Look 6b
•
0 likes•280 views
This document provides guidance on how to analyze the success of LOOK! Magazine. It recommends considering the magazine's readership and circulation figures, longevity and awards as measures of success. However, the exam board is also interested in how well the magazine reaches its target audience and promotes its intended ideologies. The document suggests analyzing whether the magazine fulfills the needs of its target readership and conveys the preferred messages. It also notes LOOK! Magazine's unique selling points compared to competitors and how its weekly rather than monthly frequency impacts its success against challenges from other magazines.
Report
Share
Report
Share
Download to read offline
Recommended
Writing as Product Development
The document discusses the process of writing as product development, outlining 6 key steps: 1) Conduct market research on target readers, competitors, and trends. 2) Design the key features and positioning based on research. 3) Develop the product by setting deadlines, getting feedback, and iterating. 4) Test the product with focus groups and modify based on feedback. 5) Launch the product and market it while documenting lessons. 6) Manage the product lifecycle by estimating its lifetime and planning for future versions and customers. The goal is to take a product development approach to writing in order to understand readers and create successful, iterative works.
Nrs look 16
This document provides readership data for various women's magazines in the UK, including print and online readership figures. It shows the monthly, weekly, and other frequencies of the magazines. For each title, it gives the print readership in thousands, the online readership accessing the title's website, and the total reach across both platforms. It also provides the percentage increase in readership when the online readership is included. The data comes from NRS and comScore sources and is embargoed until a specified future date.
Look abc 2016
This certificate summarizes the circulation figures for the magazine "Look" from January to June 2015. It shows that the total average circulation was 131,898 print and digital copies, with 129,624 in print. Actively purchased circulation made up 92.16% of total UK and ROI circulation. Multipacked retail sales accounted for 33.6% of retail and single copy sales.
Look 5c
This document provides guidance on answering a question about how media texts attract their audiences. It suggests discussing: the target audience and how their needs are met; how expectations of genres are met or challenged; visual style; stars and directors; and how technology and online materials are used. It advises considering at least two audiences and outlining how their materialistic and status-driven needs are fulfilled. Celebrities should be analyzed not just as role models but for what they represent to audiences, drawing on Richard Dyer's work.
Look 5a
This document discusses how Look magazine appeals to a wide audience. It targets as many people as possible since it is part of the mass media. It does this by appealing to audience needs through its mode of address, or system of communication using words and pictures. Examples from the magazine should be used to justify how it targets different audience types based on Maslow's hierarchy of needs, lines of appeal, ideology, and uses and gratifications theory.
Look 5b
Look magazine targets career-focused 24-year-old women who enjoy socializing with friends but also work hard. The magazine effectively reaches this audience, as 97% of Look readers have purchased or plan to purchase fashion items after seeing them in the magazine, and 90% rely on Look for beauty advice and inspiration, with many purchasing beauty products featured in the publication.
Sm plans intro
This document provides guidance and questions for a three-part exam analyzing texts from different industries. To fully answer each industry section, the document must analyze three texts from that industry. For each of the nine texts studied, answers of 300-400 words should address questions about the text's genre, narrative structure, representations of gender/ethnicity/age/nationality, success, targeting of audiences, factors affecting production, role of internet/technology, industry regulation, and marketing/promotion.
Ms2 intro
This document outlines the requirements for a media studies coursework project worth 50% of the student's final grade. It consists of three linked pieces: pre-production research and planning (20%), a production piece (40%) developing from the pre-production, and a 1200-1600 word evaluation report (40%). Students must choose one of two options - a charity advertising campaign or a music video project - and submit drafts to receive feedback to improve their grade. Group work of up to four students is allowed only for video productions.
