The document provides an overview of Outlook magazine group including its mission, vision, size, growth projections for print media industry, details of Outlook magazine like readership, competitors, and marketing strategies adopted. It also includes objectives, methodology and findings of a market survey conducted to identify readers' magazine preferences in Chandigarh and suggestions to promote Outlook magazines.

13. FINDINGS

20. Q. Which brand of OUTLOOK, would you like to subscribe? (If interested)

24. TREND ANALYSIS Trend Percentages (Base Year 2007 = 100) Year Sales Profit Before Tax Amount Rs. Trend% Amount Rs. Trend% 2007 15,329,610 100 8,821,402 100 2008 18,129,020 118 11,320,111 128 2009 20,180,000 131 13,899,768 157