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Growth Tips & Zero Dollar Stack
For your
0 to 1mn Journey
By: Deepak Abbot | twitter.com/deepakabbot
Medium.com/@deepakabb...
Part 1: 25 Daily Use Tips
& Tools for your App
growth
Part 2: Growth Marketing
Stack on zero budget
Part 3: App Metrics
Be...
Before you start
#Setup
Do the Basics
• Integrate Google Tag Manager
• Capture the right events in your Analytics tool & F...
Tip 1
#Acquisition
Master ASO
• Get the Right Keywords
• Keyword Tool like Keywordtool.io
• Add Inbound links (no redirect...
Tip 2
#Acquisition
Free ASO Test
Rater.localytics.com (iOS)
Apptweak (Android & iOS)
Tip 3
#Acquisition
Always be Tweaking
• Test your App Icon, Title,
Description, Images
• Plural keywords
• Misspelled Keyw...
Tip 4
#Acquisition
ASO Cheat Sheet
Download Free ASO Cheat Sheet:
j.mp/freeASO
Tip 5
#Acquisition
Get Covered
submit.co
Over 500 contacts listed
Justreachout.io – Find Journalists who write about Start...
Tip 6
#Acquisition
Get Reviewed
j.mp/GetRevi
ewed
Over 80 sites listed
Tip 7
#Acquisition
Get your App Indexed
Now Google supports both Android &
iOS
Add 2 Intent Filters – support both
example...
Tip 8
#Acquisition
Go Wide
Tip 9
#Engagement
Master Onboarding
• Custom Offer
• Optimize Referrals
• Personal Welcome
• Congratulate Them on
In-App a...
Source: Mixpanel 2014 App State Report
Tip 10
#Acquisition
FB App Invites
https://developers.facebook.com/docs/app-invites/overview
Tip 11
#Retention
Optimize your App
Reduce App Size
Proguard
Lint
Use 9 patch Images
Use PNGs, TinyPNG
LDPI/MDPI support? ...
Tip 12
#Engagement
Rating Best Practice
Visual Representation:
Not from the actual App
Visual Representation:
Not from the actual App
Visual Representation:
Not from the actual App
Visual Representation:
Not from the actual App
New Ratings
Introduced
Actual Rating Graph of the App using this rating model
Tip 13
Reviews Sentiments
Appbot.co
Tip 14
#UX
Visual Hack
Make your loading animation fun
Use one liners, Funny Gifs, Random Facts, In-App Help
Tip 15
#Analytics
Optimize GA for Mobile
• Create Custom Dashboards for
Product/Marketing/Tech/Business
• www.google.com/a...
Tip 16
#Analytics
User Level Data in GA
• Add Custom Dimensions in GA to pass unique ID
Admin > Property > Customer Dimens...
Tip 16
#Analytics
Facebook Analytics
• Find your viral co-efficient
Tip 17
#Analytics
Actionable Cohorts
• Are you segmenting your cohorts?
• By Age/Gender/Location
• By Campaign/Sources/Cre...
Tip 18
#Acquisition
Free Advertising
• Rs.10000 free Adwords Credits
• $50 on Bing Ads
• $100 on Facebook Ads
Use this to ...
Tip 19
#Acquisition
FB Advertising
Tip 20
#Analytics
Track your Competitor
• Track Installed/Running Apps
• Track their traffic patterns
• Track their keywor...
Know your Competitors
Tip 21
#EngagementAuto Register/Passive Login
• Use AccountManager.getAccounts to get device primary ID
• Auto register th...
Tip 22
#RetentionRetarget for Free (Android)
• Fetch emails from AccountManager.getAccounts
• Export to Google Docs along ...
Tip 23
#AcquisitionCross Promote
Lend 10% inventory to network ad get return traffic
Tip 24
#EngagementOptimize Deep Links
Don’t forget to enable Deferred Deep Links
Facebook now allows deep links in App Ins...
