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How To Create Your Own Podcast to Drive App Downloads
This document explains how to create a podcast as a strategy to drive app downloads, emphasizing the importance of identifying the target audience and optimizing content. It discusses necessary equipment, content production processes, and the significance of effective titles and artwork for podcasts. The conclusion highlights podcasting as a valuable and less competitive medium for reaching new app users compared to other channels.
How To Create Your Own Podcast to Drive App Downloads
- 1. How to CreateYour Own Podcast to Drive App Downloads
- 2. This guest postis prepared by Timur Taepov for About Timur Taepov Timur Taepov is Founder of JustForward.co - App Marketing Agency. He is an expert in mobile app marketing and provides services for app publishers who need organic app downloads, helping them to optimize apps in app stores, go viral and employ new traffic sources. He is also well-known as the host of the App Marketing - Growth Hacking Podcast. You can connect him via e-mail: timur@justforward.co AppTweak is an online easy-to-use ASO platform helping to increase your app rankings and downloads. It offers you instantly a personal and easily understandable App Marketing Report that will help you boost the number of downloads of your app.
- 3. App marketing isgetting more expensive
- 4. 1.5 million appsin Google Play and 1.4 million apps in Apple’s App Store (Image Credit: Statista)
- 5. Cost Per LoyalUser Index reached $3.09 (Image Credit: Fiksu)
- 6. Cost Per InstallIndex reached $1.53 for iOS, $1.74 for Android (Image Credit: Fiksu)
- 7. It’s vital torun app marketing activities very precisely and take care of user acquisition costs. And, moreover, it is time to consider other sources for app downloads. Fortunately, there are sources that can have a huge potential to drive traffic. One of these sources is podcasting.
- 8. What is aPodcast?
- 9. A podcast isa type of media delivery which mostly typically is audio-based content. You can listen to this audio virtually on any device you like. Even on car’s media equipment like Apple Car Play or Android Auto.
- 10. Why is itso important to run a podcast show today?
- 11. Leverage major directoriesfor free 525 million active subscribers on iTunes
- 12. Here is theshare of U.S. population that has listened to an audio podcast in the last month from 2008 to 2015 (Image Credit: Statista)
- 13. What do youneed to establish a podcast?
- 14. • Identify yourpodcast avatar; • Choose the content strategy and establish content production process; • Prepare software and equipment to record episodes; • Set up media hosting provider to store episodes and generate RSS feed; • Assign RSS feed to directories and optimize it in order to deliver episodes to listeners.
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- 17. What is anAvatar specifically? It is your ideal listener. It is a listener that the podcast resonates with frequently. You need to know socio- demographic data like age, job and so on. You definitely need to know their pains and obstacles.
- 18. How to establish contentproduction process?
- 19. There are twomain ways to run a podcast show: interviews and topic based. Take care about costs of user acquisition and employ lean startup approach when you use HADI (Hypothesis Action Data Insights) and MVP (Minimal Viable Product).
- 20. MVP means thatyou prepare the product that has minimum functions and has the lowest cost to produce but still works. It might be content curation topic-based show. This is the approach that we employ to produce our App Marketing – Growth Hacking Podcast. Content curation tips: relevant, fresh and sharable articles; Scoop.it tool.
- 21. Now there aretwo options: record the episode yourself or outsource it. For example, on Fiverr.com a voice-over for 100 words costs $5. Audio content allows making the show engaging using music and sound effects. And don’t forget to embed call- to-action, for instance, by announcing the short link to download an app.
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- 23. Low: Logitech ClearChat -$30 Medium: ATR-2100 - $50 Premium: Heil PR-40 - $300 Free $20/mo Free The hard side (microphone) and the soft side (recording and editing software)
- 24. Where to storea podcast?
- 25. Your media hostneeds to be a podcast warehouse that is reliable
- 26. Why your podcast’stitle is crucial?
- 27. • It hasto resonate with you and your avatar; • You must also consider using major keywords that refer to your topic; • Take care of the visible and the invisible parts of the title. Even though the invisible part is cut off, it is still searchable through the search engine.
- 28. For our podcastApp Marketing – Growth Hacking Podcast, the major keyword phrase is “app marketing” (Image Credit: iTunes) The entire title is not visible on search results though. The first thing people catch when they see our podcast in the results is “app marketing” keyword phrase. Then, there is another hot keyword phrase: “growth hacking.” This is to ensure that this trending keyword phrase will help to drive more traffic to the podcast.
- 29. Here you canobserve additional keywords that refer to app marketing (Image Credit: iTunes) We strongly recommend that you don’t miss this opportunity to add keywords after the visible title part.
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- 31. Artwork makes thefirst impression. In general, all you have to do is create one image (Image Credit: iTunes) The dimensions of the artwork are also critical. If you want to be featured on iTunes, for example, you have to meet their requirements. You need to have artwork between 1400px by 1400px and 2018px by 2048px in size.
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- 33. Podcasting is agreat opportunity to reach out to new app users due to the low competition. It has a huge amount of traffic and it is not as saturated as other media channels like YouTube for example. The quality of its audience is extremely high and the costs are very low. Seems like now you have everything you need to start using this awesome organic traffic channel to drive more organic downloads to your app! Good luck!
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