Are you a startup or new brand? Are you launching a brand new product? Starting from scratch is difficult, but planning a holistic digital marketing strategy will help take your bright-eyed unicorn and deliver it to the masses- all on a tight budget.

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Taxnnologi Solutions

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Your Team Today
President
@Marketing_Nat
Senior AM
@BenWaymire
Director of Social
@CarlyWebberWork
Content Marketing
Specialist
@TheBabs26
Digital Marketing & SEO
Specialist
@ashpeterson14

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V9 - 2012
@V9SEO
V9 - 2012

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V9 - 2016

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THE KEYS TO SUCCESS

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#1 –
Focus on what
your audience
cares about

9. #2 –
Get Everyone
Involved
#DENStartupWeek

10. #3 –
Don’t Be Evil
#DENStartupWeek

11. #4 –
Don’t Hyper
Focus on One
Channel
#DENStartupWeek

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ESTABLISHING YOUR
DIGITAL BRAND
Let’s Talk Customer Experience…

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Your Website is an Asset
• CMS
- Open source (Wordpress)
- Intuitive / functional
• Must Haves
- A great home page
- Scalability
- Mobile friendly
• Vendor Selection
- Referrals
- Review portfolio
- Don’t be cheap

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Key Website Tools From the Starting Line
• Google Analytics
• Google Search Console
• Killer Wordpress Plugins
- SEO by Yoast
- Jet Pack
- Floating Social Bar
- Gravity Forms
- Disqus

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SEO 101: Quality and Relevance
• Focus on the user!
• Title tags
• Meta descriptions
• Visible copy
• Mobile web experience is
the web experience

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Local
Tips:
• NAP Consistency
- Moz Local
- Bright Local
• Google My Business
• Location page on site
• Facebook

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Let’s Talk Content
#Barb’sTurn

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Content marketing costs 62% less than
traditional marketing and generates
3 times more leads.
- Demand Metric

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Content
Initial Content You Need:
• Web Pages
• Blogs
• Visuals & Photos
Tips:
• Purpose or Strategy
• User Focused, Not You Focused
• Test Variety

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Barb’s Favorite Tools
Visuals
• WrittenColor (Infographics)
• Canva
• DepositPhotos
• Qzzr, PlayBuzz
Content Generation
• Buzzsumo
• SEMRush
• Answer the Public
• Booze
Content Production
• Grammarly
• Copyscape
• Writer Access

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Our Pain = Your Gain
Proceed with caution!
• Free image sources
• Content spinners
• Content databases
• Outsourcing
• Free blogging platforms
• Influencers

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Social Media...um, you need it
B2C (lead gen)
• Facebook
• Twitter
• Instagram
Good Starting Platforms
Ecomm
• Facebook
• Instagram
• Pinterest
B2B
• Facebook
• LinkedIn
• Twitter

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PROMOTIONAL STRATEGIES
Let’s Hit the Gas!

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Let’s Amplify Your
Brand
@V9SEO #DENStartupWeek

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Email Marketing: Trivia Time!
Millennials are most likely to check their email from which of
the following?
A: Their bed
B: The bathroom
C: While driving

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Email Marketing: Trivia Time!
A: Their Bed!
Bed (70%)
The bathroom (57%)
While driving (27%)
(Source: Adobe)

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Email is also the top channel for marketing
ROI, raking in $38 for every $1 spent.
(Source: Direct Marketing Assoc.)

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Email Marketing
• Have a strategy
• Always be growing your list
• Test… and test again
• Content – 80/20 Rule
- Make it valuable!
• Timing & frequency

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Ashley’s Recommended Tools
Email Marketing Services / Platforms
• Mailchimp
• Constant Contact
• Marketo*
Testing
• Optimizely
• VWO
Landing Pages
• Unbounce

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PR Tip
Don’t do things
for the purpose
of good PR.

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Ashley’s PR tools
• HARO: Help a Reporter Out
• Find Your Influence
• Social Media
• PRWeb
• Jamballa

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PPC 101
Paid Search allows you to
position your brand directly
in front of target customer.

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PPC 101
Tips & Tricks…
1. Identify targeted, relevant keywords
2. Understand your target audience
3. Develop a strategy that will drive the
right types of leads

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FACEBOOK ADVERTISING
#Carly’sTurn

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Facebook Advertising - Get On It.
• #CheapAF
• Variety of Objective-Based Ad Campaigns
• Effectively Track ROI
• Custom Audiences for Retargeting
• Insanely Epic Targeting Capabilities

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DON’T F THIS UP
Biggest Mistakes & Pitfalls To Avoid
1. Jumping in without clear
goals or objectives
2. Not identifying your
audiences & segmenting
them
3. Promotion fatigue
4. Hiring a teenager because
they know how to use the
social medias
#DENStartupWeek

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The Roadmap
• Open Source website (don't cheap out)
- We like Wordpress
• Install free tracking
- Google Analytics / Google Search Console
• Put SEO Keywords in Page Titles & Meta Descriptions
- SEO by Yoast will show you where
• Setup Google My Business
• Use a Distributor for NAP Consistency
- We use Bright Local
• Write quality content for your users
• Commit to regular blogging
- Outsource through writer access if you don't have time
• Setup and focus on 3 social platforms to start
- Start with Facebook
• - Setup email marketing & send out 1 email/month
- We like Mailchimp
• Do good things & promote them
- Subscribing to HARO is a good place to start
• Setup a basic PPC Account
- branded keywords & retargeting are good places to
start
• Setup and invest in Facebook Advertising

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Q & A
Natalie
President
Ben
Senior AM
Carly
Director of Social
Barb
Content
Marketing
Specialist
Ashley
Digital Marketing
& SEO Specialist

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Thanks!
www.V9SEO.com
Twitter: @V9SEO
Facebook: /Volume9inc