MAU Vegas 2016 ā Tackling Retention During ActivationGrow.co
Ā
Mobile Apps Unlocked Vegas 2016
Wednesday, May 5
Main Stage ā 2:50pm - 3:10pm
The fight against churn starts from the very beginning of the customerās journey. Paul Malicki, Global CMO at EasyTaxi, will share selected tactics that make a meaningful difference to longer term retention from the very start.
Paul Malicki, Global CMO @ EasyTaxi
App Store Optimisation and mobile ads are not the only way to drive discovery and downloads for your mobile app. This presentation tells you how to drive PR for your app, use events and leverage existing marketing channels.
Mobile Product & Marketing Best Practices After A/B Testing +200 Features By ...Gilad Bechar
Ā
The presentation that was given by Gilad Bechar, Moburst CEO at Microsoft Think Next Academy
On-boarding experience that converts more than 85% of the users with Facebook connect.
Increase your virality K factor.
Mobile gamification rules.
In app purchase best practices.
The ASO factor.
About the speaker:
Gilad Bechar- Mobile Product & Marketing Mentor
Gilad is MOBurst Founder & CEO. (A Mobile Success Agency with branches in NYC and Ra'anana)
Gilad is also a mobile marketing mentor at Microsoft Accelerator and Academic director for New-Media & Mobile Marketing courses at Tel-Aviv University.
As MOBurst CEO - Gilad is helping more than 60 companies to grow on a daily basis.
Appsfire SDK. The growth engine for your appAppsfire
Ā
Appsfire introduces a single and powerful library that will boost your user acquisition growth, engagement, feedbacks, app store merchandising and monetization. Designed with care.
Sean Oliver leads Mobile Product Marketing at Optimizely. Prior to Optimizely, Sean worked on Consumer Product Marketing at LinkedIn and Microso . When heās not optimizing all things mobile, he can be found hiking and traveling the world.
Dave McClureās Pirate Metrics (AARRR) Startup Metrics for Pirates Push Notifications Remarketing App Store Listing In-App Advertising Social Advertising ASO New User Onboarding Waitlist In-App Purchases Ads Desktop Purchases My App
Why Optimize?
To successfully start a process of optimization, youāll need:
Customer Acquisition Costs Quantifying LTV:CAC Monetization Retention Virality Acquisition Costs Lifetime Value :
2 Acquisition Activation Retention
Deļ¬ning Acquisition:
How Users Discover Apps
First Impressions
App Store Optimization: Opportunities to inļ¬uence a download decision
App Store Optimization: Test your value prop with assets you have
App Store Optimization: Use a landing page to test elements of ASO. Low-cost traļ¬c
3 Acquisition Activation Retention
Deļ¬ning Activation: Converting someone who has downloaded an app into an active user. This metric also indicates the quality of your First Time User Experience (FTUE).
Activation Hurdles 81% of users say an app needs to make a good ļ¬rst impression for them to continue using it
Keys to a Great User Onboarding Experience Optimizing
Increased activation from 25% to 66.5%
ActivationāRetention āFor us, activation is directly correlated to retention. Without activation, retention is poor.ā āØ
When optimizing for activation, consider: ā¢ Does your app require registration? ā¢ What is the order of operations for ļ¬rst time users? ā¢ Does your app help users complete actions on ļ¬rst-time use? ā¢ Does your app live up to its value prop during onboarding? Optimizing for Activation
4 Acquisition Activation Retention
Deļ¬ning Retention: A measure of how many of your customers/users come back over time.
Mobile app retention varies widely by app category Optimizing User Retention Source
Retention Hurdles iOS notiļ¬cations are opt-in.
Optimizing for Retention Optimize when and how you ask for push notiļ¬cation permissions:
Ideas for Tests:
5 Acquisition Activation Retention BONUS: Reviews!
Reviews are important because they aļ¬ect ASO
The Result: Optimize for App Store Reviews More, High-Quality Reviews = Higher App Store Ranking = More Eļ¬cient Acquisition Learn More in their Blog Post
2015 KISSmetrics Guide KISSmetrics Demo h p://kiss.ly/growth h p://kiss.ly/demo
Optimizely Mobile Guide Optimizely for Mobile optimize.ly/appoptimization optimizely.com/mobile
MAU Vegas 2016 ā Tackling Retention During ActivationGrow.co
Ā
Mobile Apps Unlocked Vegas 2016
Wednesday, May 5
Main Stage ā 2:50pm - 3:10pm
The fight against churn starts from the very beginning of the customerās journey. Paul Malicki, Global CMO at EasyTaxi, will share selected tactics that make a meaningful difference to longer term retention from the very start.
