Value and Engagement in the Era of Social Entertainment and Second ScreensEdelman
For the sixth year running, the Value & Engagement in the Era of Social Entertainment and Second Screens Survey explores consumer attitudes towards the entertainment industry in the UK and U.S. It examines consumer perceptions and behaviors as they relate to consumption habits, purchase recommendations, file downloading and sharing.
Value and Engagement in the Era of Social Entertainment and Second ScreensEdelman
For the sixth year running, the Value & Engagement in the Era of Social Entertainment and Second Screens Survey explores consumer attitudes towards the entertainment industry in the UK and U.S. It examines consumer perceptions and behaviors as they relate to consumption habits, purchase recommendations, file downloading and sharing.
Edelman Social Entertainment Survey ResultsEdelman_UK
Edelman’s annual study into Entertainment trends is now in its sixth year. The research tracks the impact of social media and new platforms on entertainment audiences in the UK and US, revealing the key issues that entertainment brands and communication professionals should consider when looking to engage audiences with content
Edelman Social Entertainment - Slide DeckEdelman_UK
This year’s study “Value and Engagement in an Era of Social Entertainment and Second Screens” marks a three year high in how audiences perceive the value of content. The study reveals that the internet’s influence on how entertainment content is consumed and shared continues to grow. Alongside this growth, consumers are increasingly active in sharing their likes and dislikes, both via word of mouth and online. The study illustrates a ‘Conversation Curve’ with most audiences looking to share content they have liked and disliked after they have consumed it, not during the experience. Consumers are also keen to stay in control and not be replaced by notification and recommendation technologies.
Wisdom of crowds business intelligence market study findings overviewYellowfin
The latest edition – based on 859 responses from professionals with first-hand experience using vendor products and services – analyzes market place trends throughout 2011 and assess user perceptions towards BI for the coming year. The study also compares and ranks 17 of the world’s foremost BI vendors, their solution and associated services. Yellowfin achieved the equal highest overall ranking (4.57 out of five), as well as best outright score in the study’s “Emerging Business Intelligence Vendors” sub-group.
Yellowfin outscored traditional big name players, including Microsoft, IBM, SAP Business Objects, MicroStrategy, SAS Institute and Oracle. Yellowfin also outperformed other high profile vendors, including Information Builders, Actuate, Qliktech, Tibco Spotfire, Dimensional Insight, Arcplan, Pentaho and Jaspersoft.
Vendors are ranked on a five-point scale, across 33 different criteria, based on seven categories, including: Sales experience, value, quality and usefulness of product, quality of technical support, quality and value of consulting services, integrity and whether existing clients would recommend the vendor and its product to others.
Google Automotive provides this data and presentation to automotive marketing professionals.
The ADM Professional Community is a living example of the compelling value proposition for online communities that serve the automotive industry. ADM serves as proof that the impact of Social Media on the automotive vertical is more significant than widely understood. Be sure to visit the ADM Professional Community at http://www.AutomotiveDigitalMarketing.com or the acronym URL at http://www.ADMPC.com or the Twitter URL at http://ADM.fm today, and don't just be a Lurker... Join!
Symantec’s 2010 Global SMB Information Protection Survey found that small and midsized businesses (SMBs with 10 to 499 employees) are now making protecting their information their highest IT priority, as opposed to 15 months ago when a high percentage had failed to enact even the most basic safeguards. This shift makes sense as SMBs are facing increased threats from cyber attacks, lost devices and loss of confidential or proprietary data.
2016 Edelman TRUST BAROMETER - Global ResultsEdelman
Our 2016 Edelman TRUST BAROMETER revealed trust levels in all four institutions have reached its highest level since the Great Recession, with business receiving the largest increase in trust among both the informed public and the larger general population.
There is a growing trust disparity that has put business in a new situation of strength, a unique position that translates into an opportunity to help mend the trust divide.
