The document discusses a scenario where a food processing company maintains a food safety management system certified under the FSSC22000 standard. It must now meet the requirements of a retailer's food policy certified under the IFS Food standard. The food safety market platform could help by allowing quick and reliable sharing of critical food safety information between stakeholders like the producer, processor, certification body, and retailer. This would help the processor efficiently meet the new client's demands and achieve food safety certifications. Focus groups will validate how the platform prioritizes and values these user needs.