This document discusses the impact of artificial intelligence (AI) on marketing and the future of work. It outlines four industrial revolutions and notes that the current revolution involves big data, AI, smart factories, and other technologies. The future of marketing will involve AI handling repetitive tasks so humans can focus on creativity. AI will also enable more personalized advertising and content creation at scale. However, AI is causing concerns about widespread job losses, with estimates that 45-65% of current jobs could be automated. The document considers possible scenarios and policy responses to these impacts.