This document provides an overview of digital marketing and the components of a digital marketing course. Digital marketing utilizes electronic devices like computers and smartphones to engage with customers. It involves search engine optimization, search engine marketing, social media optimization, social media marketing, online reputation management, affiliate marketing, and Google Analytics. Having a digital marketing strategy guides a business from setting goals to increasing traffic and reaching target audiences, while not having one can leave a business without direction. Digital marketing is important for business success despite being daunting.