Scott Ginsberg is commonly known as the "Nametag Guy" due to his tactic of always wearing his nametag. He has become famous for his message of discarding mediocrity and becoming extraordinary by being approachable. He authored several books on approachability and regularly gives public speaking events and writes blogs emphasizing his message. His personal brand focuses on being the approachable author and thinking outside the box to make himself heard without being intimidating. He continues to make his legacy by always wearing his nametag and posting online, while making money from his books, speaking events, and interviews.