Using Back-End SDKs to Drive App Sessions, Revenue and RetentionNeumob
The document discusses how optimizing an app's back-end performance through SDKs can improve user retention. It notes that while front-end design is important for retention, back-end issues like errors, timeouts and slow performance caused by third-party integrations negatively impact the user experience. The document cites studies that found correlations between faster app performance and increased sessions/reduced churn. It recommends measuring app speed, errors and timeouts across countries, and optimizing third-party integrations to improve retention.
Is your app ready to make money? Release Notes 2016Appfigures
Ariel Michaeli, Co-Founder and CEO of appFigures talks about strategies for monetization on the app store and the importance of identifying the best one before starting to build an app.
This document discusses app fatigue, where consumers use only a few apps regularly and have stopped downloading new ones. It introduces an instant app platform that allows companies to engage customers in real-time through mobile communication without requiring the customer to install an app. The platform creates customizable instant apps without coding and sends them to customers, tracking engagement and providing insights.
Stefanie Hoffmann is a founding member of the MLOVE advisory board, honorary judge at the Lovie Awards, and Europe´s leading mind in Facebook companion apps. She recently launched an iOS application called Gabi, backed by a small international team of media celebrities. Her speech gives insights on best practices for app marketers from on boarding to successful launch.
The Walgreens Story: Putting an API Around Their Stores (Webcast)Apigee | Google Cloud
Walgreens made headlines in 2012 by releasing APIs for mobile developers to enable photo printing from smartphones and quickly followed up with an API for prescription drugs. But what's a traditional business like Walgreens doing with an API? Way beyond increased relevance in an Instagram age, the Walgreens story is one of transformation of an entire business model.
Join Joe Rago and Nicholas Eby of Walgreens and Brian Mulloy of Apigee for a discussion of Walgreens' journey through the digital transformation of a century old brick-and-mortar enterprise.
If you can't make to the live webcast, register below and we'll send you a video recording with slides.
We will discuss:
The path to an API - hurdles, decisions, and milestones
- Walgreens APIs - key features and technology
- Developer and partner programs -awareness and integrations
- 3rd Party Developers - gaining awareness and integrations
This document discusses mobile analytics and how it differs from web analytics. It covers the key aspects of mobile analytics including app store analytics, crash/performance analytics, advertising analytics, and in-app usage analytics. The core metrics for in-app usage analytics are described as well as engagement metrics like user retention, loyalty, session frequency and duration. Custom events, funnels, and advanced query tools are also summarized.
1. Developing a successful mobile app requires more than just building the app - it requires optimizing the app for app stores and monetizing the app through various strategies like paid downloads, in-app purchases, ads, and offers.
2. After publishing an app, developers must optimize it for app stores through techniques like including relevant keywords, updating the app icon and screenshots, and releasing updates on multiple app stores.
3. To make money from an app, developers can offer it for a paid download or use a freemium model with in-app purchases, integrate ads like banner or interstitial ads, or offer surveys and offers for rewards in the app. Developing an innovative app with engaged
How to earn and Earn more from your mobile apps.
I am Mahendra Sharma, from NicheTech, we are creators of Gujarati Pride and Indian Pride range of language mobile apps.
We are using Admob as ads platform for our apps, We have implemented some simple techniques to earn more from our apps using ads.
Those techniques are described here in this presentation, I hope you will like it.
Using Back-End SDKs to Drive App Sessions, Revenue and RetentionNeumob
The document discusses how optimizing an app's back-end performance through SDKs can improve user retention. It notes that while front-end design is important for retention, back-end issues like errors, timeouts and slow performance caused by third-party integrations negatively impact the user experience. The document cites studies that found correlations between faster app performance and increased sessions/reduced churn. It recommends measuring app speed, errors and timeouts across countries, and optimizing third-party integrations to improve retention.
Is your app ready to make money? Release Notes 2016Appfigures
Ariel Michaeli, Co-Founder and CEO of appFigures talks about strategies for monetization on the app store and the importance of identifying the best one before starting to build an app.
This document discusses app fatigue, where consumers use only a few apps regularly and have stopped downloading new ones. It introduces an instant app platform that allows companies to engage customers in real-time through mobile communication without requiring the customer to install an app. The platform creates customizable instant apps without coding and sends them to customers, tracking engagement and providing insights.
