Industrial the Fsm -Project Overview

BDVA PPP: Towards cross-sectorial optimization and traceability WWW.FOODSAFETYMARKET.EU 1
TheFSMThe Food Safety Market: an SME-powered industrial data platform to
boost the competitiveness of European food certification
Co-funded by the Horizon 2020
Framework Programme of the European Union
Grant Agreement Number 871703
The FSM: PROJECT OVERVIEW
www. foodsafetymarket.eu
BIG DATA PPP INDUSTRIAL DATA PLATFORMS: TOWARDS CROSS-
SECTORIAL OPTIMIZATION AND TRACEABILITY – 7/5/2020
Theo KONTOGIANNIS
AGROKNOW

Meet Anna,
a food safety professional
in a supermarket chain

Happening now
at a supermarket
near you
©Al Bello | Getty Images

PROJECT PROFILE
Project Acronym: TheFSM
Project title: The Food Safety Market: an SME-powered industrial data
platform to boost the competitiveness of European food certification
Starting date: 01/02/2020
Duration: 36 months
Instrument: H2020-ICT-2019-2, ICT-13-2018-2019:
Supporting the emergence of data markets and the data economy
Contribution of the European Union: €4.8 million

OUR MISSION
To create a transparent
data-powered certification
ecosystem for a safe food
supply chain.

11 PARTNERS FROM
8 EU COUNTRIES INVOLVED

A DIGITAL BOOST FOR FOOD CERTIFICATION
An industrial data platform to give a digital boost to the way food certification takes
place in Europe.
• state-of-art blockchain technologies
• open and collaborative virtual environment
• exchange and connection of data between different food safety actors
• extensive piloting with European providers of inspection and certification services

POSITIONING OF TheFSM

MAIN OBJECTIVES & KEY INNOVATIONS

PROJECT OBJECTIVES
• To understand in depth the needs of critical business scenarios on food safety
specifications & translate them into detailed technical, organizational, legal and
commercial requirements for TheFSM platform.
• To develop both the backbone and the front-end services of TheFSM platform so that it
may fully support secured and controlled data sharing workflows and transactions
critical to inspection and certification
• To set up eleven (11) pilots where food companies and their supply chain stakeholders
will test, improve and drive the adoption of the data platform and the linked software
tools.
• To design, implement and validate a commercial strategy that will drive the adoption
of TheFSM from key players of the certification sector and other stakeholders around the
world.

KEY TECH ADVANCEMENTS OF TheFSM
1. Advanced semantic technologies that can enable highly sophisticated data
interoperability and integration capabilities.
2. Advanced multilinguality for both textual information and data ontologies.
3. A multi-sided data brokerage service
4. Big data indexing, processing and visualization capabilities to support real-time
data processing and food risk model execution.

USE CASES AND DATA SETS INVOLVED

• 11 Pilots where food
companies and their
supply chain
stakeholders will test,
improve and drive the
adoption of the data
platform and the linked
software tools.
• 10 countries:
Greece, Netherlands,
Italy, Romania, Austria,
Croatia, Hungary, Cyprus,
Egypt, Jordan

BUSINESS NEEDS OF FOOD SUPPLY CHAIN STAKEHOLDERS
• Easier and more reliable access to the data about the food companies or agricultural
producers they inspect (certification bodies)
• Easier and more reliable access to the data concerning their suppliers and product lots
arriving at their premises (food distributors & retailers)
• Easy ways to share in the appropriate formats the data that they monitor, measure and
document about food safety of their products and compliance of their facilities (farmers
and food manufacturers)

FORESEEN OUTCOMES
• Specialize and adapt each one of the critical business scenarios to the local needs of
food companies and their supply chain stakeholders.
• Ensure that they channel secure and trusted data through the platform.
• Establish a group of local stakeholders around each innovation pilot that will engage
food companies and their supply chain stakeholders in each pilot.
• Implementation of each pilot in well calculated iterations that will gradually onboard
actual clients and increase the volume of business that is executed through the
platform.

DIGITAL TRANSFORMATION PERFORMANCE
How are we going to measure success?
• # of food companies being primary users within each innovation pilot
• # of iterations during the implementation of each pilot
• % of actual business revenue that each certification partner subsidiary will be enabling
through the platform after the project ends

DATA IN TheFSM
• Food certification requires a wide variety of data formats and types, and (of course)
standards.
• Indicative data types: farm measurements, lab test reports, inspection documentation,
real-time food processing measurements, product recipes, supplier information, food
recalls, border rejections
• Key ontologies like GS1 will be used to develop mappings towards external information
systems and registries.
• Set-up a semantic backbone that will incorporate important data types and
vocabularies that GFSI certification schemes require.
• Multilinguality is a key, especially when dealing with pilots and inspections in multiple
countries (i.e. English, German, Dutch, Italian, Romanian, Greek, Croatian; and Arabic).

EXPECTED BUSINESS IMPACT

MARKET DATA
• An evident need for digital transformation and disruption
• Blockchain-powered data sharing for food traceability already adopted by retailers such
as Walmart and Carrefour
• Food certification market: valued $8.8 B in 2019 - $11.45 B in 2023
• 500,000 food producers already complying to at least one major certification scheme

The FSM ASPIRATIONS
• 800 certificates issued via TheFSM platform
• Enable automated, predictable and secure food certification data exchange
• Fully digitization of food safety data transactions
• Lower the cost of certification (remote audits)
• Support localized needs of EU food SMEs & help them respond to the digitalization
challenge
• Enhance the innovation capacity of EU certification bodies, IT service providers, food SMEs
• Empower the EU agtech & foodtech ecosystem by matching innovative ICT SMEs with key
players of industrial certification

ENVIRONMENTAL & SOCIAL IMPACT
• Contribute to the farm-to-table integrated EU Food Safety policy
• Assure effective and transparent control systems and evaluate compliance to EU
standards (imported organic products, PDO/ PGI EU products)
• Food hygiene: easier for farm-to-fork EU standards compliance
• Animal health: control & verification of sanitary controls & feed safety
• Plant health: monitoring of GAP application and disease spread eradication
• Contaminants & residues: easier residue monitoring & food safety standards compliance
• Increase citizen trust to the EU food sector through transparent and reliable food safety
data sharing.

CHALLENGES (TO BE) FACED REGARDING DATA

FOUR MAIN DATA CHALLENGES
• Food safety data interoperability and semantics
◦ Model, interlink and connect different food safety data types and ontologies (HACCP, ISO, GFSI)
• Multilinguality support for localized food safety applications
• Automated smart contracts for food safety data transactions
◦ Integration of the platform with 3rd
party systems
• Real-time processing and big data storage and visualization

DEMOCRATIZATION OF FOOD SAFETY DATA
A European platform for secure and
controlled sharing of proprietary and
commercially sensitive data related to
food safety risk assessment and
certification.

CONTACTS
CONSORTIUM
Theo Kontogiannis
Project Communication| Agroknow
theo@agroknow.com
Nikos Manouselis
Project Coordinator| Agroknow
nikosm@agroknow.com

Industrial the Fsm -Project Overview

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