Paul Malicki, Global CMO @ EasyTaxi
App Store Optimisation and mobile ads are not the only way to drive discovery and downloads for your mobile app. This presentation tells you how to drive PR for your app, use events and leverage existing marketing channels.
Mobile Product & Marketing Best Practices After A/B Testing +200 Features By ...Gilad Bechar
Ā
The presentation that was given by Gilad Bechar, Moburst CEO at Microsoft Think Next Academy
On-boarding experience that converts more than 85% of the users with Facebook connect.
Increase your virality K factor.
Mobile gamification rules.
In app purchase best practices.
The ASO factor.
About the speaker:
Gilad Bechar- Mobile Product & Marketing Mentor
Gilad is MOBurst Founder & CEO. (A Mobile Success Agency with branches in NYC and Ra'anana)
Gilad is also a mobile marketing mentor at Microsoft Accelerator and Academic director for New-Media & Mobile Marketing courses at Tel-Aviv University.
As MOBurst CEO - Gilad is helping more than 60 companies to grow on a daily basis.
Appsfire SDK. The growth engine for your appAppsfire
Ā
Appsfire introduces a single and powerful library that will boost your user acquisition growth, engagement, feedbacks, app store merchandising and monetization. Designed with care.
Sean Oliver leads Mobile Product Marketing at Optimizely. Prior to Optimizely, Sean worked on Consumer Product Marketing at LinkedIn and Microso . When heās not optimizing all things mobile, he can be found hiking and traveling the world.
Dave McClureās Pirate Metrics (AARRR) Startup Metrics for Pirates Push Notifications Remarketing App Store Listing In-App Advertising Social Advertising ASO New User Onboarding Waitlist In-App Purchases Ads Desktop Purchases My App
Why Optimize?
To successfully start a process of optimization, youāll need:
Customer Acquisition Costs Quantifying LTV:CAC Monetization Retention Virality Acquisition Costs Lifetime Value :
2 Acquisition Activation Retention
Deļ¬ning Acquisition:
How Users Discover Apps
First Impressions
App Store Optimization: Opportunities to inļ¬uence a download decision
App Store Optimization: Test your value prop with assets you have
App Store Optimization: Use a landing page to test elements of ASO. Low-cost traļ¬c
3 Acquisition Activation Retention
Deļ¬ning Activation: Converting someone who has downloaded an app into an active user. This metric also indicates the quality of your First Time User Experience (FTUE).
Activation Hurdles 81% of users say an app needs to make a good ļ¬rst impression for them to continue using it
Keys to a Great User Onboarding Experience Optimizing
Increased activation from 25% to 66.5%
ActivationāRetention āFor us, activation is directly correlated to retention. Without activation, retention is poor.ā āØ
When optimizing for activation, consider: ā¢ Does your app require registration? ā¢ What is the order of operations for ļ¬rst time users? ā¢ Does your app help users complete actions on ļ¬rst-time use? ā¢ Does your app live up to its value prop during onboarding? Optimizing for Activation
4 Acquisition Activation Retention
Deļ¬ning Retention: A measure of how many of your customers/users come back over time.
Mobile app retention varies widely by app category Optimizing User Retention Source
Retention Hurdles iOS notiļ¬cations are opt-in.
Optimizing for Retention Optimize when and how you ask for push notiļ¬cation permissions:
Ideas for Tests:
5 Acquisition Activation Retention BONUS: Reviews!
Reviews are important because they aļ¬ect ASO
The Result: Optimize for App Store Reviews More, High-Quality Reviews = Higher App Store Ranking = More Eļ¬cient Acquisition Learn More in their Blog Post
2015 KISSmetrics Guide KISSmetrics Demo h p://kiss.ly/growth h p://kiss.ly/demo
Optimizely Mobile Guide Optimizely for Mobile optimize.ly/appoptimization optimizely.com/mobile
MAU Vegas 2016 ā Mobile Moments: Shaping the First-Screen Experience to Engag...Grow.co
Ā
Mobile Apps Unlocked Vegas 2016
Thursday, May 5
Retention Breakout Session ā 10:00am - 10:20am
In a first-screen world, brands must focus on the mobile customer experience. Marketers must allow themselves to connect, interact and have conversations with individuals. Mobile is different than other digital channels, because it's personal, in the moment, always with you. Brands need to understand how they need to fit into the consumer's lifestyle, interaction canāt be random and must fit into what your users are doing and when they care. This is the first-screen experience. Itās whatās fundamentally different about mobile and you need to get it right. If you donāt, you will annoy the consumer and you wonāt get them back.
