The survey aimed to determine the interests of different audience demographics to help market film trailers. It found that the target audience was 16-19 year olds. Popular genres included horror/thriller and romantic comedies. Respondents expected trailers to be interesting, feature good acting, and be short and memorable. People were attracted to films and trailers by the actors, music, and storyline. Common magazines read were about films and games. Film posters attracted people through the actors and title. Popular social media included YouTube, Facebook, Twitter, and Instagram.

1. SURVEY
RESULTS

2. PURPOSE
The purpose of this survey was to find out what genres
interest different types of target audience. This survey was
created in order to help us distinguish what the audience
what therefore we are to ensure that we include it. A part of
our assignment brief; we need to market our trailers.
Through the use of this survey I was able to find what the
popular social medias people use.

3. HOW OLD
ARE
YOU?

4. WHAT FILM
GENRE’S
INTEREST
YOU?

5. WHAT DO YOU
EXPECT FROM A
FILM TRAILER?

6. WHAT ATTRACTS
YOU TO A FILM
AND ITS
TRAILER?

7. WHAT
TYPES OF
MAGAZINES
DO YOU
READ?

8. WHAT
ATTRACTS
YOU TO A
FILM
POSTER?

9. WHAT SOCIAL
MEDIA DO YOU
USE?

10. CONCLUSION
Target Audience= 16-19
Popular Genre= Horror/Thriller and Romantic Comedies
Most Common Expectation= Interesting, Good acting, Short
and memorable
Attraction to film and trailer= Actors, Music and Storyline
Types of magazines read= Film and Game
Attraction to a film poster= Actors and Title
Popular Social Media= YouTube, Facebook, Twitter and
Instagram