The document provides an overview of Outlook magazine group including its mission, vision, size, growth projections for print media industry, details of Outlook magazine like readership, competitors, and marketing strategies adopted. It also includes objectives, methodology and findings of a market survey conducted to identify readers' magazine preferences in Chandigarh and suggestions to promote Outlook magazines.

2. HIGHLIGHTS Total Turnover: Over Rs. 86 billion ($ 2.1 billion) Total Capital Employed: Over Rs. 57 billion ($ 1.4 billion) Total Employees: 19,000 Mission Achieve customer delight by offering quality products and services. Develop mutually beneficial relationships with our business partners. Employ cost-effective processes and thereby create a strong organization. Vision To be the first choice for our customers, people and investors.

3. PRINT MEDIA Current Size: Rs 19,500 Crore Projected Size By 2012: Rs 24,460 Crore CAGR : 12% Reasons :- Booming Indian Economy. Rising Consumer Spending. Literate Population On The Rise. Foreign Media Investing In Indian Publications.

4. Group Started In October, 1995 Headed By: Mr. Vinod Mehta (Editor-in-chief) 1.5 Million Readers (National Readership Survey - 2007) One Of India’s Four Top-selling English Weekly Magazine. Competitor: India Today (35-years old Brand)

7. PROJECT TITLE Market Survey & Product Promotion Division Sales & Product Promotion First Month Direct Approach Second Month Govt. & Private Sectors Third Month Canopies Outside Gardens

8. NEED OF THE PROJECT Learning Process How strategies are made and implemented? How work is done in teams? How performance is evaluated? Why targets are important to achieve?

9. OBJECTIVES To find the frequency of magazines purchased or subscribed - weekly, fortnightly, monthly in Chandigarh. To find the most preferred magazine in Chandigarh. To find the monthly budget of readers for their favourite magazine. To identify the factors which motivate readers to purchase a magazine. To find most preferred magazine of outlook in Chandigarh.

10. RESEARCH METHODOLOGY Non- Probability Sample Method Convenience sampling & Judgmental sampling 1. PRIMARY DATA - By Observation. - Through Personal Interview. 2. SECONDARY DATA - Internet

11. MARKETING STRATEGIES ADOPTED 1. Mass impersonal selling methods (Advertising). Pull Blend. 2. Face to face personal selling (Salesman ship). Push Blend. Both of these are closely related to the Channel of Distribution .

13. FINDINGS

20. Q. Which brand of OUTLOOK, would you like to subscribe? (If interested)

21. SWOT - S Eleven different magazines covering each and every segment of the market. Co - promoters of international magazines like - Marie Claire, GEO and News week. OUTLOOK has well organized and experienced man power. OUTLOOK has set up its own strong distribution channels.

22. SWOT – W, O, T Weaknesses Slow Processing In Case Of Magazine And Gift As Well. Opportunities Launch Three New Magazines, Related To Auto Industry, Beauty Parlours And OUTLOOK Technology. Opportunity To Promote Its Magazines At International Level. Threats 1. Strong Competition. 2. Perception Of Readers’, OUTLOOK Favours Congress Party.

23. SUGGESTIONS Group Should Promote These Magazines: GEO, MARIE CLAIRE, CAREERS 360, NEWSWEEK Design New Systems To Increase The Efficiency Of Sales Executive. Group Should Promote Its Magazines At International Level. Tie-ups With International Magazine Publication Houses. Backbone Of The Group Is Its Experienced Manpower.

24. TREND ANALYSIS Trend Percentages (Base Year 2007 = 100) Year Sales Profit Before Tax Amount Rs. Trend% Amount Rs. Trend% 2007 15,329,610 100 8,821,402 100 2008 18,129,020 118 11,320,111 128 2009 20,180,000 131 13,899,768 157