is the first step to conduct e-marketing, marketers must design an attractive and useful site to create the value and excitement to get the customers to visit the site, stay around and come back often.
The company must update constantly the website to keep them current, fresh and exciting in combination with the traditional advertising and other offline market-ing to attract more visitors.
The most basic type of website is corporate websites which are designed to offer the in-formation and other features to answer the customer questions, build closer customer rela-tionship, customer goodwill and supplement other sales channels, not to sell the products directly.
The corporate websites also provide entertainment features to attract and keep the visitors as well as provide opportunities for customers to ask questions and make comments or evaluation through email before leaving the website.
Another type website is marketing websites which engage consumers in an interaction that will help the consumers moving closer to direct purchase or other marketing outcome in-cluding catalogues, shopping tips, promotion features such as coupons, sales events and contests. The websites also allow the customers to schedule the shipments, request package pickup, and track their package in transit (Kotler and Armstrong, 2006).
The companies can use online advertising to build their internet brand and attract visitors to their websites
Online advertising includes banners, ticker ads, interstitials, skyscraper and other forms (Kotler and Armstrong, 2005).
Content sponsorships is one of the form of internet promotion, the companies can gain name exposure on the internet by sponsoring special content on various websites where they can offer relevant information or services to the customers.
The companies also can create microsites which are limited areas on the website managed and paid by another company. Viral marketing is a version of word of mouth marketing which involves creat-ing an email message or other marketing events that the customers will want to pass it to their friends.
This is an idea to get your customers to do your marketing for you. Online marketing serves a useful purpose, a supplement to other marketing efforts and play an increasingly important role in the marketing mixes of many advertisers (Kotler and Armstrong, 2006)
Creating or participating in Web Communities
Web Communities are the commercially sponsored websites which take advantages of C2C on the internet with the popularity of forums and newsgroups. Such communities are attractive to advertisers to draw the consumers with a common interests and well-defined demographics.
1.4.4
Using Email
As one of the important marketing tools, many companies use to reach their customers. In order to compete in this email environment, the companies are designing enriched email messages which are animated, interactive and personalized messages with audio and video. On the other hand, the companies also have to be careful not to send the customers un-wanted email to promote their products. Doing so will cause the resentment to the custom-ers who are already overloaded with spam email or junk email (Kotler and Armstrong, 2005)