This document provides information on "The Food Safety Market" project, including its mission to create a transparent, data-powered certification system for the food supply chain. The 36-month project has 11 partners from 9 EU and 2 non-EU countries working on 10 pilot programs. One partner, AGRIVI, will integrate data sharing capabilities into its farm management system to allow producers to exchange certification data with inspectors and buyers through the new system.

1. The Role of
Digital Agriculture

3. To create a transparent
data-powered certification
ecosystem for a safe food
supply chain.
Project Mission

4. Project Profile
• Project Acronym: TheFSM
• Project title: The Food Safety Market
• Starting date: 01/02/2020
• Duration: 36 months
• Instrument: H2020-ICT-2019-2, ICT-13-2018-
2019: Supporting the emergence of data
markets and the data economy
• Contribution of the European Union: €4.8
million
The Food Safety Market:
an SME-powered industrial data platform to boost
the competitiveness of European food certification

5. Positioning of TheFSM

6. Consortium
11 PARTNERS FROM
9 EU COUNTRIES &
2 NON-EU COUNTRY INVOLVED (Egypt and Jordan)

7. 10 Pilots where food companies and their supply chain stakeholders will test, improve and drive the
adoption of the data platform and the linked software tools.
Pilots
10 countries:
• Greece
• Netherlands
• Italy
• Romania
• Croatia
• Poland
• Serbia
• Cyprus
• Egypt
• Jordan

8. For TheFSM project AGRIVI will be releasing a
new version of an existing farm management
system (AGRIVI 2.0) to serve producers that wish
to exchange certification-relevant data with their
inspectors and buyers, through simple,
automated and robust data exchange workflows
that respect their data ownership and rights.
AGRIVI’S role

9. AGRIVI’S role
Activities during the Project:
• Integrate, extend and pilot supplier data
sharing capabilities in AGRIVI
• Design, setup, involve and mobilise
existing clients that will participate in
innovation and piloting activities in
Croatia, Serbia and Poland and
coordinate pilots for partners pilot
participants
• Contribute to 3rd party software
integration, data models and
interoperability, data population &
localisation of data

10. Reducing Yield Loss & Food Waste
WEATHER & PEST RISK ALERTS
Identify risks on fields in real-time and protect crops timely
ü Reduced yield loss ü Secured quality ü Higher profitability ü Lower emissions

11. Reducing Use of Nitrogen
PRECISION AGRICULTURE
Apply fertilizers in the right amounts, at the right time, on the right place.
ü Reduced evaporation ü Reduced input use ü Higher profitability ü Lower emissions

12. Optimized Fuel & Energy Consumption
OPTIMIZATION OF FARMING ACTIVITIES
Switch from traditional to data-driven activity planning
ü Lower fuel usage ü Lower input usage ü Higher profitability ü Lower emissions

13. Reducing Postharvest Waste
SECURING FOOD SAFETY COMPLIANCE
Managing agriculture supply chains and global eco-systems
ü Compliant CPP use
ü Safe harvest
ü Less waste during QC
ü No product recalls
ü Higher profitability
ü Lower emissions
RECALL
QUALITY
CONTROL

14. + MANY MORE
Supporting Great Customers in 100+ Countries

15. Purpose-Driven & Meaningful Job
CONFIDENTIAL
12

16. The Change Starts From Each One Of Us
Buy UGLY
food
Reduce MEAT
at least 1 day
Stop
FOOD WASTE
at home
Demand
TRACEABILITY
to know what
you eat

17. Thank you.