Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Growth Hacks: Practical Tips for your Mobile Apps

22,111 views

Published on

My 30 daily use growth tips followed by a zero dollar growth stack and some app marketing benchmarks

Published in: Mobile
  • Thankyou so much! Certainly the best customer service I've had in a while. Happy with the way you guys worked with me. ➢➢➢ https://w.url.cn/s/AVD5j1m
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Did you know you could take online ➤➤ https://dwz1.cc/v5Fcq3Qr
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Writing you here to say that this is one of the best collection of plans I've seen I'm on my 4th day and have already build a few wooden toys for my daughter! ❤❤❤ https://t.cn/A62Ygslz
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Download over *12,000* fully detailed shed plans and start building your next shed easily and quickly. ➽➽ https://url.cn/1lvHlCNO
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • There are over 16,000 woodworking plans that comes with step-by-step instructions and detailed photos, Click here to take a look ♣♣♣ https://bit.ly/2SyPceJ
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Growth Hacks: Practical Tips for your Mobile Apps

  1. 1. Growth Tips & Zero Dollar Stack For your 0 to 1mn Journey By: Deepak Abbot | twitter.com/deepakabbot Medium.com/@deepakabbot
  2. 2. Part 1: 25 Daily Use Tips & Tools for your App growth Part 2: Growth Marketing Stack on zero budget Part 3: App Metrics Benchmarks
  3. 3. Before you start #Setup Do the Basics • Integrate Google Tag Manager • Capture the right events in your Analytics tool & Facebook SDK • Test all the events • Link Google Analytics to Play Store • Link Adwords to Google Analytics • Test Install Tracking in Adwords & Facebook • Test iOS + Android Source Tracking in GA
  4. 4. Tip 1 #Acquisition Master ASO • Get the Right Keywords • Keyword Tool like Keywordtool.io • Add Inbound links (no redirect) • ASO Tool trial versions • Add Product Videos • Free videos at powtoon.com
  5. 5. Tip 2 #Acquisition Free ASO Test Rater.localytics.com (iOS) Apptweak (Android & iOS)
  6. 6. Tip 3 #Acquisition Always be Tweaking • Test your App Icon, Title, Description, Images • Plural keywords • Misspelled Keywords (use app reviews) • Hndi Songs  Gaana
  7. 7. Tip 4 #Acquisition ASO Cheat Sheet Download Free ASO Cheat Sheet: j.mp/freeASO
  8. 8. Tip 5 #Acquisition Get Covered submit.co Over 500 contacts listed Justreachout.io – Find Journalists who write about Startups
  9. 9. Tip 6 #Acquisition Get Reviewed j.mp/GetRevi ewed Over 80 sites listed
  10. 10. Tip 7 #Acquisition Get your App Indexed Now Google supports both Android & iOS Add 2 Intent Filters – support both example.com & example://
  11. 11. Tip 8 #Acquisition Go Wide
  12. 12. Tip 9 #Engagement Master Onboarding • Custom Offer • Optimize Referrals • Personal Welcome • Congratulate Them on In-App achievements • Welcome Email • Friendly Reminder Push • Avoid Login Gate • Avoid Permissions upfront* *iOS & soon with Android M
  13. 13. Source: Mixpanel 2014 App State Report
  14. 14. Tip 10 #Acquisition FB App Invites https://developers.facebook.com/docs/app-invites/overview
  15. 15. Tip 11 #Retention Optimize your App Reduce App Size Proguard Lint Use 9 patch Images Use PNGs, TinyPNG LDPI/MDPI support? – Analyze & remove support 0 2 4 6 8 10 12 0 2000 4000 6000 8000 10000 12000 14000 1 2 3 App Size v Downloads Organic Downloads Paid Downloads App Size
  16. 16. Tip 12 #Engagement Rating Best Practice Visual Representation: Not from the actual App
  17. 17. Visual Representation: Not from the actual App
  18. 18. Visual Representation: Not from the actual App
  19. 19. Visual Representation: Not from the actual App
  20. 20. New Ratings Introduced Actual Rating Graph of the App using this rating model
  21. 21. Tip 13 Reviews Sentiments Appbot.co
  22. 22. Tip 14 #UX Visual Hack Make your loading animation fun Use one liners, Funny Gifs, Random Facts, In-App Help
  23. 23. Tip 15 #Analytics Optimize GA for Mobile • Create Custom Dashboards for Product/Marketing/Tech/Business • www.google.com/analytics/gallery • Enable App Speed • App Demographics & Interests • App Store Views to Download • Enable Experiments for A/B Testing