For more information, visit www.edelman.com/trust2016
The 2012 Edelman Trust Barometer is the firm’s 12th annual trust and credibility survey. The survey was produced by research firm StrategyOne and consisted of 20-minute online interviews conducted from October 10 - November 30, 2011. The 2012 Edelman Trust Barometer online survey sampled 25,000 general population respondents with an oversample of 5,600 informed publics in two age groups (25-34 and 35-64) across 25 countries. All informed publics met the following criteria: college-educated; household income in the top quartile for their age in their country; read or watch business ⁄ news media at least several times a week; follow public policy issues in the news at least several times a week. For more information, visit http: ⁄ ⁄ www.edelman.com ⁄ trust or call 212.729.2166.
#edeltrust2012
2017 Edelman TRUST BAROMETER™- Global ResultsEdelman
The 2017 Edelman TRUST BAROMETER™ reveals that trust is in crisis around the world. The general population’s trust in the institutions of business, government, NGOs, and media declined broadly, a phenomenon not recorded since Edelman began tracking trust in 2001.
For more information, visit www.edelman.com/trust2017
January 17, 2017 Correction: A previous version of this report incorrectly represented the data associated with “Leave the EU” and “Remain in the EU” on slide 30. The numbers reflected have been updated.
Copyright (c) 2017 Daniel J. Edelman, Inc. All rights reserved.
What do we do?
We help our clients become better communicators for all media opportunities. We find out our clients' needs, create a specific series of videotaped exercises and simulated TV/media interview situations and then practice with you until you are comfortable with your performance.
What is your approach to Media Training?
Our approach is to treat each person based on his or her needs and their business environment, and not use some ready-made format workshop. (We ask that all clients fill out a needs assessment beforehand to help us better prepare for the training session.) Every training session is unique to the person or persons trained. The one constant in every training session is that the client spends a great deal of time in front of the camera being recorded during interview situations, and then watching the performances on instant playback with critiques.
"What, Me Worry?": Crisis and Media Training in 30 Slides (or less)Roger Friedensen, APR
This presentation provides a broad overview of how to communicate effectively in a crisis situation to the media and other others. It explores some of the basis tenets of crisis communications and what it takes to be a successful spokesperson for your organization. In particular, it examines the role effective messaging (key messages) plays in an organization's communication with its public via the news media as well as some of the fundamental rules to avoid trashing your reputation.
Edelman Social Entertainment Survey ResultsEdelman_UK
Edelman’s annual study into Entertainment trends is now in its sixth year. The research tracks the impact of social media and new platforms on entertainment audiences in the UK and US, revealing the key issues that entertainment brands and communication professionals should consider when looking to engage audiences with content
Edelman Social Entertainment - Slide DeckEdelman_UK
This year’s study “Value and Engagement in an Era of Social Entertainment and Second Screens” marks a three year high in how audiences perceive the value of content. The study reveals that the internet’s influence on how entertainment content is consumed and shared continues to grow. Alongside this growth, consumers are increasingly active in sharing their likes and dislikes, both via word of mouth and online. The study illustrates a ‘Conversation Curve’ with most audiences looking to share content they have liked and disliked after they have consumed it, not during the experience. Consumers are also keen to stay in control and not be replaced by notification and recommendation technologies.
Wisdom of crowds business intelligence market study findings overviewYellowfin
The latest edition – based on 859 responses from professionals with first-hand experience using vendor products and services – analyzes market place trends throughout 2011 and assess user perceptions towards BI for the coming year. The study also compares and ranks 17 of the world’s foremost BI vendors, their solution and associated services. Yellowfin achieved the equal highest overall ranking (4.57 out of five), as well as best outright score in the study’s “Emerging Business Intelligence Vendors” sub-group.
Yellowfin outscored traditional big name players, including Microsoft, IBM, SAP Business Objects, MicroStrategy, SAS Institute and Oracle. Yellowfin also outperformed other high profile vendors, including Information Builders, Actuate, Qliktech, Tibco Spotfire, Dimensional Insight, Arcplan, Pentaho and Jaspersoft.
Vendors are ranked on a five-point scale, across 33 different criteria, based on seven categories, including: Sales experience, value, quality and usefulness of product, quality of technical support, quality and value of consulting services, integrity and whether existing clients would recommend the vendor and its product to others.