Stefanie Hoffmann is a founding member of the MLOVE advisory board, honorary judge at the Lovie Awards, and Europe´s leading mind in Facebook companion apps. She recently launched an iOS application called Gabi, backed by a small international team of media celebrities. Her speech gives insights on best practices for app marketers from on boarding to successful launch.
The Walgreens Story: Putting an API Around Their Stores (Webcast)Apigee | Google Cloud
Walgreens made headlines in 2012 by releasing APIs for mobile developers to enable photo printing from smartphones and quickly followed up with an API for prescription drugs. But what's a traditional business like Walgreens doing with an API? Way beyond increased relevance in an Instagram age, the Walgreens story is one of transformation of an entire business model.
Join Joe Rago and Nicholas Eby of Walgreens and Brian Mulloy of Apigee for a discussion of Walgreens' journey through the digital transformation of a century old brick-and-mortar enterprise.
If you can't make to the live webcast, register below and we'll send you a video recording with slides.
We will discuss:
The path to an API - hurdles, decisions, and milestones
- Walgreens APIs - key features and technology
- Developer and partner programs -awareness and integrations
- 3rd Party Developers - gaining awareness and integrations
This document discusses mobile analytics and how it differs from web analytics. It covers the key aspects of mobile analytics including app store analytics, crash/performance analytics, advertising analytics, and in-app usage analytics. The core metrics for in-app usage analytics are described as well as engagement metrics like user retention, loyalty, session frequency and duration. Custom events, funnels, and advanced query tools are also summarized.
1. Developing a successful mobile app requires more than just building the app - it requires optimizing the app for app stores and monetizing the app through various strategies like paid downloads, in-app purchases, ads, and offers.
2. After publishing an app, developers must optimize it for app stores through techniques like including relevant keywords, updating the app icon and screenshots, and releasing updates on multiple app stores.
3. To make money from an app, developers can offer it for a paid download or use a freemium model with in-app purchases, integrate ads like banner or interstitial ads, or offer surveys and offers for rewards in the app. Developing an innovative app with engaged
How to earn and Earn more from your mobile apps.
I am Mahendra Sharma, from NicheTech, we are creators of Gujarati Pride and Indian Pride range of language mobile apps.
We are using Admob as ads platform for our apps, We have implemented some simple techniques to earn more from our apps using ads.
Those techniques are described here in this presentation, I hope you will like it.
The Value of Content Marketing in 2015, including some great stats for decision makers, case studies of Volume Nine clients and insights from the V9 team.
Mastering app store install conversions can significantly reduce the cost of user acquisition and drive higher quality installs to your app. After a year of testing with leading developers worldwide such as Kabam, Zynga & Google, StoreMaven analyzed all that data and put together a deck with 10 killer tips for app store marketing.
Mobile Application Engagement - Netmera @MobileIstanbulMurat Can Demir
Ahmet Başaran is the co-founder and CTO of Netmera, a mobile application engagement platform used by over 2000 customers worldwide. He has over 20 years of experience in the software industry working on telecom projects involving SMS, MMS, and mobile apps. Netmera's platform uses push notifications, in-app messages, and beacons to engage over 10 million mobile device users based on their behaviors, preferences, location, and other attributes. The platform enables location-based and personalized messaging that drives higher app usage, purchases, and loyalty. Ahmet discusses how mobile engagement can be used for sales promotions, customer service, gamification, and other use cases.
App projects are high risk through the time, cost and resources involved. In our latest mobile workshop, we covered 4 quick steps that will help you plan and structure your apps helping to ensure that your mobile projects will be successful.
Taken from the October 2015 Fliplet Insights event
The document discusses achieving quality constraints in mobile applications. It addresses key factors like performance, usability, security, availability, and modifiability. It provides tips to optimize performance such as understanding the target device, tools, and programming language used. Usability can be improved with task-based design, search functions, optimized speeds and images. Security risks from trusting platform security or using unverified code are highlighted. Availability relies on effective offline and synchronization functionality. Modifiability is supported by modular code design.
This document discusses mobile app analytics and a product called AppClix. It states that AppClix provides developers with analytics and insights into their mobile apps that were previously difficult to obtain. AppClix automatically downloads reports from app stores and integrates them into analytics dashboards. Unlike other products, AppClix displays all relevant app data on a single dashboard for developers to easily understand app performance and sales.