Martin Doettling, Chief Marketing Officer @ Swrve
Case study. Advertisers success in mobile economyClickky
Ā
Š”lickky is a leading platform for mobile user acquisition and traffic monetization. The platform offers a wide variety of solutions, tailored to the needs of mobile publishers. Clickky ensures easy integration and high eCPM rates. Its user-friendly interface enables publishers to reduce the number of actions required to launch ad campaigns.
More useful info on our:
- website: https://clickky.biz
- blog: https://clickky.biz/blog
Sign up!
Webinar: Getting the Most Out of True Impact 2.0Localytics
Ā
In this webinar, we discuss best practices for measuring the success of your mobile marketing campaigns and walk through True Impact 2.0, which is Localytics' completely redesigned campaign performance tool. You will learn how True Impact 2.0 can prove that your campaigns are delivering meaningful results. We'll also show you how True Impact 2.0 can help you optimize every message you send.
"Marketing in a Million App Market" by Aaron Watkins, President and Founder, ...Eurapp
Ā
Rebooting the EU App Economy / Fraunhofer HHI, Berlin, Germany / 13th November 2013
Aaron Watkins, President and Founder, Appency
"Marketing in a Million App Market"
Aaron Watkins has been working with mobile technology since before phones even flipped open. In his six years as an executive at ipsh! Mobile Marketing, Aaron led a number of award-winning mobile campaigns for major brands like Anheuser-Busch, Frito-Lay and Unilever, while also building strong, lasting business relations that benefited all involved. In 2008, Aaron was recruited to start the San Francisco office of The Hyperfactory, a mobile agency with a global presence. After working with app developers as a marketing consultant, Aaron wrote the official GigaOM guide to app marketing and founded Appency in 2009. By leading one of the only app-exclusive marketing and public relations firms in the world, Aaron has helped dozens of companies understand and succeed in the app space, from giants like Random House and Universal to one-man indie studios like Codito and Inkstone Mobile. The distinct, tumultuous markets of both Apple and Android are a challenge Aaron deeply enjoys.
Mobile Apps Unlocked Vegas 2016
Wednesday, May 5
Main Stage ā 10:30am - 10:50am
Mobile is, and has from its inception, been a unique digital animal. Itās been an area where organic search has played a de minimis impact on growth compared to other digital ecosystems, and yet, we all know that a growth model purely based on who spends the most is not sustainable, nor does it lead to great products. Will that change? If so, when and how? In this session we will explore these questions and more.
Ethan Smith, Chief Growth Officer @ Yummly
Localytics ENGAGE - No-Fail Strategies for Activating & Onboarding your UsersLocalytics
Ā
Matt Restivo, Director of Product Management for MLBAM & Thomas Hillman, Mobile & Social Marketing Manager for Zipcar, talk about their winning strategies for ensuring the app onboarding process leads to loyal customers in the future.
Advertising is one of the two most popular monetization methods in mobile apps and games. Yet the field is filled with confusing terms, metrics and acronyms. This talk gives a brief introduction to the industry aimed at independent app/game developers and publishers.
Do's & Don'ts of Stellar Push & In-App Marketing CampaignsLocalytics
Ā
The corresponding deck to Localytics' webinar on The Do's & Don'ts of Stellar Push & In-App Marketing Campaigns. Consider it a mobile marketers' guide to best practices for push notifications and in-app messaging in 2016. Includes real-life examples from apps doing it right.
HANDI Health Apps Presentation: NEC November 2013Scott Hague
Ā
A presentation from the second day of the EHI Live exhibition at the NEC 6th November 2013. The presentation is by Scott Hague, Development Director of Integrated Change.
He talks about the tools and techniques you can use to promote your healthcare mobile application.
If you would like to watch a video of the presentation then please head on over to http://www.integratedchange.net/seven-tools-and-techniques-to-help-market-your-mobile-app
Mastering app store install conversions can significantly reduce the cost of user acquisition and drive higher quality installs to your app. After a year of testing with leading developers worldwide such as Kabam, Zynga & Google, StoreMaven analyzed all that data and put together a deck with 10 killer tips for app store marketing.
