This document describes The Food Safety Market (TheFSM) project. TheFSM aims to create a transparent, data-powered certification ecosystem for a safe food supply chain. It is a 36-month H2020 project with €4.8 million in EU funding and involves 11 partners from 9 EU and 2 non-EU countries. The project will conduct 10 pilots across 10 countries to test and improve a data platform and software tools to drive adoption of digital certification. One partner, AGRIVI, will integrate supplier data sharing into their farm management system and coordinate pilots in Croatia, Serbia and Poland.

1. Changing the way
food is produced

3. To create a transparent data-
powered certification ecosystem
for a safe food supply chain.
Project Mission

4. Project Profile
• Project Acronym: TheFSM
• Project title: The Food Safety Market
• Starting date: 01/02/2020
• Duration: 36 months
• Instrument: H2020-ICT-2019-2, ICT-13-2018-
2019: Supporting the emergence of data
markets and the data economy
• Contribution of the European Union: €4.8
million
The Food Safety Market:
an SME-powered industrial data platform to boost
the competitiveness of European food certification

5. Positioning of TheFSM

6. Consortium
11 PARTNERS FROM
9 EU COUNTRIES &
2 NON-EU COUNTRY INVOLVED (Egypt and Jordan)

7. 10 Pilots where food companies and their supply chain stakeholders will test, improve and drive the
adoption of the data platform and the linked software tools.
Pilots
10 countries:
• Greece
• Netherlands
• Italy
• Romania
• Croatia
• Poland
• Serbia
• Cyprus
• Egypt
• Jordan

8. For TheFSM project AGRIVI will be releasing a new
version of an existing farm management system
(AGRIVI 2.0) to serve producers that wish to exchange
certification-relevant data with their inspectors and
buyers, through simple, automated and robust data
exchange workflows that respect their data ownership
and rights.
AGRIVI’S role

9. AGRIVI’S role
Activities during the Project:
• Integrate, extend and pilot supplier data
sharing capabilities in AGRIVI
• Design, setup, involve and mobilise existing
clients that will participate in innovation and
piloting activities in Croatia, Serbia and
Poland and coordinate pilots for partners
pilot participants
• Contribute to 3rd party software integration,
data models and interoperability, data
population & localisation of data

10. JANE LOVES APPLES.
DO YOU LOVE APPLES TOO?

11. MORE THAN
20
DIFFERENT
CHEMICALS
APPLIED
DID YOU
KNOW?

12. Unsafe food causes
600 million cases of
foodborne diseases
and 420 000 deaths
each year.
Is that OK?

14. PRIVATE STANDARDS
EXAMPLE REQUIREMENT
Farms cannot do preventive spraying. Only monitoring
and if evidence of risk found, spraying is allowed.
Set of sustainability and food safety
requirements that all suppliers
must meet.

15. DIGITALIZATION.
CAN IT HELP?

16. WE ENSURE
FOOD SAFETY.

17. 4h
FROM FIELD TO CAN
FOR PREMIUM
QUALITY

18. THE STORY ABOUT
SWEET CORN
TOO HIGH
RESIDUES?
CORN GOES
TO WASTE.

19. DIGITAL INSIGHTS
FOR EFFICIENT
SUPPLY CHAIN.
WE REDUCE
FOOD WASTE.

20. PLANT
BASED
DIET

21. NUTRITION IS IMPORTANT.
HOW TO ENSURE IT?

22. DO FARMERS HAVE
KNOWLEDGE ABOUT
PRACTICES FOR
NUTRITION-RICH
PRODUCTS?

23. ACCESS TO
BEST PRACTICES
FOR PRODUCING
QUALITY CROPS.
WE BRING
KNOWLEDGE
TO FARMERS.

24. AGRICULTURE IS
RESPONSIBLE FOR
23% GREENHOUSE
GAS EMISSIONS.

26. RESOURCE
OPTIMIZATION &
CLIMATE SMART
PRACTICES.
WE HELP FARMERS
TO SAVE CLIMATE.

27. WE IMPACT 12 out of 17

28. DO WHAT YOU LOVE.
CHOOSE A PURPOSE DRIVEN JOB.

29. LET’S BUILD THE
FUTURE TOGETHER.
careers.agrivi.com
JOIN US.