Google Automotive provides this data and presentation to automotive marketing professionals.
The ADM Professional Community is a living example of the compelling value proposition for online communities that serve the automotive industry. ADM serves as proof that the impact of Social Media on the automotive vertical is more significant than widely understood. Be sure to visit the ADM Professional Community at http://www.AutomotiveDigitalMarketing.com or the acronym URL at http://www.ADMPC.com or the Twitter URL at http://ADM.fm today, and don't just be a Lurker... Join!
Symantec’s 2010 Global SMB Information Protection Survey found that small and midsized businesses (SMBs with 10 to 499 employees) are now making protecting their information their highest IT priority, as opposed to 15 months ago when a high percentage had failed to enact even the most basic safeguards. This shift makes sense as SMBs are facing increased threats from cyber attacks, lost devices and loss of confidential or proprietary data.
2016 Edelman TRUST BAROMETER - Global ResultsEdelman
Our 2016 Edelman TRUST BAROMETER revealed trust levels in all four institutions have reached its highest level since the Great Recession, with business receiving the largest increase in trust among both the informed public and the larger general population.
There is a growing trust disparity that has put business in a new situation of strength, a unique position that translates into an opportunity to help mend the trust divide.
For more information, visit www.edelman.com/trust2016
The 2012 Edelman Trust Barometer is the firm’s 12th annual trust and credibility survey. The survey was produced by research firm StrategyOne and consisted of 20-minute online interviews conducted from October 10 - November 30, 2011. The 2012 Edelman Trust Barometer online survey sampled 25,000 general population respondents with an oversample of 5,600 informed publics in two age groups (25-34 and 35-64) across 25 countries. All informed publics met the following criteria: college-educated; household income in the top quartile for their age in their country; read or watch business ⁄ news media at least several times a week; follow public policy issues in the news at least several times a week. For more information, visit http: ⁄ ⁄ www.edelman.com ⁄ trust or call 212.729.2166.
#edeltrust2012
2017 Edelman TRUST BAROMETER™- Global ResultsEdelman
The 2017 Edelman TRUST BAROMETER™ reveals that trust is in crisis around the world. The general population’s trust in the institutions of business, government, NGOs, and media declined broadly, a phenomenon not recorded since Edelman began tracking trust in 2001.
For more information, visit www.edelman.com/trust2017
January 17, 2017 Correction: A previous version of this report incorrectly represented the data associated with “Leave the EU” and “Remain in the EU” on slide 30. The numbers reflected have been updated.
Copyright (c) 2017 Daniel J. Edelman, Inc. All rights reserved.
What do we do?
We help our clients become better communicators for all media opportunities. We find out our clients' needs, create a specific series of videotaped exercises and simulated TV/media interview situations and then practice with you until you are comfortable with your performance.
What is your approach to Media Training?
Our approach is to treat each person based on his or her needs and their business environment, and not use some ready-made format workshop. (We ask that all clients fill out a needs assessment beforehand to help us better prepare for the training session.) Every training session is unique to the person or persons trained. The one constant in every training session is that the client spends a great deal of time in front of the camera being recorded during interview situations, and then watching the performances on instant playback with critiques.
"What, Me Worry?": Crisis and Media Training in 30 Slides (or less)Roger Friedensen, APR
This presentation provides a broad overview of how to communicate effectively in a crisis situation to the media and other others. It explores some of the basis tenets of crisis communications and what it takes to be a successful spokesperson for your organization. In particular, it examines the role effective messaging (key messages) plays in an organization's communication with its public via the news media as well as some of the fundamental rules to avoid trashing your reputation.
When Words Are Not Enough: Rich Media for Training and DocumentationScott Abel
Presented by Todd O'Neill at Documentation and Training West, May 6-9, 2008 in Vancouver, BC
It’s not enough to create a manual or job aid in today’s “instant media” environment. Today’s employees have grown up with and expect a rich media experience wherever they are. Your audience expects to be engaged and stimulated by the media they consume.
