2. In a nutshell
• We help small and growing companies
attract new business by highlighting
their strengths and getting them
noticed in their sector.
• We also work with creative partners,
large companies and public sector
organisations to deliver specific
communications projects.
• We have over 20 years’ PR and
marketing experience with expertise in
sectors including financial services,
insurance, automotive, food, drink,
corporate, public sector, b2b, fmcg,
healthcare, e-commerce and retail.
thesmartagency.co.u
k
3. What we offer
• Creative and effective • Creative writing
communications and • Campaign management
marketing services including internal
• Integrated PR campaigns communications
that achieve results • New product and service
• News generation – to launches
achieve positive press • Project and ongoing press
coverage office support
• Access to a broad range of • Crisis management support
marketing services including
market research and media
training
thesmartagency.co.u
k
5. Access to expertise
Events &
Market hospitality Graphic design
research
Photography
E-marketing/web
design
Media training
thesmartagency.co.u
k
6. A bit about us
Emma Kirkaldy
– Emma has over 17 years' strategic and practical
experience, gained within PR and marketing agencies and
in-house. Emma is a board member of Leeds Media.
Nigel Charlesworth
– Nigel was formerly head of PR at Green Flag and business-
to-business insurer UKI Partnerships – part of the Royal Bank
of Scotland. He is a full member of the Chartered Institute
of PR and a Diploma holder.
thesmartagency.co.u
k
7. Broad brand & client experience
B2B
Consumer
Public sector & membership
Personal finance
thesmartagency.co.u
k
8. Testimonials
“Smart impressed us with their knowledge of the
insurance sector and have personal finance The Chamber was looking to raise its profile
experience. The success of Readyclaim is very within the SME sector and appointed the
important in terms of increasing downloads and Smart Agency to help us do this.
online customers.
We found their work to be of a very high
I am very excited about the prospects of raising standard and they secured the kind of
the profile of the brand and know that Smart will coverage we wanted. In addition what
contribute to us delivering our strategic and brand impressed us was their willingness to help and
objectives.” advise on PR issues, often over and above
what they had been commissioned for, this
Tim Roots, MD: was invaluable to us. I would definitely work
Parago Software with them again if the opportunity arose.
“We were confident that Smart’s experience and
expertise helped raise awareness of our services Kalpna Mistry, Marketing Manager:
as we expanded our operations in the region.” Leeds, York & North Yorkshire Chamber of
Commerce
Tim Kent, Managing Director:
ERA Healthcare York
"We had just released some excellent results and were keen to make the
market aware of our progress. Smart did a great job in getting the news
covered in the places we wanted our profile to be raised. Their approach
was sensible and delivered on what they set out to do."
Andy Waring, Head of Sales:
Westinsure
thesmartagency.co.u
k
9. Case study: IKEA
• Smart provided PR to
support the re-launch of
IKEA Leeds which
generated TV, radio and
regional press coverage
for the store’s £22 million
re-development
programme.
• Smart also used a
targeted media
campaign to generate
coverage for IKEA Leeds’
kitchen contract that
was up for tender.
thesmartagency.co.u
k
11. Case study: ARLA Foodservice
• Smart launched Arla Foods’
Foodservice Division with an
event on the Royal Yacht
Britannia in Edinburgh.
• Campaign achieved national
exposure and coverage in
key trade food media,
together with extensive
regional coverage in
Yorkshire media.
thesmartagency.co.u
k
13. Case study: Bradford MBC
• Smart managed an ongoing PR
and marketing campaign for
Bradford MDC’s in-house
specialist education caterer,
Education Contract Services
(ECS).
• The brief included an extensive
media relations campaign,
which placed ECS as one of the
country’s leading school meal
providers.
thesmartagency.co.u
k
15. Case study: Halifax
• Halifax General Insurance
awarded a brief to target
householders with advice and
tips on preventing burglaries.
• Smart prepared and delivered a
media relations and promotional
plan using internal claims
statistics, customer case studies
and making an expert
spokesperson available for
interview.
thesmartagency.co.u
k
17. Case study: Solaglas
• The B2B glass specialist gave us a
wide-ranging brief that included
trade and regional media
relations, advertising, award
submissions and sponsorship
• The company wanted to
announce a rebrand, while
highlighting the breadth of
services it provided to clients in
the insurance, retail, and public
sectors
• Smart implemented a campaign
that included media relations and
marketing. The agency also
negotiated sponsorship, wrote
advertising copy, bought media
space, produced press
information and created a media
library
thesmartagency.co.u
k
19. Case study: Pace Microtechnology
• Pace is a leading technology
developer for the global payTV
industry.
• With the acquisition of the Philips
STB business, the company seized
the opportunity to deliver key
messages to its employees
situated across the globe.
• The result was a corporate
publication conceived and
written by Smart who interviewed
key staff, commissioned design
and managed the project from
start to finish under strict
deadlines.
thesmartagency.co.u
k
20. Case study: MSL Group
• MSL is one of the UK’s largest
independent legal expenses
providers and sister
company MSL Vehicle
Rental a credit hire and fleet
management specialist.
• Smart manages a proactive
and reactive press office
function for MSL including
media relations, briefings,
photography, copywriting,
reputation management
and sponsorship.
• This was a new venture for
MSL and has reported
benefits from the higher
media profile.
thesmartagency.co.u
k
