eCMO 2010 Internet Marketing Trends in the Chinese Mainland: Implications for Hong Kong businesses
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1) Internet usage in mainland China has grown rapidly, reaching 384 million users as of 2010, with large increases in social networking and mobile internet usage. 2) Online shopping in China has also grown dramatically, with the total value of online transactions doubling to 250 billion yuan between 2008 and 2010. 3) Chinese social networking sites have 176 million users, and local platforms dominate this space. Social media is increasingly influencing purchase decisions in China.
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eCMO 2010 Internet Marketing Trends in the Chinese Mainland: Implications for Hong Kong businesses
- 1. Major Trends of Internet Marketing in Mainland China: Implications for Hong Kong Businesses A Presentation Made at HKAIM eCMO Forum June 2010 Dr. Wenyu Dou, Associate Professor of Marketing Associate Head, Department of Marketing City University of Hong Kong
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