This session will explore how to keep the attention of the digital generation using video and audio.
A general introduction to the semantic web. Major knowledge representation methods: metadata, thesauri, ontologies. Slides for the PhD Course on Semantic Web (http://elite.polito.it/).
Todas las semanas en Saucépolis publicamos un resumen con algunos de los acontecimientos de interés cultural, de ocio o turístico que más pueden interesar a los zaragozanos y a la gente que nos visita: es nuestra gaceta a la que llamamos "Saucépolis News". Este es un breve resumen de los acontecimientos turísticos y de ocio en Zaragoza esta semana:
Cascanueces
El célebre Ballet de Tchaikovsky llega a nuestra ciudad de la mano del pretigioso The Crown of Russian Ballet. Es navidad, y en casa de los Stahlbaum los niños juegan bajo el arbol con sus recien adquiridos juguetes. Clara se va a dormir con el mas preciado de ellos, un gracioso soldadito con una gran cabeza para cascar nueces. Y con él entre sus brazos, sueña...
Teatro Principal
Miercoles 13 de Enero 18:00 y 21:00 horas.
Sidonie en la Sala Oasis
El grupo bandera del pop independiente nacional nos visita este fin de semana en uno de los locales con mas solera y tradición de la ciudad. En la gira de presentación de su último disco, El Incendio, el trío barcelonés actuará en el antiguo Cabaret convertido hoy en referencia de la noche Zaragozana.
Sala Oasis
Sábado 16 de Enero 22:00 horas
Selecta: Del Greco a Picasso.
Llega a la ciudad la imponente colección pictórica del Banco Santander. 62 obras maestras que abarcan desde el renacimiento a nuestros días. El Greco, Zurbarán, Sorolla, Picasso, Tapies o Chillida entre otros. Todo ello en el marco incomparable de la antigua facultad de medicina de la universidad de Zaragoza. Un precioso edificio de finales del siglo XIX de Ricardo Magdalena. Simplemente imprescindible.
Paraninfo de la Universidad de Zaragoza
Laborables de 8:00 a 22:00
Sabados de 9:00 a 14:00
Domingos y festivos cerrado
Teatro Principal: Sueño de una noche de verano
Ur Teatro regresa con este espectacular montaje de la obra de Shakespeare. Estrenada a comienzos de los 90, esta adaptación cosechó galardones y excelentes críticas. Se trata de una lectura contemporanea de esta comedia eterna, un sueño de amor, tentación, sensualidad y deseo.
Teatro Principal
14, 15, 16 y 17 de Enero
Las 7 leyes espirituales del éxito de deepak chopraAna Sek
Las siete leyes espirituales del éxito de Deepak Chopra fue escrito en el 1994. En este libro, Deepak propone el camino de la meditación en un concepto básico: todos somos parte de una energía infinitamente creativa universal que se puede acceder para conseguir todo lo que queremos.
En nuestra lista puede encontrar información de precios y promociones de todos nuestros productos,actualizada según la fecha del documento.
Vigencia hasta 15 de Enero de 2014
Still targeting 18-49? What you're missing may surprise you.Pamm Foran
Census Bureau data shows that householders are households headed by adults aged 75 and older has grown from 6% in 1960 to 10% this year. And just in the past 12 years, the share of households headed by 30-44-year-olds has plummeted from a peak of 34% in 1990 to just 26% this year. The Census Bureau attributes these changes to the aging of the Baby Boomers (born between 1946 and 1964), who control 70% of US disposable income. Indeed, the percentage of households headed by adults aged 45-64 represents a plurality among age demographics, at 39%.
Milwaukee's demographics have shifted as well. The average age of Milwaukee householders in 2012 is 47.6 up 20% from 2002. Now 60% of Milwaukee adults are age 45 plus, up from 50 % in 2002. Average HHI has also grown 20% over the past 10 years by more than $10K. If you are still targeting the 18-49 demographic, you may want to adjust your target to include more 45+ adults, where more buying power is.
