Site Tuner's CEO, Marty Greif, outlines some of his major CRO learnings over the year in this extremely insightful CRO presentation. www.Sitetuners.com Please note: this presentation is not stocked full of Marty's personal opinion, but with major things his company has learned via numerous tests over the years. --------------------------- --> Rule #1: Your love for your own website? It's cute, but... kinda irrelevant. Sorry! - Greif's wisdom: "Your opinion of your website doesn’t matter. The people who sign up as clients? They do!" --> Seven Deadly Sins of CRO: - Sin #1: Unclear CTAs. Seriously, if we see one more 'submit' button... 🙄 - Sin #2: Confusing users with a confetti explosion of choices. - Sin #3: The dreaded "too-much-text" plague. Please, no Shakespearean essays! --> Showcase Moment: That time an e-commerce site boosted its conversion rate by 277% just by simplifying. Minimalism for the win! --> Beyond the Landing Page: Don't just woo users with a stellar landing page and forget them later. It's like giving roses and then forgetting the date. Keep the charm consistent! --> Words Matter: Natalie H from Volume Nine pipes in with, "Never write text just for Google." (You tell 'em, Natalie!) --> Form Overload: Each added field on a form? 10% less likely to be filled. So, trim the excess! --> Trust is a BIG deal: - Hidden trust symbols are like CRO Easter eggs. Hunt for them! - Phone numbers, testimonials, guarantees? All are your site's trusty sidekicks. --> Myth-Busting Time: Rotating banners might look snazzy, but guess what? They can tank conversion rates by 8-12%. Ouch! Closing Thoughts: CRO isn't rocket science (well, maybe a teensy bit), but through the eyes of our users, sprinkled with trust and clarity, we've got a recipe for success. Dive deep, stay curious, and most importantly, keep things user-centric. Happy optimizing! 🚀 Learn more about Volume Nine at www.v9digital.com