The document discusses the potential target audience for an independent drama film called "Persona Non Grata". It suggests that the audience will likely be ABC1 individuals who watch independent films, as these films tend to attract a slightly older, more middle-class demographic aged 25-50. Specifically, the film tackles issues of loneliness and mortality that may not appeal as much to a younger audience. Research indicates the target audience is likely female aged 35-55 in the ABC1 socioeconomic class.

1. WHO MIGHT BE THE
AUDIENCE FOR YOUR MEDIA
PRODUCT AND WHY?
MARNIE GREEN

2. My film is an
independent
film
This immediately suggests an audience that is
ABC1
WHY?
BECAUSE FILMGOERS THAT WATCH
INDEPENDENT FILMS TEND TO BE ABC1, THE
AUDIENCE IS NOT AS MAINSTREAM and
independent cinemas tend to be located in more
middle class areas

3. Because my film is an Indie quirky Drama
it should attract and audience that likes
films like:

4. Older demographic
these films tend to attract a slightly older demographic
25-50
but both male and female
The audience is also quite film literate

5. SUBJECT MATTER
THE SUBJECT MATTER OF MY FILM TACKLES ISSUE OF LONELINESS AND MORBIDITY .
THESE ARE NOT NECESSARILY TOPICS A YOUNGER AUDIENCE WOULD FIND APPEALING.

6. CERTIFICATE
Little to no violence
Moderate psychological threat
No sexual activity
Some strong language

7. FILM TITLE
PERSONA NON GRATA
The title of the film itself immediately suggests that the
audience for the film is not a young one. The mode of address is
quite sophisticated and again feels more appropriate for an older
more middle class audience

8. Main character
The main character is very young and it might be thought that
the film would appeal to a younger audience
Whilst I hope that would be the case it seems very unlikely given the mood
and tone of the film, its use of long words and its theme of existentialism

9. Research
research tells me:
AGE: 55+
GENDER: MORE FEMALE THAN MALE
70/30%
TARGET AUDIENCE:
FEMALE AGED 35-55
ABC1