Blogger outreach is the process of developing relationships with influential bloggers to promote brands. Traditional marketing is less effective, as consumers now trust recommendations from bloggers over paid ads. Successful blogger outreach campaigns involve researching relevant bloggers, crafting personalized pitches, tracking results, and maintaining relationships. Key metrics to track include traffic, social shares, and mentions to evaluate a campaign's success. Tools like GroupHigh can help discover bloggers and monitor mentions.
Presentation on blogger outreach and online PR to the Edinburgh Online Marketing Meetup group - a group of professional marketers, public relations pro's and SEO pro's.
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This presentation was created to give you a basic understanding of how and why you should build a social media strategy for your organization. The information was boiled down from a much more extensive process that our agency (451 Marketing) performs for our clients over a 3-5 week engagement.
Presentation on blogger outreach and online PR to the Edinburgh Online Marketing Meetup group - a group of professional marketers, public relations pro's and SEO pro's.
Social Media Marketing for Real Estate ProfessionalsNicholas Scalice
In this presentation, Nicholas will cover the basics of social media marketing strategy and tactics, in terms that real estate professionals can relate to. He will explain the single most important feature every real estate website should have (even though less than 10% of agent websites actually have it).
Nicholas will also cover how each of the “Big Four” social media platforms can be used specifically in the real estate industry, and lastly, he will reveal six marketing tools that he personally recommends to every real estate professional.
Millennial targeting, social media management and adopting new channels all should be part of your Marketing Plan for 2016. What are you neglecting? Overly focusing on sales and not marketing is not sustainable practice. The interaction of your customers with your product IS increasingly your brand.
How to Build a Social Media Strategy... And Why!AJ Gerritson
This presentation was created to give you a basic understanding of how and why you should build a social media strategy for your organization. The information was boiled down from a much more extensive process that our agency (451 Marketing) performs for our clients over a 3-5 week engagement.
It’s important to know how to measure your business success.
If you want to stand above the competition, follow these ideas for a great social media plan.
The key to successful is creating content that your customers wants to read.
The basics of a social media marketing plan. Social media marketing via facebook, twitter, blogging does not have to be difficult.
This short presentation I did for one of my clients lays out the basics of how to drive engagement and action via social media channels for any company
Social Media Content Strategy: Content is KingMorgan Brown
Creating an effective social media program requires a content creation and marketing strategy. In this presentation I cover the basics of creating a content strategy for Facebook, YouTube, Twitter and Flickr. In particular, Facebook presents an interesting content strategy challenge with the need for marketers and brands to optimize content for Facebook's EdgeRank.
The 8 Things Online Influencers Can Do For YouJay Baer
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This past week, I had a prominent CEO from an up and coming startup reach out to me via LinkedIn message. After a few conversations back and forth I was really able to understand what his business was trying to solve and I genuinely felt personally connected to him. I was thinking to myself, “there is no other social network that connects me to like-minded CEO’s, Entrepreneurs, Social Marketers, and potential clients like LinkedIn.” Unlike other platforms for business that struggle to connect, messages can be blocked by privacy settings, tweets go unanswered because they look like spam, and emails are full of non-personal marketing that doesn’t relate.
Its not just enough to create a Facebook page or Twitter profile and just expect your community will build of its own accord.
Like SEO, providing content is as much about placement and medium as it is about value.
This presentation offers a 6-point need-to-know criteria to creating a results-based Social Media strategy with your audience and brand values at the core.
Slides from our June 17, 2009 webinar.
Social media can be an incredible tool for your organization, providing you with direct communication channels, access to audience insight, and the ability to reach people all over the world.
But as the proliferation of social media platforms grow, participating can often be overwhelming and confusing. Join us as we take you through how to kick-start your organization's social media action plan.
Social media use is growing by leaps and bounds every day and popular networks like Instagram, Facebook, and Twitter are among some of the most crowded corners of the internet. Let’s look at some stats:
● Social media spam rose 355 percent in the first half of 2013
● Between 5 and 11 percent of Facebook accounts are fake
● Twitter adds 11 new accounts per second every day
● YouTube users upload 48 hours of new video of every minute of each day
With so much happening so quickly on social media networks, is it even possible for brands to stand out and get noticed? Yes! And it’s easier than you think with these four proven tips:
Using social media to grow brand awareness around your charity requires a solid strategy and a detailed implementation. These slides will help your achieve both.
Presented to the Revere Chamber of Commerce.
In this seminar, you will learn:
The impact of social media on business - yes, it can be used for marketing!
