This document discusses the concept of "thinking globally, acting locally". It suggests considering the health of the entire planet while taking action in one's own community. Business are encouraged to build local roots while maintaining a global brand. Specifically, it means tailoring marketing to each geographic audience. The document then provides advice on developing a global strategy by first understanding an organization's goals and talents, conducting language surveys, providing language training, and adapting to local cultures and customs to succeed globally.

2. Meaning
"Think globally, act locally" urges people to
consider the health of the entire planet and to take
action in their own communities and cities.
The term is also used in business strategy, where
multinational corporations are encouraged to build
local roots. This is sometimes expressed by
converging the words "global" and "local" into the
single word “glocal" a term used by several
companies.

3. "Think global, act local" means you have to
tailor your marketing to each geographic
audience, while maintaining a global brand”.

5. Thinking globally
• You might have big dreams for
your organization, but it’s
important to realistically consider
your options.
• More importantly, what you’ll
need out of your employees to get
to those options.

6. Thinking globally
• The first step is to consider your
organization’s goals for growth.
• Where do you currently stand?
• How many countries would you
like to expand to in a reasonable
amount of time?

7. Thinking globally
• How many offices?
• What languages and cultures would
be of the most benefit in those
locales?
• Then match those up with your
current talent pool.

8. The local Plan
• Before thinking about who needs
to go where, think about who
needs to know what.
• Most companies have no idea who
speaks what language, so it’s
important to conduct a thorough
survey to get a lay of the land.

9. The local Plan
• Perhaps your situation is better than
you thought—or worse.
• Finally, start considering ways to
develop that talent in the direction in
which you need to go.
• Language training isn’t as daunting as
it was even 10 years ago.

10. The local Plan
• Online, always-on language
learning makes it easy for
employees to study and more
affordable for your organization
to provide the opportunity.
• It’s much more effective to build a
strong foundation from which to
build a global business than to
piece something together as you
grow.

11. The local Plan
• That being said, any
organization with the means
and the opportunity owes it to
themselves to start thinking
globally—before the
competition does.

12. In order to succeed globally, even
the biggest multinationals must
think locally.

13. Burger King & The Body Shop
• A global brand with local
branches.
• The branches are often separate
franchise businesses represented
by locally registered companies.

14. Culture & Religion

15. Local Celebrity as Brand Ambassador

16. Coca-Cola Around the World
(Language)

17. Disney Land in Hong Kong
•Catered local
Chinese taste
•Adapted local
Chinese customs
•Changed the
decor & settings