Marketing to the Baby Boomer generation is going to become more and more prevalent starting now! Beginning January 1st, 2011 every single day more than 10,000 Baby Boomers will reach the age of 65. That is going to keep happening every single day for the next 19 years.
On March 8, 2012 we welcomed Deborah Coleman, the general sales manager of the After 55 Housing & Resource Guide and SeniorOutlook.com, a division of For Rent Media Solutions. Deborah Coleman demonstrates a knack for marketing to the senior community and continues to be the driving force in creating and cultivating strong relationships within the senior industry.
Deborah has served as director on the SEFAA board for several years as well as the associate vice president of the Florida Apartment Association Board for two years, co-chairing their annual Educational Conference. She has a keen understanding of the senior market and continues to provide complete and cost-effective marketing marketing solutions for the aging community.
A majority of small businesses are experiencing revenue growth in 2012, according to new survey data from Constant Contact®, Inc. While the Constant Contact Small Business Pulse Survey reveals optimism about 2012, attracting new customers continues to keep small business owners up at night.
SXSW is where music, film and tech come together. Every year, it gets bigger and more difficult to navigate. Whether you're a veteran of SXSW newbie, this list should be checked off before you leave the Austin city limits.
From DIY to Social Media, Pinterest is quickly becoming an outlet for a variety of sectors and brands to engage. Before that first pin take a look at our infographic below to make sure you’re taking the necessary steps towards a noticeable presence on the platform. Take a look at Edelman Digital’s Pinterest account as well!
The Creative Newsroom: Real-Time Marketing Driving the Long-Term Brand NarrativeEdelman Digital
In order to break through the clutter, brands must create engaging, visual content that connects with consumers about things they are thinking and talking about in real-time. But transforming a trending conversation into a brand- relevant, audience-resonant visual in hours instead of days is a radical shift in marketing and communications.
More people are using social media than ever before – and for longer, on an increasingly diverse array of devices. As a result, newsfeeds are cluttered, and fans are more distracted and discerning.
In order to succeed, brands will increasingly turn to real-time creative, analytics and paid media to ensure that high-performing content reaches as many people as possible, at the moment they are most interested, to spark conversations and deepen customer relationships. As media converges, brands will invest in ways to complement original, visual content with fan-sourced creative. Promoting high-performing content that aligns with new “real content” search drivers will become essential. Brands will host epic social events to excite the base and invest in tools that help them target and engage one-on-one more efficiently. And brands will have a little fun in the process, remembering that brandplay can go a long way to telling their story.
There are 10 social media essentials that can help guide brands to achieve success in 2013. We explore these essentials and case studies of brands in action.
The Edelman Digital Social Intelligence Command Center,
in partnership with MATTER and HootSuite, created
Social Matters - A series of data visualizations highlighting
social conversations around special events.
When considering that more than half of Americans is now carrying a computer in his/her pocket, many technologists and marketers have blindly rushed to address mobility as it leads us to who-knows-where. So much of desktop behavior such as email and the web have followed us here, while incumbent text messaging and a newfound lust for apps is chewing away at time spent on the device. Through all of this prescriptive technology, it is critical to respect and understand that liberation from the desktop carries with it disruptions from the offline world and traditional media. These observances and some telling data are included in this first edition of the Edelman Mobility Quarterly.
Complex organizations must integrate social into how they do business despite the shifts needed to make it happen. Contact David.Armano[at]Edelman.com for more information on Social Business Planning and how it can help your organization integrate social at scale.
Edelman's Social Intelligence Command Center (SICC)Edelman Digital
Edelman's Social Intelligence Command Center or "SICC" is the firm's proprietary system of combining real time analytics with insights, content development, engagement strategies and tactics. SICC's are a combination of people (staffing), process and a variety of tech platforms converged in collaborative physical spaces. This presentation outlines how the space operates in combination with Edelman's distinct SICC approach. For more information please reach out to david(dot)armano(at)edelman(dot)com.
