Three Digital Trends for the New Decade:
Building marketing strategies that are real-time, highly visible and data-driven.
Curated by Steve Rubel, SVP, Director of Insights, Edelman Digital, March 2010
Three Digital Trends for the New Decade: (Indonesia)yoshi fe
Three Digital Trends for the New Decade:
Building marketing strategies that are real-time, highly visible and data-driven
Curated by Steve Rubel, SVP, Director of Insights, Edelman Digital, March 2010
Anne Haynes, Director of Transformative Development at MassDevelopment, discusses the intersection of mobility, networks, entrepreneurship, trends in the collaborative economy, and the implications for the workplace. From "After the Mobility Revolution: Rethinking the Future of Our American City", September 13, 2014.
Three Digital Trends for the New Decade: (Indonesia)yoshi fe
Three Digital Trends for the New Decade:
Building marketing strategies that are real-time, highly visible and data-driven
Curated by Steve Rubel, SVP, Director of Insights, Edelman Digital, March 2010
Anne Haynes, Director of Transformative Development at MassDevelopment, discusses the intersection of mobility, networks, entrepreneurship, trends in the collaborative economy, and the implications for the workplace. From "After the Mobility Revolution: Rethinking the Future of Our American City", September 13, 2014.
Presentation at the Leader Thinking Forum on how digital trends will combine with demography, globalization and natural resources to change business environment in Brazil
How Visualizing 70,000 Bits of Data Can Make Your Organization a Media StarTheCommunicationsNetwork
Data is an integral part of our lives. Because data is so important, individuals without a background in data journalism have learned how to transpose raw data into readable charts and graphs. Organizations that use data to back up their claims are viewed as more transparent and reliable. Data visualization makes it easier to find patterns, locate disparities, and translate into action. But companies that use data visualization to share information should also be careful not to over-complicate the information they present to the public. For example, David Montgomery, data journalist for City Lab, said there is nothing self-intuitive about understanding a scatter plot. Because of this, Benjamin Spoer, data team manager for City Health Dashboard, said those working on data visualization should work with information stakeholders from the beginning of the project, design visualization tools that make big data understandable, and make sure the finished product is easy to understand and isn’t overly complex.
DAS organiseerde op 15 september 2015 de masterclass ‘De verzekeraar van de toekomst’, speciaal voor marketeers van verzekeraars. De ontwikkelingen in markt en maatschappij gaan razendsnel. Ook bij verzekeraars. Wat zijn de trends die ertoe doen en welke mogelijkheden moeten zij vooral benutten? Igor Beuker, gerenommeerd spreker in binnen- en buitenland en gastdocent bij Nyenrode Business University en Oxford University, geeft de masterclass.
The business of the energy transition and the transformation of media formats. Presentation at Global Energy Transition Journalism Conference, Berlin, 2019
9 Trends That Will Shape Digital Marketing in 2016Webrepublic
In a fast changing industry, it’s key to understand which trends drive future growth. In this presentation, we take a look at the forces that will shape digital marketing in the months to come. From HTML5 to Storytelling, this is how your marketing efforts will make a difference in 2016.

Publishing Technology Exectuive Exchange Dec 2012, R. Petway: Futuristic View...Publishing Technology
At Publishing Technology's Fall 2012 Executive Exchange customer event, COO Randy Petway presents his view of the future of the publishing industry, including new realities such as the shift to mobile, the shift to social, their influence on behavior and corresponding opportunities and threats.
Presentation at the Leader Thinking Forum on how digital trends will combine with demography, globalization and natural resources to change business environment in Brazil
How Visualizing 70,000 Bits of Data Can Make Your Organization a Media StarTheCommunicationsNetwork
Data is an integral part of our lives. Because data is so important, individuals without a background in data journalism have learned how to transpose raw data into readable charts and graphs. Organizations that use data to back up their claims are viewed as more transparent and reliable. Data visualization makes it easier to find patterns, locate disparities, and translate into action. But companies that use data visualization to share information should also be careful not to over-complicate the information they present to the public. For example, David Montgomery, data journalist for City Lab, said there is nothing self-intuitive about understanding a scatter plot. Because of this, Benjamin Spoer, data team manager for City Health Dashboard, said those working on data visualization should work with information stakeholders from the beginning of the project, design visualization tools that make big data understandable, and make sure the finished product is easy to understand and isn’t overly complex.