Creative ideas for using social media to promote your business
Want to learn all about online marketing but not sure where to start? In today's presentation we give you the 101 free online marketing resources that we personally used to learn the craft.
The Smart Guide to Working With Bloggers: A Compilation of Expert AdviceGerris
What’s InsideOne of the best ways to apply next level tactics to your own outreach marketing strategy is not to read another post where someone simply outlines steps that you should be doing and tactics you should be applying. Dull right?
This ebook is full of real examples and actionable advice from some of the best and most experienced marketers and communicators when it comes to working strategically with influential bloggers.
Examples Include:
A case study from InStyle Maganzine
Jeff Domansky’s (aka PR Coach) view on influencer relations best practices
Gini Dietrich explains how to PROVE blogger outreach success
And so many more gems that will be sure to help you take your work with bloggers to the next level!
The ins and outs of this simple yet crucial strategy being implemented by marketing and communications professionals in all types of industries.
Actionable steps to get your strategy where it needs to be.
It’s important to know how to measure your business success.
If you want to stand above the competition, follow these ideas for a great social media plan.
The key to successful is creating content that your customers wants to read.
The basics of a social media marketing plan. Social media marketing via facebook, twitter, blogging does not have to be difficult.
This short presentation I did for one of my clients lays out the basics of how to drive engagement and action via social media channels for any company
Social Media Content Strategy: Content is KingMorgan Brown
Creating an effective social media program requires a content creation and marketing strategy. In this presentation I cover the basics of creating a content strategy for Facebook, YouTube, Twitter and Flickr. In particular, Facebook presents an interesting content strategy challenge with the need for marketers and brands to optimize content for Facebook's EdgeRank.
The 8 Things Online Influencers Can Do For YouJay Baer
How can online influencers help grow awareness, sales and loyalty for your business and your brand? How do you find online influencers (there are 4 methods of doing so)? Once you're found online influencers that are a good fit for your brand, what do you ask them to do, and why? This information-rich presentation from Jay Baer of Convince and Convert and TapInfluence provides these answers, and more.
This past week, I had a prominent CEO from an up and coming startup reach out to me via LinkedIn message. After a few conversations back and forth I was really able to understand what his business was trying to solve and I genuinely felt personally connected to him. I was thinking to myself, “there is no other social network that connects me to like-minded CEO’s, Entrepreneurs, Social Marketers, and potential clients like LinkedIn.” Unlike other platforms for business that struggle to connect, messages can be blocked by privacy settings, tweets go unanswered because they look like spam, and emails are full of non-personal marketing that doesn’t relate.
Its not just enough to create a Facebook page or Twitter profile and just expect your community will build of its own accord.
Like SEO, providing content is as much about placement and medium as it is about value.
This presentation offers a 6-point need-to-know criteria to creating a results-based Social Media strategy with your audience and brand values at the core.
Slides from our June 17, 2009 webinar.
Social media can be an incredible tool for your organization, providing you with direct communication channels, access to audience insight, and the ability to reach people all over the world.
But as the proliferation of social media platforms grow, participating can often be overwhelming and confusing. Join us as we take you through how to kick-start your organization's social media action plan.
Social media use is growing by leaps and bounds every day and popular networks like Instagram, Facebook, and Twitter are among some of the most crowded corners of the internet. Let’s look at some stats:
● Social media spam rose 355 percent in the first half of 2013
● Between 5 and 11 percent of Facebook accounts are fake
● Twitter adds 11 new accounts per second every day
● YouTube users upload 48 hours of new video of every minute of each day
With so much happening so quickly on social media networks, is it even possible for brands to stand out and get noticed? Yes! And it’s easier than you think with these four proven tips:
Using social media to grow brand awareness around your charity requires a solid strategy and a detailed implementation. These slides will help your achieve both.
Presented to the Revere Chamber of Commerce.
In this seminar, you will learn:
The impact of social media on business - yes, it can be used for marketing!
Creative ideas for using social media to promote your business
Want to learn all about online marketing but not sure where to start? In today's presentation we give you the 101 free online marketing resources that we personally used to learn the craft.
The Smart Guide to Working With Bloggers: A Compilation of Expert AdviceGerris
What’s InsideOne of the best ways to apply next level tactics to your own outreach marketing strategy is not to read another post where someone simply outlines steps that you should be doing and tactics you should be applying. Dull right?
This ebook is full of real examples and actionable advice from some of the best and most experienced marketers and communicators when it comes to working strategically with influential bloggers.
Examples Include:
A case study from InStyle Maganzine
Jeff Domansky’s (aka PR Coach) view on influencer relations best practices
Gini Dietrich explains how to PROVE blogger outreach success
And so many more gems that will be sure to help you take your work with bloggers to the next level!