Recommended
Writing as Product Development
The document discusses the process of writing as product development, outlining 6 key steps: 1) Conduct market research on target readers, competitors, and trends. 2) Design the key features and positioning based on research. 3) Develop the product by setting deadlines, getting feedback, and iterating. 4) Test the product with focus groups and modify based on feedback. 5) Launch the product and market it while documenting lessons. 6) Manage the product lifecycle by estimating its lifetime and planning for future versions and customers. The goal is to take a product development approach to writing in order to understand readers and create successful, iterative works.
Nrs look 16
This document provides readership data for various women's magazines in the UK, including print and online readership figures. It shows the monthly, weekly, and other frequencies of the magazines. For each title, it gives the print readership in thousands, the online readership accessing the title's website, and the total reach across both platforms. It also provides the percentage increase in readership when the online readership is included. The data comes from NRS and comScore sources and is embargoed until a specified future date.
Look abc 2016
This certificate summarizes the circulation figures for the magazine "Look" from January to June 2015. It shows that the total average circulation was 131,898 print and digital copies, with 129,624 in print. Actively purchased circulation made up 92.16% of total UK and ROI circulation. Multipacked retail sales accounted for 33.6% of retail and single copy sales.
Look 5c
This document provides guidance on answering a question about how media texts attract their audiences. It suggests discussing: the target audience and how their needs are met; how expectations of genres are met or challenged; visual style; stars and directors; and how technology and online materials are used. It advises considering at least two audiences and outlining how their materialistic and status-driven needs are fulfilled. Celebrities should be analyzed not just as role models but for what they represent to audiences, drawing on Richard Dyer's work.
Look 5a
This document discusses how Look magazine appeals to a wide audience. It targets as many people as possible since it is part of the mass media. It does this by appealing to audience needs through its mode of address, or system of communication using words and pictures. Examples from the magazine should be used to justify how it targets different audience types based on Maslow's hierarchy of needs, lines of appeal, ideology, and uses and gratifications theory.
Look 5b
Look magazine targets career-focused 24-year-old women who enjoy socializing with friends but also work hard. The magazine effectively reaches this audience, as 97% of Look readers have purchased or plan to purchase fashion items after seeing them in the magazine, and 90% rely on Look for beauty advice and inspiration, with many purchasing beauty products featured in the publication.
Sm plans intro
This document provides guidance and questions for a three-part exam analyzing texts from different industries. To fully answer each industry section, the document must analyze three texts from that industry. For each of the nine texts studied, answers of 300-400 words should address questions about the text's genre, narrative structure, representations of gender/ethnicity/age/nationality, success, targeting of audiences, factors affecting production, role of internet/technology, industry regulation, and marketing/promotion.
Ms2 intro
This document outlines the requirements for a media studies coursework project worth 50% of the student's final grade. It consists of three linked pieces: pre-production research and planning (20%), a production piece (40%) developing from the pre-production, and a 1200-1600 word evaluation report (40%). Students must choose one of two options - a charity advertising campaign or a music video project - and submit drafts to receive feedback to improve their grade. Group work of up to four students is allowed only for video productions.
108 scott henry
This document summarizes the acquisitions process from concept to production for a small publisher focused on practical engineering titles. It outlines developing an acquisitions strategy, evaluating book proposals, contracting with authors, acquiring manuscripts, preparing manuscripts for production, coordinating with marketing, and monitoring performance. The goal is to understand trends, define the niche, and continually improve the acquisitions process.
Magazine reader profiles
This document discusses the readers of the celebrity magazine "heat". It states that heat has defined a generation and is the only magazine that celebrities themselves read. It notes that heat readers are upmarket, having high incomes, and spend money on fashion, beauty, entertainment and going out. Over half of heat readers are classified as ABC1, a higher proportion than compared magazine OK!.
Vogue lesson 1 media language
This document provides context and guidance for analyzing a 1965 edition of British Vogue magazine. It discusses the importance of analyzing magazine covers and articles through a semiotic lens to understand their intended meanings and messages. The document outlines various elements of magazine covers and articles that should be examined, such as mastheads, images, layout, and language. It also discusses applying Roland Barthes' semiotic codes and considering paradigmatic and syntagmatic choices. Analyzing the specific context of 1965 Britain is emphasized as crucial for fully comprehending the magazine's cover.
