This document provides an overview of how to use AI tools like ChatGPT and Bard to enhance SEO workflows in digital marketing. It discusses the evolution of AI, its benefits and drawbacks, practical applications, and strategies for effective use of AI in content creation, keyword research, and optimization. Additionally, it touches upon future trends in AI, legal considerations, and ethical concerns facing marketers today.

1. How to use A.I. (like ChatGPT & Bard) to
maximize your SEO workflows

2. Fun Disclaimer Time
A.I. Already Changed From When We
Made This

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3
TRUTH
SIMPLE
DON’T PANIC
We’re all figuring this out

4. 01 LITTLE BACKGROUND ON AI
02 PROS & CONS
03 USING AI TO BUILD EFFICIENCY TODAY
04 WHERE AI FOR DIGITAL IS LIKELY HEADED
AGENDA
TODAY’S

5. A.I. - A Little History Lesson

6. 6
TIMELINE
A LITTLE HISTORY
1956 2015
1997 2022

7. 7
HOW IT WORKS
A LITTLE HISTORY

8. WHY IS THIS EXPLODING?!?
A LITTLE HISTORY
ChatGPT
● GPT-3 Language Model = Way Better
○ 3.5 & 4
● Free application ChatGPT Launches
Tech Is Catching Up Fast
● AI went from “nice to have” to “table stakes”
○ E.g. Google & Bing

9. Some Pros & Cons

10. “AI is a Seismic Shift In How
the World Works”
–CMO, ZAPIER

11. PROS
USING AI IN DIGITAL MARKETING

12. CONS
USING AI IN DIGITAL MARKETING

13. ChatGPT & Bard -
A Few Use Cases

14. 14
Research

15. 15
Ideation

16. 16
Writing
Content

17. 17
Writing Code

18. 18
Data
Analysis

19. ChatGPT & Bard - Channel Tactics

20. 20
MASTER YOUR PROMPTS
#1: Context + Role
#2: Clear Topic
#3: Questions
#4: Follow-Up
#5: Examples
#6: Feedback
CHANNEL TACTICS

21. 21
MASTER YOUR PROMPTS
CONTEXT
For V9Digital.com we are trying to do a better job providing thought leadership in the areas of
SEO, Social Media, Google Analytics & Content Marketing. The brand has a fun, informal tone
& we are talking to Directors of Marketing, Heads of Marketing, CMOs, etc. You are a
professional Digital Marketer who is really smart, but helps simplify concepts down in a
friendly, positive manner. Don’t respond yet.
CLEAR TOPIC
We want to write a 3-email drip series for when someone completes a lead form. Don’t
respond yet.
QUESTION
What are some email topics we should consider including in a drip series for new sales
prospects, that are too salesy and also have a fun, informal tone?
CHANNEL TACTICS

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A GIFT FOR YOU
CHANNEL TACTICS
ChatGPT Prompt “Cheat Sheet” for SEO
✓ Simple guide to structuring a prompt
✓ Prompts for everything we’ve got listed here
✓ Our feedback on which prompts worked the
best :)
Download at: www.V9Digital.com/ai/

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SEO STRATEGY
CHANNEL TACTICS
- Structure your SEO Strategy
- Best Practices
- Specific Ideas for Best Practices*
- Specific Goals / KPIs / Personas*

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KEYWORDS
CHANNEL TACTICS
- Keyword Research
- Competitive Keyword Research
- Semantic Keywords & Optimization

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OPTIMIZATION
CHANNEL TACTICS
- Optimization recommendations
- Keyword insertion
- Content expansion
- Generate Schema*
- MetaData*

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CONTENT DEVELOPMENT
CHANNEL TACTICS
- Content GAPs
- Content Topics*
- Titles*
- Content Outlines*
- Content Research (e.g. infographics)
- Writing Copy
- Rewriting Copy*

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LOCAL SEO
CHANNEL TACTICS
Google Profile:
- Optimized profile information*
- Q&A*
- Business Updates & Posts*
Additional
- Optimize your local SEO page
- Find directories you should be listed in*

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LINK EARNING
CHANNEL TACTICS
- Link earning ideas
- Find relevant sites for links*
- Write outreach emails
- Ideas for being newsworthy*

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TECH SEO
CHANNEL TACTICS
- Creating Tags
● (e.g Hreflang, Robots.txt)
#that’s-about-it

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SEO REPORTING
CHANNEL TACTICS
● Report Best Practices*
● GA4 Event Setup*
● Looker Studio How-Tos
● UTMs*
● Tool Recommendations

31. Where’s This Headed?

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A.I. Is Growing Up Fast
Where’s This Headed?
Note: GPT = Only 1 Language
Model
- LaMDA (Google)
- Bloom (BigScience)
- Gato (DeepMind)
- SableDiffusion (Stability AI)

33. 33
THERE’S AN APP PLUGINS FOR THAT
USING AI IN DIGITAL MARKETING

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Legal Ramifications
Where’s This Headed?
● Liability & Accountability
● Intellectual Property Rights
○ Copyright Violations
● Data Protection / Privacy
● Surveillance

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Ethics
Where’s This Headed?
● Bias & Discrimination
● Privacy
● Security
● Job Displacement
● Misinformation / Fake Content
● Transparency / Accountability
● Making Humanity Dumber vs.
Smarter
● Existential (Skynet Theory)

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Be Thinking About
Where’s This Headed?
Potential to Lose
Unbranded SEO & Paid
Search Traffic

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Be Thinking About
Where’s This Headed?
Importance of
Building a Brand

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Be Thinking About
Where’s This Headed?
Build Your 1st Party Data

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Be Thinking About
Where’s This Headed?
Up-Level Skills:
(1) How can you leverage A.I.
(2) What do you do better
than A.I.?

40. Resources to Help
You Keep Momentum

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● ChatGPT
● Bard
● Grammarly
● Originality.ai
● SEMRush
● Clearscope / Surfer SEO
● Canva
● FlexClip
● Fathom
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TOOLS
MY FAVORITE

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● OpenAi.com
● Search Engine Journal
○ great article on prompts &
follow-up
● AI Magazine
● AI Trends
● artificialintelligence-news.com
● LinkedIn #ai #chatgpt
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TO FOLLOW
AI NEWS SITES

43. Need A Hand?

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● Answer digital marketing questions via email
email: hello@v9digital.com
● Share today’s slides :)
● Connect & engage with you / your brand on
social media
● Have a casual conversation about your digital
program (email us for a scheduling link)
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WE’RE HAPPY TO
NO COST

45. THANK YOU
https://www.V9Digital.com
hello@V9Digital.com