DAS organiseerde op 15 september 2015 de masterclass ‘De verzekeraar van de toekomst’, speciaal voor marketeers van verzekeraars. De ontwikkelingen in markt en maatschappij gaan razendsnel. Ook bij verzekeraars. Wat zijn de trends die ertoe doen en welke mogelijkheden moeten zij vooral benutten? Igor Beuker, gerenommeerd spreker in binnen- en buitenland en gastdocent bij Nyenrode Business University en Oxford University, geeft de masterclass.
The business of the energy transition and the transformation of media formats. Presentation at Global Energy Transition Journalism Conference, Berlin, 2019
9 Trends That Will Shape Digital Marketing in 2016Webrepublic
In a fast changing industry, it’s key to understand which trends drive future growth. In this presentation, we take a look at the forces that will shape digital marketing in the months to come. From HTML5 to Storytelling, this is how your marketing efforts will make a difference in 2016.

Publishing Technology Exectuive Exchange Dec 2012, R. Petway: Futuristic View...Publishing Technology
At Publishing Technology's Fall 2012 Executive Exchange customer event, COO Randy Petway presents his view of the future of the publishing industry, including new realities such as the shift to mobile, the shift to social, their influence on behavior and corresponding opportunities and threats.
Public Engagement in the Conversation Age Vol. 2 (2009)Edelman Digital
This second volume of Edelman’s annual publication, Public Engagement in the Conversation Age, is a collection of thought pieces written by the UK team about the communications challenges facing brands, corporate, politics and NGOs – as well as our own industry, as we evolve from Public Relations to Public Engagement.
PDFONTOUR 2010.12.17 dalyvavo renginyje WEB AKADEMIJA, kuriame skaitė trumpą pranešimą apie praėjusius ir ateinančius metus, į kur kryps socialinė medija Lietuvoje ir pasaulyje.
Apps4 health building for success 2013may16 - pdf formatAdam Cole
mHealth apps: Building for Success
Presented at Apps For Health, Mohawk College, May 16, 2013
Presented at COACH eHealth conference, Ottawa, June 5, 2013
"Building for $uccess"
Presented at the "Consciousness Reframed" conference, Munich, November 2009.
The Information Society is a model based on industrial thinking and collector's mentality. The nature of new media, however, and the fact that media systems have their own behavior, means that we must evolve from the Information Society to a Transformation Society.
Transformation includes community actions across networked media systems, working to transform information into knowledge, and knowledge into understanding. Transformation means individual self actualization combined with community solidarity.
It is built on a "technoethical" model for society.
"For any port authority or engineering firm interested in port development, MSRC represents one of the most comprehensive combinations of equipment, technology and pilotage expertise available anywhere.
Six Digital Trends To Watch by Steve Rubel and David ArmanoEdelman Digital
This is a slideshow where we identify key digital trends and how your organization needs to plan accordingly for them.
We believe these trends are not future gazing but what’s happening at this very moment and that they will cause organizations to adapt to change, adopt new practices and innovate accordingly.
Presentation by Steve Rubel and David Armano
30 trends that will shape European web & digital media business in 2012Marc Ziegler
In 2011, over 940 web companies in the fields of ecommerce, advertising and digital media have been funded by US investors with a volume of more than 13,6 billion US$. This is the tip of the iceberg of our analysis that investigated most investments by US venture capital companies and business angel in 2011. Beside the data we collected, I wanted to find out, which specific trends in each of the most relevant web business segments can be derived from the identified investment patterns and which impact these trends will have on investment behavior in Europe/Germany.
more on http://www.medien.nrw.de
Community Systems Digital Economic Development Summit - October 21 2014Ben Wright
Community Systems presents the economic development industry's first Digital Economic Development Summit, at the International Economic Development Conference in Fort Worth, Texas
Fallon Brainfood x VCU Brandcenter: The Engagement OpportunityAki Spicer
Aki Spicer, Fallon's Director of Digital Strategy conducted a workshop at VCU Brandcenter's Executive Training Program for account planners.
"The Engagement Opportunity" outlines the evolving role and function of strategic planning in this age of digital and social technologies and proposes a methodology for integrated creative ideation.