The document discusses Apple's App Store guidelines, which were created in 2008 and released in 2010. The guidelines aim to ensure high quality apps and curb issues like malware by having Apple review all apps before they are included in the App Store. While the guidelines help control app quality, some developers have criticized the review process as slow. The document also shows that the App Store has steadily increased in available apps and revenue since implementing the guidelines.
The document discusses important considerations for designing user interfaces for mobile applications. It notes that user interface design is a major factor in an app's success and budgets 40% for UI design. Good UI design provides clarity, follows platform standards, accounts for expert and novice users, places interactive elements where thumbs can easily access, and limits the number of buttons to avoid overload. Button size should be large enough to easily press and the flow direction should consider handedness.
Matomy Media Group conducted a survey, asking 270 mobile app developers about user acquisition, app store optimization, app advertising, user engagement, and monetization. Here's what they said, question by question.
Want to get your app in the hands of thousands of new users? We can help! Visit http://mlp.matomy.com/ASO/ to get started!
This article will detail the lessons learned during my 13-year entrepreneur journey running a software development company and creating hundreds of mobile apps. I will reveal the hidden secrets of how to bring your ideas to life. We will provide practical steps based on our own experience making mobile apps and share some tips that worked well for us. Here are the 13 steps to building a mobile app.
Tools to make killer apps: Quick guide for developersDeepak Abbot
You have developed an app and are looking to expand its functionalities, track behavior, engage users - then look no further. This quick reference guide lists down all popular tools available in the market today.
Mobile Development: A presentation to Year 10/11 childrenScott Hague
This was a presentation we conducted to a group of 30 secondary school students and their teachers. The objective was to highlight what is involved when developing a mobile application. We created a dummy customer brief and two other exercises during the presentation.
ChromeInfo Technologies is a renowned Native Mobile App Development Company in India. ... Offering you with best Native Mobile App Development Services, we have talented team of well-skilled professional, delivering best mobile solutions.
This document provides an introduction to Manuel Vicente Vivo and discusses Android Wear. It outlines why Android Wear came to existence, its design principles and structure, notifications and applications, technical considerations, new features from Google I/O 2015, and the 1.3 update. It also briefly mentions other wearable platforms like Apple WatchOS and Tizen. The document aims to educate about Android Wear development and opportunities in the wearables market.
Mobile apps are increasingly popular as they allow users to access services from their smartphones without needing internet access. There are several best practices for developing effective mobile apps, including following platform guidelines, using the latest development techniques and tools, gathering user feedback, optimizing for size and speed, securing user data, moderating ads and in-app purchases, and thoroughly testing the app. Amzur Technologies is an experienced mobile app development company that focuses on designing intuitive apps to meet business needs.
The document discusses the importance of app load time and speed for providing a good user experience. It notes that app load time exceeds that of desktops and that delays of over one second can cost e-commerce stores significant revenue. Developers need to design code that does not impact speed and should optimize apps for older operating system versions due to the large number of users still on them. The document recommends continuously measuring app performance and reducing the number of server requests to improve load times at the client side. It also suggests implementing features like background uploading to make loading less painful for users.
iSmartPhoto can add extra value to any printed media; photobooks, canvases, t-shirts, mugs, calendars...if you can print on it, we can add an iSmartPhoto image
This document discusses medical malpractice in India. It defines medical malpractice as negligence by a healthcare provider that falls below the accepted standard of care, causing injury or death. In India, some doctors deliberately mislead patients and perform unnecessary tests and operations to make money. The document presents a case where a patient died after an unnecessary pancreas transplant during a kidney transplant surgery. It also discusses issues like doctors receiving commissions from labs and prescribing expensive branded drugs when generic versions are available. The document suggests increasing public healthcare spending, using generic drugs, and giving people access to affordable treatment as ways to address the problem of medical malpractice in India.
This short document promotes creating presentations using Haiku Deck, a tool for making slideshows. It encourages the reader to get started making their own Haiku Deck presentation and sharing it on SlideShare. In just one sentence, it pitches the idea of using Haiku Deck to easily create engaging slideshows.