The Do's & Don'ts of Stellar Push and In-App Marketing Campaigns - June 2015Localytics
Ā
Every second, 800 apps are downloaded from the App Store, but 20% of those apps will only be used once. Here, we review the two most powerful ways you can keep users engaged with your app: push and in-app messaging.
Soft Launch Strategies for MobileApp CompaniesFiksu
Ā
Learn First, Start Strong - Soft Launches give you an opportunity to test your gameās market readiness in a representative environment before launching to the wider world
How to manage and optimize mobile marketing using webanalytics - Remi van Bee...StormMC
Ā
Op 21 november vond in Hamburg de āDie einzige Google Analytics Konferenz in Deutschlandā plaats. Het congres stond in het teken van analytics, customer journeys, dashboarding, attributie en conversieratio optimalisatie en wordt georganiseerd door o.a. onze partner Trakken.
Namens StormMC is Remi van Beekum (Chief Innovation Officer) van de partij. Hij is gevraagd om zijn visie op mobile te geven en zal ingaan op de groei van mobile, de lastigheid van het meten van cross-device gedrag en de wijze waarop advertentiebudgetten voor mobile kunnen worden ingezet.
In deze presentatie:
Waarom is Mobile zo belangrijk?
Wat is de volgende stap in mobile? (vanuit een marketingperspectief)
Hoe meet je succes, ROI of ROAS voor mobiele campagnes middels Google Analytics?
Waarom is het zo lastig om mobiel te converteren?
Hoe converteren mobiele bezoekers nog meer?
Hoe zijn cross-device conversies inzichtelijk te maken?
Een paar laatste tips
English summary:
Why is āmobileā so important?
What is the next step in mobile?
How to measure succes/ ROAS for mobile campaigns using Google Analytics
Why mobile conversions are so hard
How to measure cross-device
Some final advice
MAU Vegas 2016 ā Mobile Moments: Shaping the First-Screen Experience to Engag...Grow.co
Ā
Mobile Apps Unlocked Vegas 2016
Thursday, May 5
Retention Breakout Session ā 10:00am - 10:20am
In a first-screen world, brands must focus on the mobile customer experience. Marketers must allow themselves to connect, interact and have conversations with individuals. Mobile is different than other digital channels, because it's personal, in the moment, always with you. Brands need to understand how they need to fit into the consumer's lifestyle, interaction canāt be random and must fit into what your users are doing and when they care. This is the first-screen experience. Itās whatās fundamentally different about mobile and you need to get it right. If you donāt, you will annoy the consumer and you wonāt get them back.
Martin Doettling, Chief Marketing Officer @ Swrve
Case study. Advertisers success in mobile economyClickky
Ā
Š”lickky is a leading platform for mobile user acquisition and traffic monetization. The platform offers a wide variety of solutions, tailored to the needs of mobile publishers. Clickky ensures easy integration and high eCPM rates. Its user-friendly interface enables publishers to reduce the number of actions required to launch ad campaigns.
More useful info on our:
- website: https://clickky.biz
- blog: https://clickky.biz/blog
Sign up!
Webinar: Getting the Most Out of True Impact 2.0Localytics
Ā
In this webinar, we discuss best practices for measuring the success of your mobile marketing campaigns and walk through True Impact 2.0, which is Localytics' completely redesigned campaign performance tool. You will learn how True Impact 2.0 can prove that your campaigns are delivering meaningful results. We'll also show you how True Impact 2.0 can help you optimize every message you send.
"Marketing in a Million App Market" by Aaron Watkins, President and Founder, ...Eurapp
Ā
Rebooting the EU App Economy / Fraunhofer HHI, Berlin, Germany / 13th November 2013
Aaron Watkins, President and Founder, Appency
"Marketing in a Million App Market"
Aaron Watkins has been working with mobile technology since before phones even flipped open. In his six years as an executive at ipsh! Mobile Marketing, Aaron led a number of award-winning mobile campaigns for major brands like Anheuser-Busch, Frito-Lay and Unilever, while also building strong, lasting business relations that benefited all involved. In 2008, Aaron was recruited to start the San Francisco office of The Hyperfactory, a mobile agency with a global presence. After working with app developers as a marketing consultant, Aaron wrote the official GigaOM guide to app marketing and founded Appency in 2009. By leading one of the only app-exclusive marketing and public relations firms in the world, Aaron has helped dozens of companies understand and succeed in the app space, from giants like Random House and Universal to one-man indie studios like Codito and Inkstone Mobile. The distinct, tumultuous markets of both Apple and Android are a challenge Aaron deeply enjoys.