Segmentation & Targeting
This document discusses market segmentation, targeting, and positioning as they relate to marketing sports products like Reebok shoes. It defines segmentation as dividing a market into homogeneous groups, targeting as selecting segments to focus on, and positioning as developing a desired brand image. The document then discusses various bases for segmenting the sports market like demographics, psychographics, product usage, and benefits sought. It provides examples of how to identify, access, and evaluate responsive market segments. Finally, it discusses using push and pull strategies to target segments and how to position a product's attributes in consumers' minds.
Journals, Magazines, and Trade Publications Tutorial
Tutorial on how to understand, find, and access journals, magazines, and trade publications in the Spartanburg Community College Library.
What Is A Brand…And Why Does It Matter?
This “brand 101″ session is designed to help nonprofit leadership and board members understand the basic concepts around developing and maintaining a strong brand
EPQ Presentation
Anna Koto created a fashion magazine for her EPQ presentation. Her goals were to produce a professional-looking magazine that understood readers' interests and expectations. Through research at Vogue House and surveys, she learned readers prefer magazines like Vogue, W Magazine, and Marie Claire that provide in-depth features and a mix of articles. For her project, she included easy to access, contemporary articles but had to reduce page numbers. Overall, she learned about the large time commitment and organization required for magazine production.
Content Marketing Editorial Planning Guide
With a disconnected pile of assets, we're unable to measure the efficacy of the program because it's not a program. It's a collection of disjointed assets. How do we change that? Begin with the end in mind.
In this guide you will document your editorial strategy, including:
1. Mission statement
2. Categories
3. Topics
4. SEO keywords
5. Editorial guidelines
6. Imagery guidelines
7. Quarterly, monthly and weekly planning calendars
8. Key metrics to track and when
What Is A Brand And What Does It Matter?
This “brand 101″ session is designed to help nonprofit leadership and board members understand the basic concepts around developing and maintaining a strong brand:
- What it means to brand an organization
- How to identify what’s at the core of your organization’s brand
- How to build simple messaging frameworks that allow consistent communications of that brand
- How to help your organization “walk the walk” and deliver on the promise of your brand
Publish to profits: Supercharge your business with a book
Writing a book is often marketed as the holy grail in business - the one thing that will solve all your business problems and create the success you crave. Unfortunately, it isn't as simple as that. You need to write the right book, publish it in the right way, and then leverage it to grow your business. This presentation shows you how.
Publish and Perish? How to Spot a Predatory Publisher
So-called predatory publishers regularly approach researchers via email to solicit manuscripts and conference papers. With the emphasis on publishing as a measure of academic success still strong it can be easy to give in to temptation and flattery but this can do more harm than good to a future career. looks at whether these publishers are a problem, how to spot a potential problem publisher or conference and the best advice to offer researchers if they are approached.
Lecture 5 reaching target audience
This document provides an overview of communications with target audiences. It discusses identifying target audiences and their needs through tools like CRM, customer surveys, and social media. It also covers selecting communication channels using the marketing mix framework of product, price, place, and promotion. Finally, it discusses shaping messages based on an organization's vision, mission, and values. The document includes an example case study of how Mission Hills Golf Club uses various PR tools to communicate with its target audiences.
L14 evaluations
The document provides questions for students to answer in evaluating their media products for an assignment. It includes prompts for students to discuss how their products used or challenged real media conventions, represented social groups, would be distributed, attracted their intended audience, and what technologies and skills they learned in creating their preliminary and final projects. Students are encouraged to be creative in how they structure their evaluations rather than a traditional written report. Examples of particularly creative student evaluations are provided.