The Value of Content Marketing in 2015, including some great stats for decision makers, case studies of Volume Nine clients and insights from the V9 team.
Mastering app store install conversions can significantly reduce the cost of user acquisition and drive higher quality installs to your app. After a year of testing with leading developers worldwide such as Kabam, Zynga & Google, StoreMaven analyzed all that data and put together a deck with 10 killer tips for app store marketing.
Mobile Application Engagement - Netmera @MobileIstanbulMurat Can Demir
Ahmet Başaran is the co-founder and CTO of Netmera, a mobile application engagement platform used by over 2000 customers worldwide. He has over 20 years of experience in the software industry working on telecom projects involving SMS, MMS, and mobile apps. Netmera's platform uses push notifications, in-app messages, and beacons to engage over 10 million mobile device users based on their behaviors, preferences, location, and other attributes. The platform enables location-based and personalized messaging that drives higher app usage, purchases, and loyalty. Ahmet discusses how mobile engagement can be used for sales promotions, customer service, gamification, and other use cases.
App projects are high risk through the time, cost and resources involved. In our latest mobile workshop, we covered 4 quick steps that will help you plan and structure your apps helping to ensure that your mobile projects will be successful.
Taken from the October 2015 Fliplet Insights event
The document discusses achieving quality constraints in mobile applications. It addresses key factors like performance, usability, security, availability, and modifiability. It provides tips to optimize performance such as understanding the target device, tools, and programming language used. Usability can be improved with task-based design, search functions, optimized speeds and images. Security risks from trusting platform security or using unverified code are highlighted. Availability relies on effective offline and synchronization functionality. Modifiability is supported by modular code design.
This document discusses mobile app analytics and a product called AppClix. It states that AppClix provides developers with analytics and insights into their mobile apps that were previously difficult to obtain. AppClix automatically downloads reports from app stores and integrates them into analytics dashboards. Unlike other products, AppClix displays all relevant app data on a single dashboard for developers to easily understand app performance and sales.
The document discusses Apple's App Store guidelines, which were created in 2008 and released in 2010. The guidelines aim to ensure high quality apps and curb issues like malware by having Apple review all apps before they are included in the App Store. While the guidelines help control app quality, some developers have criticized the review process as slow. The document also shows that the App Store has steadily increased in available apps and revenue since implementing the guidelines.
The document discusses important considerations for designing user interfaces for mobile applications. It notes that user interface design is a major factor in an app's success and budgets 40% for UI design. Good UI design provides clarity, follows platform standards, accounts for expert and novice users, places interactive elements where thumbs can easily access, and limits the number of buttons to avoid overload. Button size should be large enough to easily press and the flow direction should consider handedness.
Matomy Media Group conducted a survey, asking 270 mobile app developers about user acquisition, app store optimization, app advertising, user engagement, and monetization. Here's what they said, question by question.
Want to get your app in the hands of thousands of new users? We can help! Visit http://mlp.matomy.com/ASO/ to get started!
This article will detail the lessons learned during my 13-year entrepreneur journey running a software development company and creating hundreds of mobile apps. I will reveal the hidden secrets of how to bring your ideas to life. We will provide practical steps based on our own experience making mobile apps and share some tips that worked well for us. Here are the 13 steps to building a mobile app.
Tools to make killer apps: Quick guide for developersDeepak Abbot
You have developed an app and are looking to expand its functionalities, track behavior, engage users - then look no further. This quick reference guide lists down all popular tools available in the market today.
Mobile Development: A presentation to Year 10/11 childrenScott Hague
This was a presentation we conducted to a group of 30 secondary school students and their teachers. The objective was to highlight what is involved when developing a mobile application. We created a dummy customer brief and two other exercises during the presentation.
ChromeInfo Technologies is a renowned Native Mobile App Development Company in India. ... Offering you with best Native Mobile App Development Services, we have talented team of well-skilled professional, delivering best mobile solutions.
This document provides an introduction to Manuel Vicente Vivo and discusses Android Wear. It outlines why Android Wear came to existence, its design principles and structure, notifications and applications, technical considerations, new features from Google I/O 2015, and the 1.3 update. It also briefly mentions other wearable platforms like Apple WatchOS and Tizen. The document aims to educate about Android Wear development and opportunities in the wearables market.