The ins and outs of this simple yet crucial strategy being implemented by marketing and communications professionals in all types of industries.
Actionable steps to get your strategy where it needs to be.
Blogger Outreach - Refreshing the parts other social media cannot reachAnna-Marie Taylor
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This presentation is an exploratory for outreach strategies intended for a startup agency that specialized in partnering brands with nonprofit and community organizations. The original as was to take a look at their print collateral they were using for follow ups, but it fits within a larger overall outreach strategy. Their goal is to build their network and understand the basics of how to reach out digitally, in print, and ultimately in person, growing their new business contacts, and hopefully, their client base.
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This is a presentation I'm using to give training about digital advertising. I tried to cover the most important topics and usually give many details and examples during training.
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These are the slides that Guy Kawasaki and Peg Fitzpatrick used for a webinar hosted by Mari Smith. The purpose of the webinar was to help people create "the perfect posts" for social media. The presentation uses a classic top-ten format.
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That’s the question we’ve been asking a lot over the last few weeks.
We’ve asked: business owners, marketers, social media experts, bloggers, entrepreneurs, best-selling authors, and a ton of other people who have achieved success on social media.
Most stuck to one sentence. Some cheated a little.
But all provided helpful tips that any business can use when getting started.
Now, it’s your turn! “If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?” Let us know on our blog: http://ow.ly/A1gr1
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Do you know the most effective times to post on social media, send an email, or publish a blog? We've broken down the data behind the most effective times to post content on Twitter, Instagram, Facebook, Content Marketing, and Email.
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It can be intimidating and overwhelming to try to develop a social media strategy, but if you follow through on these six questions, your strategy will reveal itself.
What's the ROI of a Piano? What's the ROI of a YouTube channel? What's the ROI of anything!? After you read this deck you'll be able to answer all these questions easily.
Go Viral on the Social Web: The Definitive How-To guide!XPLAIN
Creating a Viral Content success story has no recipe. It has a lot of variables, not all of which can be controlled by a Brand. However, this deck offers you the ideal How-To approach in creating tasteful, inspired Content that will help your message stand out from the information noise on Social Web and make people eager to share it around.
How to Boost Your SEO with Influencer Marketing (and vice versa)The Shelf
You may not immediately think of SEO when planning your influencer campaign, but your keyword strategy is CRUCIAL to helping your achieve the outcomes you want to see. Influencer campaigns don't operate in a vacuum! Your overarching #contentmarketing strategy impacts everything from your influencer selection process to the types of #socialmedia platforms you'll use for your #influencermarketing campaign. So, we wrote this guide to show you how influencer marketing affects your #SEO game... and vice versa. (And you may want to pass this guide on to your #influenceragency)
88% of organizations use content marketing, but only 30% think they’re effective at it. Content marketing is not just doing traditional push marketing using content, it's a whole new way for marketers to research, create and engage. Unlearn these 7 content marketing myths to be successful.
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Social Media: Get Branded, Get Known, Get Connected
A beginners guide to successful blogger outreach
1. A Beginners Guide to
Successful Blogger Outreach
Courtesy of your friends at GroupHigh
2. What Exactly is Blogger Outreach?
Blogger outreach is the process of getting heard over millions of other
voices on the web while trying to develop a relationship with influential
bloggers in any given genre.
3. Traditional Marketing is Out
• Studies are showing over and • Before making a big purchase or
over again that traditional aligning themselves with a
marketing is out. Consumers no company, consumers research
longer trust or even pay what people are saying, not
attention to paid for ads. what the brand themselves say.
Consumers want word of mouth.
Here is a great infographic from
HubSpot displaying this point
perfectly.
4. The Point:
•81% of consumers trust information and advice from bloggers.
That’s a lot.
5. Where Blogger Outreach Comes In
• Well, the bloggers are who the consumers are listening to. The
bloggers are the ones that need to be targeted.
• This is our favorite article bursting with statistics on how important it
is that we reach our audience’s influencers aka the bloggers.
7. Most Brands
• Well, most brands are doing it.
•77% of marketers are building their brand’s influence with
blogging. That means marketing companies are also becoming
publishers.
8. Content Marketers
• Some marketers are rightfully unsure of their own writing abilities
and outsource to content marketing agencies who specialize in
writing content for their company. That means they are doing a lot of
blogger outreach to get words on other blogs about their client’s
blogs.
9. Pr Agents
• PR agencies have been doing it for years.
• It wasn’t always called blogger outreach but they were reaching out
to the influencers that they wanted on their side. These influencers
are now bloggers and PR agents are one of the biggest groups
executing blogger outreach on a regular basis.