This is the PowerPoint file for my lecture at SUNY Global Center on 5 December 2017 as part of a seminar on digital transformation for the print publishing industry. It revises and adds new data and resources to earlier versions. The audience was a group of senior executives and editors from Chinese publishing companies. The lecture was delivered with the help of a very adept translator.
IMS NY: Social Networks are Eating Traditional MarketingOpenMatters
This presentation was given to a senior group of marketing executives in NYC in February 2012 about how social and mobile networks are eating the world - countries and companies - and organizations marketing budgets and the 4ps for success,l
So you got yourself a sparkling new data management platform that is supposed to pull together inputs of all sorts to drive everything from ad buying to CRM? But where do you start in making something of this new machine. Lenovo uses data to drive media buys not only across channels but global borders as well. Its Director of Global Digital Marketing explains how it it works.
How can you overcome barriers such as old legacy systems and darwinian technology platforms in creating a sustainable business/IT alignment Roadmap? Enterprise 2.0 helps you to quickly deploy lightweight applications and leverage Core IT Systems through a conversational and business layer
Marketing: A Journey in Enterprise Digital TransformationConductor
Innovator and entrepreneur Jay Wightman, of John Hancock Investments, reveals what the journey looks like for an enterprise to adapt for the next generation of digital marketing for any industry. Jay has helped several brands adapt their legacy products and services to better align and scale online.
Presentation by:
Jay Wightman - John Hancock Investments
Hult Impact Challenge - IBM Watson SeismicSandeep Vete
The Business Challenge: Put all the business knowledge and leadership skills we learned to the test with this seven-month group project to solve a real business problem in which my teammates and I devise a game-changing idea to solve an existing problem for a major corporation that really make a difference - not only to the MBA program but in future career and beyond.
The IBM 2015 Business Challenge
Background:
IBM has developed a supercomputer- “Watson” -which is capable of learning and adapting in the same way as humans. IBM calls this capability “cognitive computing an advanced form of Artificial Intelligence.
Watson gained fame by winning the U.S. quiz show and IBM CEO Ginni Rometty has made it a centerpiece of the company’s strategy going forward. Ms. Rometty is convinced that Watson and cognitive computing will transform how we live and do business. The power of Watson has already been put to use, transforming the way medical research and diagnosis is done for important disease areas.
The Challenge:
Create an actionable business idea showing how IBM could put their AI technology to use, and shape future product development strategies using AI systems like Watson.
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SXSW is where music, film and tech come together. Every year, it gets bigger and more difficult to navigate. Whether you're a veteran of SXSW newbie, this list should be checked off before you leave the Austin city limits.
From DIY to Social Media, Pinterest is quickly becoming an outlet for a variety of sectors and brands to engage. Before that first pin take a look at our infographic below to make sure you’re taking the necessary steps towards a noticeable presence on the platform. Take a look at Edelman Digital’s Pinterest account as well!
The Creative Newsroom: Real-Time Marketing Driving the Long-Term Brand NarrativeEdelman Digital
In order to break through the clutter, brands must create engaging, visual content that connects with consumers about things they are thinking and talking about in real-time. But transforming a trending conversation into a brand- relevant, audience-resonant visual in hours instead of days is a radical shift in marketing and communications.
More people are using social media than ever before – and for longer, on an increasingly diverse array of devices. As a result, newsfeeds are cluttered, and fans are more distracted and discerning.
In order to succeed, brands will increasingly turn to real-time creative, analytics and paid media to ensure that high-performing content reaches as many people as possible, at the moment they are most interested, to spark conversations and deepen customer relationships. As media converges, brands will invest in ways to complement original, visual content with fan-sourced creative. Promoting high-performing content that aligns with new “real content” search drivers will become essential. Brands will host epic social events to excite the base and invest in tools that help them target and engage one-on-one more efficiently. And brands will have a little fun in the process, remembering that brandplay can go a long way to telling their story.
There are 10 social media essentials that can help guide brands to achieve success in 2013. We explore these essentials and case studies of brands in action.
The Edelman Digital Social Intelligence Command Center,
in partnership with MATTER and HootSuite, created
Social Matters - A series of data visualizations highlighting
social conversations around special events.
