How to Use AI (Like ChatGPT & Bard) in your SEO & Content - A Comprehensive SlideShare Presentation

How to Use AI (Like ChatGPT & Bard) in your SEO & Content - A Comprehensive SlideShare Presentation

• 1.
  How to useA.I. (like ChatGPT & Bard) to maximize your SEO workflows
• 2.
  Fun Disclaimer Time A.I.Already Changed From When We Made This
• 3.
  Image goes here 370x 540 pixels 3 TRUTH SIMPLE DON’T PANIC We’re all figuring this out
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  01 LITTLE BACKGROUNDON AI 02 PROS & CONS 03 USING AI TO BUILD EFFICIENCY TODAY 04 WHERE AI FOR DIGITAL IS LIKELY HEADED AGENDA TODAY’S
• 5.
  A.I. - ALittle History Lesson
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  6 TIMELINE A LITTLE HISTORY 19562015 1997 2022
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  7 HOW IT WORKS ALITTLE HISTORY
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  WHY IS THISEXPLODING?!? A LITTLE HISTORY ChatGPT ● GPT-3 Language Model = Way Better ○ 3.5 & 4 ● Free application ChatGPT Launches Tech Is Catching Up Fast ● AI went from “nice to have” to “table stakes” ○ E.g. Google & Bing
• 9.
  Some Pros &Cons
• 10.
  “AI is aSeismic Shift In How the World Works” –CMO, ZAPIER
• 11.
  PROS USING AI INDIGITAL MARKETING
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  CONS USING AI INDIGITAL MARKETING
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  ChatGPT & Bard- A Few Use Cases
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  14 Research
• 15.
  15 Ideation
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  16 Writing Content
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  17 Writing Code
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  18 Data Analysis
• 19.
  ChatGPT & Bard- Channel Tactics
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  20 MASTER YOUR PROMPTS #1:Context + Role #2: Clear Topic #3: Questions #4: Follow-Up #5: Examples #6: Feedback CHANNEL TACTICS
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  21 MASTER YOUR PROMPTS CONTEXT ForV9Digital.com we are trying to do a better job providing thought leadership in the areas of SEO, Social Media, Google Analytics & Content Marketing. The brand has a fun, informal tone & we are talking to Directors of Marketing, Heads of Marketing, CMOs, etc. You are a professional Digital Marketer who is really smart, but helps simplify concepts down in a friendly, positive manner. Don’t respond yet. CLEAR TOPIC We want to write a 3-email drip series for when someone completes a lead form. Don’t respond yet. QUESTION What are some email topics we should consider including in a drip series for new sales prospects, that are too salesy and also have a fun, informal tone? CHANNEL TACTICS
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  Image goes here 370x 540 pixels A GIFT FOR YOU CHANNEL TACTICS ChatGPT Prompt “Cheat Sheet” for SEO ✓ Simple guide to structuring a prompt ✓ Prompts for everything we’ve got listed here ✓ Our feedback on which prompts worked the best :) Download at: www.V9Digital.com/ai/
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  Image goes here 370x 540 pixels 23 SEO STRATEGY CHANNEL TACTICS - Structure your SEO Strategy - Best Practices - Specific Ideas for Best Practices* - Specific Goals / KPIs / Personas*
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  Image goes here 370x 540 pixels 24 KEYWORDS CHANNEL TACTICS - Keyword Research - Competitive Keyword Research - Semantic Keywords & Optimization
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  Image goes here 370x 540 pixels 25 OPTIMIZATION CHANNEL TACTICS - Optimization recommendations - Keyword insertion - Content expansion - Generate Schema* - MetaData*
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  Image goes here 370x 540 pixels 26 CONTENT DEVELOPMENT CHANNEL TACTICS - Content GAPs - Content Topics* - Titles* - Content Outlines* - Content Research (e.g. infographics) - Writing Copy - Rewriting Copy*
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  Image goes here 370x 540 pixels 27 LOCAL SEO CHANNEL TACTICS Google Profile: - Optimized profile information* - Q&A* - Business Updates & Posts* Additional - Optimize your local SEO page - Find directories you should be listed in*
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  Image goes here 370x 540 pixels 28 LINK EARNING CHANNEL TACTICS - Link earning ideas - Find relevant sites for links* - Write outreach emails - Ideas for being newsworthy*
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  Image goes here 370x 540 pixels 29 TECH SEO CHANNEL TACTICS - Creating Tags ● (e.g Hreflang, Robots.txt) #that’s-about-it
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  Image goes here 370x 540 pixels 30 SEO REPORTING CHANNEL TACTICS ● Report Best Practices* ● GA4 Event Setup* ● Looker Studio How-Tos ● UTMs* ● Tool Recommendations
• 31.
  Where’s This Headed?
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  Image goes here 370x 540 pixels 32 A.I. Is Growing Up Fast Where’s This Headed? Note: GPT = Only 1 Language Model - LaMDA (Google) - Bloom (BigScience) - Gato (DeepMind) - SableDiffusion (Stability AI)
• 33.
  33 THERE’S AN APPPLUGINS FOR THAT USING AI IN DIGITAL MARKETING
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  Image goes here 370x 540 pixels 34 Legal Ramifications Where’s This Headed? ● Liability & Accountability ● Intellectual Property Rights ○ Copyright Violations ● Data Protection / Privacy ● Surveillance
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  Image goes here 370x 540 pixels 35 Ethics Where’s This Headed? ● Bias & Discrimination ● Privacy ● Security ● Job Displacement ● Misinformation / Fake Content ● Transparency / Accountability ● Making Humanity Dumber vs. Smarter ● Existential (Skynet Theory)
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  Image goes here 370x 540 pixels 36 Be Thinking About Where’s This Headed? Potential to Lose Unbranded SEO & Paid Search Traffic
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  Image goes here 370x 540 pixels 37 Be Thinking About Where’s This Headed? Importance of Building a Brand
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  Image goes here 370x 540 pixels 38 Be Thinking About Where’s This Headed? Build Your 1st Party Data
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  Image goes here 370x 540 pixels 39 Be Thinking About Where’s This Headed? Up-Level Skills: (1) How can you leverage A.I. (2) What do you do better than A.I.?
• 40.
  Resources to Help YouKeep Momentum
• 41.
  Image goes here 370x 540 pixels ● ChatGPT ● Bard ● Grammarly ● Originality.ai ● SEMRush ● Clearscope / Surfer SEO ● Canva ● FlexClip ● Fathom Image goes here 370 x 540 pixels TOOLS MY FAVORITE
• 42.
  Image goes here 370x 540 pixels ● OpenAi.com ● Search Engine Journal ○ great article on prompts & follow-up ● AI Magazine ● AI Trends ● artificialintelligence-news.com ● LinkedIn #ai #chatgpt Image goes here 370 x 540 pixels TO FOLLOW AI NEWS SITES
• 43.
  Need A Hand?
• 44.
  Image goes here 370x 540 pixels ● Answer digital marketing questions via email email: hello@v9digital.com ● Share today’s slides :) ● Connect & engage with you / your brand on social media ● Have a casual conversation about your digital program (email us for a scheduling link) Image goes here 370 x 540 pixels WE’RE HAPPY TO NO COST
• 45.
  THANK YOU https://www.V9Digital.com hello@V9Digital.com