10. Bloggers
• The bloggers themselves are doing it. They are reaching out to other influential
bloggers and collaborating. This could be a recommendation on their own blog or
a swapping of guest posts.
12. Word of Mouth Works Best
• Again, 81% of consumers trust information and advice from bloggers. If an
influential blogger talks about you or your client’s company or brand, it’s the
same as someone talking you up in the grocery store. Word of mouth works. It
has worked since the beginning of time.
13. Ambassadors
• Bloggers are going to be your company’s most influential ambassadors. Therefore, blogger
outreach campaigns should be part of every company’s marketing practice and they should be
executed often.
14. The Results Tell Us So
• Google Analytics shows us over and over that each blog
mention generates traffic and leads, it is fool proof as long as
we reach these bloggers effectively!
16. Favorite Blogger Outreach Tools
GroupHigh Google Blog Search
• GroupHigh allows you to search • Google Blog search lets you search
for bloggers in every fathomable for blogs in any genre and it’s free.
niche and instantly find their The only drawback is that it’s a
contact information, SEO time sucker. You have to manually
metrics, social media presence find the SEO stats and social media
and other important and info crucial to your campaign.
Contact info is also tough to find
customizable statistics crucial to sometimes. Make sure you always
your campaign. It saves a ton of check the “contact us” or “about
time. us” pages first.
17. Honing in on What you Need
• Before deciding which bloggers you are going to contact, you
need to decide which statistics are crucial to your campaign.
18. Is your campaign visually driven? You
need bloggers with a strong Pinterest
presence.
19. Are you guest posting? A strong Twitter
presence and/or readership is a must.
20. Do you prefer Mozrank or Domain Authority?
Pick a minimum number to determine how
influential a blog’s reach is and stick to it.
21. A list of topics the blog posts about that make
it apparent that this blog is a good fit with
your campaign.
22. How often do they post? If a blog posts more
than 7 times a week, your mention or guest
post may get lost in the shuffle.
23. • Once you’ve found these stats and narrowed down your list
to bloggers that fit each of your criteria, it’s time to pitch.
Ideally, your list is around 100 perfect bloggers for your
campaign. This number represents lot of influence you can
gather but not overwhelming enough that you are tempted
to slack on your pitch…
25. What is the Pitch?
• The pitch is the virtual handshake and internet introduction.
• You have about 5 seconds to make a good first impression to a
blogger so your pitch better be perfect, no pressure.
• Here is a detailed article on crafting a pitch because I’m going to
condense it here. Keep in mind that successful bloggers get hundreds
of pitches a day and yours needs to stand out.
26. The Pitch Should be….
• Short
• Creative
• Start with a lead
• Clear as to what you have to offer the blogger
• Personalized
• Reference a blog post or popular topic
• Sound like it is from a human
• Thoroughly edited
• Read about the formula for a successful pitch here
28. • Engagement on the blogger’s social media outlets should be done
before and after the pitch. Make yourself stand out before they even
receive your pitch by re-tweeting their words, posting on their
Facebook page, following them on Pinterest and commenting on their
blog posts.
29. • After sending over your pitch, tweet at the blogger right away that “you have a
cool idea for them in their inbox.” This way they know to look for it. Also, it’s okay
to follow up once more. Who knows when the blogger received your pitch? They
could have looked at it in the middle of dinner, been intrigued but completely
forgotten about you.
31. • Make sure you have a list of every blogger that you reached out to.
Have a column for when you pitched them, what you pitched them, if
you got a response, and if you got a mention. This is the first of the
two spreadsheets that you need to keep up with throughout to your
campaign. (I’ll get to the other one at the end) This allows you to find
out if you are targeting the right blogs. You should have more “yeses”
than “nos.”
32. Reciprocation is Key
• We talked about reciprocation in the pitch. But make sure
you follow through and show appreciation to a blogger’s
mention or post about you by tweeting it and generating
traffic to their site. If the relationship is successful, the two of
you will work together again.
34. Don’t do it!
• *Not doing enough “pre outreach • *Pitching a blogger like you would
research” and wasting time on a journalist. Bloggers aren’t
pitching to bloggers who are journalists.
irrelevant to your campaign. • *Sending a one sided pitch. It’s not
• *Not tracking the results of your nice.
campaign to know if it was • *Not looking at all of a bloggers
successful or not. metrics. For example, a blog may
• *Writing a cookie cutter pitch to have a low MozRank because they
bloggers. are new but may have five
thousand Twitter followers. It
would still probably be beneficial.
