South African Digital Stats 2015
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South Africa has high levels of social media usage across multiple platforms: - Facebook has 11.8 million active users in South Africa, most of whom access via mobile devices. - Twitter has 6.6 million active users who post over 54 million tweets per month. The majority are aged 20-29. - YouTube has 7.2 million active users, with videos between 2.5 minutes being most popular.
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South African Digital Stats 2015
- 1. CREATIVE SPARK SA DIGITAL STATS 2015
- 11. 11.8 million active users • 87% access via mobile devices • 83% increase in users since 2012 • 7,6 mil over 21 years old 6.6 million active users • 54 million tweets posted each month • 85% access via mobile devices • 129% growth in 12 months • 60% of Africa’s most active Tweeters are aged 20- 29. • 68% contain #hashtags 7.2 million active users • Videos of 2.5 minutes are the most watched in South Africa • The top 200 channels in SA have more than 1.5 mil account views 3.8 million active users • Content publishing & sharing • Ads and sponsored content • Premium Display through Habari Established Social Media Platforms
- 12. 466 000 active users • Early adopters • Slow community growth • Value in setting up for long term SEO purposes Estimated 4-5 million users in South Africa • Innovative Official Accounts (e.g.: CliffCentral, BBA, SuperSport, Soccer Laduma • More than a chat platform 1.1 million active users • Image and short videos (3 – 15 secs) • Top 5 free apps in SA on Google Play and iOS • On of the fastest growing networks in SA Emerging Social Media Platforms Ref: http://www.fin24.com/Tech/Mobile/WhatsApp-now-has-700-million-users-20150107 and http://mybroadband.co.za/news/smartphones/117498-massive-wechat-growth-in-south- africa.html
- 13. 4.9 million active users [BEING OVERTAKEN BY OTHER SOCIAL APPS] • Low LSM Group • Average user signs in 5 times a day • Spends about 105 minutes a day using the service • 65% 18-35 years 840 000 active users [GROWTH IS STAGNATING] • Active users declined from 910 000 in 2013 to 840 000 in 2014. • Most popular South African user on Pinterest has over 800 000 followers globally. Mature Social Media Platforms
- 14. Call: +27 21 422 0683 Email: info@creativespark.co.za Browse: www.creativespark.co.za Tweet: @creativesp Contact Us
- 15. THANK YOU! Johannesburg | Cape Town
Editor's Notes
- Once discrete marketing discplines rapidly converging, now seeing a convergence betw paid media, owned media and earned media paid media, we are referring to paid placements such as banner ads, paid search, and advertorials Owned media refers to the platforms that a brand runs itself and has complete control over – for example, websites, social media accounts, blogs, microsites, and so on Earned media is made up of organic and user controlled content such as independent editorial run by journalists and editors in the mainstream media and user generated content such as tweets, Facebook posts, user comments and reviews COMMON CURRENCY = CONTENT
- Once discrete marketing discplines rapidly converging, now seeing a convergence betw paid media, owned media and earned media paid media, we are referring to paid placements such as banner ads, paid search, and advertorials Owned media refers to the platforms that a brand runs itself and has complete control over – for example, websites, social media accounts, blogs, microsites, and so on Earned media is made up of organic and user controlled content such as independent editorial run by journalists and editors in the mainstream media and user generated content such as tweets, Facebook posts, user comments and reviews COMMON CURRENCY = CONTENT