2. 2
Module M1 Introducing digital entrepreneurship and its potential for women
Competence
unit
U1.1 Framing digital
entrepreneurship
Learning
outcome
Describe digital
entrepreneurship
Type of
resource
Video Lecture
(VL)
Type of
learning
Self-direct learning
Resource title Improving the digital knowledge
Learning
hours
1h
Contents
- Internet users, social networks and e-commerce
- Vocabulary related to digital business
- Habits that can lead to successful digital entrepreneurs
4. “ Information and communication
technology (ICTs) affect people’s
everyday lives in many ways,
both at work and in the home, for
example, when communicating,
keeping abreast of the news,
interacting with public authorities,
buying goods online or being
entertained.
Source: “Digital economy and digital society statistics at regional level”, Eurostat
4
6. 6
Initially, internet access was confined largely to
persons who worked with or owned a desktop
computer. Subsequent technological (and
commercial) developments led to a broader range of
devices that could be used to go online.
These developments meant that people were no
longer tied to a desktop computer and that internet
access on the move became a norm,
resulting in an expansion of internet use.
Source: https://pixabay.com/
7. SOCIAL NETWORKS PARTICIPANTS
7Source: https://ec.europa.eu/eurostat/statistics-
explained/index.php/Digital_economy_and_digital_society_statistics_at_regional_level#Internet_use_and_activities
54%
of the European Union-28 population
(aged 16-74 years) took part in social
networking, using sites such as
Instagram, Facebook or Twitter.*
*In 2017, during the three months prior to being surveyed.
8. The propensity to make use of social
networks is closely linked to age,
with a much higher proportion of
younger people using social media.
And what about you?
Think about:
how often do you use internet?
in what kind of activities?
how often and in which contexts do you use your social networks?
8
Source: https://pixabay.com/
11. ONLINE TELEPHONE OR VIDEO CALLS
11Source: https://ec.europa.eu/eurostat/statistics-
explained/index.php/Digital_economy_and_digital_society_statistics_at_regional_level#Internet_use_and_activities
Almost 4 out of every 10
in the European Union-28 population
(aged 16-74 years) made use of online
telephony or video calls.*
*In 2017, during the three months prior to being surveyed.
12. What about...
your country or region?
Think about:
do you have any information about the development level of the
digital society?
do you know any initiative to boost it?
12
Source: https://pixabay.com/
14. Sharing economy
An economic system that
is based on people sharing
possessions and services,
either for free or for
payment, usually using the
internet to organize this.
KEY TERMS (1)
Influencer
Someone who affects or
changes the way that other
people behave, for
example through their use
of social media.
14
In: Cambridge Advanced Learner's Dictionary
15. Networking
The activity of trying to
meet people who might be
useful to know, especially
in your job.
KEY TERMS (2)
Collaborative strategy
Involving two or more
people or organizations
working together for a
particular purpose.
15
In: Cambridge Advanced Learner's Dictionary
16. Pitch
The words or speech
someone, especially a
salesperson, uses to
persuade someone to buy,
do, or use something.
KEY TERMS (3)
Benchmark
A level of quality that can
be used as a standard
against which to compare
other things.
16
In: Cambridge Advanced Learner's Dictionary
17. Target
A group that an action is
directed at or intended for.
KEY TERMS (4)
KPI
Key Performance Indicator
A very important indicator
that shows how well an
economy, company, stock,
project,… is doing.
17
In: Cambridge Advanced Learner's Dictionary
18. Startup
A business that has just
been started.
KEY TERMS (5)
Brainstorm
To meet in a group to
suggest a lot of new ideas
very quickly, with the
intention of considering
them more carefully later.
18
In: Cambridge Advanced Learner's Dictionary
20. 20
Agility and Flexibility
Be ready to adjust your plans when
needed and dare to be quick.
Comfortable with the
velocity of change
It’s a fact. Don’t’ try to ignore it,
quite the opposite try to get
advantage from it.
Source: https://pixabay.com/
21. 21
Cooperation and
Exchange
Plays a key role in a sharing
economy context.
Ideas for free
Not afraid of sharing ideas.
Source: https://pixabay.com/
22. 22
Think Global
Internet has no borders.
Lifetime learning
Be curious and stay tuned for
updates .
Source: https://pixabay.com/
23. New tools
Search for new tools that can boost
your business, allowing new
approaches or more efficiency.
Digital marketing
Try to get all you can from these new
methodologies and procedures.
23
Source: https://pixabay.com/
24. 24
Not afraid of failure
If it didn’t result the way you’ve
tried, reflect and learn from it.
Make sure next time is better.
Patient profit
mindset
Sometimes it takes a little longer
to get your profit. Don’t give up.
Source: https://pixabay.com/
25. LET’S REVIEW SOME CONCEPTS
Showing awareness
of some statistics
Internet users, social networks,
e-commerce users and online
telephone and video calls.
Recognizing some
vocabulary related
to digital business
Key words and their meaning.
Identifying some
habits
Habits that can lead to
successful digital
entrepreneurs.
25
26. This project has been funded with support from the European Commission.
This publication reflec ts the vi ews onl y of the aut hor , and the Commission cannot
be held responsible for any use which may be made of the information contained therein.
Project Number: 2018-1-UK01-KA202-047909