35. Maintain Your Relationships With
Bloggers
• After posts and engagement have passed, it’s important to maintain
relationships with the bloggers who worked with you. Who knows
when they may be able to benefit another campaign of yours? Keep
in touch and maintain a presence in their blog comments and social
media channels. To get a really thorough rundown on how to
maintain blogger relationships, check out this article.
37. • Tracking your campaign is crucial to finding out if it was a success or
not. Determine statistics that are important to you or your client
and make a spreadsheet. Use Google Analytics and look at social
media shares to fill out your spreadsheets. Wait about a month
after each post so a sufficient amount of equal time as passed after
each post before recording your data.
38. Popular Metrics to Keep Track of
• Total visitors to site
• New visitors to site
• Bounce rate
• Number of re-tweets
• Number of Facebook likes
40. • One of the biggest gripes heard from marketers and PR agents is that
they pitch bloggers and don’t hear back from them but stumble upon
posts months after they were written. What could be more frustrating
than making a successful contact and not even knowing it?
• Here are some tools that you can use to see if your client or company
have been mentioned…
41. Google Alerts
• You can set up through Google to receive an email every time your
client or brand is mentioned. It picks up all the big sites but often
misses smaller sites and blogs that mention you.
42. Social Mention
• Social Mention allows you to type in your company or client’s name
and find out which outlets are talking about you including YouTube,
twitter and Facebook just to name a few. You can create a “social
alert” which is like Google alerts but for social media mentions.
43. HootSuite
• Make sure you’re set up with HootSuite. Sometimes a blogger will
Tweet at you if they post about you.
44. IceRocket
• IceRocket is a search engine that brings up blog posts, twitter and
Facebook mentions of your brand. It brought up everything that
Kurrently brought up for GroupHigh social media mentions but also
showed blog mentions.
45. Technorati
• Technorati searches over a million indexed blogs in the blogosphere
for mentions of your brand. It allows you to post comments and
feedback on the blog posts- yay you can join in the conversation
about your own brand. However, when we typed in “GroupHigh,” the
blog posts that showed up in IceRocket didn’t show up in Technorati.
47. A Regular Old Internet Search
• It’s also not a bad idea to perform an internet search and see what
sites pop up first. You want to be familiar with this because most
consumers are Googling you and/or your brand before purchasing.
How can you use what pops up in your marketing plan? Are there any
negative reviews of you that pop up? If so, your priority is damage
control!
49. You’ve found all of your mentions and posts and you’ve filled in your
spreadsheets.
Get both spread sheets out and set side by side somewhere you are
cozy because it’s reflection time! Each campaign is going to teach you
something new and useful for the next one as long as you read the
messages in the metrics that you gather.
50. On your first spreadsheet, did you get a positive response
from at least 33% of the bloggers you reached out to?
If not you need to figure out why. Did you not throw a
good pitch? Maybe you reached out to the wrong
bloggers? Did you have something to reciprocate to them?
Did they have a similar MozRank to yours, did you reach
out to bloggers out of your league? Answer these
questions to yourself and try to figure out how you can
hone in on bloggers more effectively for your next
campaign.
If you did get a lot of positive responses from bloggers,
make note of what you did write and do it again!
51. On you next spread sheet, look at the blogs that brought a lot of
traffic to you or your client’s site. Put stars by these and make sure
to keep them in mind for future campaigns. Make sure that you
engage with these bloggers frequently.
Also, thoroughly analyze each blogger that brought a lot of traffic.
Was it the blogger’s influence or the mention or post itself? Try to
mimic what worked for future campaigns.
52. Resources to Keep on Top of Content
Marketing and Blogger Outreach
• Content Marketing Institute is the authority on all things content marketing
• GroupHigh’s blogger outreach blog is full of tips on blogger outreach
• CopyBlogger is a blog that keeps you up to date on the world of blogging
• Pratik Dholakiya is a prolific guest poster about blogging. Follow him
@DholakiyaPratik so you don’t miss any of his words
• Kikolani is a blog about blogging tips and is full of good advice
• Convince and Convert is full of good tips on social media and content
maketing
• Sally Falkow is a brilliant PR Strategist with a ton of good advice
53. About GroupHigh
• GroupHigh is an all encompassing platform that allows users to:
• Search for blogs in any genre or niche
• Import blogs
• Find statistics, metrics, social media info, and contact information for any blog
• Track and organize outreach campaigns with some awesome features
54. To Stay Up to Date on Blogger Outreach
Follow GroupHigh
• Demo our software
• Follow us on Twitter
• Like us on Facebook
• Read our awesome blog
• Join our blogger outreach discussion group