Mobile Apps Unlocked Vegas 2016
Wednesday, May 5
Main Stage ā 10:30am - 10:50am
Mobile is, and has from its inception, been a unique digital animal. Itās been an area where organic search has played a de minimis impact on growth compared to other digital ecosystems, and yet, we all know that a growth model purely based on who spends the most is not sustainable, nor does it lead to great products. Will that change? If so, when and how? In this session we will explore these questions and more.
Ethan Smith, Chief Growth Officer @ Yummly
Localytics ENGAGE - No-Fail Strategies for Activating & Onboarding your UsersLocalytics
Ā
Matt Restivo, Director of Product Management for MLBAM & Thomas Hillman, Mobile & Social Marketing Manager for Zipcar, talk about their winning strategies for ensuring the app onboarding process leads to loyal customers in the future.
Advertising is one of the two most popular monetization methods in mobile apps and games. Yet the field is filled with confusing terms, metrics and acronyms. This talk gives a brief introduction to the industry aimed at independent app/game developers and publishers.
Do's & Don'ts of Stellar Push & In-App Marketing CampaignsLocalytics
Ā
The corresponding deck to Localytics' webinar on The Do's & Don'ts of Stellar Push & In-App Marketing Campaigns. Consider it a mobile marketers' guide to best practices for push notifications and in-app messaging in 2016. Includes real-life examples from apps doing it right.
HANDI Health Apps Presentation: NEC November 2013Scott Hague
Ā
A presentation from the second day of the EHI Live exhibition at the NEC 6th November 2013. The presentation is by Scott Hague, Development Director of Integrated Change.
He talks about the tools and techniques you can use to promote your healthcare mobile application.
If you would like to watch a video of the presentation then please head on over to http://www.integratedchange.net/seven-tools-and-techniques-to-help-market-your-mobile-app
Mastering app store install conversions can significantly reduce the cost of user acquisition and drive higher quality installs to your app. After a year of testing with leading developers worldwide such as Kabam, Zynga & Google, StoreMaven analyzed all that data and put together a deck with 10 killer tips for app store marketing.
The Do's & Don'ts of Stellar Push and In-App Marketing Campaigns - June 2015Localytics
Ā
Every second, 800 apps are downloaded from the App Store, but 20% of those apps will only be used once. Here, we review the two most powerful ways you can keep users engaged with your app: push and in-app messaging.
Soft Launch Strategies for MobileApp CompaniesFiksu
Ā
Learn First, Start Strong - Soft Launches give you an opportunity to test your gameās market readiness in a representative environment before launching to the wider world
How to manage and optimize mobile marketing using webanalytics - Remi van Bee...StormMC
Ā
Op 21 november vond in Hamburg de āDie einzige Google Analytics Konferenz in Deutschlandā plaats. Het congres stond in het teken van analytics, customer journeys, dashboarding, attributie en conversieratio optimalisatie en wordt georganiseerd door o.a. onze partner Trakken.
Namens StormMC is Remi van Beekum (Chief Innovation Officer) van de partij. Hij is gevraagd om zijn visie op mobile te geven en zal ingaan op de groei van mobile, de lastigheid van het meten van cross-device gedrag en de wijze waarop advertentiebudgetten voor mobile kunnen worden ingezet.
In deze presentatie:
Waarom is Mobile zo belangrijk?
Wat is de volgende stap in mobile? (vanuit een marketingperspectief)
Hoe meet je succes, ROI of ROAS voor mobiele campagnes middels Google Analytics?
Waarom is het zo lastig om mobiel te converteren?
Hoe converteren mobiele bezoekers nog meer?
Hoe zijn cross-device conversies inzichtelijk te maken?
Een paar laatste tips
English summary:
Why is āmobileā so important?
What is the next step in mobile?
How to measure succes/ ROAS for mobile campaigns using Google Analytics
Why mobile conversions are so hard
How to measure cross-device
Some final advice
Top Tips to Deliver Quality Web Experiences From IE 9 to the iPhoneCompuware APM
Ā
No matter what your customers use to access your website ā from Internet Explorer 9 on a PC to Safari on an iPhone ā they expect your site to be fast and work flawlessly.
