The document provides information on various social media marketing strategies and metrics. It discusses how lifestyle marketing can be broken down into creating valuable content for audiences, building engagement with that content, and running ads and promotions. Specific strategies highlighted include running design contests, leveraging follower growth, and creating a variety of content types. The document also presents examples of social media campaigns that drove leads, sales, and new business opportunities for brands.

1. Presented
By

6. Center

7. Center Point Guard

8. Sean Mays
- 26 Points
- Drafted to Charlotte Bobcats
- Salary 1.6 Million
Raymond Felton
- 17 Points
- Drafted to Charlotte Bobcats
- Salary 2.8 Million

9. SOMEONE
WITH
AN
IMPORTANT
TITLE

10. Google Ads - Spent $500,000
● Revenue: $5,000,000
SEO - Spend $120,000
● Revenue: $3,000,000
Social Ads - Spent $250,000
● Revenue: $500,000
Social - Spent $100,000
● Revenue: $50,000

11. We Still Have A Measurement Gap

12. –TIM ASH
“The rational brain does
not drive purchase
decisions”

13. –SPROUT SOCIAL
77% of consumers prefer
shopping with brands they
follow on social media.

14. –ZIPPIA
A consistent brand
presentation increases revenue
by up to 33%

15. –STACKLA
88% of consumers say that
authenticity is a key factor when
deciding what brands they like and
support

16. - HAVAS GROUP, 2019
77% of consumers buy from
brands that share the same
values as they do.

17. –GENSLER
94%of consumers say they
recommend brands they have an
emotional connection with.

18. -Edelman Trust Barometer (2022)
83% of consumers say that
they must trust a brand in
order to make a purchase

19. –SOCI

20. Measure everything you can…
A gap will still exist, and that’s ok

21. CONVERSIONS
● UTMs
● Social Only Discount Codes
● Social Landing Pages
● Multi Channel Attribution
BRAND
● Branding Metrics on Social
○ Reach / Impressions / Engagement
● Website Traffic
● Brand Mentions / Sentiment
● Branded Search (GSC)

22. Social Media Assists

24. 44,889 - Followers
401% - Traffic
14:1 - ROAS

25. BREAKING DOWN THE PLAY
LIFESTYLE MARKETING
#1 - VALUABLE CONTENT
● What Does your Brand Believe?
● What Do Your Customers Care About?

26. BREAKING DOWN THE PLAY
LIFESTYLE MARKETING
#1 - VALUABLE CONTENT
● What Does your Brand Believe?
● What Do Your Customers Care About?
#2 - BUILD ENGAGEMENT
Content Designed for Engagement

27. BREAKING DOWN THE PLAY
LIFESTYLE MARKETING
#1 - VALUABLE CONTENT
● What Does your Brand Believe?
● What Do Your Customers Care About?
#2 - BUILD ENGAGEMENT
Content Designed for Engagement
#3- ADS WITH PROMOTIONS
Advertise your product to your super
engaged audience

29. 10,704 Email Signups
$2,500 Promotional
Spend
$160k Revenue Value
(Email Signups)

30. BREAKING DOWN THE PLAY
LIFESTYLE MARKETING
#1 - VALUABLE CONTENT
● What Does your Brand Believe?
● What Do Your Customers Care About?

31. BREAKING DOWN THE PLAY
LIFESTYLE MARKETING
#1 - VALUABLE CONTENT
● What Does your Brand Believe?
● What Do Your Customers Care About?
#2 - DESIGN CONTEST
● Easy to Enter
● Big Giveaway

32. BREAKING DOWN THE PLAY
LIFESTYLE MARKETING
#1 - VALUABLE CONTENT
● What Does your Brand Believe?
● What Do Your Customers Care About?
#2 - DESIGN CONTEST
● Easy to Enter
● Big Giveaway
#3- EMAIL MARKETING
Consistent email marketing messaging &
tone

34. Steady Increase in Followers &
Engagement (~10% + each year)
Whole Foods Contract worth more
than $1 million in revenue per year

35. BREAKING DOWN THE PLAY
LIFESTYLE MARKETING
#1 - VALUABLE CONTENT
● What Does your Brand Believe?
● What Do Your Customers Care About?

36. BREAKING DOWN THE PLAY
LIFESTYLE MARKETING
#1 - VALUABLE CONTENT
● What Does your Brand Believe?
● What Do Your Customers Care About?
#2 - VARIETY OF CONTENT
● Videos, Graphics, Carousels, Etc.
● Testing New Ideas & Trends

37. BREAKING DOWN THE PLAY
LIFESTYLE MARKETING
#1 - VALUABLE CONTENT
● What Does your Brand Believe?
● What Do Your Customers Care About?
#2 - VARIETY OF CONTENT
● Videos, Graphics, Carousels, Etc.
● Testing New Ideas & Trends

38. BREAKING DOWN THE PLAY
LIFESTYLE MARKETING
#1 - VALUABLE CONTENT
● What Does your Brand Believe?
● What Do Your Customers Care About?
#2 - VARIETY OF CONTENT
● Videos, Graphics, Carousels, Etc.
● Testing New Ideas & Trends
#3 - BRAND LEVERAGE
Consistent follower growth & engaged
users is a business asset you can leverage

39. Social Media
Half Court
Shots

40. Steady, ongoing valuable content to their
audience:
● Fun, Engaging Content
● Industry News
● Thought Leaderships / Tips
● “In Action” Video

41. Steady, ongoing valuable content to their
audience:
● Fun, Engaging Content
● Industry News
● Thought Leaderships / Tips
● “In Action” Video
Result: New Product Launch
Announcements Drive Leads via DMS

42. Boosting audience included
military interests in addition to
standard targeting

43. Boosting audience included
military interests in addition to
standard targeting
Result: 41 sales the first week
this was boosted

44. Informational content & high-end
imagery
Boosted to new potential
customers

45. Informational content & high-end
imagery
Boosted to new potential
customers
Result: 340 sales from a single
“Pin” ---->

47. Image goes here
370 x 540 pixels
A GIFT FOR YOU
SOCIAL PROMPTS
ChatGPT Prompt “Cheat Sheet” for Social Media
✓ Simple guide to structuring a prompt
✓ Prompts for everything we’re about to talk about
✓ Our feedback on which prompts worked the best :)
Download at: www.V9Digital.com/templates/

49. Stop Only Talking
About Yourself

50. VALUABLE CONTENT
OUR APPROACH
AI Can Help With Ideas For:
- Tips & Tricks
- Contests
- Games / Activities
- Thought Leadership

51. HIGH-QUALITY CREATIVE
OUR APPROACH
AI can help a little…
- Start with brand colors, text, etc.
- Use it for graphic design
instructions
- Our Favorite AI Graphic Design
Tools: Canva or Adobe

52. ENGAGING CONTENT MATTERS
OUR APPROACH
Ideas to ask AI to get ideas:
- General Ideas
- Then dial it in
- Push for Specifics &
Options

53. PERSONA-DRIVEN MESSAGING IS CRITICAL
OUR APPROACH
AI Can Help With:
- Persona outlines
- Demographics
- Psychographics
- Develop the tone for content
- Write your copy

54. V9Digital.com
info@v9digital.com