When considering that more than half of Americans is now carrying a computer in his/her pocket, many technologists and marketers have blindly rushed to address mobility as it leads us to who-knows-where. So much of desktop behavior such as email and the web have followed us here, while incumbent text messaging and a newfound lust for apps is chewing away at time spent on the device. Through all of this prescriptive technology, it is critical to respect and understand that liberation from the desktop carries with it disruptions from the offline world and traditional media. These observances and some telling data are included in this first edition of the Edelman Mobility Quarterly.
Complex organizations must integrate social into how they do business despite the shifts needed to make it happen. Contact David.Armano[at]Edelman.com for more information on Social Business Planning and how it can help your organization integrate social at scale.
Edelman's Social Intelligence Command Center (SICC)Edelman Digital
Edelman's Social Intelligence Command Center or "SICC" is the firm's proprietary system of combining real time analytics with insights, content development, engagement strategies and tactics. SICC's are a combination of people (staffing), process and a variety of tech platforms converged in collaborative physical spaces. This presentation outlines how the space operates in combination with Edelman's distinct SICC approach. For more information please reach out to david(dot)armano(at)edelman(dot)com.
Social media is out of beta. We’re entering the era of validation. In the Validation Era, intimacy is in and publicness may be out - or at least on the decline. Quality is the new black. What this means that both individuals and businesses will need to increasingly work harder to earn their way in and remain in their stakeholders' circle of trust. During this session, Steve Rubel will explain how businesses can activate their domain-level experts to share their knowledge across four spheres of media – traditional, “tradigital,” owned and social.
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Edelman’s Financial Communications group presents the findings of its second annual Trust in U.S. Financial Services Survey. The questions were fielded in November 2010 to gauge the level of trust individual investors feel in relation to financial services companies, professionals and regulations.
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In this presentation, Steve Rubel (SVP/Director of Insights), explains the issue in detail along with practical solutions.
Edelman Digital Celebrates Community Manager Appreciation DayEdelman Digital
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Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
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Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
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Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
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All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
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Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
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👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
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Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf
Three Digital Trends for the New Decade: (Indonesia) by Steve Rubel
1. Three Digital Trends for the New Decade:
Building marketing strategies that are real-time, highly visible and data-driven
Curated by Steve Rubel, SVP, Director of Insights
March 2010
23. “IN 2009, MORE DATA WILL
BE GENERATED BY
INDIVIDUALS THAN IN THE
ENTIRE HISTORY OF
MANKIND THROUGH 2008.”
- ANDREAS WEIGEND,
FORMER CHIEF SCIENTIST,
AMAZON.COM
23
27. • Search engines have a global
active reach of 86 percent of
THE SEARCH ENGINE LANDSCAPE: all users (Nielsen)
BY THE NUMBERS
• Therefore, search engines are
every business’ home page
• News and streams drive
searches, searches drive news
and streams
“Business card as search result” by Jeff McNeil
27
34. THE DATA DECADE:
SOCIAL MEDIA
DIY INSIGHTS AND SITUATIONAL AWARENESS
PRESENTATION
35.
36. “THE GREAT INFLECTION IS THE
MASS DIFFUSION OF LOW-
COST, HIGH-POWERED
INNOVATION TECHNOLOGIES
— FROM HAND-HELD
COMPUTERS TO WEB SITES
THAT OFFER ANY IMAGINABLE
SERVICE — PLUS CHEAP
SOCIAL MEDIA CONNECTIVITY. THEY ARE
TRANSFORMING HOW
PRESENTATION BUSINESS IS DONE.”
- NYT COLUMNIST, THOMAS
FRIEDMAN ON THE DO-IT-
YOURSELF ECONOMY
37. I: TAP INTO FREE TOOLS AND
BECOME DATA JUNKIES
37
38. II: LOOK FOR UN-MET NEEDS AND USE THE
DATA TO PLAN PRODUCTS AND CAMPAIGNS
38
39. II: MAP NETWORKS TO UNDERSTAND HOW TO
USE THEM EFFICIENTLY AND EFFECTIVELY
39
41. Three Digital Trends for the New Decade:
Building marketing strategies that are real-time, highly visible and data-driven
Curated by Steve Rubel, SVP, Director of Insights
March 2010