The document emphasizes the concept of 'think global, act local' (glocal) as a strategy for businesses and communities to integrate global perspectives with local actions. It discusses the importance of social responsibility, adaptability in marketing, and creating shared visions within organizations to address global challenges and enhance local welfare. The document advocates for sustainable practices and entrepreneurial initiatives that benefit both society and the economy.

1. THINK GLOBAL, ACT
LOCAL
(GLOCAL)
PROF.DR.AUNG
TUN THET

2. REMEMBER
I am only One,
But I am One.
I cannot do everything,
But I can do something.
And I will not let what I cannot do,
Interfere with what I can do!

4. ‘THINK GLOBAL, ACT LOCAL’
Different meanings
Socially and environmentally conscious

5. ‘THINK GLOBAL, ACT LOCAL’
World as integrated whole
Improvement depends on aggregate of small
individual actions

6. GLOCAL
Concept with high importance
Corporations, government officials, education
system, and local communities

7. GLOCAL
Consider health of entire planet
Take action in own communities and cities
“Grass-root” efforts

8. THINK GLOBAL, ACT LOCAL
Planning
Environment
Education
Business

9. GLOCAL
Thinking “big”
Conducting day-to-day operations giving
consideration to local clientele

10. GLOCAL
Consider impact on environment
3 Rs: “Recycle; Reuse; Reduce”
Think 'green'

11. GLOCAL
Embrace technology
Expand into new markets
Online e-commerce
Reach outside traditional market
Opportunity in marketplace

12. GLOCAL
Conducting social responsible business
Sustainable, long-term growth
Cause marketing
Social audits
Sustainable development
Think 'big' AND acting responsibly

13. GLOCAL
Adding new products or services
Embracing new ideas and new applications
World become 'smaller' - where you sell; where
you source ideas

14. GLOCAL
Think outside of local market
Satisfying wants and needs of bigger market
Satisfy customers while providing maximum
opportunity for profit
“Juggling”
Business grow and develop

15. GLOCALIZATION

16. GLOCALIZATION
Global - body of octopus
“Touch down” to local
surfaces by legs

17. EDUCATION
Response to rapidly evolving global
environment
Incorporating glocal perspective
“Meaningful integration of local and global
forces”

18. GLOCALIZATION OF EDUCATION
Educational leaders performing duties within
global society
Taking advantage of instructional resources
Increasingly interconnected world
Compete and work on international scale

19. MEDIA
Making connections on international scale
Impact on local stage
Internet use
Encouraging local social cohesion and
community engagement

20. MEDIA
Social interaction
Collective communication
“The World is Flat”

21. SOCIAL WELFARE
Protection against more negative effects of
globalization
Enhance welfare of citizens
Create new social actors and structures - “local
in spirit but global in character”
Common set of solutions to increasing global
pressures

22. ACHIEVING ‘GLOCAL’
SUCCESS

23. BUSINESSES
Adopt organizational approach
Clear global strategic direction
Flexibility to adapt to local opportunities and
requirements

24. BUSINESSES
Put yourself in customer’s shoes
Close understanding of customers
Respect local cultures
Develop relevant promotional strategy

25. GLOCALIZATION
Globalization + Localization
Adaptation of product or service to each
locality or culture

26. THINK GLOBAL, ACT LOCAL
Approach used by nearly every successful
international brand
Every area of sales and marketing - product
features, packaging, pricing, message, sales
channels, etc.
Marketing of brands internationally while
remaining relevant to local market

27. GLOCALIZATION
McDonald's restaurants worldwide
Menu changes to appeal to local
tastes
‘Kimchi’ burger in Korea
‘Maharaja’ Mac in India
‘McSushi’ burger in Japan
FRANCHISE

28. RED BULL
Global energy drink brand
Chinese market - Red symbol of good luck and
Gold symbol for wealth and happiness

29. THINK GLOBAL, ACT LOCAL
Marketing principle
Selling nationally (global strategy) while
adapting tactical approach to local market (local
approach)