Join our featured speakers, Harley Manning, VP and Research Director from independent research firm Forrester Research, Inc., and Compuware CTO APM Solutions Imad Mouline to learn:
- What growing browser and device proliferation means for IT and Website owners and developers
- The latest browser trends including the evolution of mobile and HTML 5
-Best practices for companies attempting to maintain cross-browser interoperability
How to meet customersā web experience expectations regardless of browser or device
Are you ready for mobile revolution? - Babar BaigOWLAI
Ā
Everything is going Mobile and consumers are adapting Smartphones rapidly. Denmark is top 10 in terms of Smartphone penetration and more and more consumers are buying from their mobile devices. How can you as a company take advantage of this revolution? There is still room to differentiate yourself from competitors by adapting to the mobile channel.
This playbook tells you all you need to know about app marketing from the experienced team at Performance Revenues. Covering how to get ROI on app marketing, choosing the right ad network and how to avoid fraud this is an indispensable guide for any app marketer.
Understand your multi-screen users with Google AnalyticsCemal Buyukgokcesu
Ā
Delivered this presentation in a Learn with Google publisher event in London in May 2014. It focuses on understanding multiscreen user behaviour with the help of Google Analytics data especially focusing on engagement and loyalty elements.
Care about learning 'Mobile App Marketing 101' You will find this deck presented by Binay Tiwari, Mobile Internet Evangelist during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Insights on Buying ROI-Positive Traffic for Free-to-Play Mobile Games -- Konstantin Dieterle, Head of Game Publisher Accounts at AppLift (The Winter Nights: Mobile Games Conference 2014 http://www.wnconf.com/)
#CMOUS Staying ahead on mobile - challenges, measurement and strategiesJennifer Wong
Ā
In this session we will take a fresh look at how businesses get their messages to their targets, we see a new philosophy driving marketing mix planning centered on mobile.
Webinar by AppN2O & OpenXcell: Understanding the basics of Mobile App MarketingJayneel Patel
Ā
The webinar was hosted by AppN2O in collaboration with OpenXcell Technolabs. Mr. Jayneel Patel (CEO & MD of OpenXcell & AppN2O) was the panelist for the webinar & the webinar was hosted and presented by Mr. Vinod Sanadhya (Marketing Manager with OpenXcell & AppN2O).
The Webinar was focused on the 5 W's of App Marketing
Why App Marketing?
What we need to start app marketing?
How to do app marketing?
When we should introduce app marketing?
Where should be the focus for better results?
8 Tips to Get Your Killer App Found_Eye For TravelHeather Forsythe
Ā
Eye for Travel asked me to share tips on how TripIt succeeded in driving millions of app downloads. I presented this at the Eye for Travel Distribution Conference in Chicago in September 2013.
Learn to Find Your Dream Job with Your Dream Employer with DreamPath pdx MindShare
Ā
DreamPath founders presented at pdxMindShare for our June event and talked about the software they developed to help people identify their dream employers. They were both unhappy with their jobs at one point, and their answer was to help people learn how to find companies they would enjoy working for. The event was held at Trader Vic's in downtown Portland and the workshop was followed by networking where attendees got to interact with dozens of Portland professionals.
InMobi Webinar - The 7 Sins of Mobile Ad MonetizationInMobi
Ā
The 7 Sins of Mobile Ad Monetization
You have monetized your app but are you doing it right? Is there a potential to tweak your monetization strategy a little bit for greater returns? In this webinar we discuss the seven deadly sins of mobile ad monetization aka things you absolutely shouldnāt be doing while monetizing your apps. These are the fundamental errors made while monetizing that you can absolutely avoid.
Evolve 2014 integrating complex systems for experience driven commerceElastic Path
Ā
Completing complex integrations to build experience driven commerce, presented in the technical breakout session at the recent Adobe developer conference Evolve 14 by Andrew Lau, Product Manager at Elastic Path Software
8. A mix of
ā¢ Focus - you need to know what to look for
ā¢ Data - you need data to ask right questions
ā¢ Creativity - you need imagination to come up
with hypotheses
ā¢ Test - this is obvious :)
10. Focus areas
ā¢ Retention - OMTM
ā¢ Virality - viral coefficient (how many users does
one user āinfectā)
ā¢ Visibility - ASO and vendor relations
ā¢ Revenue - combine relative and absolute values
20. ASO
flight vs flights
airport vs airports
2x increase in visibility
21. ASO
ā¢ Keywords matter
ā¢ No spaces (āflight,airportā vs āflight, airportā)
ā¢ Title includes keywords, no need to duplicate
ā¢ Localisation
ā¢ Frequency of updates