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A Digital Agency Manifesto

The document outlines a digital agency manifesto that emphasizes the importance of details, user-centered design, and the value of storytelling in creating great user experiences. Key principles include planning for results rather than features, earning trust through consistency, and the inevitability of software-driven marketing. The agency, Jar Creative, focuses on delivering high-quality digital products while maintaining a commitment to excellence and continuous learning.

Design◦Technology◦Business◦
Related topics:
User Experience Design•Digital Agency Insights•
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A DIGITAL AGENCY MANIFESTO
Great experience is 1. in the details. Does it matter whether that button is blue or green? Whether we use 5 words for the headline instead of three? From our perspective, it matters a lot. Obsessive attention to every detail is what distinguishes a great experience from the rest.
2. Plan results (not features). While end-users are inherently goal oriented, designers tend to plan product development around a feature set. A user- centred perspective allows us happy kid to develop solutions that are focused on results rather than processes. sad cake
3. Speak human. Words can warm an audience to our humanity - or chill them with corporate calculus. Don’t leave copywriting to the engineering department.
4. Trust is earned through consistency. In a world of quick fixes, instant gratification, and infinite choice, people are naturally wary of any claims made about a product or service. Earn their trust through consistently adding value and delivering on promises.
5. The goal is engagement. There are tangible components of usability. Consistent validation, contextual information and carefully curated options all contribute to intuitive interfaces that support user engagement.
6. Eventually, all marketing will be software driven. As increasingly sophisticated consumers become wary of persuasion techniques and technology seeps into all corners of life, software platforms that provide utility and engagement will form the basis of a brand’s relationship with its customers.
7. Tell stories. Facts and figures can draw attention, but narratives have the ability to trigger emotions, which are the ultimate drivers of action.
8. Teaching is the path to excellence. In an era of constant change and ever increasing complexity, we must be perpetual students. The opportunity to share our knowledge allows us to contribute lasting value, while challenging and clarifying our beliefs.
9. Focus on what you do best Excellence is achieved through a consistent focus on a select group of services or skills. This applies equally to businesses, products and individuals.
10. Uncertainty is unavoidable. As User Experience Designers, we dive into challenges that have yet to be clearly defined. The work begins before the final solution is known.
Who We Are Jar Creative is a digital experience agency based in Toronto, Canada. We are designers, strategists and technologists who are passionate about building great websites, mobile applications and online products. Our clients include well-known international brands and small entrepreneurial businesses. www.jarcreative.com
Photo Credits: Slide 10 “rowing” by "Jon Fravel" www.flickr.com/photos/jfravel Slide 2 “two forms” by Roban Kramerto Slide 4 Uncredited - public domain Slides 3, 6, 9, copyright Jar Creative Slides 1, 8, 11, iStockphoto.com Slide 7 copyright Nike