  24. 24. Tip 16 #Analytics User Level Data in GA • Add Custom Dimensions in GA to pass unique ID Admin > Property > Customer Dimensions > + New Dimension > Add the Snippet Admin > Property > Settings > Tracking Info > User-ID
  25. 25. Tip 16 #Analytics Facebook Analytics • Find your viral co-efficient
  26. 26. Tip 17 #Analytics Actionable Cohorts • Are you segmenting your cohorts? • By Age/Gender/Location • By Campaign/Sources/Creatives • By Device/OS/Resolution/Browser • Affinities & Interests • By Revenue • By In-App Activities • By Behavior
  27. 27. Tip 18 #Acquisition Free Advertising • Rs.10000 free Adwords Credits • $50 on Bing Ads • $100 on Facebook Ads Use this to target Journalists, Influencers, Bloggers by finding their Facebook ID
  28. 28. Tip 19 #Acquisition FB Advertising
  29. 29. Tip 20 #Analytics Track your Competitor • Track Installed/Running Apps • Track their traffic patterns • Track their keywords • Listen to their Notifications – Use batch.com/insights
  30. 30. Know your Competitors
  31. 31. Tip 21 #EngagementAuto Register/Passive Login • Use AccountManager.getAccounts to get device primary ID • Auto register the user • Auto login the next time • Use Email to Onboard • Use this data for retargeting
  32. 32. Tip 22 #RetentionRetarget for Free (Android) • Fetch emails from AccountManager.getAccounts • Export to Google Docs along with each event, Mail Merge with Gmail
  33. 33. Tip 23 #AcquisitionCross Promote Lend 10% inventory to network ad get return traffic
  34. 34. Tip 24 #EngagementOptimize Deep Links Don’t forget to enable Deferred Deep Links Facebook now allows deep links in App Install Ads
  35. 35. Test your Deferred deep link setup: https://developers.facebook.com/tools/app-ads-helper/
  36. 36. Tip 25 #AnalyticsCalculate Real CPI bit.ly/CPIcalc Download the Excel Sheet
  37. 37. Tip 26 #UXEaster Egg • Put a little game • Animation • Video • Random Gift
  38. 38. Tip 27 #EngagementInteractive Push Opens App
  39. 39. Tip 28 #EngagementPush Best Practice j.mp/pushguide Download Guide: By Urban Airship
  40. 40. Tip 24 #EngagementIn-App Messaging
  41. 41. Tip 29 #EngagementBadging (iOS)
  42. 42. The Final Tip #AnalyticsMeasure the right Metrics Focus on DAU/WAU Focus on D30/D60 Retention post acqusition Calculate Cost per Retained Users
  43. 43. Don't like the App, 23% I don't use it much, 12% Doesn't work/Bugs, 7%Competitor's App is better, 4% Push Notifications, 4% Forgot to use, 9% Space on phone, 12% App is slow, 10% Consumes lot of data, 10% Consumes lot of battery, 9% Why Users Uninstall 37540 respondents across 4 apps in News, Sports, Media & Commerce category
  44. 44. ZERO DOLLAR STACK Upto 1mn Users
  45. 45. App’s Customer Lifecycle Attribution Tracking App Distribution ASO Referrals In-App Engagement Social Plugins Notifications Advertising IAP Commerce Analytics User Behavior Multi Channel Customer Service Remarketing
  46. 46. Zero $ Stack
  47. 47. BEAT THE BENCHMARKS Disclaimer: Data from Multiple sources, Internal Analysis & Public tools
  48. 48. Benchmark 1 Uninstall Rates 75% 60% 60% 40% 35% 22% Games Business Ecommerce Music Social Messaging Source: Internal Analysis, Tapstream & Apptentive
  49. 49. Benchmark 2 Retention Rates – Popular Apps 100% 91% 57% 56% 51% 39% 21% 100% 88% 52% 54% 44% 35% 17% Facebook WhatsApp WeChat Instagram FB Messenger Twitter Tumblr D30 D60 Source: Tapstream
  50. 50. Benchmark 3 Retention Rates – Categories 45% 30% 25% 25% 15% 15% 10%
  51. 51. Benchmark 4 Install to MAU ratio %
  52. 52. Benchmark 5 MAU/DAU ratio %
  53. 53. Benchmark 6 App Ratings
  54. 54. Benchmark 7 Install to Rating Ratio %
  55. 55. Benchmark 8 5 Star Review % %
  56. 56. Benchmark 9 1 Star Review % %
  57. 57. Benchmark 4 In-App Conversion % %
  58. 58. Benchmark 5 Average CPIs in India Android Rs.50- 75 iOS Rs.85-120 Cost of Retained User 3.5X of CPI
  59. 59. Benchmark 6 Cost of Re-engagement Android CPC Rs.6-9 iOS CPC Rs.15- 20 Cost of Re-install Rs.150- 220
  60. 60. Benchmark 7 >90% downloads are organic
  61. 61. App Downloads in 2015 7.5bn App Downloads in 2016 10.5bn India will downloads billions of Apps this year Find your Million here 
  62. 62. THANK YOU Reach me twitter/@deepakabbot or email: dabbot@gmail.com

×