Mobile apps are increasingly popular as they allow users to access services from their smartphones without needing internet access. There are several best practices for developing effective mobile apps, including following platform guidelines, using the latest development techniques and tools, gathering user feedback, optimizing for size and speed, securing user data, moderating ads and in-app purchases, and thoroughly testing the app. Amzur Technologies is an experienced mobile app development company that focuses on designing intuitive apps to meet business needs.
The document discusses the importance of app load time and speed for providing a good user experience. It notes that app load time exceeds that of desktops and that delays of over one second can cost e-commerce stores significant revenue. Developers need to design code that does not impact speed and should optimize apps for older operating system versions due to the large number of users still on them. The document recommends continuously measuring app performance and reducing the number of server requests to improve load times at the client side. It also suggests implementing features like background uploading to make loading less painful for users.
iSmartPhoto can add extra value to any printed media; photobooks, canvases, t-shirts, mugs, calendars...if you can print on it, we can add an iSmartPhoto image
This document discusses medical malpractice in India. It defines medical malpractice as negligence by a healthcare provider that falls below the accepted standard of care, causing injury or death. In India, some doctors deliberately mislead patients and perform unnecessary tests and operations to make money. The document presents a case where a patient died after an unnecessary pancreas transplant during a kidney transplant surgery. It also discusses issues like doctors receiving commissions from labs and prescribing expensive branded drugs when generic versions are available. The document suggests increasing public healthcare spending, using generic drugs, and giving people access to affordable treatment as ways to address the problem of medical malpractice in India.
This short document promotes creating presentations using Haiku Deck, a tool for making slideshows. It encourages the reader to get started making their own Haiku Deck presentation and sharing it on SlideShare. In just one sentence, it pitches the idea of using Haiku Deck to easily create engaging slideshows.
The document contains code for a program that responds to two commands, "start" and "stop". When it receives the "stop" command, it prints "Stop command received". When it receives the "start" command, it prints "Start command received". The program was run with the "stop" command and output the corresponding message.
This document provides an abstract for a research study that investigated leadership challenges in system implementation processes at a large Swedish government organization. The study aimed to understand why such processes often fail despite extensive research. It collected data from leaders and users involved in implementing a new digital recruitment system. The research highlighted the complexity of implementation processes and found no simple or straightforward answers. Rather, it emphasized the need to allow for complexity and consider multiple perspectives to understand how people experience and make sense of changes in their work.
Katrina Hobbs Everett has created a Youth Action Plan to address issues facing Haverhill youth like mental health problems, homelessness, and gang involvement. Her plan includes reviving the Council on Youth Needs to address youth needs, recruiting members, and partnering with local organizations. The Council will work to engage youth and address issues impacting them by initiating programs and reporting quarterly. Several recent incidents in Haverhill and the surrounding area involve juveniles, and statistics show many Haverhill High students face challenges.
- ISO 27001 is an international standard for information security management systems that specifies requirements for implementing controls around information security risks. It includes 114 controls grouped into 14 domains.
- Recent large-scale data breaches at companies like JP Morgan, Sony Pictures, Anthem Healthcare, and a small accounting firm could potentially have been avoided or detected earlier if the organizations had implemented appropriate controls aligned with the ISO 27001 standard, such as access control policies, encryption of data at rest, logging and monitoring of administrator activities, independent security reviews, and physical security measures.
- While the full details of the breaches are not public, lack of implementation of basic security practices around access controls, encryption, logging, monitoring, reviews, and
Press Release_Private Wealth Systems Adds $1.3 Billion in AssetsCraig Pearson
Private Wealth Systems added $1.3 billion in new assets in March, growing their assets under management and cementing their position as one of the fastest growing consolidated investment reporting platforms. The company's reporting platform provides a single view of an investor's total wealth across all accounts and asset types, giving advisors and investors improved visibility into risk and return. Founded in 2014, Private Wealth Systems addresses the need for an investment reporting tool that effectively consolidates complex investment structures associated with private wealth.
Santander invests in two technology startups to speed its digitalizationBANCO SANTANDER
Banco Santander announces two investments in financial technology startups to support digitalization. Santander InnoVentures Fund, based in London, invested five million dollars in the mobile payment and loyalty provider MyCheck and participated in the last fund raising round of Cyanogen, a company that is developing secure and personalized Android based commercial mobile operating systems.