Social media is out of beta. We’re entering the era of validation. In the Validation Era, intimacy is in and publicness may be out - or at least on the decline. Quality is the new black. What this means that both individuals and businesses will need to increasingly work harder to earn their way in and remain in their stakeholders' circle of trust. During this session, Steve Rubel will explain how businesses can activate their domain-level experts to share their knowledge across four spheres of media – traditional, “tradigital,” owned and social.
The Long Road Back: 2011 Edelman Trust in U.S. Financial Services SurveyEdelman Digital
Edelman’s Financial Communications group presents the findings of its second annual Trust in U.S. Financial Services Survey. The questions were fielded in November 2010 to gauge the level of trust individual investors feel in relation to financial services companies, professionals and regulations.
Attentionomics Captivating Attention in the Age of Content DecayEdelman Digital
Attention is linked with economic value creation. However, with infinite content options (space) yet finite attention (time) and personalized social algorithms curating it all for us, it's going to be increasingly challenging to stand out.
In this presentation, Steve Rubel (SVP/Director of Insights), explains the issue in detail along with practical solutions.
Edelman Digital Celebrates Community Manager Appreciation DayEdelman Digital
At Edelman, we have community managers that perform activities on behalf of our clients. We thought we'd turn to these talented individuals for tips and advice for community managers. We also gathered advice from others in the field that either perform community management or champion the profession/activity. Take a look through the advice of our global team and the brand representatives from Boingo, HP (client), Radian6 and many more.
Edelman 2010 Capital Staffers Index PresentationEdelman Digital
The 2010 Capital Staffers Index takes a closer look at how members of parliaments and the U.S. Congress and their constituents alike are embracing social media, from blogs to texting to Facebook and Twitter.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
2. Edelman Trust Barometer at a glance
Eleventh annual study
5,075 people in 23 countries on five continents
Ages 25 to 64
College-educated
In top 25% of household income per age group
in each country
Report significant media consumption and engagement
in business news and public policy
2
3. The Edelman Trust Barometer in retrospect
2010 Trust is now an essential line of business
2009 Business must partner with government to regain trust
2008 Young influencers have more trust in business
2007 Business more trusted than government and media
2006 “A person like me” emerges as credible spokesperson
2005 Trust shifts from “authorities” to peers
2004 U.S. companies in Europe suffer trust discount
2003 Earned media more credible than advertising
2002 Fall of the celebrity CEO
2001 Rising Influence of NGOs
3
5. Globally, trust increases in all institutions
How much do you trust the institution to do what is right?
2010 2011
100%
90%
+4 +2
80%
+5 +4
70%
61%
60% 57% 56%
54%
52%
49%
50% 47%
45%
40%
30%
20%
10%
0%
NGOs Business Government Media
Responses 6-9 on 1-9 scale; 9=highest; Informed publics ages 25 to 64
5
6. Emerging markets dominate as “business trusters”
U.S. drops to within 5 points of Russia
How much do you trust business to do what is right?
2010 2011
Trusters Neutral Distrusters
100%
90% +19
81%
80%
70%
-8
70% 67%
64%
+12
62%
59%
62% 61% +12
60% 57%
53% 54%
52%
48% 49% 44%
50% 46%
40% 42% 41%
40% 36%
30%
20%
10%
0%
Brazil India Italy China Japan Germany France US UK Russia
Responses 6-9 on 1-9 scale; 9=highest; Informed publics ages 25 to 64; Top 10 GDP countries
6
7. China and Brazil drive rise in trust in government; U.S. now on par with Russia
How much do you trust government to do what is right?
2010 2011
Trusters Neutral Distrusters
100% +14
88% +46
90% 85%
80% 74%
70% -6
60%
-10
51%
49%
50% 43% 45% 46%
42% 43% 44% 43% 43%
39% 40%
36% 38% 38% 39%
40%
33%
30%
20%
10%
0%
China Brazil Japan France Italy India UK US Russia Germany
Responses 6-9 on 1-9 scale; 9=highest; Informed publics ages 25 to 64; Top 10 GDP countries
7
8. Developed markets more distrustful of media
How much do you trust media to do what is right?
