The document discusses factors to consider when choosing app software for creating an app. It recommends a free app maker platform that allows users to build apps without investing significant time or money upfront. This platform enables users to get early feedback on their app ideas, learn, and make improvements before fully developing their idea. The platform's simple interface means users can create apps themselves with just basic computer skills. Overall, the free app maker allows users to test and refine their app ideas risk-free before committing significant resources to development.