The document discusses the benefits and drawbacks of using the internet to shop for a new car. Some key points made:
- Over half of car buyers now use the internet to research vehicles before visiting dealerships. This helps them save time test driving cars that don't meet their needs.
- Online research allows buyers to read reviews and compare specs of different models. Some can even order their desired vehicle online.
- Benefits include avoiding pushy salespeople and having the option to build and customize one's ideal vehicle online. However, buyers lose the ability to negotiate a trade-in value directly.
- One example given is of a buyer who accumulated enough credit card points through a manufacturer's rewards program to receive