In today’s world, it’s essential to have an app in order to grow your business. As technology continues to progress at a rapid pace, app development is becoming more and more popular. Not only does it allow users to engage with your product or service, but it also allows your business to convert more customers.
The document discusses why companies should choose native mobile apps over mobile web apps. It notes that native apps provide a better user experience through deeper interactions and automatic playing of audio/video. They are also found through app store searches, allowing companies to "own" space on the user's home screen. While native apps require developing for each platform, they are easier to monetize and where most mobile users spend their time. The document then provides tips for developing successful native apps, including building engaging apps, getting promoted in app stores, and using analytics to improve apps and marketing.
"Mobile Apps, beyond downloads, what’s next?" by Philippe DumontTheFamily
You thought building, posting and getting your App downloaded was hard?
Wait, the toughest part is yet to come! Getting people actually using your App and coming back for more may be (much) harder than you think…
During this 45 min. workshop, Philippe Dumont will share how to setup useful KPIs for your App and how to effectively retain, engage and convert users.
- Apps: There are downloads and downloads…
- The Valley of Fear: you got tons of downloads but no one is using your App…
- Achieving the 3 pillars of Mobile ROI: Retention, Engagement & Conversion
- What does Mobile Success look like?
- What will next-generation Apps look like?
Philippe is CEO and co-founder of Azetone, a platform that allow to visually analyze, improve and personalize the Mobile User Experience. He previously co-founded MyFanGroup, a mobile and digital marketing agency after heading Marketing and Communications for Microsoft EMEA as General Manager and CMO from 2002 to 2009.
This document provides a 10-point checklist for developing a successful mobile app. It advises defining the app's purpose and understanding users before development. During development, the checklist emphasizes simplicity, usability, reliability, and intuitive design. It also stresses the importance of ongoing support, analytics, and marketing even after launch to ensure the app remains useful. The full whitepaper can be downloaded for additional tips on creating a great mobile app.
This document outlines a 10 step process for developing a successful mobile app. The steps include: 1) identifying user needs and app features, 2) determining target users, revenue model, and platforms, 3) designing the app interface and user experience, 4) choosing a development approach like native, web, or hybrid, 5) creating a prototype, 6) integrating analytics, 7) beta testing with target users, 8) deploying the app, 9) analyzing usage metrics, and 10) upgrading the app over time with improvements and new features. The company providing this process has 14 years of mobile development experience across 400 completed projects.
For our clients we create apps for every mobile platform and smart TV that is available in Poland. We have carried out over 400 projects and our apps are used by millions of users all over the world. We offer advanced IT solutions in the area of video media consumption and mobile commerce. We also specialise in NFC technologies, Bluetooth, interior navigation and many other issues which are essential on the mobile solutions market.
Unlocking digital opportunity in Southeast AsiaPuja Pramudya
Puja Pramudya discusses unlocking digital opportunity in Southeast Asia. She shares her experience starting Radya Labs in 2011 and the lessons learned along the way, including focusing on customer needs and maintaining multiple products. Puja outlines the large digital landscape and mobile usage in Indonesia. She stresses the importance of solving real problems, building minimum viable products, and measuring product usage through metrics like activations and retentions. Puja believes opportunities lie in areas like VR/AR, artificial intelligence, big data, and IoT, but acknowledges starting a successful company is difficult and takes time.
Webinar: How to Get Started With AppMachineResellerClub
Arne Postma, CIO of AppMachine held a webinar to understand how AppMachine can rake in profits for your business and also transform the way your customers target mobile users! Arne talked about the potential of the Mobile App development business as well as grasp how easy it is with a slick platform like AppMachine. For more about the AppMachine, check out: www.resellerclub.com/products/appmachine. The webinar recording can be found at: https://youtu.be/ezdQHyxsbe8
This document provides an overview of creating mobile apps for businesses. It discusses why businesses should consider apps, defines mobile and online experiences, and explores South Africa's mobile economy. It also covers types of apps, use cases, considerations for native vs. hybrid apps, ensuring business and user goals align, and platforms for promoting apps. Lastly, it discusses measuring app success, adapting based on data, and continually improving apps based on user feedback.