30. BUSINESSES
Big and small
Scale and resources of powerhouse
Speed, creativity and agility of fresh startup
Four dimensions

31. 1. BUILDING SHARED VISION
Clear and consistent long-term mission
Guides individuals
Employees understand and accept company’s
stated goals and objectives

32. 1. BUILDING SHARED VISION
Johnson & Johnson’s - “Customer focus”
Coca-Cola’s – “Refresh the world”
Nestlé’s – “Reference for nutrition, health and
wellness”
Samsung’s - “Create superior products and
services, thereby contributing to a better global
society”

33. 2. BROADENING PERSPECTIVES
Development of cooperative mindset
Effective implementation of strategies
Direct responsibility for implementation
Reward for cooperation

34. 2. BROADENING PERSPECTIVES
Management participate fully in process of
change
Education and information
Management meetings

35. 2.BROADENING PERSPECTIVES
Avoid problems of duplication of effort,
inefficiency and resistance to ideas
Latitude, encouragement and tools to pursue
local development

36. 2. BROADENING PERSPECTIVES
Local unit
Source of ideas, skills, capabilities and
knowledge for benefit of entire organization
Contribution and partnership in development
and execution of strategies
Centers of excellence

37. 3. CAPABLE MANAGERS
Decision-making autonomy
Entrepreneurial initiative

38. 3. CAPABLE MANAGERS
Diverse skills
Government relations
Managing entrepreneurial teamwork
Wear many hats

39. 3. CAPABLE MANAGERS
Human factor critical
Understand corporate culture
Meet long-term objectives and optimal for local
market

40. 4. INTERNAL COOPERATION
Intellectual capital within organization
Transmit ideas and information
Free flow of information across organizational
boundaries
Updates about changes in competitive
environment

41. 4. INTERNAL COOPERATION
Recruitment and teaching of future leaders
Mentors and coaches for younger managers
Joint value identification for firm and
employees

42. FOUR WAYS TO BE SOCIALLY
RESPONSIBLE
AND PROSPEROUS

43. ENTREPRENEURS & SMALL
BUSINESSES
Lifeblood of today’s economy
Make impact
Nimble without red tape and bureaucracy

44. ENTREPRENEURS & SMALL
BUSINESSES
Creating innovative products & services
Influencing society
“… benefit society and shareholders.”
Promote change
Function in socially responsible way without
sacrificing revenue and innovation
Four steps to promote social change

45. 1. ESTABLISH SOCIAL MISSION
More than balance sheet to guide them
Truer compass
Built into mission statement

46. 1. ESTABLISH SOCIAL MISSION
Social responsibility
Create just and celebrated world for next
generation
Weave social responsibility throughout our
company

47. 1. ESTABLISH SOCIAL MISSION
1. Three key areas:
2. Our Product
3. Our People
4. Our Partnerships

48. 2.KEEP MISSION ALIGNED
What are you selling?
Good for the world?
Is it ethical?

49. 2.KEEP MISSION ALIGNED
Turn profit without turning back on mission
Balancing books and mission greatest challenge
Greatest achievement

50. 3. BUILD COMMUNITY
Around goods and services
Partnerships achieve more
Customers greatest evangelists

51. 4. DON’T FORGET TEAM
Living & breathing
Choose wisely
Companies - groups of people
Company culture matters
Strong commitment

52. THINK GLOBAL, ACT
LOCAL NOT ENOUGH

53. GLOCAL
Prepare businesses for sustained, long-term
profitable growth
“Think Holistic, Act Personal”

54. LOCAL VS. PERSONAL
Response to change, challenge, and status quo
Addressing individual concerns and aspirations
of stakeholders
Deliver “happiness” with each experience
Address specific human needs

56. Saving our planet,
Lifting people out of poverty
Advancing economic growth...
These are one and the same fight
Solutions to one problem must be solutions for
all!