Anagnosi ( Marketing Plan for an Android App)
Anagnosi is launching an Android app to provide books across various categories in one platform. Users can read free books, rent books for a fee, and purchase eBooks or paperbacks. The marketing plan aims to satisfy customers and become the market leader. Key tactics include offering free and premium content, competitive pricing, promoting through social media and events, and distributing via app stores and websites. Goals are to achieve 10,000 downloads in 3 months and double revenue growth over 2 years. Membership plans, discounts, and referral programs will incentivize users. Progress will be monitored through financial reports and customer feedback.
Branding and Communications
Introduction Branding and Communications - what they are Taking a brand to pieces - BP - branding exercise What’s it all for? Who can make a difference to you
What is communications? “Effective communication motivates people and helps you to accomplish your goals.”
What is communications? Your Audience Your Goals Your Messages
What is communications?
What is a brand? • The association between a person, organization or product and the end result.
7-PUBLIC-RELATIONS-getting-the-most-from-your-resources101.ppt
This document provides guidance on developing an effective public relations strategy for wineries. It emphasizes identifying key audiences and crafting a clear unique positioning for the winery. Tactics discussed include developing press kits, writing press releases, conducting media training, participating in industry events, creating newsletters, and focusing on word-of-mouth through satisfied customers. Proper goal setting and budgeting is emphasized for all public relations programs to ensure cost-effective delivery of messaging to targeted audiences. Regular evaluation of results is also recommended to measure success.
Hot Tin Roof PR & Marketing Presentation at Edinburgh University 2012
The document provides an overview of marketing and public relations strategies and tactics. It discusses conducting a situation analysis; setting business objectives and a unique selling point; developing key messages and communication strategies; pitching stories to journalists; writing press releases; and targeting various media outlets including newspapers, trade press, and digital channels. The goal is to generate publicity through media coverage that can help boost sales, status, recruitment, investment, and online visibility for a business.
Nike Apparel Marketing Research
Nike is the most recognized athletic apparel brand among survey respondents. The document analyzes Nike's market share, sales trends, awareness of Nike and competitors, and category motivators through secondary research and primary qualitative and quantitative research including interviews, a focus group, surveys. Key findings indicate that price and quality are the top category motivators, and that Nike is perceived as having high quality but also high prices. Respondents indicate Nike could improve by lowering prices.
Make the most of a polarizing brand
Slides on making the most of a polarizing brand, based on a Harvard Business Review Article By Xueming Luo, Michael Wiles, and Sascha Raithel, by Dhananjay Goel.
PR and Social Media
Presentation given to VPs of Marketing and Marcom Directors for leading Israeli tech companies in Tel Aviv
More Related Content
Similar to Look 6b
108 scott henry
This document summarizes the acquisitions process from concept to production for a small publisher focused on practical engineering titles. It outlines developing an acquisitions strategy, evaluating book proposals, contracting with authors, acquiring manuscripts, preparing manuscripts for production, coordinating with marketing, and monitoring performance. The goal is to understand trends, define the niche, and continually improve the acquisitions process.
Magazine reader profiles
This document discusses the readers of the celebrity magazine "heat". It states that heat has defined a generation and is the only magazine that celebrities themselves read. It notes that heat readers are upmarket, having high incomes, and spend money on fashion, beauty, entertainment and going out. Over half of heat readers are classified as ABC1, a higher proportion than compared magazine OK!.
Vogue lesson 1 media language
This document provides context and guidance for analyzing a 1965 edition of British Vogue magazine. It discusses the importance of analyzing magazine covers and articles through a semiotic lens to understand their intended meanings and messages. The document outlines various elements of magazine covers and articles that should be examined, such as mastheads, images, layout, and language. It also discusses applying Roland Barthes' semiotic codes and considering paradigmatic and syntagmatic choices. Analyzing the specific context of 1965 Britain is emphasized as crucial for fully comprehending the magazine's cover.
