Lost in transition
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The business of the energy transition and the transformation of media formats. Presentation at Global Energy Transition Journalism Conference, Berlin, 2019
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Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
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16062024_First India Newspaper Jaipur.pdf
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
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12062024_First India Newspaper Jaipur.pdf
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
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Pema Khandu, born on August 21, 1979, is an Indian politician and the Chief Minister of Arunachal Pradesh. He is the son of former Chief Minister of Arunachal Pradesh, Dorjee Khandu. Pema Khandu assumed office as the Chief Minister in July 2016, making him one of the youngest Chief Ministers in India at that time.
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Lost in transition
- 1. LOST IN TRANSITION? Martin Schwarz Head of Digital Media / Digital Products industriemedien.at #GETJO19 Berlin, April, 8th, 2019
- 2. THAT`S US. 14 magazines 3 business divisions: Print, Events, Digital 16 online portals 25 events/year 60 employees
- 3. THE MEDIA MARKET IS DECOMPOSING INTO MORE TOPIC/AUDIENCE DRIVEN MARKETS. 5.504 5.627 5000 5175 5350 5525 5700 2016 2017 Number of specialized magazines in Germany Martin Schwarz Head of Digital Media / Digital Products
- 4. SPECIALIZED MEDIA SHOULD STAY AWAY FROM THE CROWD AND CAPITALIZE ON NICHE MARKETS. Martin Schwarz Head of Digital Media / Digital Products 66 34 0 17,5 35 52,5 70 Yes No Percentage of readers thinking, that news organizations are more concernced with attracting large digital audiences than reporting
- 5. MAINSTREAM MEDIA IS MAINLY DOING “YO YO COVERAGE“ ON CLIMATE CHANGE: A NEW STUDY, A NEW ARTICLE, NOT SO MUCH CONTEXT.Martin Schwarz Head of Digital Media / Digital Products 43 % of Americans think, that it is a problem, that news media is too quick to report findings, that may not hold up. 30 % of Americans think, that news media tends to oversimplify scientific research findings.
- 6. ENERGY TRANSITION IS COMPLICATED. MAINSTREAM MEDIA IS MAINLY COVERING THE EFFECTS OF CLIMATE CHANGE.Martin Schwarz Head of Digital Media / Digital Products
- 7. THIS IS A GREAT OPPORTUNITY FOR SPECIALIZED MEDIA TO FILL THE INFORMATION GAP AND SELL VALUE. Martin Schwarz Head of Digital Media / Digital Products
- 8. NICHE ALSO MEANS: IF YOU ARE HOPING FOR DOLLARS EXCLUSIVELY FROM DISPLAY ADS, YOU`RE LOST.Martin Schwarz Head of Digital Media / Digital Products 0 25 50 75 100 125 2017 2019 THE GLOBAL DIGITAL AD MARKET IS DOMINATED BY GOOGLE, FACEBOOK, AMAZON AND OTHERS. AND THE SHARE OF „OTHERS“ IS PLUMMETING.
- 9. IN 2019 WE HAVE TO CHARGE FOR CONTENT (DATA OR DOLLARS). ESPECIALLY IN OUR NICHE MARKETS.Martin Schwarz Head of Digital Media / Digital Products
- 10. MOBILE MAY BE THE MAIN TRIGGER FOR PEOPLE TO PAY FOR NEWS. (AS LONG AS THEY DON`T HAVE TO SEE ADS). Martin Schwarz Head of Digital Media / Digital Products 0 8 15 23 30 38 Allows me to access news from my smartphone Like to consume news from a range of sources I was offered a good deal
- 11. WE TRY TO MONETIZE THE NICHE TOPIC OF ENERGY EFFICIENCY WITH A PAID NEWSLETTER FOR DECISION MAKERS.Martin Schwarz Head of Digital Media / Digital Products
- 12. Martin Schwarz Head of Digital Media / Digital Products THE MORE NICHE THE MORE VALUE FOR READERS THE MORE READER LOYALTY. THANK YOU! @4cmagazin