Mobile Healthcare Apps: 7 things to remember to get your app noticedScott Hague
The presentation was conducted at an event organised by the NHS Innovations South East and was hosted at the Maidstone & Tunbridge Wells NHS Trust and will provide you with 7 key points to implement, consider and remember when trying to get your healthcare app noticed.
How to get your app noticed. Often, too much time, energy and money is spent during the design and development phase of a mobile app with little consideration on a launch and marketing strategy. Many healthcare organisations wonder 'what next.
Gain competitive advantage by developing Super appsMagdalenaKruk6
Developing a super app that provides multiple independent services within a single app can offer significant business benefits. It can improve the user experience, help retain and acquire more customers, and make expanding into new services and markets much easier. Building a super app using React Native and its code-splitting capabilities like Re.Pack allows for efficient development and the ability to dynamically load only necessary parts of the app, improving performance. This lays the foundation for scalable growth without sacrificing development speed.
We are a quality web app development company located in Canada. We have extensive experience in all aspects of software development, from mobile apps to enterprise systems. You can hire us for freelance work or contract web app development for your company or project.
How to make your social app a success mahak sharma_in_mobiMahak Sharma
The document discusses strategies for making social apps successful. It covers topics like marketing social apps, user acquisition, tracking conversions, increasing app store ranks, and taking social apps global. Key points include choosing the right marketing channels for user acquisition, optimizing across channels, leveraging social media and pre-launch marketing, creating effective app landing pages, and localizing apps for different countries and platforms to increase downloads and revenues.
This document discusses how mobile apps can help businesses discover new customers, engage existing customers, and learn more about them. It provides growth statistics for different types of mobile apps and outlines the key steps needed to develop a successful mobile app: having a clear business objective, content strategy, and implementation plan. The document then compares responsive web and native mobile apps and provides a typical project timeline. It concludes by discussing common problems apps face after launch like low downloads, high uninstall rates, lack of monetization, technical issues, and maintenance burdens.
1 mobile leadership program mobile market, mobile assets, why google, mobil...Rein Mahatma
Mobile usage is increasing dramatically, with people spending significant time and money on their mobile devices. Whether a mobile site or app is better depends on factors like a company's goals and customers' needs. Google offers solutions like AdWords, Play, and Analytics to help businesses reach users across platforms, devices, and stages of the consumer journey, and measure mobile marketing effectiveness through install attribution, in-app analytics, post-install optimization, and crash reporting. Proper measurement is important for mobile as tracking technology differs from the web.
Pickup and Delivery App Development in 2024: Steps, Cost, Tech StackZimbleCodeAustralia
Creating a pickup and delivery app necessitates an efficient and clean coding strategy, along with optimal resource utilization. Often, business owners encounter pitfalls in the initial development stages.
Therefore, you must hire a reliable on-demand pickup & delivery app development company like ZimbleCode. They prioritize understanding your business requirements and delivering tailored digital solutions that are customizable, robust, scalable, and cost-effective. To learn more, schedule a call with professional experts today!
On-demand app development is a unique set of solutions that customers value and is accessed by the users anytime whenever they need. On-demand app development technologies leveraging the on-demand economy and now almost all the mobile app development companies are providing on-demand services.
The document discusses factors to consider when choosing a mobile app development tool. It provides an overview of the mobile app development process and popular tools. Key factors include usability, budget, security/integration, and deployment considerations. The top tools expected in 2023 are React Native, Flutter, Xamarin, Ionic, and jQuery Mobile. Choosing the right development partner is important for standing out in crowded app markets.
Proven App Marketing Strategies for Social AppsInMobi
In 2012, Facebook & WhatsApp dominated the social networking space on mobile devices, accounting for 85% of the usage in North America and securing the #1 position in most markets. However, in 2013, Asian newcomers such as Line and Kakao have redefined social networking on mobile. With 74 million users in less than 18 months and already profitable, Line, a messaging application from NHN Japan, has adopted a completely different strategy for acquiring and monetizing users on mobile devices. The success of Asian players has carved out a path for other players to break into new global segments with better monetization. Find out what it really takes to make your social & communication apps a whopping success!