Segmentation & Targeting
This document discusses market segmentation, targeting, and positioning as they relate to marketing sports products like Reebok shoes. It defines segmentation as dividing a market into homogeneous groups, targeting as selecting segments to focus on, and positioning as developing a desired brand image. The document then discusses various bases for segmenting the sports market like demographics, psychographics, product usage, and benefits sought. It provides examples of how to identify, access, and evaluate responsive market segments. Finally, it discusses using push and pull strategies to target segments and how to position a product's attributes in consumers' minds.
Journals, Magazines, and Trade Publications Tutorial
Tutorial on how to understand, find, and access journals, magazines, and trade publications in the Spartanburg Community College Library.
What Is A Brand…And Why Does It Matter?
This “brand 101″ session is designed to help nonprofit leadership and board members understand the basic concepts around developing and maintaining a strong brand
EPQ Presentation
Anna Koto created a fashion magazine for her EPQ presentation. Her goals were to produce a professional-looking magazine that understood readers' interests and expectations. Through research at Vogue House and surveys, she learned readers prefer magazines like Vogue, W Magazine, and Marie Claire that provide in-depth features and a mix of articles. For her project, she included easy to access, contemporary articles but had to reduce page numbers. Overall, she learned about the large time commitment and organization required for magazine production.
Content Marketing Editorial Planning Guide
With a disconnected pile of assets, we're unable to measure the efficacy of the program because it's not a program. It's a collection of disjointed assets. How do we change that? Begin with the end in mind.
In this guide you will document your editorial strategy, including:
1. Mission statement
2. Categories
3. Topics
4. SEO keywords
5. Editorial guidelines
6. Imagery guidelines
7. Quarterly, monthly and weekly planning calendars
8. Key metrics to track and when
What Is A Brand And What Does It Matter?
This “brand 101″ session is designed to help nonprofit leadership and board members understand the basic concepts around developing and maintaining a strong brand:
- What it means to brand an organization
- How to identify what’s at the core of your organization’s brand
- How to build simple messaging frameworks that allow consistent communications of that brand
- How to help your organization “walk the walk” and deliver on the promise of your brand
Publish to profits: Supercharge your business with a book
Writing a book is often marketed as the holy grail in business - the one thing that will solve all your business problems and create the success you crave. Unfortunately, it isn't as simple as that. You need to write the right book, publish it in the right way, and then leverage it to grow your business. This presentation shows you how.
Publish and Perish? How to Spot a Predatory Publisher
So-called predatory publishers regularly approach researchers via email to solicit manuscripts and conference papers. With the emphasis on publishing as a measure of academic success still strong it can be easy to give in to temptation and flattery but this can do more harm than good to a future career. looks at whether these publishers are a problem, how to spot a potential problem publisher or conference and the best advice to offer researchers if they are approached.
Lecture 5 reaching target audience
This document provides an overview of communications with target audiences. It discusses identifying target audiences and their needs through tools like CRM, customer surveys, and social media. It also covers selecting communication channels using the marketing mix framework of product, price, place, and promotion. Finally, it discusses shaping messages based on an organization's vision, mission, and values. The document includes an example case study of how Mission Hills Golf Club uses various PR tools to communicate with its target audiences.
L14 evaluations
The document provides questions for students to answer in evaluating their media products for an assignment. It includes prompts for students to discuss how their products used or challenged real media conventions, represented social groups, would be distributed, attracted their intended audience, and what technologies and skills they learned in creating their preliminary and final projects. Students are encouraged to be creative in how they structure their evaluations rather than a traditional written report. Examples of particularly creative student evaluations are provided.
Anagnosi ( Marketing Plan for an Android App)
Anagnosi is launching an Android app to provide books across various categories in one platform. Users can read free books, rent books for a fee, and purchase eBooks or paperbacks. The marketing plan aims to satisfy customers and become the market leader. Key tactics include offering free and premium content, competitive pricing, promoting through social media and events, and distributing via app stores and websites. Goals are to achieve 10,000 downloads in 3 months and double revenue growth over 2 years. Membership plans, discounts, and referral programs will incentivize users. Progress will be monitored through financial reports and customer feedback.