2010 2011
Trusters Neutral Distrusters
100% +17
90% +19
80%
80%
73%
70%
63%
+12
58%
60% 54% - 11
50% 48%
-9
50% 45% 45%
38% 39% 37% 37% 37% 38%
40% 36% 36%
31%
30% 27%
22%
20%
10%
0%
China Brazil India Japan France Italy Germany Russia US UK
Responses 6-9 on 1-9 scale; 9=highest; Informed publics ages 25 to 64; Top 10 GDP countries
8
9. Trust in NGOs now on par with business in emerging markets
More trusted than business in developed markets
How much do you trust NGOs to do what is right?
How much do you trust business to do what is right?
Business NGOs
Brazil China U.S. UK/FR/GER
100%
90%
81% 80%
80%
70% 63%
59% 61% 63% 59%
60% 56% 58% 55% 56% 55%
48% 46% 48%
50%
40%
40%
30%
20%
10%
0%
2008 2011 2008 2011 2008 2011 2008 2011
Responses 6-9 on 1-9 scale; 9=highest; Informed publics ages 25 to 64
9
10. Trust Barometer Index:
U.S. drops while BRICs hold in composite scoring
2008 2011
Global ― Global 55
Mexico 69 Brazil 80
China 62 China 73
India 60 Mexico 69
US 53 India 56
Japan 50 Canada 55
S. Korea 50 S. Korea 53
Canada 48 Japan 51
Brazil 48 France 50
France 44 Germany 44
UK 43 US 42
Germany 36 UK 40
Russia 36 Russia 40
Composite score is an average of a countries trust in business, government, NGOs, and media
Responses 6-9 on 1-9 scale; 9=highest; Informed publics ages 25 to 64
10
11. In U.S., 2011 decline mirrors 2008-2009 drop
Only country to see across-the-board fall
Trust in Institutions: 2008-2011
Business Government Media NGOs
80%
70%
63%
63%
60% 59%
Worldwide 54%
Financial Crisis 55%
50%
45% 46%
46% 46%
43%
40% 36% 40%
38%
31%
30%
30% 27%
20%
2008 2009 2010 2011
Responses 6-9 on 1-9 scale; 9=highest; Informed publics ages 25 to 64
11
12. Trust in BRIC-based companies rises
How much do you trust global companies headquartered in the following countries to do what is right?
+15
Brazil HQs Russia HQs India HQs China HQs
100% 100% +32 100% 100% + 21
+ 32
90% 86% 90% +12 90% +13
+15 90%
80% +17
80% 80% 80% + 15 74%
+17 +16 70%
70% 65% 70% 70% 65% 70% +33
62% 60% +20
60% 60% 60% 56% -6
60%
53%
+14 +15
50% 44% 50%
43%
50% 50% 45%
40% -6
40% 37%
40%
33% 40% -7 40%
30%
28% 27% 30%
30% 30% 30%
20% 20%
13%
20% 20% 15%
10% 10% 10% 10%
0% 0% 0% 0%
Responses 6-9 on 1-9 scale; 9=highest; Informed publics ages 25 to 64
12
13. Technology firmly on top; automotive rallies. Finance sector at bottom
How much do you trust the following industries to do what is right?
Trust in Industries – Global
Technology 81%
Automotive 69%
Telecommunications 68%
Food and beverage 66%
Biotech 65%
Retail 65%
Entertainment 63%
Pharmaceuticals 63%
Energy 62%
Consumer packaged goods 59%
OTC personal health care products 57%
Brewing and spirits 57%
Media 54%
Insurance 52%
Banks 51%
Financial services 50%
Responses 6-9 on 1-9 scale; 9=highest; Informed publics ages 25 to 64
13
14. Since financial crisis, banks cannot recoup trust in U.S., while tech stays high
worldwide; in two years, auto climbs in the U.S. and China
How much do you trust the following industries to do what is right?