You'll learn about: Top countries, platforms, and devices to target when launching a messaging app Most effective ways of spending your marketing budget - distribution across countries, different channels Life Time Value of users from different segments Pricing strategies for promoting social apps Campaign best practices while promoting social apps on ad networks Proven monetization tactics / strategies for different markets
In case you have any questions you would like us to address in webinar, feel free to drop us an email at developer@inmobi.com and we will try our best to address your questions.
This presentation was made by Ms.Mahak Sharma as part of the InMobi insights webinar series. You may check out the full recording of this webinar at http://www.youtube.com/watch?v=ZxlLD0ch_No
Similar to Insights on how to build a successful app (20)
16. 1. Problem / Solution Fit
Problem Space Solution Space
Hypothesise on problem
Interview users to better
understand problem
Observe and synthesise
Define potential solution
Interview users to validate
solution and learn more
Refine and iterate
17. 1. Problem / Solution Fit
▧ Outcome = Minimum Viable Business
▧ You’ve defined a viable solution
▧ Better confidence that your idea will work
▧ Proceed to MVP (minimum viable product)
18. 2. Product / Market Fit
▧ Develop MVP
▧ MVP only includes features that are
ABSOLUTELY necessary
▧ Purpose is to focus on core
problem/solution
▧ Roll-out MVP to early adopters (not prime
time yet)
19. 3. Scale your product
▧ A successful MVP = product/market fit
▧ Now it’s time to scale product
▧ Start focusing on user acquisition
▧ But always continue improving product
23. Mobile Platform
▧ Start with one platform
▧ Choose wisely
○ based on customer demographics
▧ Keep in mind
○ growth of mCommerce faster on iPhone
○ android market highly fragmented
○ over 18,000 unique android devices
24. App Dev
▧ Go 100% native app development
▧ Android = Java development
▧ iOS = Swift development
▧ Remember: users love apps because they’re
responsive, simple to navigate
25. App Dev
▧ Quality of developers is critical
▧ Bad code = customer churn
○ slow app
○ high crash rate
▧ Hire or contract carefully
▧ Note: More difficult to find than web
developers
26. Cloud Service
▧ Most apps consume and generate data
▧ Eg. Instagram
○ Image filters done in App
○ Account info, social networking, image storage >
in the Cloud
27. Cloud Service
▧ Cloud service powers your app
▧ Datastores / Databases
○ Store customer data
○ Data required for app/service
▧ API
○ Service Layer used to read or store data
○ Adds “intelligence” to your app
○ Eg. Business logic or algorithms
28. Cloud Service
▧ Good Apps also require good APIs
▧ In mobile world, cloud services and APIs
must be super quick
▧ Build high throughput services
29. Cloud Service
▧ Good news: no longer need to invest in
hardware and infrastructure
▧ Great platforms available!
▧ Lots of companies offering all kinds of APIs
32. Team Structure
▧ A great app requires a great team, not just
an app developer
▧ Create a cross-functional Product team
○ Product Owner
○ UI / UX Designer
○ Mobile Marketer
○ App developer
○ API / BE developer
○ Tester
33. Continuous Improvement
▧ Your app is live, you have some users, now
what?
▧ Measure
▧ Hypothesize
▧ Experiment
▧ Improve
34. Measure
▧ Use app analytics tools like Google Analytics
▧ Look at user lifecycle
▧ AARRR Metrics!
35. ▧ Acquisition
○ How many users are downloading your app?
▧ Activation
○ Of those, how many have opened/signed up to
your app?
▧ Retention
○ Are users coming back, how many, how often?
▧ Revenue
○ How much revenue is each user generating?
▧ Referral
○ Are users spreading the word?
Measure: AARRR
36. Hypothesise
▧ If users are not coming, why?
▧ Have you done marketing, SEO, SEM,
Social…
37. Hypothesise
▧ Users download and open the app, but don’
t come back, why?
▧ Is the app not serving the need
▧ Too complicated, app is slow… ?
38. Experiment
▧ Once you’ve Hypothesised on problem, next
step is to experiment
○ Increase marketing spend to attract users?
○ Or simplify login process?
○ Improve app performance (speed)
▧ Measure your experiment and see if it
improves… keep going
39. Summary
▧ Follow lean development practice
▧ Make sure you build a stellar cross
functional product team
▧ AARRR metrics
▧ Apps are all about great user experience