Test your Deferred deep link setup:
https://developers.facebook.com/tools/app-ads-helper/
Tip 25
#AnalyticsCalculate Real CPI
bit.ly/CPIcalc
Download the Excel Sheet
Tip 26
#UXEaster Egg
• Put a little game
• Animation
• Video
• Random Gift
Tip 27
#EngagementInteractive Push
Opens App
Tip 28
#EngagementPush Best Practice
j.mp/pushguide
Download Guide: By Urban Airship
Tip 24
#EngagementIn-App Messaging
Tip 29
#EngagementBadging (iOS)
The Final Tip
#AnalyticsMeasure the right Metrics
Focus on DAU/WAU
Focus on D30/D60 Retention post acqusition
Calculate Co...
Don't like the App,
23%
I don't use it much,
12%
Doesn't work/Bugs,
7%Competitor's
App is better,
4%
Push
Notifications,
4...
ZERO DOLLAR STACK
Upto 1mn Users
App’s Customer Lifecycle
Attribution Tracking
App Distribution
ASO
Referrals
In-App Engagement
Social Plugins
Notification...
Zero $
Stack
BEAT THE BENCHMARKS
Disclaimer: Data from Multiple sources, Internal Analysis & Public tools
Benchmark 1
Uninstall Rates
75%
60% 60%
40%
35%
22%
Games Business Ecommerce Music Social Messaging
Source: Internal Analy...
Benchmark 2
Retention Rates – Popular Apps
100%
91%
57% 56%
51%
39%
21%
100%
88%
52% 54%
44%
35%
17%
Facebook WhatsApp WeC...
Benchmark 3
Retention Rates – Categories
45%
30%
25% 25%
15% 15%
10%
Benchmark 4
Install to MAU ratio
%
Benchmark 5
MAU/DAU ratio
%
Benchmark 6
App Ratings
Benchmark 7
Install to Rating Ratio
%
Benchmark 8
5 Star Review %
%
Benchmark 9
1 Star Review %
%
Benchmark 4
In-App Conversion %
%
Benchmark 5
Average CPIs in India
Android Rs.50-
75
iOS Rs.85-120
Cost of Retained User 3.5X
of CPI
Benchmark 6
Cost of Re-engagement
Android CPC Rs.6-9
iOS CPC Rs.15-
20
Cost of Re-install Rs.150-
220
Benchmark 7
>90% downloads are organic
App Downloads
in 2015
7.5bn
App Downloads
in 2016
10.5bn
India will downloads billions of Apps this year
Find your
Million...
THANK YOU
Reach me twitter/@deepakabbot or
email: dabbot@gmail.com
Growth Hacks: Practical Tips for your Mobile Apps
Growth Hacks: Practical Tips for your Mobile Apps
Growth Hacks: Practical Tips for your Mobile Apps
Growth Hacks: Practical Tips for your Mobile Apps
Growth Hacks: Practical Tips for your Mobile Apps
Growth Hacks: Practical Tips for your Mobile Apps
Growth Hacks: Practical Tips for your Mobile Apps
Growth Hacks: Practical Tips for your Mobile Apps
Growth Hacks: Practical Tips for your Mobile Apps
Growth Hacks: Practical Tips for your Mobile Apps
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Growth Hacks: Practical Tips for your Mobile Apps

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My 30 daily use growth tips followed by a zero dollar growth stack and some app marketing benchmarks

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Growth Hacks: Practical Tips for your Mobile Apps

  1. 1. Growth Tips & Zero Dollar Stack For your 0 to 1mn Journey By: Deepak Abbot | twitter.com/deepakabbot Medium.com/@deepakabbot
  2. 2. Part 1: 25 Daily Use Tips & Tools for your App growth Part 2: Growth Marketing Stack on zero budget Part 3: App Metrics Benchmarks
  3. 3. Before you start #Setup Do the Basics • Integrate Google Tag Manager • Capture the right events in your Analytics tool & Facebook SDK • Test all the events • Link Google Analytics to Play Store • Link Adwords to Google Analytics • Test Install Tracking in Adwords & Facebook • Test iOS + Android Source Tracking in GA