Branding and Communications
Introduction Branding and Communications - what they are Taking a brand to pieces - BP - branding exercise What’s it all for? Who can make a difference to you
What is communications? “Effective communication motivates people and helps you to accomplish your goals.”
What is communications? Your Audience Your Goals Your Messages
What is communications?
What is a brand? • The association between a person, organization or product and the end result.
7-PUBLIC-RELATIONS-getting-the-most-from-your-resources101.ppt
This document provides guidance on developing an effective public relations strategy for wineries. It emphasizes identifying key audiences and crafting a clear unique positioning for the winery. Tactics discussed include developing press kits, writing press releases, conducting media training, participating in industry events, creating newsletters, and focusing on word-of-mouth through satisfied customers. Proper goal setting and budgeting is emphasized for all public relations programs to ensure cost-effective delivery of messaging to targeted audiences. Regular evaluation of results is also recommended to measure success.
Hot Tin Roof PR & Marketing Presentation at Edinburgh University 2012
The document provides an overview of marketing and public relations strategies and tactics. It discusses conducting a situation analysis; setting business objectives and a unique selling point; developing key messages and communication strategies; pitching stories to journalists; writing press releases; and targeting various media outlets including newspapers, trade press, and digital channels. The goal is to generate publicity through media coverage that can help boost sales, status, recruitment, investment, and online visibility for a business.
Nike Apparel Marketing Research
Nike is the most recognized athletic apparel brand among survey respondents. The document analyzes Nike's market share, sales trends, awareness of Nike and competitors, and category motivators through secondary research and primary qualitative and quantitative research including interviews, a focus group, surveys. Key findings indicate that price and quality are the top category motivators, and that Nike is perceived as having high quality but also high prices. Respondents indicate Nike could improve by lowering prices.
Make the most of a polarizing brand
Slides on making the most of a polarizing brand, based on a Harvard Business Review Article By Xueming Luo, Michael Wiles, and Sascha Raithel, by Dhananjay Goel.
PR and Social Media
Presentation given to VPs of Marketing and Marcom Directors for leading Israeli tech companies in Tel Aviv
Similar to Look 6b (20)
Journals, Magazines, and Trade Publications Tutorial
Journals, Magazines, and Trade Publications Tutorial
Publish to profits: Supercharge your business with a book
Publish to profits: Supercharge your business with a book
Publish and Perish? How to Spot a Predatory Publisher
Publish and Perish? How to Spot a Predatory Publisher
7-PUBLIC-RELATIONS-getting-the-most-from-your-resources101.ppt
7-PUBLIC-RELATIONS-getting-the-most-from-your-resources101.ppt
Hot Tin Roof PR & Marketing Presentation at Edinburgh University 2012
Hot Tin Roof PR & Marketing Presentation at Edinburgh University 2012
Look 6b
- 1. How successful have your chosen texts been? LOOK! Magazine is Britain’s biggest selling fashion weekly – but what’s the competition? Things to write about... • Readership and Circulation • Longevity and status • Comparison with competition • Exclusivity of interviews and articles • Awards • Are the target audience reached • Has the preferred reading been met • Global impact • Survival in a diminishing market Things to consider... Looking through the LOOK! media pack will give you lots of facts about awards won and readership/circulation figures – these are all really useful to prove how successful LOOK! magazine has been. However... ...the exam board is not just interested in facts! They want to know that you can analyse other forms of success. Read your notes about who the target audience is for the – find elements of the magazine magazine that will fulfil their needs – prove that this audience has been reached. Look at the list of ideologies that are promoted (from your work on genre) by LOOK! – does it succeed in promoting these ideologies, in other words – is the preferred reading met? LOOK! has got some USPs on its competitors – the main one being that it is weekly not monthly – how do you think that this is beneficial to the sales and readership figures of LOOK! – aslo consider how it is going to fend off the challenge of Grazia magazine.