Technology Banks Automotive
+21
2008 2011 +12 2008 2011 2009 2011
100%
98% +7
93% 93%
90%
87%
90% 85%
83%
- 46 82% 80%
80% 77% 78% 78%
73% 75%
73%
71%
69%
70%
- 30 +17
60%
53%
49% 48%
50% 46%
40%
32%
30%
25%
20% 16%
10%
0%
China India U.S. U.K. China India U.S. U.K. China India U.S. U.K.
Responses 6-9 on 1-9 scale; 9=highest; Informed publics ages 25 to 64
14
16. What matters for corporate reputation:
Quality, transparency, trust, employee welfare most important
How important are these factors to corporate reputation?
High quality products or services 69%
Transparent and honest business practices 65%
Company I can trust 65%
Treats employees well 63%
Communicates frequently 55%
Prices fairly 55%
Good corporate citizen 51%
Innovator 46%
Widely admired leadership 39%
Financial returns to investors 39%
Responses 8-9 on 1-9 scale; 9=highest; Informed publics ages 25 to 64
16
17. Expectations high for business to invest in society
Corporations should create shareholder value in a way that aligns with society’s interests,
even if that means sacrificing shareholder value
Government should regulate corporations’ activities to ensure business behaves responsibly
100%
91% 89% 89% 89%
90% 85% 85% 85%
82% 82% 82% 81% 81% 80%
79% 78% 78%
80% 74% 74% 73% 72%
73% 71% 71%
70% 69%
70% 66% 67% 67%
62% 61% 63% 61% 63% 63% 62%
56% 57% 58%
60%
53% 53%
49% 50% 48%
50% 55%
44% 42%
40%
30%
20%
10%
0%
Informed publics ages 25 to 64
17
19. CEOs lead rise in trust in authority, but “person like me” drops amid flight to
credentialed spokespeople
If you heard information about a company from one of these people, how credible would that information be?
2009 2011
An academic or expert 70%
Academic/expert 62%
Technical expert within the
64%
company
Financial/industry analyst 49%
A financial or industry analyst 53%
Person like yourself 47%
CEO 50%
NGO representative 41%
NGO representative 47%
Regular employee 32%
Government official 43%
CEO 31% Person like yourself 43%
Government official 29% Regular employee 34%
Responses “Extremely credible” and “very credible”; Informed publics ages 25 to 64
19
20. Search engines “go-to” source; online news second
Where do you generally go first for news about a company? Then where do you go?
First Source Second Source
Online search engine 29% Online news sources 23%
Print
Online news sources 19% (newspapers/magazines)
17%
Print
(newspapers/magazines)
15% Online search engine 16%
Broadcast (radio/TV) 12% Broadcast (radio/TV) 14%
Company website 11% Company website 11%
Friends and family 7% Friends and family 10%
Social media 5% Social media 7%
0% 10% 20% 30% 40% 50% 0% 10% 20% 30% 40% 50%
Informed publics ages 25 to 64
20
21. Repetition enhances believability
How many times in general do you need to hear something about a specific company to believe
that information is likely to be true?
Don’t
Ten or more
know, 2% Once (1), 4%
times (10+), 6%
Six to Nine
times (6-9), 8%
Twice (2), 22%
Four or Five
times (4 - 5), 26%
3-5 times
59%
Three times (3), 33%
Informed publics ages 25 to 64
21
22. Trust protects reputation
When a company is distrusted When a company is trusted
57% will believe
negative information
after hearing it 1-2 times
51%
will believe
positive information
will believe positive after hearing it 1-2 times
15%
information after 25%
hearing it 1-2 times
will believe negative information
after hearing it 1-2 times
Informed publics ages 25 to 64
22
23. Conclusions
Business must align profit and purpose for social
benefit
Current media landscape plus increased
skepticism requires multiple voices and channels
Demand for authority and accountability set new
expectations for corporate leadership
Trust is a protective agent and leads to tangible
benefits; lack of trust is barrier to change
23
24. The Transformation of Trust
Old Trust Framework New Trust Architecture
Control Information
Protect the Brand
Stand Alone
WHAT
Focus Solely on Profit Profit With Purpose
24
25. For more information, or to request the
global or a country-specific presentation,
please contact
latraviette.smith@edelman.com