  4. 4. Tip 1 #Acquisition Master ASO • Get the Right Keywords • Keyword Tool like Keywordtool.io • Add Inbound links (no redirect) • ASO Tool trial versions • Add Product Videos • Free videos at powtoon.com
  5. 5. Tip 2 #Acquisition Free ASO Test Rater.localytics.com (iOS) Apptweak (Android & iOS)
  6. 6. Tip 3 #Acquisition Always be Tweaking • Test your App Icon, Title, Description, Images • Plural keywords • Misspelled Keywords (use app reviews) • Hndi Songs  Gaana
  7. 7. Tip 4 #Acquisition ASO Cheat Sheet Download Free ASO Cheat Sheet: j.mp/freeASO
  8. 8. Tip 5 #Acquisition Get Covered submit.co Over 500 contacts listed Justreachout.io – Find Journalists who write about Startups
  9. 9. Tip 6 #Acquisition Get Reviewed j.mp/GetRevi ewed Over 80 sites listed
  10. 10. Tip 7 #Acquisition Get your App Indexed Now Google supports both Android & iOS Add 2 Intent Filters – support both example.com & example://
  11. 11. Tip 8 #Acquisition Go Wide
  12. 12. Tip 9 #Engagement Master Onboarding • Custom Offer • Optimize Referrals • Personal Welcome • Congratulate Them on In-App achievements • Welcome Email • Friendly Reminder Push • Avoid Login Gate • Avoid Permissions upfront* *iOS & soon with Android M
  13. 13. Source: Mixpanel 2014 App State Report
  14. 14. Tip 10 #Acquisition FB App Invites https://developers.facebook.com/docs/app-invites/overview
  15. 15. Tip 11 #Retention Optimize your App Reduce App Size Proguard Lint Use 9 patch Images Use PNGs, TinyPNG LDPI/MDPI support? – Analyze & remove support 0 2 4 6 8 10 12 0 2000 4000 6000 8000 10000 12000 14000 1 2 3 App Size v Downloads Organic Downloads Paid Downloads App Size
  16. 16. Tip 12 #Engagement Rating Best Practice Visual Representation: Not from the actual App
  17. 17. Visual Representation: Not from the actual App
  18. 18. Visual Representation: Not from the actual App
  19. 19. Visual Representation: Not from the actual App
  20. 20. New Ratings Introduced Actual Rating Graph of the App using this rating model
  21. 21. Tip 13 Reviews Sentiments Appbot.co
  22. 22. Tip 14 #UX Visual Hack Make your loading animation fun Use one liners, Funny Gifs, Random Facts, In-App Help
  23. 23. Tip 15 #Analytics Optimize GA for Mobile • Create Custom Dashboards for Product/Marketing/Tech/Business • www.google.com/analytics/gallery • Enable App Speed • App Demographics & Interests • App Store Views to Download • Enable Experiments for A/B Testing
  24. 24. Tip 16 #Analytics User Level Data in GA • Add Custom Dimensions in GA to pass unique ID Admin > Property > Customer Dimensions > + New Dimension > Add the Snippet Admin > Property > Settings > Tracking Info > User-ID
  25. 25. Tip 16 #Analytics Facebook Analytics • Find your viral co-efficient
  26. 26. Tip 17 #Analytics Actionable Cohorts • Are you segmenting your cohorts? • By Age/Gender/Location • By Campaign/Sources/Creatives • By Device/OS/Resolution/Browser • Affinities & Interests • By Revenue • By In-App Activities • By Behavior
  27. 27. Tip 18 #Acquisition Free Advertising • Rs.10000 free Adwords Credits • $50 on Bing Ads • $100 on Facebook Ads Use this to target Journalists, Influencers, Bloggers by finding their Facebook ID
  28. 28. Tip 19 #Acquisition FB Advertising
  29. 29. Tip 20 #Analytics Track your Competitor • Track Installed/Running Apps • Track their traffic patterns • Track their keywords • Listen to their Notifications – Use batch.com/insights
  30. 30. Know your Competitors
  31. 31. Tip 21 #EngagementAuto Register/Passive Login • Use AccountManager.getAccounts to get device primary ID • Auto register the user • Auto login the next time • Use Email to Onboard • Use this data for retargeting
  32. 32. Tip 22 #RetentionRetarget for Free (Android) • Fetch emails from AccountManager.getAccounts • Export to Google Docs along with each event, Mail Merge with Gmail
  33. 33. Tip 23 #AcquisitionCross Promote Lend 10% inventory to network ad get return traffic
  34. 34. Tip 24 #EngagementOptimize Deep Links Don’t forget to enable Deferred Deep Links Facebook now allows deep links in App Install Ads
  35. 35. Test your Deferred deep link setup: https://developers.facebook.com/tools/app-ads-helper/
  36. 36. Tip 25 #AnalyticsCalculate Real CPI bit.ly/CPIcalc Download the Excel Sheet
  37. 37. Tip 26 #UXEaster Egg • Put a little game • Animation • Video • Random Gift
  38. 38. Tip 27 #EngagementInteractive Push Opens App
  39. 39. Tip 28 #EngagementPush Best Practice j.mp/pushguide Download Guide: By Urban Airship
  40. 40. Tip 24 #EngagementIn-App Messaging
  41. 41. Tip 29 #EngagementBadging (iOS)
  42. 42. The Final Tip #AnalyticsMeasure the right Metrics Focus on DAU/WAU Focus on D30/D60 Retention post acqusition Calculate Cost per Retained Users
  43. 43. Don't like the App, 23% I don't use it much, 12% Doesn't work/Bugs, 7%Competitor's App is better, 4% Push Notifications, 4% Forgot to use, 9% Space on phone, 12% App is slow, 10% Consumes lot of data, 10% Consumes lot of battery, 9% Why Users Uninstall 37540 respondents across 4 apps in News, Sports, Media & Commerce category
  44. 44. ZERO DOLLAR STACK Upto 1mn Users
  45. 45. App’s Customer Lifecycle Attribution Tracking App Distribution ASO Referrals In-App Engagement Social Plugins Notifications Advertising IAP Commerce Analytics User Behavior Multi Channel Customer Service Remarketing
  46. 46. Zero $ Stack
  47. 47. BEAT THE BENCHMARKS Disclaimer: Data from Multiple sources, Internal Analysis & Public tools
  48. 48. Benchmark 1 Uninstall Rates 75% 60% 60% 40% 35% 22% Games Business Ecommerce Music Social Messaging Source: Internal Analysis, Tapstream & Apptentive
  49. 49. Benchmark 2 Retention Rates – Popular Apps 100% 91% 57% 56% 51% 39% 21% 100% 88% 52% 54% 44% 35% 17% Facebook WhatsApp WeChat Instagram FB Messenger Twitter Tumblr D30 D60 Source: Tapstream
  50. 50. Benchmark 3 Retention Rates – Categories 45% 30% 25% 25% 15% 15% 10%
  51. 51. Benchmark 4 Install to MAU ratio %
  52. 52. Benchmark 5 MAU/DAU ratio %
  53. 53. Benchmark 6 App Ratings
  54. 54. Benchmark 7 Install to Rating Ratio %
  55. 55. Benchmark 8 5 Star Review % %
  56. 56. Benchmark 9 1 Star Review % %
  57. 57. Benchmark 4 In-App Conversion % %
  58. 58. Benchmark 5 Average CPIs in India Android Rs.50- 75 iOS Rs.85-120 Cost of Retained User 3.5X of CPI
  59. 59. Benchmark 6 Cost of Re-engagement Android CPC Rs.6-9 iOS CPC Rs.15- 20 Cost of Re-install Rs.150- 220
  60. 60. Benchmark 7 >90% downloads are organic
  61. 61. App Downloads in 2015 7.5bn App Downloads in 2016 10.5bn India will downloads billions of Apps this year Find your Million here 
  62. 62. THANK YOU Reach me twitter/@deepakabbot or email: dabbot@gmail.com
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My 30 daily use growth tips followed by a zero dollar growth stack and some app marketing benchmarks

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